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Gateway to the Great Lakes

From cheese curds and eclectic festivals to sandy beaches and charming river towns, Wisconsin creates memories for couples, families and solo travelers alike. Enjoy a vacation destination that blends natural beauty, cultural experiences and kid-approved fun.

Attraction-filled cities

Find lively waterfronts, buzzing celebrations, iconic landmarks and stellar dining.

Get active outside

Hike peaceful trails, bike scenic routes or paddle the lakes and streams – outdoor adventure is calling.

Family fun

Smiles come easily with waterparks, wildlife areas, interactive museums and sweet treats.

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Wonders of Wisconsin

Outdoor Bliss

Paddle, hike and camp among the 21 islands and the rugged coast along Lake Superior.
Swim in clear waters or hike to scenic overlooks atop towering rock formations.
Explore five state parks, 19 county parks and a state walking trail on this stunning peninsula.

Only-in-Wisconsin Attractions

Tour the legendary football stadium and learn more about the Green Bay Packers at the Hall of Fame & Museum.
Step into the heart of motorcycle history with exhibits about these two-wheeled beauties.
Sip brews at this beloved spot in Chippewa Falls – one of over 200 breweries in Wisconsin.

Cultural Spotlights

A masterpiece in architectural design itself, the institution houses over 30,000 works.
Join the celebration of Oneida pride, unity and heritage with breathtaking live performances.
See the genius of the famed architect at stunning homes and landmarks he designed across Wisconsin.

Culinary Delights

Savor rich flavors at factory tours and cheese-themed festivals throughout the state.
Raise a glass to bold flavors at local taproom tastings and brewery tours statewide.
Learn about these tart treats in the state that produces 60 percent of the USA’s supply.

Experiences