CX and Digital Products
Accelerate growth and unlock new revenue streams
The catalyst for business growth
Accelerate growth by creatingintuitive experiences that deepen connections by prioritizing user needs to increase customer satisfaction, loyalty and advocacy.
Ourcomprehensive services span consulting, design, data intelligence and engineering, addressing specific business needs for a wide variety of industries from healthcare to retail to financial services, automotive and more.
With over 15,000 experts in 20 design studios across nine countries, our global presencegives our clients an edge — especially those who need a partner to support them across multiple geographies. We integrate advanced technologies like GenAI, augmented and virtual reality (AR/VR), IoT and predictive analytics to support seamless digital journeys.
Rapid product validation workbook
In our workbook, we’re sharing a step-by-step process we’ve developed from working with clients who need to move fast and fail small.
Now, your team can use our process to get your MVP to market and incorporate immediate customer feedback into your product development.
Our services
CX Strategy
We delve deep into market intelligence and CX insights and put your customers at the heart of the strategy to boost engagement and help you achieve tangible results.
Experience Design and Digital Products
Delight users and achieve your delivery, growth and revenue goals with fast, effective and easy-to-use digital products.
Marketing and Commerce
Amplify your brand impact and fuel growth with dynamic campaigns, creative content, and cutting-edge martech solutions.
Customer Experience and Omnichannel
Transform, accelerate and future-proof customer engagement with our cloud-based contact center solutions and omnichannel experiences.
Our impact
15K+
digital products and CX professionals
20
studios across the globe
2K
global clients
7B
customer engagements each year
Case studies
Read how companies in various industries have achieved their goals by partnering with us.
Operationalizing repeatable innovation
We led the design, build, launch, and operation of DTE’s innovation center of excellence as an embedded partner alongside DTE’s internal teams.
Website and WeChat mini-program
We worked with smart Automobile Co., Ltd. in China to build two core, scope-aligned tools for brand marketing, fan community building, vehicle sales and handover support.
Industry recognition
We have been recognized for our innovative use of technologies and solutions that help customers drive innovation in digital products and CX.
Everest Group | 2024
Major Contender, Enterprise Immersive Experience Services PEAK MATRIX® Assessment 2024
ADI Compasso d’Oro Award | 2024
NTT DATA and ACEA win the prestigious Compasso d'Oro award for design of a sustainable water management system built for a more ecofriendly future.
The Forum for Public Administration in Italy | 2024
NTT DATA was recognized for the UNICA National School Program experience design at the PA FORUM 2024.
Cannes Lions | 2024
NTT DATA sponsored the 2024 Young Lions Competitions
Our Partners
We have strategic partnerships with leading vendors to help meet your requirements.
Resource library
Explore the latest research, insights and news on business-critical topics in digital products and CX.
Getting the most out of your cloud-CX adoption
When we adopt almost any application, we must consider how it interacts with the cloud in one way or another.
Ramping up automation for a connected CX
Understand why RPA is superseded by hyper-automation – combining AI, machine learning, virtual agents and RPA into a single package.