Source: Mattel/ stock.adobe.com/ The Toy Book
Mattel Will Bring the ‘Toy Story 5’ Toys to Life
The Toy Story franchise is celebrating a 30th anniversary and a new film.
Mattel Inc. will renew its multi-year globallicensing agreement withDisney for newToy Storyproducts. This agreement celebrates the 30th anniversary ofToy Story and the anticipated release ofToy Story 5, which is set to premiere in the summer of 2026.
The deal extends Mattel’s licensing rights toToy Storyproducts, includingaction figures,vehicles, radio control (RC),games, andplush.
Some products commemorating the 30th anniversary of the classic animation are already available for sale. Products relating to the upcomingToy Story 5 will be released next year to coincide with the film’s release.
The 'Toy Story' franchise will celebrate 30 years with Mattel. | Source: Mattel
Disney and Mattel have signed a licensing deal ahead of the 2026 release of 'Toy Story 5.' | Source: Mattel
Mattel is licensing for 'Toy Story 5.' | Source: Mattel
“Toy Story has been a beloved cornerstone of storytelling and imagination for generations, and Mattel is honored to have been part of the journey with Disney over the past 30 years,” says Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel. “As we look ahead to the excitement of the fifth film, we will continue to create toys and products that showcase the joy, surprise, and fun that has madeToy Story an incredible property for families and fans of all ages.”
In 2026, Mattel will release action figures inspired by the upcoming movie and launch aToy Story 5-themed edition of UNO. Additionally, Mattel will introduce a new line of Toy Storyplush toys and RC products. The Little People and Imaginext lines will include Toy Story characters.
Throughout the many years of Disney’s collaboration with Mattel, fans have taken their imagination and love for 'Toy Story' characters to infinity and beyond through the magic of play. By celebrating the 30th anniversary of 'Toy Story' and the anticipation of 'Toy Story 5' through new products, we will pay tribute to the legacy of this beloved brand and its influence on culture while engaging with new and existing fans,”
For more information about these upcoming releases, visitmattel.com.
About the author
Ellen Slater
Ellen Slater is an Assistant Editor at The Toy Insider, The Pop Insider, and The Toy Book. When she is not writing, she enjoys cooking, attempting to try every Mexican restaurant in NYC, and reading celebrity memoirs. Ellen is an alumna of Oklahoma State University, where she studied Multimedia Journalism. Ellen grew up in Dallas, Texas, and currently resides in Brooklyn, New York.