Haley Voters for Harris announced a seven-figuredigital advertising campaign Wednesday with hopes of mobilizing “center-right” conservatives to cast their ballot for Vice President Harris. The organization’s efforts will focus on electors in Pennsylvania, Michigan, Wisconsin, North Carolina, Arizona, Nevada and Georgia.

“We have vigorously tested and proven to impact voter choice, reaching a potentially decisive group of Republicans and independents who voted for Haley in the primaries, and other like-minded voters, and providing them a positive case, delivered by trustworthy fellow conservative voters, to choose Vice President Harris,” said Craig Snyder, national campaign director at Haley Voters for Harris.

“I am a lifelong Republican but Trump added trillions to our deficit and that’s not conservative. Kamala Harris wants to boost our economy by getting government out of the way,”said a voter named Carol featured in the ad.

“I don’t always agree with Kamala, but she’s the right choice this November,” she later added.

Another video features speakers emphasizing the “conservative supermajority” on the Supreme Court and the “likely Republican Senate” as a reason to ditch former President Trump and back Harris to combat extremism. 

“I voted for Donald Trump in 2016, and had my doubts in 2020, but I held my nose and voted for him again,” said Kyle, another lifelong Republican. “Since then he’s been a disaster. Prices are too high, but Trump’s tariffs would be a giant sales tax and make everything even more expensive.” 

“Kamala Harris wants to give 100 million middle-class Americans tax breaks so we can keep more of our hard-earned money. I’m voting for Harris this November,” he continued. 

Harris maintains a lead over Trump nationally by4.6 percentage points according to polling averages from The Hill/Decision Desk HQ.