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Hasbro

Hasbro

Founder(s)

Henry and Helal Hassenfeld

Official website

Hasbro is a toy company that purchased theKenner company in the early 1990s. It currently holds themaster license fromLucasfilm to produce allStar Wars–branded toys. Hasbro manufactures action figures and a number of otherStar Wars–branded toys and games, includingGalactic Heroes,Star WarsTransformers, theTitanium Series, and board games such asStar Wars–themed Monopoly.

Basic action figure line[]

Hasbro's most popular offering for theStar Wars brand is its line of 3¾-inch "basic" action figures. The 3¾-inch size refers to the height representation of an average adult male human character portrayed, and corresponds to a scale ratio of 1:18. Characters are scaled to the standard, so that smaller characters, such asJedi MasterYoda or anAstromech droid, and taller characters, likeDarth Vader andChewbacca, are rendered at appropriate height. As with the original Kenner figures of the 1970s and '80s, Hasbro has had major success with the basic line and has, in nearly two decades of continuous production, released over fifteen different packaging series, four distinct figure generations, and well over two thousand character and character variants from theStar Wars saga in figure form.

Collections:

Action Collection 12-inch figure line[]

Star Wars action figures in the 12-inch, or "one sixth" scale (1:6), were released from1995 to2005. A variety of figures were released over the course of this line, including larger beast characters and smaller "in scale" characters, likeR2-D2 andYoda. Multipacks were released as retail exclusives. Like the 3¾"-scale playsets, the 12" figures were created by a different division within Hasbro from the regular basic (3¾") line, leading to some disparity between the quality and execution of each line. Whereas the basic figure line kept pace or often set the trends for similar products of that scale, the 12" figures lagged behind the sculpting, articulation, painting, and fabric advancements made by competing lines of the same scale, even within Hasbro itself.

As collector interest for the caliber of figure being made by Hasbro waned, the company ceased larger-sized action figure production, and sub-license for a "sixth scale" (12") line of high-end collector action figures was provided toSideshow Collectibles, whose direct marketing, limited production runs, premium packaging, quality execution and higher price points are in stark contrast to the approach of its predecessor.

Other toy lines[]

Packaging art for the Asajj Ventress Unleashed figure

Packaging art for the Asajj VentressUnleashed figure

  • Star Wars Unleashed (2002– ): A set of 7-inch plastic statues ofStar Wars characters in action-oriented poses first released by Hasbro in2002. In2006,Star Wars Unleashed Battle Packs, containing 2-inch versions of the 7-inch statues, were released. Each pack contained four figures in different poses from the first sixStar Wars movies. The battle packs have mostly replaced the 7-inch line.
  • Galactic Heroes (2004– ): A collection of 2-inch figures created for young children and collectors. The characters are new expressions ofStar Wars characters, from the first sevenStar Wars films.
  • Titanium Series (2005– ): A collection of die-castStar Wars vehicles. Most are small, but several vehicles were released in a larger scale. Also included in this collection is a set of 3.75-inch die-cast action figures with limited articulation.
  • Star Wars Transformers (2006–2012): These toys are based on Hasbro'sTransformers brand. However, theStar Wars Transformers are based on characters and vehicles from theStar Wars films. From 2008 to 2011, the line was branded asTransformers: Crossovers with the inclusion of figures based onMarvel Comics characters.
  • Jedi Force (2004–2005): A set of action figures designed for young children. UnlikeGalactic Heroes,Jedi Force figures were around 6 inches tall.
  • Force Battlers (2005–2006): A set of large action figures, based on characters from theStar Wars films. The main point of these figures were their action features.
  • Star Wars Mpire (2005): A set of figurines released only in 2005. They were M&M candies dressed asStar Wars characters.
  • Star Wars Customs (2006): A set of toy motorcycles withStar Wars characters for riders. It was released by Hasbro for one year,2006.
  • Star Wars Mighty Muggs (2008– ): "Urban Vinyl Dolls" featuringStar Wars characters in a stylized format. Each figure utilizes the same simple mold, with character details painted on. Most figures are packed with an accessory and stand six inches tall.
  • Hasbro Force FX Lightsaber (2008– ): A collection of replica lightsabers distributed by Hasbro began release in 2008.
  • Loopin' Chewie (2015): A board game released by Hasbro.

Board games[]

Hasbro has released a number ofStar Wars-themed board games including:

Browser games[]

There are a variety of different browser games released on the Hasbro.com website.

Sources[]

Notes and references[]

External links[]

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