How-to sites are always popular on the Web because they give people practical instructions on how to perform specific tasks and projects. They are also search engine optimization (SEO) machines, getting most of their traffic from search engines. About.com and eHow are the biggest sites in the category, but there are a slew of others, includingwikiHow which just crossed the 20 million monthly unique visitor mark (see Google Analytics screenshot above provided by CEO Jack Herrick). It also released a major redesign today which makes the crowdsourced site downright pretty. (Wikipedia should take note). While sites such as eHow (which Herrick founded and sold to Demand Media) and About.com are still roughly four times as big, getting to 20 million monthly uniques with only 6 employees and no VC money is nothing to sniff at.
Besides the new look, some of the new features include a video curation tool, a guided editing page which automatically organizes the how-to articles into Steps, Tips, And Warnings, category pages (also great for SEO), user profile pages (duh), and images on the homepage. There is also acommunity page to help train new editors and collaborate on articles.
The site is filled with tons of useful and not-so-useful information such as“How To Use Old Corks” (gotta love thateasy chair). And is all about openness. You can even opt out of advertising if you want.
What is your favorite How-to site?
Erick has been discovering and working with startups his entire professional career as a technology journalist, startup event producer, and founder. Erick is President & Founding Partner at Traction Technology Partners. He is also a co-founder of TouchCast, the leading interactive video platform, and a partner at bMuse, a startup studio in New York City. He is the former Executive Producer of the DEMO conferences and former Editor-in-Chief of TechCrunch (where he helped conceive, lead and select startups for the Disrupt conferences, among other duties). Prior to TechCrunch, which he joined as Co-Editor in 2007, Erick was Editor-at-Large for Business 2.0 magazine, and a senior writer at Fortune magazine covering technology.
At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily for the blog. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular blog to a thriving media property. After founder Michael Arrington left in 2011, Schonfeld became Editor in Chief.
Prior to TechCrunch, he was Editor-at-Large for Business 2.0 magazine, where he wrote feature stories and ran their main blog, The Next Net. He also launched the online video series “The Disruptors” with CNN/Money and hosted regular panels and conferences of industry luminaries. Schonfeld started his career at Fortune magazine in 1993, where he was recognized with numerous journalism awards.
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