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Estrela is a popularBrazilian toy manufacturer, being first founded in São Paulo in 1937 and remaining active until today.
They are best known internationally forholding the license to produce and market multipleHasbro toylines during the 1980s likeG.I. Joe (under the localized name ofComandos em Ação, i.e., "Commandos in Action"),My Little Pony (under the localized name ofMeu Querido Pônei, i.e., "My Dear Pony") and, of course,The Transformers (under the localized name of, uh, "Transformers"). Although much of theTransformers mainline was ignored by Estrela, their aforementioned freedom to manufacture their own toys during this time resulted in multiple variants of existing molds — and even some entirely unique ones! — that remained exclusive to the Brazilian market.
Estrela also distributed mostTransformers toylines in the country up untilCybertron, being later replaced by Hasbro's own Brazilian subsidiary starting from 2007. The fallout was a long and complicated legal dispute between the two companies regarding royalties for the Hasbro-derived toylines that Estrela was still manufacturing domestically, lasting all the way up until its settlement in 2021.
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