• In the 80's, UK bank Midland Bank was represented by an animated griffin (a personification of the logo), voiced byRichard Briers.
• The mascot of Austrian bank Raiffeisen is a bee named Sumsi.
• The Royal Bank of Canada's main mascot is a lion named Leo, based on the lion in the bank's logo, who was introduced in 1981 to coincide with the introduction of RBC's Personal Touch Banking. They also had another mascot namedArbie, aPostman Pat-like man who was introduced in the late 2000s.
• Since the 1970's, German building society Schwäbisch Hall has been represented in commercials by a bespectacled fox mascot.
• Since 2022, UK bank TSB's mascot is Tiny the elephant, voiced byDaisy May Cooper.

• Buster Brown shoes had the early 20th century comic strip characterBuster Brown and his dog Tige.
• The four guys dressed as the fruit from the Fruit of the Loom logo.
• Nike once hadMars Blackmon promoting theirAir Jordan shoes alongsideMichael Jordan, himself. Mars would even get his own Jordan sneaker, as a result. Other mascots includeLil' Penny for their Air Penny shoes andThe LeBrons forLeBron James and his sneakers.

• Apple's famous "I'm a Mac/I'm a PC" ads featureJustin Long and John Hodgman representing the two computers. Their effectiveness is questionable; viewers across OS lines have fallen in love with the idea (even to the point ofShipping the two characters), but among those who don't adore it the general consensus seems to be that the "Mac" character is vastly less appealing than his "out of date" rival. Not to mention that Mac is never invited to a LAN party...
  • It probably didn't help matters much that in real life, John Hodgman is actually a very friendly, charismatic man.
  • The Apple adverts in Britain featured David Mitchell and Robert Webb as the PC and the Mac respectively. They have been quite unpopular, and have raised questions about the duo's credibility. Not least because, like the US adverts, while Webb is the ostentatiously cool character, Mitchell generally comes across as the more down-to-earth and likeable (this is despite him often playing the role of an unapologetic quasi-intellectual). While hostingHave I Got News for You, Webb explained to Ian that he had played the smug unbearable one whose product you were meant to buy, while Mitchell had all the fun lines and he was meant to be despised. He described it as a 'confused campaign'.
• This is a long-standing tradition in the Free and Open Source Software (FOSS) community. Many if not most FOSS projects have some sort of mascot used to represent their products. Some notable examples include:
  • The GNU Project:the Gnu◊.
  • Linux:Tux the Penguin.
  • BSD:Beastie, the BSD daemon. Also doubles as aPunny Name
  • The KDE Project:Konqi the Dragon◊
  • The Java programming language and platform hasDuke.
  • Representing the web browser Firefox, Mozilla has the icon with the fox with the flaming tail curled around a globe, andMozilla Japan has Foxkeh. TheRidiculously Cute Critter doesn't come much cuter.
• German Cell-phone and music company Jamster/JAMBA currently have two mascots for the company who are also characters created by the company (Baby Vuvu, andSchnuffel) who both replaced The Crazy Frog who was the company's former mascot in the early 2000's.
  • Schnuffel (Snuggle Bunny)◊ gets special mention since the character apparently started out as a one-shot character debuting in 2007 with song sang by the character called"The Snuggle Song" like the previous character created by the company. However the song and character became so popular in Germany that the company decided to create more songs and music videos featuring the character complete with a few albums where you can lesson to more songs sang by the character and even showed up at a few live shows in Germany. Then in 2010, the company created a second bunny character named Schnffelienchen (Snuggelina) who is Snuggle's girlfriend and even had songs of her own. That same year the company started releasing Audio CD's currently only available in Germany that stars the duo on various adventures and are actually voiced by different voice actors and aren't high pitched like they usually are.

• Cereal companies tend to have a mascot for each of their brands of breakfast cereals, some of whom spend their lives chasing aCereal Vice Reward. A few examples:
  • TheTrix Rabbit, who had to put up with almost 40 years ofpunk kids denying him Trix Cereal. "Silly Rabbit, Trix are for Kids"
    • Funny thing: The one time the rabbit actually tries to purchase Trix legally, we getthis.
    • Given their shape and color, it's a good thing the Rabbit wasn't the mascot for Cocoa Puffs....
  • Tony the Tiger for Frosted Flakes (Frosties in the UK). "They're Grrreat!"
  • Coco the Monkey for Cocoa Krispies (Has become an outreach of the Rice Krispies franchise, so its mascot(s) have become...)
  • Snap, Crackle and Pop for Rice Krispies.
    • Though Coco still lives on in some countries like Japan, where he's the mascot for Coco's Chokowa (basically a cocoa version of Froot Loops), and the UK (where Cocoa Krispies are Coco Pops, despite a brief attempt to rename them Choco Krispies).
  • Lucky the Leprechaun, who desperately tries to keep his Lucky Charms out of the hands of his relentless pursuers.
  • Sonny the Cuckoo Bird, a recovering Cocoa Puffs addict who's always being tempted by cruel kids to give in to his addiction.
  • Toucan Sam for Froot Loops.
  • Buzzbee the Honey Nut Cheerios bee.
  • Cap'n Crunch for the cereal of the same name.
    • For a while, the various Cap'n Crunch cereals had their own mascots: Smedley the Elephant for Cap'n Crunch's Peanut Butter Cereal (now Peanut Butter Crunch), the Crunchberry Beast for Cap'n Crunch with Crunch Berries, Wilma the Winsome White Whale for Vanilly Crunch, and the pirate JeanLaFoote for Cinnamon Crunch.
  • Loopy the Bee for Honey Loops.
  • Officer Crumb, the Cookie Crook, and Chip for Cookie Crisp. Their shtick was that the Cookie Crook tried to steal the cereal, but his dog Chip for whatever reason was trained to howl "Coooooookie Crisp!" when he smelled the stuff, alerting Officer Crumb in the process. (Only Chip is still around, and he's changed from a dog into awolf.)
    • There was also Jarvis the Wizard who got replaced by Cookie Crook & Officer Crumb, and Jarvis even had one commercialalongside Cookie Crook so there is a linear progression from Jarvis to Cookie Crook & Officer Crumb to Chip the Dog to Chip the Wolf. That said Cookie Crisp's mascots seem to contractChuck Cunningham Syndrome on a regular basis.
  • Bob, Quienno, and Wendell for Cinnamon Toast Crunch (Only Wendell was still around until even he was eventually replaced by the crazy squares in 2016).
  • Apple and CinnaMon for Apple Jacks.
  • Fred and Barney fromThe Flintstones for thePebbles Cereal (Also, Snagglepuss was the Cocoa Krispies mascot at one time).
  • Sugar Bear for Super Sugar Crisp (now called Super Golden Crisp). At the end ofThe '70s, sugar gained a reputation not unlike arsenic or Zyklon B, so the word "sugar" was dropped from the names of all major cereal brands in the United States (Sugar Frosted Flakes became Frosted Flakes, Sugar Smacks became Honey Smacks, Sugar Pops became Sugar Corn Pops and then Corn Pops, etc.). But what do you do when your mascot has "Sugar" for his first name? Why, you emphasize the "Super" in the cereal's name instead, by having him transform intoSuper Bear — a full sized grizzly bear with an angry expression and teeth and claws. Needless to say, this wasn't the best image to associate with a product aimed at young easily-frightened children, and Super Bear quicklyregained Sugar Bear's teddy-bear-like face before being dropped entirely.
    • In the earliest years (and still is in Canada), the cereal was just called "Sugar Crisp". It got the "Super" added to its name when they added vitamin fortification.
  • And who can ever forget Count Chocula, Frankenberry, Boo Berry, and Fruit Brute from theirnamesake cereals?
    • Fruit Brute was later replaced by Fruity Yummy Mummy, perhaps because General Mills thought a decaying Egyptian corpse coming to life to fulfill an ancient curse is less intimidating than a werewolf.
  • All of these characters have been given their own webcomic,Breakfast of the Gods. Be warned: it's pretty violent.
    • The knock-off brand Malt-o-Meal has the kangaroos Blue and Lil' Oaty.
  • The slightly terrifying Hunger used to be the mascot for Shreddies, on the basis that it "kept hunger locked up...till lunch". Nowadays they use a group of old ladies who are knitting the cereal.
  • The Honey Monster, a somewhat Muppety puppet that has been advertising Sugar Puffs since 1976. Following the great rethink, the cereal was renamed after him, as Honey Monster Puffs. Catchphrase: "Tell 'em about the honey, Mummy!"
• Morris the Cat for 9 Lives cat food.
• A&W has the Burger Family: Papa, Mama, Teen & Baby, later joined by Grandpa and Uncle. It’s a burger for everybody. And more recently, Buddy joined the burger lineup. They also had the Great Root Bear, with his distinctive theme music.
• British butter brand Anchor:
  • Adverts in 2003 and 2004 featured cows animated by Jonti Picking, in the style of his own seriesWeebl & Bob.
  • Between 2015 and 2017, the brand was represented by a family of Yetis named "The Hugglers".
• Applebee's had a talking apple voiced by Wanda Sykes Hall. The character was discontinued after new owners took over.
• "Babycham" (British beer and alcohol company) has anunnamed fawn/chamois that's been the company's mascot since the 1960s. Later commericals featured the fawn wearning shades and a bowtie.
• Elsie the Cow for Borden (And Elmer the Bull, the mascot of Elmer's Glue, which is manufactured by a different part of the same conglomerate).
• Budweiser had the frogs from the Super Bowl commercial. More recently their mascot is a "Bud Knight" who stars in a series of medieval-themed commercials.
• The creepy, silentBurger King, who shows up in the most random places (like your bed) to give people BK food (Actually asubversion of an earlier version of the King, who was played straight as a cheerful kids' mascot a la RonaldMcDonald). He talked, too.
  • Straight may not be the best possible choice of phrasing to describe the1970s version of the King.
• The California Raisins.
• Captain Birdseye, face of Birdseye frozen foods.
• The Cadbury Caramel Bunny. Voiced byMiriam Margolyes, she was ranked third in a poll about the sexiest animated character.
• Around 2011, UK cheese brand Cathedral City had a mouse mascot voiced byMatt Berry.
• The Chick-fil-A cows, exhorting people to "Eat Mor Chikin".
• Coca-Cola
  • The Coca-Cola Polar Bears, often seen at Christmas.
  • Coca-Cola Mexico brought theHada Futbolera to life. A soccer fan-styled fairy who brings coke bottles and forces team spirit ontoLatin American soccer fans.
  • In the UK, Diet Coke was advertised between 2004 and 2006 by a tortoise voiced byJohn Thomson. In 2011, the UK arm got another mascot, in puppet girls.
• Cresta was a British soft drink brand made by Schweppes. It was advertised in the 1970's by an enthusiastic cartoon polar bear with anElvis Presley-like voice. "It's frothy man."
• Lil' Sweet was designed to promote Diet Dr. Pepper, often magically appearing out of nowhere and gives them Diet Dr. Pepper as a reward for their work.
• Pasta sauce brand Dolmio was advertised in the UK, Ireland, Australia and New Zealand by astereotypical Italian family. The slogan was "When'sa your Dolmio day?"
• In the mid-2000's, the English Beef and Lamb Executive promoted their products with characters based on England cricketers Ian "Beefy" Botham and Allan Lamb.
• Slightly creepily, Felix (cat) for Felix (cat food). Slogan: "Cats like Felix... like Felix."
• Possibly the earliest subverted mascot would be Big Fig for Nabisco's Fig Newton cookies in the 1970s.
• In the late 2000's, UK biscuits brand Fox's was advertised by Vinnie, an American-accented panda.
• Peppy the polar bear for Fox's Glacier Mints (unrelated but the aforementioned biscuit brand), joined by aquick-witted fox.
• The Fantastic Friends (composed of teenagers Charis, Tzina, Gkazis, Flora, Orfeas, Phoibi, Enti and Nefeli) were created for the Junior meals onGoody's Burger House, the most prominent fast food chain in Greece. They also starred in comic strips and a short film.
• Similarly, the Jolly Green Giant for Green Giant frozen and canned vegetables. Ho ho ho!
• Brazil's Arab food restaurant chain Habib's hasa genie◊.
• The late 2010s introduces Carl Hardee, Sr. and his hapless son Carl Hardee, Jr. As the spokesmen for the Hardee's and Carl's Jr. chain of restaurants.
• George the bear, advertising Hofmeister lager in the UK.
• One of the longest-running advertising mascots in the UK is "Fred the Flour Grader" for Homepride flour and other foodstuffs, representing the brand since 1964.
• Twinkie the Kid for Hostess Twinkies (duh), before he was relegated to package duty only.
  • They also had Captain Cupcake for Hostess Cupcakes and Fruit Pie The Magician for Hostess Fruit Pies and many others.
• Between 2001 and 2005, UK bread Hovis were advertised by an animated family who somewhat resembleThe Simpsons.
• Fast food chainJack in the Box has Jack, a man with a clown-head who is both mascot andKayfabe CEO of the company. Like the King, Jack is a subversion of an earlier mascot, a clown-head which stood atop the original Jack in the Box restaurant and which appeared on their drive-thru menus for many years. The ad campaign featuring Jack has run continuously since 1995, making it one of the longest-running in history.
• TheFilipino fast-food chain Jollibee has aperpetually smiling giant red bee for a mascot, made to represent Filipino optimism and hard work. Four other mascots (eight at its highest during the 80s) accompany him, representing different food items.
• There was a brand of cat food called "Kattomeat" and they started advertising it with a white tomcat called "Arthur"...became such a good mascot that not many months later they had to rename the catfood "Arthur's".
• Colonel Sanders, forKentucky Fried Chicken. Mind you, Harland Sanders was a real person, the founder of KFC (though he served in the military, having received the title from the state of Kentucky for his achievements as a restaurateur and kept it as a means of self-promotion), and at times attained quasi-heroic status in Kentucky. Opinions on his animated, wise-cracking, dancing doppleganger are mixed.
  • Pepsico commercials in the 1990s gave him alight saber and teamed him up with the Pizza Hut Girl (armed with ablaster) and the Taco Bell chihuahua. When they found themselves surrounded by enemy combat droids, the chihuahua turned to Colonel Sanders and said, "You're areal colonel, right?"
• The mascot of German 'edible paper' brand Knabber Esspapier is a blue mouse named Knabbi.
• The cute Koala mascot for a Japanese bite-sized cookie snack with a sweet filling "Koala's March" (Called "Koala Yummies" in the United States).
• Kool-Aid Man.Ooohhh yeeeeeaaaaaahh!
• The Laughing Cow, promoting the cheese brand of the same name.
• Little Caesars. "Pizza pizza!”
• TheM&M's Spokescandies. Oddly enough, since 1999 there were only five of them (Red, Yellow, Blue, Green, and Orange) when the standard color mix includes six (with brown being the sixth color). They have finally rectified this in 2012, so the spokescandies finally match up with the color mix.
  • Though this happened because each of the five was one of the M&M's types (Red is milk chocolate, Yellow is peanut, Blue is almond, Green is peanut butter, and Orange is crispy and pretzel)... meaning Brown was only there to complete the set. Until brownie M&M's were introduced in 2020, and Brown was naturally chosen to represent them.
• RonaldMcDonald, the mascot ofMcDonald's has gone pretty much un-subverted to this day thanks to becoming part of the greater American pop-cultural landscape.
  • Save for a brief period in the mid '90s where he was depicted engaging in such activities as clubbing and playing golf as part of the ad campaign for the execrable "Arch Deluxe" burger (a "sandwich for 'adults'," as demonstrated by ads showing kids recoiling in disgust;surely the best way to convince someone to eat one).
  • InThe '70s,The '80s, and part ofThe '90s,McDonalds had a whole army of mascots inMcDonaldland. There was MayorMcCheese, the Grimace (who, likeGodzilla, started as a bad guy but quickly became a good guy), the Hamburglar, Big Mac (the cop who chased the Hamburglar down), the French Fry Goblins (who bear an eerie resemblance to the ghosts inPac-Man, although the French Fry Goblins came earlier), an orange juice tree, Birdie the bird, and a host of other minor players.
  • They also had Mac Tonight in the late 80s, a cheesy moon-faced (literally) lounge singer character intended to promote the idea of eatingdinner (as opposed to lunch) atMcDonald's.
• The cow with purple pats for Swiss chocolate brand Milka.
• The Milkybar Kid is a pre-teen cowboy who advertises Milkybar, a British white chocolate bar. "The Milkybars are on me!"
• The Nesquik Bunny.
• Never Say No to Panda, promoting Egyptian cheese brand Panda has of course, the Panda. If you don't accept Panda Cheese, he will teleport out of nowhere and break your stuff. In one ad, he actually kills a hospital patient.
• The Peperami animal, an insane, anthropomorphised slice of the titular cooked salami snack.
• In Japan, Pepsi had anIron Butt-Monkey mascot in form ofPEPSIMAAAAAANNNN!!!!
• UK tea brand PG Tips had three mascots:
  • The first, between 1956 and 2002, were actual chimpanzees, dressed in human clothes and acting in ordinary situations.
  • In 2002, they were replaced by a flock of birds named the "T-Birds", consisting of Tom (owl), Maggie (pigeon), Pete (starling) and Holly (blue tit.) These ads were animated byAardman Animations.
  • They were replaced in 2007 by thePG Tips Monkey.
• Planters has Mr. Peanut, an anthropomorphic peanut who wears a top hat and monocle, and carries aClassy Cane.
• The mascot for a Japanese beverage◊ called Qoo.
• Between 1988 and 1993, UK deep-fried potato snack Quavers had an anthropomorphic dog mascot named Colin, voiced byLenny Henry.
• Quizno's submarine sandwich restaurant had several sponge monkeys that sang about loving their subs, that they are toasted, and that they have a pepper bar.
• Round Table, a pizza place, has a knight in full-body armour, complete with pointy face-guard.
• Charlie the Tuna for Starkist.
• Sipsmith, a UK brand of gin, has Mr. Swan, voiced byJulian Barratt.
• In 2005, Nestlé-owned yogurt Ski was represented by a woman voiced byKathy Burke, who wonders why things aren't simple.
• Skips, another British snack, had a mascot named "Tongue", voiced byCraig Charles.
• The Martians, which advertised mashed potato brand Smash in the UK during the 1970's and 1980's.
• UK fruit drink Sunny D was advertised by a cartoon boy Max Wilde (voiced byJustin Fletcher), who has an obsession with fruits and vegetables.
• Arguably Ireland's most famous advertising mascot is Mr. Tayto, who has been the mascot of Tayto crisps since 1954. He even has his own theme park in County Meath, until 2022, when it was renamed to "Emerald Park".
• TheTetley Tea Folk, the little Yorkshire-accented people who advertised British tea brand Tetley.
• Between 1997 and the mid-2000's, UK fizzy drink Tizer had a mascot named "Ed the Head", played by one ofRoger Moore's sons.
• Another UK tea brand, Typhoo, was advertised in the 1970's by Norman the gnu, voiced byDerek Griffiths.
• One of the most famous and longest-lived is Miss Chiquita Banana, for the United Fruit Company (Later United Brands, and now Chiquita Brands Intl.). Based loosely on Carmen Miranda, she dates back to 1945.
  • The famousoriginal advertisement starring this mascot could also arguably go under tropeLet's Meet the Meat.
  • She was eventually turned into a human in 1984, when United Brands became Chiquita Intl.
• UK mixed fruit soft drink Vimto has had three mascots over time:
  • Between 1996 and 2004,Giles Andreae's loutish poet Purple Ronnie. Originally voiced byMartin Clunes, he was later retooled with a higher pitched voice to cater a younger audience.
  • In 2009, the drink was advertised by a CGI grape, raspberry and blackcurrant. The raspberry's catchphrase "Hello pretty ladies!" became popular.
  • In 2014, Vimto got a new mascot - a Manchester-accented toad named "Vimtoad", voiced by local comedian, actor and radio presenter Justin Moorhouse.
• Weight Watchers has Hungry, a furry orange monster that constantly tempts you to eat junk food and thus ruin your diet.
  • Anticipating Weight Watchers' hungry little monster, Sultana biscuits gave usMr Yummy,a brightly chequered muppet originally meant topersonify the munchies. 2008 saw the manufacture of a limited number of Mr Yummy handpuppets, which sold out within weeks.

• Alka-Seltzer was represented from 1951 to 1964 by Speedy Alka-Seltzer, a walking, talking antacid tablet. He was animated via stop-motion puppetry and voiced by Dick Beals.^note (one of the rare few male voice actors who could do convincing kid voices; his secret is that he never underwent puberty due to a glandular problem) The character was revived briefly in 1976 (as part of the "plop, plop, fizz, fizz" campaign) and 2010 (with the voice of Debi Derryberry fromZatch Bell! andThe Adventures of Jimmy Neutron, Boy Genius).
• Aquafresh toothpaste:
  • In the late 2000's, the mascots were a family of "nurdles", led by the youngest child, Milky.
  • In 2014, the toothpaste was advertised in the UK by a superhero named Captain Aquafresh.
• British toilet block Bloo had an anthropomorphic toilet in a 1979 ad voiced byKenneth Williams, and the campaign was revived in 2001, with the toilet voiced byJulian Clary.
• The Energizer Bunny and his older cousin the Duracell Bunny. It began with a 1973 Duracell commercial where a fleet of battery-powered drumming bunnies wouldrun down one by one, leaving only the Duracell-powered one. When Duracell's trademark on the bunny lapsed in 1988, Energizer produced a parody of the ad explaining thattheir brand was left out of the competition as their sunglasses-wearing bunny strolled along beating a bass drum. While early confusion led to Energizer losing share to Duracell initially, they eventually grew it back as their mascot starred in newCommercial Switcheroo spots. Duracell, for their part, tried to revive their own bunny mascot, which led to a trademark dispute between the two companies that ended with a settlement where the "bunny mascot" rights were given to Energizer in North America and to Duracell elsewhere.
• Between 1986 and 1992, UK adverts for Listerine mouthwash featured Clifford, a dragon who had a coughing habit due to smoking, also having obsessions with alcohol, spicy food, and late nights. He represented the strength of the mouthwash, "strong enough to take your breath away". He was voiced byWillie Rushton.
• Michelin tires are hawked by Bibendum, a strange white bulbous fellow who looks like a cross between the Mummy and the Stay-Puft Marshmallow Man. Also, the company publishes aline of restaurant guides for travelers.
• Mr. Clean for the cleaner of the same name. Bonus points if you can identify the piece of jewelry he wears and where on his body: The answerhe wears an earring on his left ear.
• Mr Muscle, a similar cleaning product in the UK, though owned by SC Johnson instead of Procter & Gamble had the titular superhero, voiced by ColinMcFarlane.
• Mr Sheen, a cleaning polish brand, has two mascots for different markets:
  • In Australia, the mascot is a posh, short bald man with spectacles in a black suit.
  • In the United Kingdom, the mascot is an animated caricature of aWorld War I fighter pilot.
• The Pink Panther has been one of these for Owens Corning fiberglass insulation for many years.
• The Scrubbing Bubbles, for Scrubbing Bubbles bathroom cleaner (originally named Dow Bathroom Cleaner).
• Snuggle fabric softener's mascot is a cuddly bear named The Snuggle Bear.
• Silent Night's hippo and duck duo.

• The Admiral, for British insurance company Admiral. Nowadays it's a female admiral, who looksfar too young to have achieved such a rank and appears to be in charge of the insurance company, rather than anything to do with the Navy.
• The duck that quacks, "AFLAC!"
• German health insurer AOK's mascot is a dragon named Jolinchen.
• From 2011 until its 2020 merger with rival Abbey, Northern Irish insurance broker Autoline featured animated employees as mascots.
• French credit company Cetelem (part of BNP Paribas) has Credito, the grass man. Also used by Findomestic in Italy.
• British price comparison website Confused.com has had two mascots:
  • At launch in 2002, the logo was a confused woman with dreadlocks named Cara Confused. From 2010, she started appearing in adverts, many of which were racy and featured songs. Many other characters were created.
  • In 2013, she was replaced with Brian the Robot, who spoke withAuto-Tune.
• Aleksandr Orlov, spokesmeerkat for Compare The Market dot com. Fromthis original spot, avast merchandising empire was spawned...
• DAK-Gesundheit, another German health insurer, has a badger named Max as its mascot.
• Direct Line Group:
  • Their flagship brand, Direct Line, has an iconic mascot in the form of a red telephone on wheels. In 2009, it was joined by a computer mouse.
  • They also own Churchill Insurance, represented by the bulldog mascot of the same name, voiced byBob Mortimer. All together now: "OH YES!!". Nowadays he's been reduced to a lifelike (though still CGI-rendered), non-talking dog.
  • The group also own breakdown service Green Flag, whose mascot in 2011 was an ant named Maximiliant, voiced byHarry Hill.
• Eastwood Insurance had a gunslinger mascot imitatingClint Eastwood.
• Erin Esurance, a pink-hairedAction Girl in aSpy Catsuit, who hawked Esurance. Now retired due to becoming a magnet for cheesecake pictures andfanporn. Also made aguest appearance onWho Wants to Be a Superhero?!
• In 2005, British insurer Esure had Mr. Mouse, an American-accented mouse voiced byKerry Shale.
• GEICO has four mascots:
  • Their British-accented gecko, who began with commercials stressing the difference pronunciations of "GEICO" and "gecko."
  • A bunch of pissed off Neanderthals who didn't like the slogan, "So easy, a caveman can do it!" The writers of the ads attempted to create a sitcom from those Neanderthals. Thankfully, it bombed. Especially thankful is Geico, which could not run ads with the characters during the series' run.
  • Kash, the pile of money with googly eyes and his own theme song has also been slowly adapted into a third(!) mascot for Geico.
  • The "stupid questions" man, who opened every commercial with, "Does switching to GEICO save you 15% or more on car insurance?Does the question inserted here have an obvious answer?" One of his ads even references the still-pissed-off Neanderthals.
• The General, forThe General (Insurance).
• Since 2009, UK price comparison website Go.Compare's mascot is flamboyant Italian opera singer Gio Compario, portrayed by Welsh opera star Wynne Evans. He always sang to the tune of the patriotic song "Over There" with new lyrics in each ad.
• UK personal finance company Lombard Direct advertised in the late 1990's with a talking blue telephone voiced byEnn Reitel.
• Snoopy forMetLife. The other Peanuts characters appear in commercials from time to time.
• In the early 2010's, the UK's National Accident Helpline had Underdog (voiced byJoe Pasquale) andBRIAN BLESSED as the voice of oppression.
• Flo the checkout girl in theProgressive Insurance commercials.
• In 2009, Zürich were advertised in the UK with two animated blokes: Orange (voiced byMarc Warren) and Blue (voiced byAlexander Armstrong).

• Bolibompa, the children's block of Swedish public television broadcaster SVT, had a green dragon as its mascot.
• Fuzzy and Acro of Central City Tower.
• Bob and Larry served as the mascots forBig Idea Entertainment during the 90's and 2000's.
• Pudsey Bear forThe BBC's annual telethonChildren in Need.
• In the early days of the official Cirque du Soleil website (1996-97), the Baron fromSaltimbanco served as the "host". From 1998 to 2001 or so, the Great Chamberlain from the retired showNouvelle Experience took on this duty. Nowadays, several of the shows have a character who effectively is the face of it in advertisements, but that falls underSeries Mascot.
• Columbia Pictures has Lady Columbia, the lady holding the torch in the logo, who has been the studio's mascot ever since its inception.
• CoroCoro Comic uses the Corodragon, a small black dragon creature with a big smile.
• COVER Corporation (the company behindhololive doesn't have an official mascot, butTokino Sora is often used to represent the company as a whole due to being the first talent. In addition, several talents have created their own mascot characters, some of which have even had official costumes made to participate in events. Examples of the latter includeKureiji Ollie's Udin (a stitched up bear reflecting her zombie status),Amelia Watson's Smol Ame (a chibi version of her normal design),Oozora Subaru's Subarudo Duck and Sora's own bear companion Ankimo. On occasion, these mascots are used when a physical presence is needed for an event (as the talents themselves are restricted to appearing on monitors). An example of this isHoloFES, where the various mascot characters can be seen wandering about the venue.
• Superman andBatman have generally served as co-mascots forDC Comics, though with preference to the former due to Superman's brighter nature.
• Inspector Gadget served as the mascot forDiC Entertainment during the 80's and 90's.
• In 2012 and 2013, Digital Radio in the UK was promoted by a puppet character D Love, an American-accented soul star.
• Between 2005 and 2012, Digital UK, the campaign for a digital TV switchover was represented by a robot named "Digit Al".
• Disney has three:Mickey Mouse,Jiminy Cricket, andTinker Bell.
  • Pixar has adopted the hopping lamp fromone of their first shorts as their mascot, but has relegated him solely to the logo.
  • Oswald used to be one for Walt,but then....
• The mascot ofDNA Productions is Paul, a chimpanzee with three eyes who appears in the company'sVanity Plate at the end ofThe Adventures of Jimmy Neutron, Boy Genius.
  Paul: Hi! I'm Paul!
• DreamWorks SKG andDreamWorks Animation's mascot is the Moon Child, a silhouette of a young kid fishing on a crescent moon.
• Cleatus the Football Robot is the current mascot forFox Sports, mainly appearing during coverage ofNFL games andstation idents.
• Rufus H. Talltales appears to be one forGoblin Studios, as he introduces theYouTube channel's trailer.
• Before he advertised PG Tips tea, thePG Tips Monkey was the face of digital terrestrial television provider ITV Digital, who went bust in 2002.
• Kermit was the mascot of The Jim Henson Company back when they owned the Muppet franchise.
• Just for Laughs, the largest international comedy festival in the world, has Victor as its mascot. Victor is a green monster with red horns that has been used in all JFL media, appearing in transitional bumpers for the festival's televised galas, being made into merchandise including plush toys, and also appears in the production companyVanity Plate.
• After it was revived,Kojima Productions created a character namedLudens, who is also featured in the company's post-revival logo.
• Bugs Bunny, forLooney Tunes as well as forWarner Bros.' entire animation division.
• MAD has Alfred E. Neuman, that gap-toothed "What, me worry?" boy featured in nearly all its covers.
• Marvel Universe hasSpider-Man,the most famous and iconic character in the roster. However, others do point towards characters likeWolverine or possiblyCaptain America as other possible candidates or runner-ups. Many even considerStan Lee himself as Marvel's true mascot, being the beloved face of the industry for decades and havingnumerous appearances across media to go with it.
• Blu, the dog fromMonica's Gang is this for Mauricio de Sousa Produções.
• The Mexico City newspaper "Metro" has a mascot by the same name that competes as Luchador Enmascarado forCMLL. "Metro" is aLegacy Character in fact.
• Metro-Goldwyn-Mayer has Leo, the lion in their logo. The current Leo (and the only one who was actually named that inReal Life) is the most recent ofeight lions and has been in use since 1957. He also hadhis own cartoon in the late '90s.
• Buster fromMythBusters.
• The New Yorker has Eustace Tilley, the top-hattedRegency-eradandy examining a butterfly through his monocle.
• Nickelodeon hasSpongeBob SquarePants, formerlyHenry and June, Stick Stickly, andTommy Pickles.
  • Nick Jr. has had several: Face (1994-2004), Moose & Zee (2003-2012), and Piper O'Possum (2004-2007).
• The Smurfs serve as the mascots for Peyo Company, the company that owns the rights to all ofPeyo's creations.
• ThePlayboy rabbit. The Party Jokes section also has the more NSFWFemlin.
• In the early 2010's, Irish digital terrestrial television provider Saorview had the dog and cat duo Tommy & PJ.
• Since 1963,Clifford the Big Red Dog has been the official mascot for American publishing company "Scholastic Corporation". Scholastic is also the largest publisher and distributor of children's books in the world.
• Shonen Jump has Journey, a black and white photo of a pirate that cuts off at his mustache.
• Sky had adverts in 2010 featuring a family of blue monsters named "The Spenglers".
• Loeki the Lion is the mascot for STER, the advertising contractor for Dutch public broadcaster NPO - he has appeared in their break numbers from 1972 onwards.
• French TV magazineTélé Z uses a Basset Hound dog as mascot.
• Between 2011 and 2015,ITV's Christmas telethon Text Santa had a bunch of eight elves as mascots.
• Tezuka Productions (formerly known asMushi Productions) hasAstro Boy,Kimba the White Lion, andUnico.
• American Indie studioTonko House has"Pig" and "Fox" from the 2014 short filmThe Dam Keeper.
• The anime short blockUltra Super Anime Time has the mascots Sumako and Supica.
• The former WB Network had Michigan J. Frog from theLooney Tunes short, "One Froggy Evening".
• German television networkZDF's mascots are the animated little men "Mainzelmannchen" who have appeared in break bumpers since its launch in 1963.

• Punk bands aren't too far behind in the mascot department:
  • The Dictators might be unique in that their mascot is a real live human being, Handsome Dick Manitoba, who was the band's roadie/occasional vocalist and "Secret Weapon".
  • The Crimson Ghost from the 1946 film of the same name has probably become better known for beingThe Misfits official mascot/logo.
  • The boy on fire that appeared onBad Religion album "Suffer" has appeared on several t-shirts.
  • Fire Skull ofThe Offspring, though it may be closer to a symbol than a full-fledged character.
  • Skelly, created bySocial Distortion.
  • The Mighty Mighty Bosstones have Otis the Bulldog.
  • Monkey's Face from The Adicts.
  • blink-182 have both a derangedsmiley face and aderanged rabbit.
• The Black Crowes have an unnamed pair of stoned crows that appear on most of their merchandise. In the early days, they were drawn to resembleHeckle and Jeckle, though more recently (perhaps in an effort to avoid lawsuits), they're made to resemble tired blues musicians.
• The band Blotto had a woman with a bass drum for a head. This image appeared on stage and on album covers.
• Booji Boy forDevo.
• The Download Dog, mascot for Donington Park's Download Festival.
• Hinatazaka46 has Poka the sky blue bird, which was born from the egg given to one of them by Santa Claus in 2019 as reward forSaving Christmas in their concert storyline.
• Hatchet Man for thePsychopathic Records label.
• Radiohead has that Bear.
• Porter Robinson has Pouta-kun, a blue creature with a face resembling the emoticon on the cover ofWorlds.
• Super Sonico started out as a mascot for the NITRO SUPER SONIC concerts ofnitro+ before graduating to poster girl of the company itself. Naitou-kun, mascot of Nitro+CHiRAL, got a similar start as mascot of THECHiRAL NIGHT.
• Tsukipro has mascots for 8 of its idol groups - Tsukiusa ("moon rabbit") for theTsukiuta groups, Lizz-kun for the SQ groups, and Arainu ("Alive dog") for the Alive groups. The mascots have the same oblong bodies and minimalist faces, but different ears and tails depending on the animal, and they come in each member's unit colors, so fans can show who their favorite idol is by which color mascot they carry. In-universe, the idols tend to carry their own mascots on their bags, as well. In real life, special-edition collars and t-shirts for the mascot plushies are sold at events, and many fans have also taken to making accessories and costumes for them. And of course, full size mascots appear at the events for photo ops (and in the first anime, two of the idols have to wear the suits for a special job).
• Kanye West has Dropout Bear.

• In 2016, UK oil company BP was represented by a green character named Orby, voiced byDougray Scott.
• ScottishPower is advertised by Bruce, a friendly, Scottish-accented butterfly.

• TheMetallica pinball has Sparky, the electrocution-loving psycho who's prominently seated in the playfield's electric chair.
• Striker, the mascot for the 1994World Cup, shows up prominently in thelicensed pinball tableWorld Cup Soccer.

• Stomper, a kangaroo who representedTNA.
• Wild Cat Willie/Mr. Willie, a mascotWCW used during their "Worldwide" and "Saturday Night" shows of the 1980s.

• Each Christmas since 2016, ALDI in the UK and Ireland have done ads centred around Kevin the carrot and a whole universe ofanthropomorphic vegetables.
• UK catalogue chain Argos has had two:
  • Between 2011 and 2014, the mascots were an alien family.
  • Since 2023, the mascots are Trevor the T-Rex (voiced byCharlie Cooper) and Connie the human doll (voiced byRuth Bratt).
• Between 2021 and 2023, UK bedding retailer Dreams' mascot was a log voiced by none other thanJohn Goodman.
• The UK arm of Dutch electronics retailer Euronics, between 2005 and 2009, had Mr. Plug, voiced byNeil Morrissey.
• UK card retailer Funky Pigeon had the titular pigeon, voiced byWill Mellor.
• Canadian discount retailer Giant Tiger has Friendly the tiger as its mascot.
• Thehhgregg chain of stores had commercials featuring hh, a sentient rolled-up hhgregg ad.
• HiperDino, a supermarket chain on Spain's Canary Islands, has a family of dinosaurs as mascots.
• The music retailerHMV has Nipper the dog, though he's not used much nowadays apart from being their website's favicon.
• Swedish toy retailer Lekia's mascot is a fox named Sunny.
• In the early 2010's, UK car dealership Motorpoint's mascot was a miserly animated man named Norman.
• German hardware store OBI's mascot is a beaver.
• New Zealand supermarket chain Pak'nSave has used a stick figure named 'Stickman', voiced byPaul Ego since 2008.
• The Pep Boys, Manny, Moe and Jack, for the automotive parts retailer of the same name (including the character names). (The characters are based on the company founders.)
• German opticians Rottler's mascot is a bandana-wearing rabbit named K. Rottler.^note  This is a pun on the German letter 'K' (pronounced 'kah'), it sounds like 'Carrot'.
• Mexican department store Sanborns and its owls.
• British sofa retailer Sofaworks, between 2013 and 2017 had Neal the sloth.
• German discount retailerTEDi has a bandana-clad bear as its mascot.
• WHO could forget Geoffrey the Giraffe, mascot of Toys "R" Us?
• Between 2021 and 2023, UK opticians Vision Express has Marvin the Mole, voiced byMathew Horne. "I LIKE IT!"
• Walmart has their Smiley Face.
• Defunct UK department store Woolworths has had two mascots:
  • For Christmas 1998, Keith the Alien, voiced byTim Whitnall.
  • Their final mascots, until their 2009 demise, were Wooly the Sheep and Worth the dog.
• Defunt Canadian discount retailer Zellers has used Zeddy the Bear as its mascot before its closure in 2013.

• The San Diego Chicken was originally a mascot for local radio station KGB. Played by Ted Giannoulas, the character was originally known as the KGB Chicken, and appeared in ads for the station and events around town starting in 1974. After appearing at hundreds of games for the San Diego Padres promoting the station (but building up a following for the character — attendance at Padres games doubled during the Chicken's first couple of years), Giannoulas was eventually fired by KGB in 1979 in a contractual dispute. KGB tried to put someone else in the chicken suit, but Padres fans literally booed the imposter chicken off the field. The Padres, meanwhile, quickly hired Giannoulas to create a similar-but-not-quite-identical mascot for the team, rather than the station. Thus, The San Diego Chicken (officially billed as "The Famous Chicken") was born — and he single handedly created the profession of sports mascots. He is now the patron saint of all sports mascots.
  • The Army mule and the Navy goat. These sports mascots date back at least 100 years, and other college teams had mascots as well, such as the Yale bulldog and "Bucky Badger".
  • Pro teams with mascots, however, were more or less unheard of until the Famous Chicken (as he's now known, presumably because he's no longer tied to San Diego and has become a freelance mascot) came about.
• Several colleges use live animals as mascots in addition to the fake ones:
  • Uga the bulldog at U of Georgia.
  • Tusk the pig at U of Arkansas.
  • Bevo the Texas longhorn at U of Texas.
  • Smokey the coonhound at U of Tennessee.
  • Jack the Bulldog at Georgetown U.
  • Peruna the pony at SMU.
  • Lions Leo and Una at U of North Alabama.
  • Reveille the Collie at Texas A&M U.
• The University of Oregon managed to work a deal with Disney to use Donald Duck as their mascot. The official relationship started with a handshake agreement between Walt himself and the university, and was later formalized in 1973, though Disney imposed limits on where the costumed mascot could be used. In 2010 the deal was modified, with Oregon changing the duck costume (notably the head) to no longer resemble Donald, allowing The Oregon Duck to appear at more events.
• Major League Baseball has a bunch of mascots but the most famous are The Phillie Phanatic, Wally the Green Monster (Red Sox), Mariner Moose, the Racing Sausages (Milwaukee), the Racing Presidents (Washington), Mr. Met, Billy the Marlin, and the Pirate Parrot. And then there was also once Youppi! the Montreal Expos mascot who is now currently a mascot for the Canadiens.
• The Canadiens are one of three teams in the National Hockey League who inherited their mascots from other teams in the area, along with the New York Islanders' Sparky the Dragon (the Arena Football League's New York Dragons) and the Winnipeg Jets' Mick E. Moose (the minor league hockey Manitoba Moose... who relocated once the NHL Jets team returned, but eventually the Moose team came back as well).
• The first regular NHL mascot was the Calgary Flames' Harvey the Hound. In one of his more memorable antics he was annoying opposing coach CraigMacTavish so much, that when he was behind the visitors' benchMacTavish reached up and yanked out Harvey's tongue from the costume.
• In theCanadian Football League, Gainer the Gopher is the well known mascot for the Saskatchewan Roughriders.
• The first CFL mascot was the Calgary Stampeders’ Ralph the Dog. They also have Quick Six, the touchdown horse, (with several predecessor touchdown horses.) Every time the team scores a touchdown, the horse gallops up and down the sideline behind the visiting team's bench.
• ScottishAssociation Football has a few. Most of them are ignored except Broxi Bear for Glasgow Rangers and Hoopy the Huddle Hound for Celtic.
  • The UKDisney Channel had a competition called theMascots' Cup. Broxi won, beating Manchester United's red devil in the final.
  • In Brazil,every team has one, mostly followingAnimal Motifs.
  • Possibly the most convoluted mascotPunny Name in Scottish football is Hibernian FC's "Sunshine the Leith Lynx", whose name is a reference to both the Leith Links public park and "Sunshine on Leith", the song byThe Proclaimers which is the team anthem.
• High school football in Texas -where it is a major religion- gives us mascots such as the Hamlin Pied Pipers (yes, as in the German folk tale) and the Winters Blizzards.
• Small Midwestern college Missouri Western State University had, in the late 80s, a mascot that strongly resembled a golden aardvark. It wassupposed to be a Griffon (the actual name of the sports teams), but the school had recentlychanged their logo and the mascot was intended to suggest the new, inferior-in-every-possible-way version.
• Not only do most English football league clubs have a mascot, but they've taken mascot racing to amazing lengths - there's not only an official FA Cup Mascot Race, but also an even bigger Mascot Grand National - these aren't half-time entertainment at football matches, but special events held at racecourses.
• The firstWorld Cup mascot was in 1966, in England. It was a lion named World Cup Willie. Every World Cup since has had a mascot.
• The first officialOlympic Games mascot was at the 1972 Summer Olympics, a dachshund named Aldi. Every Olympics since, (winter and summer), has had at least one official mascot.
• TheParalympic Games have also had official mascots since 1980 with the squirrels Noggi and Joggi, and most of them nowadays are grouped together with the olympic mascots.
• Rather than a team, sometracks on the NASCAR circuit have mascots. Notably, the 'Monster Mile' in Dover has Miles the Monster, a rocky monster holding a 1:1 scale race car in his hand. The statue (yes, it's a statue) has a ladder inside leading to the car, although it's not open to the public (imagine a drunk fan falling fifteen metres onto granite and the resulting lawsuit).

• Between 1976 and the early-80's, the mascot of British telecoms company BT was a bird named Buzby, voiced byBernard Cribbins.

• TheCedar Fair parks tend to use thePeanuts characters in their advertisements, Snoopy in particular, who usually has his own children's land "Camp Snoopy".
• Figment fromJourney into Imagination is frequently used as the mascot ofEpcot.Mickey Mouse for the Disney parks as a whole.
• Pardoes The Jester/Wizard◊ for the theme parkEfteling located in North Brabant, in the Netherlands.
• Ed Euromaus◊ (an example ofMocky Mouse) for Germany'sEuropa-Park.
• Italian theme parkGardaland has Prezzemolo, a bandana-clad green dragon. He even got his ownanimated series!
• American indoor water park and resort chain "Great Wolf Lodge" has a group of young anthropomorphic animals; Wiley, Violet (both wolves), Sammy (squirrel), Oliver (raccoon), and Brinley (bear) as the chain's mascots.
• Swedish theme parkLiseberg has a clan of rabbits for mascots, each with their own personality: Kanne (magician), Kanina (invention tester), Lisen (architect), Herr Berg (baker), Jenny Hjälm (ride inventor who uses a wheelchair), and Julius (aviator who appears at Christmas).
• Shamu (an orca whale) has beenSeaWorld's mascot practically since its beginning. In recent years, theSesame Street characters slowly became the unofficial mascots for the chain after Sea World announced on phasing out orca shows.
• TheSix Flags parks has theLooney Tunes, particularlyBugs Bunny as the chain's mascots since the late 1980s and early 1990s. Mr. Six later became the second mascot for Six Flags beginning in 2004 and up till the mid 2010s.
• Universal Studios tends to flip-flop betweenWoody Woodpecker and theMinions when it comes to mascots.
• The mascot ofMGM Grand Adventures was King Looey, a kid-friendly anthropomorphic version of MGM's Leo the Lion. Other characters wandered through the park to greet visitors, with a mix of generic anthropomorphic animals and licensed characters fromPopeye,Betty Boop, andTumbleweeds.

• Ruby the Roo, voiced byRose Byrne, is the mascot of Visit Australia.

• Unlike most other forms of media, video game mascots tend to fall under a slippery slope. In the past, many video game companies either used one or more characters from their most popular franchises as an official or unofficial mascot of some sort, or created one for the company's logo or exclusively for marketing purposes. Many of these mascots were cartoon or anime-influenced and made to appeal to their target audience of the time, children. With gaming now being an industry focused on adults and most gaming protagonists following suit, mascots in general aren't really pushed as heavily as they were in previous decades. Many older mascots have been retired and many people tend to throw around the term "mascot" as either the company's most popular characters or the protagonist of a company's flagship series (in short, a "poster boy"), whether it be a current or legacy series due to the impact the character's game series has had on the industry or out of nostalgia. Out of all of them, the only ones that are undeniably official mascots and usually considered equal to Mickey Mouse or Bugs Bunny areMario forNintendo,Sonic the Hedgehog forSega, andPac-Man forNamco, currentlyBandai Namco Entertainment. They're usually the first thing that comes to mind when thinking about their respective companies and, at least during each of their heydays, had their images or associated sound effects plastered on logos, commercials, and company products outside their own series.
• Nintendo
  • Mario is unquestionably considered the mascot for Nintendo, and in a sense, the face of gaming itself.
  • Donkey Kong, in his current incarnation, became a figurehead for both Nintendo andRare during the mid '90s afterDonkey Kong Country proved to be a smash hit. Between that time and the release ofSuper Mario 64, you Donkey Kong (and at times even Diddy Kong) were featured on so much more product than Mario that it would be easy to mistaken DK as the official mascot of Nintendo or even Rare.
  • While The Pokémon Company operates separately from Nintendo, Pikachu is not too far behind Mario, being the face of the Pokémon franchise, appearing in every game of the series and nearly every episode ofPokémon the Series. Pikachu also becameJapan's Official Mascot for Brazil 2014 World Cup.
  • TheFamicom Disk System had a critter called Diskun, who occasionally made cameos in games for the peripheral and starred in the last-ever FDS game,Janken Disk Shiro.
• SegaSammy: The company has four official mascots for four of its main entertainment divisions, all of them are represented by statues found within the corporate building.
  • Sonic The Hedgehog, both classic and modern versions of the character, is recognized as Sega's official mascot. Sonic was made to compete with and become Sega's equivalent to Mario and has since become synonymous with the company, for better or worse. He proved popular enough in western countries that he infamously led to the creation of an entire subtype of Mascot: theMascot with Attitude.
  • Before Sonic's introduction, Alex Kidd was considered to be Sega's mascot, something later reaffirmed in several games, includingSega Ages series of rereleases for the Nintendo Switch. Opa-Opa ofFantasy Zone is also in a similar position, having cameos across several games.
  • In Japan, the company had another mascot specifically for theSaturn:Segata Sanshiro, a badass martial artist who would beat up people for not playing the Saturn. He eventually got his own video game, which was the last first-party game released for the Saturn.
  • Aliyan is the official mascot of the Sammy division, notable for its pachislot and pachinko business.
  • Atlus officially uses Jack Frost and his brothers fromShin Megami Tensei. However, as of the massive success ofPersona 5, it seems that Atlus has been pushing for the main character of the game, Joker, to be up there in the ranks, with his costume appearing in other Sega and Atlus games and the character himself being featured as DLC forSuper Smash Bros. Ultimate.
  • With the acquisition ofRovio Entertainment,Angry BirdsSeries Mascot Red has been promoted to being the official mascot of that division of the company.
  • Back whenCompile was still around, Carbuncle, a character fromMadou Monogatari 1-2-3 found himself in theSeries Mascot role for itsMore Popular Spin-Off series,Puyo Puyo. That series eventually got so big that Carbuncle was eventually promoted to being the mascot for Compile as a whole, often appearing on or near several of the company's logos. That sadly changed as Compile was facing a slow financial demise, and thePuyo Puyo series (though not Compile itself) was eventually bought by Sega, who put Carbuncle in the back seat for a while and started to focus more on the Puyos themselves.
• Namco /Bandai Namco Entertainment
  • Pac-Man was the official mascot for Namco and was quite possibly one of the earliest gaming mascots, predating Mario by a year and being more recognizable by older audiences. At a time when most games werePong-clones or shooters, Pac-Man was created as a friendly face to bring in more female players. Since the merger with Bandai, He is still considered to be this for the gaming division, having many seperate social media accounts representing the character. It appears that he (like Namco itself) has been slowly taking over the Bandai side of things, as the pie-cut version of him has since become the mascot of the brand's Gashapon series.
  • Like with Pac-Man, most of BNEI's other recurring mascot characters originated from the pre-merger Namco days, specifically its early-arcade era back in the '80s, includingMappy and Goro (Nyamco in the Japanese version), Taizo Hori and the enemies Pooka and Fygar fromDig Dug, the Mushlins fromLibble Rabble, and Gilgamesh and Ki fromThe Tower of Druaga. Popular characters from outside that era includeKazuya, Heihachi,Klonoa, andDon Wada.
  • Ms. Pac-Man, despite not being created by Namco was right up there with Pac-Man. She was a big hit in America and despite her original arcade game not being released in Japan until over a decade later, she was often featured alongside Pac-Man in promotional artwork and several covers for the NG magazine. Legal issues from the BNEI era have since prevented her from maintaining this status.
• Capcom: Capcom is a bizarre case, in which it hasseveral unofficial mascots, but not one who is the entire face of the company, with the company being confirmed by former community manager Seth Killian to have never had an official mascot, even if fans refuse to believe it.
  • To many gaming fans,the original Mega Man is usually considered to bethe mascot for Capcom due to his series being one of Capcom's earliest major successes, their first for home consoles, and a family-friendly face on par with Mario, Sonic and Pac-Man (which didn't go unnoticed in the recentSuper Smash Bros. titles). He's since beenOut of Focus ever since Keiji Inafune left the company and possibly because of the abundance ofseveral different versions of Mega Man.
  • WhileRyu predates him by a few months, it wasn't until four years later that his series played a significant part in gaming history and revolutionized the fighting genre forever. To drive that point home, he not only makes a cameo inVarth: Operation Thunderstorm, but all of theCPS2Marvel vs. Capcom games have a variant of the Capcom Logo featuring a silhouette of Ryu. However, his series was put on a long hiatus after the late 90s, when the arcade scene and the fighting game genre started to lose steam. Even then, he's not a major player in the story of most of the games. Many of the female characters such asChun-Li has proven to be breakout characters having their popularity overtake Ryu's, and there have even been attempts to give the leading role to new characters (such asAlex andLuke).
  • Alongside them wereCaptainCommando, who appeared in packaging and game manuals before starring inhis own self-titled video game (even taking center stage over Mega Man and Ryu in the opening of the firstMarvel vs. Capcom), and Mobi-chan, a tiny version of the player character fromHyper Dyne: Side Arms who appeared as an easter egg throughout several Capcom games, including those within theMega Man andStreet Fighter series. Both of these characters have beenlong forgotten.
  • In recent years, Capcom's attempt at a mascot has since diminished, but the company has always and continue to push its topical characters as an ensemble in promtional artwork and within severalCapcom vs. titles. Featured characters often include characters from its two current best-selling flagship franchises,Resident Evil andMonster Hunter, at least one version of Mega Man, at least twoStreet Fighter characters, usually Ryu and/or Chun-Li if not anyone else or characters in the same universe (likeFinal Fight orRival Schools), Morrgian Aensland from theDarkstalkers / Vampire series,Viewtiful Joe, and Phoenix Wright from theAce Attorney series, among others.
• Konami:
  • Similarly, Konami tends to cycle through characters from several of their franchises, though out of all of them,Solid Snake,Simon Belmont,Goemon,TwinBee,Shiori Fujisaki, andPower Pro-Kun tend to be their most notable picks.
  • In the wake of Konami dissolvingHudson Soft,Bomberman andBonk has also risen to a similar rank. Though before the merger, Hudson Soft's official mascot was actually Hachisuke, also known as Hu-Bee. This character was exclusively used for the company's logo.
• Square Enix:
  • Cloud Strife is generally considered by many to be the most iconic character fromFinal Fantasy and as such is considered to be the poster boy of the company as a whole, being featured in such games asKingdom Hearts andSuper Smash Bros., and Square would later try to recreate Cloud's success withLightning, but Cloud has continued to stay in the spotlight. And speaking ofKingdom Hearts, Sora also counts as a mascot, both for Square Enix and the franchise.
  • From theDragon Quest games,Slime is undeniably the most iconic and recognizable character from the franchise, appears in a good majority of the merchandise sold for it, and is often used to represent the franchise in crossovers such asFortune Street.
  • Lara Croft is this forEidos Interactive, even after their acquisition by Square Enix in 2009.
• SNK
  • Before 1991, SNK had the now pretty much unknownG-Mantle. After rebranding itself as "SNK Entertainment" in 2016, they brought in a new mascot namedEnta Girl.
  • Athena Asamiya was viewed as the more recognizable face of SNK before she was pushed to the sidelines for the more popularTerry Bogard. This gets used as a joke inThe King of Fighters where she has a bitter rivalry with him. Though byXIII she seems to have gotten over it and has nothing but respect for him.Kyo Kusanagi andNakoruru are usually not too far behind.
• Others
  • Master Chief is usually seen as less of a mascot and more of a poster boy forXbox Game Studios.
  • Before ironically being bought out by Microsoft,Crash Bandicoot was at one point considered the unofficial mascot of thePlayStation and Sony Computer Entertainment, as he was made to be the console's answer to both Sonic and Mario. The American commercials featuring the guy in the Crash suit taking shots at Nintendo only cemented this.
    • In North America, thePlayStation was originally going to have a mascot named Polygon Man who appears in the early marketing of the console, but was completely absent in the console because Ken Kutaragi was disappointed with his design so he's absent in the final release and fell to obscurity. He returned unexpectedly inPlayStation All-Stars Battle Royale as the final boss.
  • Koei Tecmo's de facto mascot isRyu Hayabusa, whose appeared not only inDead or Alive, but also inWarriors Orochi,Warriors All-Stars, and had his ancestor appear inNioh.
  • Arc System Works has its mascot position shared bySol Badguy andRagna the Bloodedge.
  • Ubisoft's mascots areRayman andSam Fisher, even after years of both characters not receiving brand new games.Ezio Auditore andVaas Montenegro are also mascots, to a lesser extent.
  • Fictional example: "Vault Boy", the wavy-haired boy in the vault-dweller jumpsuit who serves as the smiling figurehead for Vault-Tec inFallout. Fans call him "Fallout Boy" (no relation tothe band or the fictional character onThe Simpsons), and he's come to serve as a mascot for the game series, as well. Not to be confused (although he often has been, even the developers ofFallout Tactics made this mistake) with "Pip-Boy", who is the redheaded pixie in the yellow and orange spacesuit, visible on the logo of the Pip-Boy 2000.
  • The Companion Cube forPortal.Portal 2 uses Atlas and P-Body, the robots from the game's co-op mode.
    • Valve have also used other characters as mascots, with the Heavy Weapons Guy or the Soldier representingTeam Fortress 2. The announcement for the Steam platform coming to the Mac used one ofPortal'siPod-esque turrets to resemble the Mac and the Engineer's solidly mechanical turret fromTF2 for the PC.
    • 2024 saw the platform introduce a pink-hairedAnimesque delivery girl wearing a cat ears courier cap as the cover character for their famous sales, drawn by nemupanart. Cosmetics featuring her could be acquired during their annual, Summer, Autum, and Winter Sales.
  • Kiana Kaslana retroactively serves as this formiHoYo ever since their first game,Fly Me 2 The Moon. She appears in most of their early games, particularly theHonkai series, by having aReused Character Design based on the protagonist of said first game. Her portrait also makes her theCharacter in the Logo of theirmiHoYoAnime division.
    • Aside from Kiana, each game has their own specific mascots.Honkai Impact 3rd has HOMU,Genshin Impact has Paimon,Honkai: Star Rail has Pom-Pom, and March 7th, with the latter serving as the face of the game's icon, andZenless Zone Zero has the Bangboos, (with Eous being the most notable of the bunch) and Anby Demara, who serves as the face of that game's icon.

• The social media website Cohost has Eggbug, a purple winged bug with a smile shaped like the Cohost logo.
• DeviantArt: Fella, a grayCartoon Creature withFloating Limbs, is the website's official mascot, created a year after its launch in 2001.
• UK online bingo website Foxy Bingo had a CGI fox character named "Foxy", voiced by radio presenter Adam Catterall.
• Reddit has had Snoo the alien as their iconic mascot since the website was launched in 2005.
• The Halloween-themed kids website Scary.com has used Shriek the bat as its mascot ever since its launch in the late 90s.

• The Car Fox, a puppet used inCarFax.com commercials, is something of aHeel–Face Turn example: it first appeared as a deceptive knock-offcompetitor ofCarFax, but was cute and popular enough that it now promotes their used-car-information service directly.
• A rare game show example is fromCatchphrase, where a small, cylindrical robot named either Herbie (for the short-lived US version) or Mr. Chips in the UK; he often appears on the screen as part of the "catch phrases" the contestants must decipher.
• In 2009, UK drug advisory service FRANK had Pablo, a dog with a wry sense of humor, voiced byDavid Mitchell.
• Goodwill Industries currently has aGoofy Suit version of its "Smiling G" logo serving as a mascot at events, but in the 1950s and '60s there was Good Willy, a little boy in a wheelchair (representing the people the organization helped). He also appeared as aGoofy Suit character at fundraisers, etc. (Jeff Goldblum says his first onstage experience of any kind was playing him at a school assembly when he was in the third grade — with aDramatic Unmask at the end that blew the other kids' minds.)
• Honda has Mr. Opportunity (voiced byRob Paulsen) for their yearly Clearance.
• Inland Revenue, the former tax department of the UK Government, had the bowler hat-wearing Hector the Tax Inspector, voiced byAlec Guinness.
• Orange Guy, the mascot of the New Zealand Electoral Commission. He was first introduced in 2002 and was designed to be as politically-neutral as possible.
• Indian antivirus softwareProtegent became infamous on the internet for having several ads released for it featuring a mascot named Proto, whose design isblatantly ripped off from the main character ofSuper Why!.
• Suburban Auto Group of Sandy, Oregon has the Trunk Monkey, (actually a chimpanzee). Trunk Monkey comes out the trunk to assist the vehicle owner with a variety of situations. (Those solutions are not always legal or ethical, but they tend to be humorous.) Trunk Monkey has also been franchised to other car dealers.

• Mystery Flesh Pit National Park: Caver Coop was the cute Anodyne cartoon mascot that existed to convince frightened people - especially children - that being down in thepit wasn't like being "swallowed alive" andwas actually quite safe. Coop became anAbandoned Mascot after 2007.
• In theNovelization ofTurning Red, Mei and her friends write Tyler into their collaborative fanfic as their mascot.
• TheYu-Gi-Oh! card game: As Bufo is a mascot of the Amazement Attraction theme park, he is classified as Beast-Type because he's a fluffy teddy bear. This typing for cute animals has precedence with the Rescue series and the Melffy archetype.

• Love Interests
• Characters as Device
• Master of the Index

• Mary Sue
• WeAreNotAlone/Tropes M to P
• Match Cut

• The Man Is Sticking It to the Man
• Advertising Tropes
• Men Buy from Mars, Women Buy from Venus

• Mars Needs Women
• DiscreditedTrope/Tropes # to M
• Mascot with Attitude

• Everything Is Big in Texas
• QuoteSource/Literature
• The Scottish Trope

• Cap'n Crunch
• ImageSource/Advertising
• Commercialized Christmas

• Kiddie Vehicle Supercharge
• Amusement Park Index
• Over-the-Top Roller Coaster

• Show Spoilers
• Night Vision
• Sticky Header
• Wide Load

Important Links

PRIME Bottle Mascot

The PRIME Bottle Mascot can be unlocked from the Island as a wrestler.

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