The screenplay by Chris Dowling and Tyler Poelle is, at best, predictable pulp with a smidgen of religion. Indeed, the characters are so thinly written that they are defined entirely by the actors portraying them. But director Ben Smallbone (brother of the movie’s lead player) is adept at generating suspense, particularly during a scene in which James attempts a phone conversation with his daughter while bad guys lurk outside his motel room, and manages to persuasively convey the seediness, desperation, and danger that define the demimonde that Garo rules with a whim of iron. To put it another way: “Priceless” achieves greater impact through understatement and implication than many other similarly plotted movies do with R-rated explicitness.
As James, Joel Smallbone makes good on the promise he evinced as an actor in “Like a Country Song” (2014), another faith-based movie that cast him as a lost soul in need of a shot at redemption. (At the risk of sounding blasphemous: He seems ready for a role in a more secular picture.) Santos and Midthunder are suitably sympathetic, while Parrack is most chilling whenever Garo tries his best to seem like a reasonable, rational wholesaler of specialized product. But Koechner is the true revelation here. Normally cast in comic (or, in the case of 2013’s “Cheap Thrills,” darkly comic) roles, he comes across here as credibly and creditably serious and sincere, whether he’s revealing the reason behind Dale’s contempt for pimps, or encouraging the protagonist by reiterating the movie’s message: God’s will must be done, even when doing it requires some righteous butt-kicking.
A Variety and iHeartRadio Podcast