Healthcare Industry
Industries/ Healthcare Industry
Healthcare Personalization
Video for
Healthcare
Simplify healthcare for your consumers and watch enrollment rates and plan adherence skyrocket.
Empowering Healthcare Businesses toGrow With Video
Drive Plan Understanding
Equip members with personalized videos to help them make better health decisions, becoming informed members who cost less and are easier to retain.
Encourage
Proactive Care
Educate members on key health information to drive strong results and empower them to proactively manage their health.
Scale Video Across the Journey
Create personalized videos with the platform’s flexible design, ensuring members feel supported from enrollment to ongoing support.
Support Financial Transparency
Address common questions and deliver personalized plan and billing details to enhance member satisfaction and reduce uncertainties.
Key Moments in the Healthcare Journey
Prepare for Open Enrollment & Renewal
Video helps health companies guide consumers through open enrollment and renewals, delivering key information when it matters most. Use plan data to tailor messaging, simplify choices, and retain loyal customers.
- Reduce call volume related to open enrollment
- Increase digital plan enrollment
- Boost digital tool adoption
Welcome & Onboard New Members
Deliver tailored onboarding through personalized video, helping members understand their plan and take actions that reduce costs and improve plan adherence. Encourage the use of digital tools like mobile apps and online portals for easy claim management and appointment scheduling.
- Decrease cost of care
- Increase online service adoption
- Improve plan adherence
Drive Digital Education
Enhance education with targeted videos that encourage members to take preventative steps, such as scheduling tests, screenings, and doctor visits. Personalized video content helps healthcare payers and providers guide consumers toward efficient digital practices, ensuring a more seamless experience.
- Lower call volumes
- Maximize online service adoption
- Raise Net Promoter Score (NPS)
Prepare for Provider Visits
Prepare members for an upcoming doctor visit with personalized videos. Proactively address potential challenges and highlight plan benefits and costs. By offering clarity and simplifying the process, payers and providers empower patients to navigate their healthcare journey with confidence.
- Strengthen NPS
- Lower cost of care
- Increase plan adherence
Answer Bill & Claims Questions
Ease concerns around claims and benefits with personalized video guidance. Help members navigate billing, costs, and coverage by offering clear breakdowns. Provide information on funding and using health savings accounts, while promoting digital tools for support.
- Grow member satisfaction through financial transparency
- Decrease statement-related care cost
- Amplify digital engagement
Real World Healthcare examples
“SundaySky has revolutionized how we deliver personalized, educational content to our members. My team alone has launched over 450 custom videos for more than 100 clients, achieving unprecedented 20% click-through rates.”
Maille Cavalier Marketing Specialist, Open Enrollment & Onboarding, UnitedHealthcare
“SundaySky is a great complement that helps us drive engagement and activation inside of the solutions we offer. Utilizing SundaySky helps for deeper introductions to our coaching solutions, how it works, what to expect, and the value you get.”
John Harrison President & General Manager, WebMD Health Services
“Our members love the personalized videos, with many saying, ‘It’s so meaningful to have something made just for me.’ The impact is clear—our NPS scores are through the roof. Our team questions if the numbers are real because we’ve never seen results so high before!”
Chris Hontz Senior Manager, Strategic Integration, Florida Blue“Great platform! It’s really easy and intuitive to use. SundaySky has made the creation process of professional videos much faster.”
Healthcare & Wellness enterprise customer Review collected by and hosted on G2.com“We’re using SundaySky to make a very complicated experience simple. SundaySky’s platform gives us the flexibility to configure video content at scale and organize topical scenes together, and the workflow simplicity helps us maintain speed to market in our various initiatives.”
Kelley Thomes Ries VP, Member Experience & Engagement, UnitedHealthcare
Measurable business results
$30
of marginal value for each video view
15%
reduction in calls
10%
increase in account logins
Featured resources
View All
Learn More about Reviving The Customer Experience in HealthcareBlog
Reviving The Customer Experience in Healthcare
Learn More about The 10 Golden Rules of VideoBlog
The 10 Golden Rules of Video
Learn More about The Complete Guide to Customer Onboarding VideosBlog
The Complete Guide to Customer Onboarding Videos
Frequently asked questions
Healthcare personalization is tailoring healthcare services and communications to meet patients’ and members’ individual needs and preferences. This approach enhances the member experience, improves engagement, and leads to better health outcomes.
Create exceptional healthcare experiences
Transform the healthcare experience with personalized videos that drive engagement from day one. From seamless enrollment to service and support, the SundaySky Enterprise Video Platform helps you create dynamic, custom content that keeps your clients coming back.
