Discovery Finds That FitTV Was Best Fit After All

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By Linda Moss10/13/2003

Discovery Networks U.S., partnering with fitness impresario Jake Steinfeld, plans to relaunch The Health Network next January, returning the channel to its old name — FitTV — and its former format. On Jan. 1 Discovery plans to take the network back to its roots, as a destination for exercise and fitness programming.

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