TalkShopLive, a pioneer in the digital commerce space, is headed toYouTube.
Founded in 2018 by Bryan and Tina Moore, the company’s proprietary tech allows video viewers on multiple platforms to shop directly inside livestreams (avoiding the dreaded “conversion” process, in which buyers need to navigate to a separate page or app window to complete purchases).
Long integrated on Meta platforms like Facebook and Instagram, TalkShopLive will now be available on YouTube – the largest global video sharing platform. Since inception, TalkShopLive has been a preferred sales tool for premium talent and retailers like Oprah Winfrey, Paul McCartney, Martha Stewart, Walmart, Amazon and Best Buy.
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“At TalkShopLive, our mission is to make every video shoppable everywhere it lives,” said Bryan Moore. “Adding YouTube to our Shoppable Simulcast network expands our reach to the most powerful video community in the world. This innovation allows creators and brands to drive sales and engagement at scale without relying on any single social platform.”
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Inaugural YouTube channels and programming that will integrate TSL include album launches from Brandi Carlile (“Returning to Myself”), Brad Paisely (“Snow Globe Town”) and Trisha Yearwood (“Christmastime”); New York Times best-selling author Karen Kingsbury’s latest holiday novel; and Penn Badgley, Sophie Ansari, and Nava Kavelin of the podcast “Podcrushed” promoting their new hardcover release (“Crushmore”) via the Billboard Book Club.
TSL is the only third-party platform that enables shoppable livestreams for its partners, offering engagement and revenue through content. Based in Nashville, the Moore siblings were among Ernst & Young Entrepreneurs of the Year in the Southeast this year.
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