Opt-Out Mechanism
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NAI Opt-Out for Email-Linked Digital Advertising is Live
June 29, 2021
Two years have passed since the NAI published the 2020 Code of Conduct (Code), expanding the scope of the NAI self-regulatory program to the use of offline data for Tailored Advertising,
Ad-Tech Group Warns Of Drawbacks In Potential CCPA Loophole
October 14, 2020
The self-regulatory group Network Advertising Initiative, which represents ad-tech companies, is warning advertisers and publishers against using an apparent loophole in California’s new privacy law.
Digital Group Urges Controls on Flow of Cellphone Data to Government
June 23, 2020
A national trade group representing the digital advertising industry has advised member companies to put stricter controls on consumer mobile-phone location data they provide to government units such as public