Empowering individuals

We’re building products to give you the information you need to make the more sustainable choice, the easier choice.

An update on our efforts to build technology that can help everyone—from individuals to governments—take action.

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Green shapes with the title Sustainable with Google Recap, October 2023.

Your everyday

Back in 2020,we announced our goal to help one billion users make more sustainable choices through our products by 2022. We’re pleased to share that we reached that goal in 2022 andagain in 2023 by offering sustainability features like fuel-efficient routing in Google Maps and more transportation options in Search, such as train routes.1

Your everyday

Back in 2020,we announced our goal to help one billion users make more sustainable choices through our products by 2022. We’re pleased to share that we reached that goal in 2022 andagain in 2023 by offering sustainability features like fuel-efficient routing in Google Maps and more transportation options in Search, such as train routes.1

Google Maps

Helping you make more sustainable choices when getting from A to B.

Cityscape overlayed with UI for Eco-friendly Routing feature in Google Maps
Visit Google Maps
Cityscape overlayed with UI for Eco-friendly Routing feature in Google Maps
Color logo of Google Maps product.

Google Maps

Helping you make more sustainable choices when getting from A to B.

Snapshot of UI for Google Maps eco-friendly routing in Pittsburgh showing two route options, with the most fuel-efficient route in blue versus the alternate route in grey

Fuel-efficient routing

When you need to drive, Google Maps will let you choose a more fuel- or energy-efficient route if it isn’t already the fastest one, which can help avoid emissions.2

Snapshot of UI for Google Maps low emissions zone alerts in Amsterdam showing two possible route options

Low emission zone alerts

If you live in a city with restrictions on polluting vehicles, low emission zone alerts can help you quickly know where your vehicle is allowed, or help you choose an alternative route or mode of transport.3

Snapshot of UI for Google Maps showing bike and scooter sharing options

Bike and scooter sharing

Find bike and e-scooter shares in over 400 cities around the world.

Snapshot of UI for Google Maps showing EV charging options

EV charging

Find EV charging stations, including the number of available docks, in real time.

Illustration of a bicycle in shades of green and black

Mass transit options

With access to mass transit options and traffic information, you can play a part in reducing your own carbon emissions.4

View of glanceable directions UI.

Glanceable directions

Your cycling journey is now easier to track, right from your route overview or lock screen.

Google Search

Sharing helpful answers to climate questions on Search.

A group of trees in a field surrounded by brush and logs with the Search bar UI overlayed with the words 'climate change'.
Learn more
A group of trees in a field surrounded by brush and logs with the Search bar UI overlayed with the words 'climate change'.
Blue magnifying glass

Google Search

Sharing helpful answers to climate questions on Search.

Illustrated circle in white, green, and black with a temperature thermometer on the left hand side.

Explore authoritative climate change information

When you search for “climate change” and related queries, you’ll see more comprehensive and visual results from authoritative sources including the United Nations and others, along with relevant results like news and videos pulled from the open web.5

Illustrated green car with a charger attatched to signfiy it's an electric vehicle

Understand your car-buying choices

If you’re in the market for a new car, you can compare electric and hybrid models against gas-powered options to understand the cost of sustainable options before you buy.6

Illustrated green recycle symbol

Find nearby recycling points

Merchants can add recycling attributes to their Business Profiles—making it easier than ever for people to find nearby recycling points on Search and Maps.

Image showing information about excessive heat on Google Search

Extreme heat alerts

Extreme heat alerts on Google Search helps people find authoritative, timely, and actionable information to prepare and adapt for this extreme weather.7

Partial image of energy tips UI in Search

Energy-saving tips for Europe

We partnered with the International Energy Agency to develop a simple checklist of everyday energy-saving tips that you can try at home.

Travel

Helping build a more sustainable future for travel.

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Learn more
A plane taking off at a busy airport with an overlay of Google Flights UI on top.
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Travel

Helping build a more sustainable future for travel.

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More sustainable choices when you travel

Compared to flying, taking a bus or train can be more cost-effective, convenient, and sustainable. It’s not always possible to avoid flying, but consider which flights you take—some flights pollute less than others.

View of Google UI showing hotel prices.

Climate-friendlier options for your stay

See how different properties address energy and water use, waste, and sustainable sourcing.

Google Shopping

Featuring suggestions for more sustainable and energy-efficient options when searching for home appliances.

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Learn more
A home scene with pictures on the wall and a decorated bookshelf against the wall, with the Google Shopping UI for hot water heater overlayed.
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Google Shopping

Featuring suggestions for more sustainable and energy-efficient options when searching for home appliances.

Illustrated green house with a white electric plug.

Shop for more efficient appliances

Find suggestions for more sustainable and energy-efficient options when searching for high-impact home appliances.8

UI of pre-owned label in Google Shopping.

Shop pre-owned apparel on Google

Buying pre-owned items is a small action you can take to help reduce landfill waste and live more sustainably.9

Google Nest

Helping you make an impact right from home.

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Nest Thermostat mounted a wall
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Google Nest

Helping you make an impact right from home.

Nest Thermostat mounted a wall

Nest thermostats

These award-winning thermostats have been helping people stay comfy and save energy at home for more than a decade.10

Your world

We build tools to help cities, organizations, researchers, nonprofits, and more, understand the planet, improve environmental impact, and take sustainable action.

  • Colorful dots connected by lines.
    Data commons

    Explore data about climate, health, food, crops, shelter, emissions, and more.

  • Aerial image of farm land in the Gaziantep Province, Turkey.
    Global Fibre Impact Explorer

    Understand the environmental impact of your fiber sourcing decisions.

  • A image shows land cover imagery from Dynamic World with different types of land cover all over the world indicated by red, orange, yellow, blue, green and purple.
    Dynamic World

    Explore high-resolution near real-time global land cover data.

  • Aerial photo of a city block with trees and data tags for tree canopy, solar rooftop potential, air quality, transportation emissions, and building emissions.
    Environmental insights explorer

    See how cities and local governments can analyze emissions data and identify strategies for climate action.

Your business

We believe that operating sustainably is not only good for the planet, but good for business. Explore how we’ve collaborated with others to take action across the globe.

  • Illustration of grey windmills, black solar panels, green trees.
    November 2023

    Iron Mountain pursues 24/7 carbon-free energy goal with Google Cloud

  • A laptop open to a page that reads "Data tells interesting stories"
    September 2023

    Data Commons is using AI to make the world’s public data more accessible and helpful

  • Airplane against blue sky with contrails trailing behind
    August 2023

    How AI is helping airlines mitigate the climate impact of contrails

  • Aerial image of the world
    April 2022

    Earth Engine Partner Initiative expands, creating sustainable transformation opportunities

1 Unique, signed-in Google users that were provided information to make a more sustainable choice through at least one sustainability-focused product feature.
2 Fuel-efficient routing was first launched in the U.S. in 2021. In 2023, we started rolling out fuel-efficient routing to India and Indonesia, adding to our existing coverage in the United States, Canada, Egypt, and nearly 40 European countries.
3 Low emission zone alerts are available in more than 25 cities, with more coming soon.
4 Google Maps provides, on average, more than 3 billion kilometers (1.86 billion miles) of public transit results per day.
5 Authoritative climate change information in Google Search is currently available in English, French, Arabic, Simplified Chinese, Indonesian, Japanese, Russian, Brazilian Portuguese, Vietnamese, Italian, and Thai.
6 Information on electric vehicles in Google Search is available in Denmark, France, Germany, Italy, Netherlands, Russia, Spain, Sweden, U.K., Argentina, Australia, Brazil, Canada, India, Indonesia, Japan, Mexico, South Korea, Taiwan, Thailand, and Vietnam.
7 Since launching, we’ve provided information about extreme heat on Search in more than 100 countries.
8 Information on more efficient appliances in Google Shopping is currently available in the U.S.
9 Information on pre-owned items in Google Shopping is currently available in the U.S.
10 Nest Learning Thermostats are available in the U.S. (except Puerto Rico), Canada, Belgium, France, Ireland, Italy, Netherlands, Spain, and the U.K.

Product features

chevron_rightSnapshot of UI for Google Maps showing lite nav Google Maps

Fuel-efficient routing

UI for Google Maps eco-friendly routing in Pittsburgh showing two route options, with the most fuel-efficient route in blue versus the alternate route in grey.

How it works

In addition to showing the fastest route, Google Maps will also display the one that’s most fuel or energy efficient, if it doesn’t happen to also be the fastest. With just a few taps, you can see the relative fuel or energy savings and time difference between the two routes and choose the one that works best for you. Fuel-efficient routing uses AI to suggest routes that have fewer hills, less traffic, and constant speeds with the same or similar ETA.

The most efficient route varies based on what type of engine you have. For example, diesel engines are usually more efficient at higher speeds than petrol or gas engines, while hybrid and electric vehicles perform better in stop-and-go traffic.

That’s why drivers can now select their engine type, too—gas/petrol, diesel, hybrid, or electric—in order to get the best route and most accurate fuel or energy efficiency estimates.

This technology is made possible thanks to insights from the U.S. Department of Energy’s National Renewable Energy Laboratory (NREL) and data from the European Environment Agency. By pairing this information with Google Maps driving trends, we developed advanced machine learning models trained on the most popular engine types in a given region. In 2023, we started rolling out fuel-efficient routing to India and Indonesia, adding to our existing coverage in the United States, Canada, Egypt, and nearly 40 European countries. And, in India and Indonesia, we’re including fuel-efficient routes for two-wheelers to help even more people travel more sustainably.

Related resources

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New ways we’re helping reduce transportation and energy emissions

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You can drive drive more sustainably and save money with Google Maps

Did you know?

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As of the end of 2023, fuel-efficient routing is estimated to have helped enable more than 2.9 million metric tons of carbon emissions reductions since the feature launched—equivalent to taking approximately 650,000 fuel-based cars off the road for a year.1

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Global searches for “how to save fuel when driving” increased +55% from 2022 to 2023.2

1 Google uses an AI prediction model to estimate the expected fuel or energy consumption for each route option when users request driving directions. We identify the route that we predict will consume the least amount of fuel or energy. If this route is not already the fastest one and it offers meaningful energy and fuel savings with only a small increase in driving time, we recommend it to the user. To calculate enabled emissions reductions, we tally the fuel usage from the chosen fuel-efficient routes and subtract it from the predicted fuel consumption that would have occurred on the fastest route without fuel-efficient routing and apply adjustments for factors such as: CO2e factors, fleet mix factors, well-to-wheels factors, and powertrain mismatch factors. We then input the estimated prevented emissions into the EPA’s Greenhouse Gas Equivalencies Calculator to calculate equivalent cars off the road for a year. The cumulative figure covers estimated emissions prevented after fuel-efficient routing was launched, from October 2021 through December 2023, while the annual figure covers estimated emissions prevented from January 2023 through December 2023. Enabled emissions reductions estimates include inherent uncertainty due to factors that include the lack of primary data and precise information about real-world actions and their effects. These factors contribute to a range of possible outcomes, within which we report a central value.

2 Based on Google Trends data as of April 2024 when comparing global Google Search interest in 2023 to that of 2022.

Product features

chevron_rightSnapshot of UI for Google Maps showing lite nav Google Maps

Low emission zone alerts

UI for Google Maps low emissions zone alerts in Amsterdam showing two possible route options.

How it works

Cities around the world have established low emission zones—areas that restrict polluting vehicles like certain diesel cars or cars with specific emissions stickers—to help keep the air clean.

To support these efforts, alerts can help drivers better understand when they’ll be navigating through one of these zones in select markets. You can quickly know if your vehicle is allowed in the area, choose an alternative mode of transportation, or take another route.

Related resources

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Did you know?

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Low emission zone alerts are available in more than 25 cities, with more coming soon.

Product features

chevron_rightSnapshot of UI for Google Maps showing lite nav Google Maps

Bike and scooter sharing

UI of bike and scooter share options in Google Maps

How it works

Find bike and e-scooter sharing docking stations from partners on Google Maps in over 400 cities, including live updates on available bikes/docks.

From Google Maps, you can find nearby stations and even pinpoint how many vehicles are available at that moment in places like Berlin, New York, São Paulo, and Taipei. And when you’re done with your ride, you can make sure there’s a place to park before heading over to the station. This expansion is made possible thanks to our micro-mobility partners.

Related resources

Three phones showing different screens from Immersive View for routes

How we built Immersive View for routes on Maps

An illustration of a woman cycling through different cities

7 Maps and Lens features to use on your next trip

Did you know?

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Global searches for “ebikes” have more than doubled over the past 5 years.1

1 Based on Google Trends data as of April 2024 when comparing global Google Search interest from 2019 to 2024 to that of 2014 to 2019.

Product features

chevron_rightSnapshot of UI for Google Maps showing lite nav Google Maps

Mass transit options

UI of mass transit options in Google Maps

How it works

Navigate public transport with ease. By tapping on the transit icon in Directions, you get directions to your destination by bus, train, subway, and even ferry. When available, you can see real-time arrival and departure times, transfers, and service delays. And Google Maps gives you all the information you need to be prepared, like how crowded your ride will be, what the temperature is like, and if there are wheelchair-accessible routes available.

Related resources

An illustrated car, with the driver alongside, in front of a route diagram and some trees

You can drive more sustainably and save money with Google Maps

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New ways we’re helping reduce transportation and energy emissions

Did you know?

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Google Maps provides, on average, more than 3 billion kilometers (1.86 billion miles) of public transit results per day. By tapping on the Google Maps transit icon, individuals can get directions to their destination by bus, train, subway, and even ferry.1

1 Information availability will vary by location.

Product features

chevron_rightSnapshot of UI for Google Maps showing lite nav Google Maps

EV charging

An illustration of EV charging stations on the Waze Map and what drivers will see in the app when navigating.

How it works

Finding EV charging stations has never been easier. Available on both Google Maps and Waze, search “EV charging” and you’ll see the number of available docks, in real time where data is available.1

You can also filter for “fast charge” or in a growing number of countries for “your plugs” to only see stations with plugs that are compatible with your car.

Related resources

A cartoon shows a car driving, with images of the Google Maps pin, and two icons symbolizing electric charging.

New ways to power up your electric vehicle adventures with Google Maps

An illustration of EV charging stations on the Waze Map and what drivers will see in the app when navigating

Electric vehicle charging stations are now on the Waze map

Did you know?

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Global searches for “electric vehicles” have more than doubled over the past two years.2

1 By the end of 2023, Google Maps contained approximately 400,000 EV charging locations globally.
2 Based on Google Trends data as of April 2024 when comparing global Google Search interest from 2022 to 2024 to that of 2020 to 2022.

Product features

chevron_rightSnapshot of UI for Google Maps showing lite nav Google Maps

Glanceable directions

UI of mass transit options in Google Maps

How it works

See live ETAs and where to make your next turn, without unlocking your phone or using the comprehensive navigation mode.

And with recent UI updates, cyclists can find the best option for them, including routes that are the fastest, shortest, include the most bike lanes, or have the fewest hills.

To help make cycling easier for more people, we’ve been working with local governments to ensure Google Maps shows up-to-date cycling routes.

For example, in 2023, we added over 30,000 kilometers (18,000 miles) of bike lanes to Google Maps. Thanks to insights from partner organizations, we’ve been able to prioritize cycling on safer, quieter roads, and these updates are now available to cities around the world.

We’re also using new coloring on bike routes that show where bike lanes are, so you know what to expect at a glance.

Related resources

An image shows a rendering of immersive view for routes in Google Maps

New ways AI is making Maps more immersive

Three phones showing different screens from Immersive View for routes

How we built Immersive View for routes on Maps

Did you know?

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If we all walk or bike for half of our trips of under a mile, we would save 2 million metric tons of CO2 emissions per year. That’s like taking 400,000 cars off the road in the U.S. each year, according to the EPA.

Product features

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Climate-friendlier options for your stay

UI showing hotel options on a map with prices in a blue bubble

How it works

When you search for hotels on Google, you’ll see information about their sustainability efforts. Hotels that are certified for meeting high standards of sustainability from certain independent organizations, like Green Key or EarthCheck, will have an eco-certified badge next to their name.

Want to dive into a hotel’s specific sustainability practices? You can learn more about their efforts on Google’s hotel search—from waste reduction efforts and sustainably sourced materials to energy efficiency and water conservation measures.

We’re working with hotels around the world, including independent hotels and chains such as Hilton and Accor, to gather this information and make it easily accessible. If you’re a hotel owner with eco-certifications or sustainability practices you want to share with travelers, simply sign in to Google My Business to add the attributes to your Business Profile or contactGoogle My Business support.

Related resources

Abstract illustration of a hotel on a green landscape

Building a sustainable future for travel

Did you know?

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Sustainable accommodations reduce their environmental impact by using less energy and water, cutting down their waste, or sourcing their supplies in climate-friendly ways.

Product features

chevron_rightPrice tag with Google G logo. Google Shopping

Shop for more efficient appliances

UI of Google Shopping suggestions for more sustainable and energy-efficient options when searching for high-impact home appliances.

How it works

To help with the clean energy transition, we’re working to provide more information about sustainable options for home energy. Making sense of the options can be overwhelming, and people often need a new system on short notice, like when a boiler breaks in the middle of winter or an air conditioning unit stops working during a record-breaking heatwave. To make it easier for people looking for more sustainable heating and cooling options for their homes, we’re updating our Search experience to show energy efficiency information and financial incentives when people search terms like “heat pumps” or “air conditioning.”

For example, when you search for energy-intensive products like furnaces or water heaters in the U.S., suggestions in the Shopping tab will help narrow your search to more sustainable options.

In Europe, meanwhile, energy-intensive products in all relevant categories are shown with precise energy labeling provided directly by the EC’s registry for product energy labeling—EPREL.

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Giving you more sustainable choices with Google

A busy city street with traffic stopped at a traffic light

New ways we’re helping reduce transportation and energy emissions

Did you know?

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Compared to a furnace, a heat pump can lower your electricity use for heating by about 50%.

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AnEnergy Star–certified dryer uses 20% less energy than standard models.

Product features

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Shop pre-owned apparel on Google

Abstracted UI showing how pre-owned products are now highlighted with a badge in Google Shopping

How it works

On Search, pre-owned products are now highlighted with a badge, making it easier to extend the life of an item and even save some money.

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New ways to make more sustainable choices

Did you know?

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Clothing is responsible for 10% of global carbon emissions, so clothing choices have a big impact on reducing both waste and emissions.

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Global searches for “thrifting” more than doubled over the past 3 years,1 reaching an all time high in 2023.2

1 Based on Google Trends data as of April 2024 when comparing global Google Search interest from 2021 to 2024 to that of 2018 to 2021.
2 Based on Google Trends data as of April 2024, when comparing global Google Search interest from 2004 through 2023.

Product features

chevron_rightBlue magnifying glass Google Search

Explore authoritative climate change information

Desktop UI for actions

How it works

We continuously map the web to connect you to the most relevant, helpful information, so you can better understand all aspects of climate change—from exploring the latest news, to explainers on climate change causes and effects, to actions anyone can do to help.

When you come to Google Search with questions about climate change, we’ll show authoritative information from sources like the United Nations, in addition to the existing news sources that we currently raise up in the carousel.

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The Actions tab in Search showing tips for how anyone can live more sustainably

Explore the Actions tab for tips on how anyone can live more sustainably

Illustration showing recycling sign, bike routes and images of outdoors.

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Product features

chevron_rightBlue magnifying glass Google Search

Understand your car-buying choices

UI of Google Search experience showing how you can use the feature to see a vehicle's annual fuel or energy costs and emissions—and how it stacks up against similar vehicles.

How it works

For people shopping for an EV, it’s now even easier to understand the costs associated with buying a new vehicle thanks to insights in Search. In the U.S., when people search for terms like “best electric cars,” they can quickly compare prices, battery range, and discover models. They can also find government incentives for qualifying vehicles in the United States and parts of Europe.

Our updated Fuel Cost Calculator, currently available in 21 countries, now includes results for both electric and fuel-based cars, helping drivers understand the cost of charging compared with filling up at the pump.

With Battery Range Explorer, searching for an EV will result in a visualization of how far one can drive on a single charge, specific to that model. These battery range insights launched in the United States in 2023 and are planned to roll out in Europe in 2024.

A busy city street with traffic stopped at a traffic light

New ways we’re helping reduce transportation and energy emissions

Did you know?

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Global search interest in “sustainable transport” reached an all time high in 2023.1

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We can significantly reduce pollution by switching to EVs. Transportation accounts for one-fifth of global carbon emissions, and almost half of these come from gas-powered passenger vehicles.

1 Based on Google Trends data as of February 2024, when comparing global Google Search interest from 2004 through 2023.

Product features

chevron_rightBlue magnifying glass Google Search

Extreme heat alerts

Map showing tree coverage in Lisbon, Portugal

How it works

In 2023, welaunched extreme heat alerts so when people search for information on extreme heat, they see details they need about when a heat wave is predicted to start and end, tips for staying cool, and related health concerns to be aware of from theGlobal Heat Health Information Network (GHHN).

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Map showing tree coverage in Lisbon, Portugal

How we’re using AI to combat floods, wildfires, and extreme heat

A red background with various locations highlighted while a number climbs higher and higher to 116

It’s a hot one: How heat waves have trended over time

Did you know?

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Every year, extreme heat kills nearly 500,000 people, and heat-related deaths are on the rise.

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Searches for “heat wave” and “heat exhaustion” spiked the week of July 16, 2023—the warmest July ever recorded.1

1 Based on global Google Trends data from 2023, as of February 2024.

Product features

chevron_rightBlue magnifying glass Google Search

Find nearby recycling points

UI showing recycling attributes added to Business Profiles.

How it works

Byadding the new recycling attributes to Business Profiles, local storefronts and shops can show the recycling services they offer in just a few clicks—whether it’s for plastic bottles, electronics, or glass bottles. In certain markets, people looking for something like “battery recycling near me” can more easily pinpoint local businesses on Search and Maps with the in-store recycling they need. They can even help businesses stand out and share local recycling points with others in their community throughcontributions in Google Maps.

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Illustration of the green recycling symbol layered over a search bar with a person standing off to the right looking at their mobile phone

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Did you know?

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Global searches for recycling are the highest of any sustainable living action as of April 2024.1

1 Based on U.S. Google Trends data as of April 2023, when comparing Google Search interest from 2004 through 2024.

Product features

chevron_rightGoogle G logo Travel

More sustainable choices when you travel

UI showing flight options in Google Search

How it works

We’re supporting more sustainable travel choices across various modes of transportation, including driving, transit, and flying.

One of the ways we’re doing this is by helping people find alternatives to flying. For example, say you searched for flights from Madrid to Barcelona. That’s the most-traveled air route in Europe, but the high-speed rail option is only an hour longer than the shortest flight. When considering time at the airport, price, and carbon emissions, rail can often be the better choice.

That’s why we’ve begun rolling outtrain route suggestions when people search for flights on Google Search, so travelers can better understand all their options.

We also work with academic experts and providers across the industry to help travelers find flights that emit less carbon dioxide. Google works with the travel industry, academics, and travel providers on the Travel Impact Model (TIM), a methodology for estimating per-traveler flight emissions. We hope this publicly available model will help people and organizations make better informed travel decisions.

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Find flights with lower per-traveler carbon emissions

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Did you know?

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71% of surveyed travelers want to make more sustainable choices, according to a 2022 Booking.com survey.

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Consider replacing shorter flights with a train or bus ride. Over a similar distance, trains and buses produce less emissions than planes because they burn less fuel.

Product features

chevron_rightGoogle G logo Google Nest

Nest thermostats

Nest thermostat on a wall.

How it works

From being smart enough to turn down automatically when nobody’s home with Eco Temperatures to uncovering ways to save more with subtle adjustments to your schedule using Seasonal Savings or Savings Finder, Nest’s family of thermostats offers intelligent features to make it simpler to save on heating and cooling.1

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Did you know?

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The average U.S. household in a single-family home spends about 53% of its energy-related expenditures on heating and cooling, which adds up to about $92 billion per year nationwide.

1 Learn more about how Seasonal Savings works [here] and about Savings Finder [here].

Product features

chevron_rightBlue magnifying glass Google Search

Energy-saving tips for Europe

An illustration of a landscape with wind turbines and buildings, hills and a body of water

How it works

Search interest for “energy crisis” hit an all-time high in 2023 when people across Europe came to Google with questions about the energy crisis.

That’s why we partnered with the International Energy Agency to show energy saving tips, right in Search. Together, we reached more than 15 million people, helping to reduce their energy consumption and save money.

When people search for information on the energy landscape in Europe, they’ll see dedicated features with helpful and reliable information. When you search for things like “Europe energy crisis” and “energy price,” you’ll see news articles, local information including financial assistance that may be available, and recommended actions from the International Energy Agency to help conserve energy. Whether it’s turning down the heat or adjusting the settings of your boiler, you will be able to see, at a glance, information about saving energy in your home. These information panels will surface alongside other relevant results from the open web.

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Our progress in stewarding clean energy in Europe