2026-28 Sports Business MBA
Kickstart your career, build your network, and upskill yourself. Applications will open soon! Stay tuned!
Euroleague Basketball 25th Anniversary
2024-26 Recap Video 1st In-Person Session, Barcelona
2023-25 Recap Graduation Ceremony, Kaunas
2024-26 Recap Video 2nd In-Person Session, Kaunas
OUR PROGRAM
Blended Learning combines 4 in-person sessions with e-learning over the 16-month duration of the course
360 VIEW ON SPORTS
MANAGEMENT
16 MONTH PROGRAM
4 IN-PERSON SESSIONS
E-LEARNING
NETWORK OPPORTUNITIES
HERE’S WHAT’S HAPPENING
2024-26 Sports Business MBA Study Timeline
SEP 2025
First session in Barcelona, Spain
Transfer of knowledge session from Euroleague Basketball representatives to students.
SEP 2025
Start of Online Module 1 – Sports Business
To provide systemic understanding of the sports business: its actors, strategies and business models.
OCT 2025
Start of Online Module 2 – Sports Marketing
All activities designed to meet the needs and wants of sports business stakeholders to create unique value.
NOV 2025
Start of Online Module 3 – Sports Communication
To provide students with a knowledge on the sports organizations communication, its different levels, contexts and systems.
JAN 2026
Second session in Kaunas, Lithuania
Transfer of knowledge from Vytautas Magnus University and Zalgiris Kaunas staff to students.
JAN 2026
Start of Online Module 4 – Sports Management
The aim of the module is to provide students with knowledge and skills in sports events management, efficient human resources management, decision making and process management.
FEB 2026
Start of Online Module 5 – Sports Economics and Finance
This module aims to deepen students’ knowledge of sports business systems, focusing on the economic and financial aspects of sports business activities.
MAR 2026
Start of Online Module 6 – Sports Law and Governance
The aim of the module is to provide students with a systemic understanding on the law and governance in sports organizations.
MAY 2026
Third Session in EuroLeague F4
Transfer of knowledge from Industry Leaders to students at EuroLeague Final Four.
JAN 2026
Fourth Session in Kaunas, Lithuania
Viva and Diploma Ceremony.
SPORTS BUSINESS MBA RECAPS & TESTIMONIALS
Knowledge Transfer Sessions
2023-25 1st In-Person Sessions Testimonials
2021-23 4th In-Person Session Testimonials
We are waiting for your story
SPORTS BUSINESS MBA SUCCESS STORIES
Real stories from EB Institute Alumni
Edgar Vargas
EB Institute Alumni, Class 2021
Senior Account Executive – Sportstech (LATAM) at Genius Sports
“EB Institute’s Sports Business MBA is a life-changing experience. You’ll have the opportunity to not only grow as a professional in the sports industry but also grow as a human being by interacting with other cultures from your peers. If you plan to elevate yourself to another level, this is the place to be”.
Nemanja Vasiljevic
EB Institute Alumni, Class 2012
General Manager at KK Crvena Zvezda
“For me the thing that makes this program special is that not only we receive knowledge from the lectures, but also we get the opportunity to learn how the sports business work from an inside perspective. Another great thing is the connections that you can make during the program.”
Olajide Ojuawo
EB Institute Alumni, Class 2024
Legal Counsel Regulatory Governance & Compliance at FIFA
“The chemistry so far has been great. We all have a passion for sports. That links us together from the beginning and then that love for sports, coming from different nationalities and academic backgrounds, bring that all together. It has been really fun, educational and a great experience so far”.
Philipp Roedel
EB Institute Alumni, Class 2022
Lead Business Strategist at PACE
“What sets this program apart is its blend of theoretical insights and practical, hands-on knowledge about the sports business..”.
Francesca Mei
EB Institute Alumni, Class 2022
Global Events Operations Director at Kings League
“It has been an amazing learning experience, i enjoyed every single moment and would do it again. Totally recommended !”
Nicola Boscaro
EB Institute Alumni, Class 2012
Sponsorship Sales Director at AC Milan
“Before the program I wasn’t working in the sport business industry, as I was in an administrative position. The master provided me a door in the sports environment with Euroleague Basketball, and I recently moved to Italy to broaden my knowledge and try new experiences”.
Ibrahim Erkan
EB Institute Alumni, Class 2014
Sports Director at Euroleague Basketball
“The program gives you a better perspective from the eyes of the organizer and the business aspect of basketball in particular but all sports in general”.
Alumni Video Testimonials
Explore the profile of our Alumni to see the paths they have taken in their journey into the EB Institute Alumni community. The diversity, unity and experience of our Alumni provide meaningful social, intellectual and professional networking opportunities.
Gediminas Navickas
GM at BC Zalgiris Kaunas
EB Institute Alumni, Class 2021
Kevin Tarca
Director of Basketball Strategy & Athlete Manager at FreeGame
EB Institute Alumni, Class 2017
Nuran Hosgit
Agency Partnership Manager at TikTok
EB Institute Alumni, Class 2016
Sports Business MBA Destinations
EuroLeague Basketball Headquarters is located in this exciting city, a bustling center for tourism, entertainment, sports, science, media, and culture and its influence across the globe in these areas and others has lead it to become one of the world’s major global cities.
An historical center of Lithuanian economic, academic, and cultural life. The most student-centered city in the country and the heartland of Lithuanian basketball. Home of Vytautas Magnus University and EuroLeague Basketball club Zalgiris Kaunas.
EL FINAL FOUR HOST CITY
The 2026 EuroLeague Final Four will bring the ultimate basketball celebration to an entertaining, vibrant and welcoming host city for the many fans from around the world who will travel to see the best basketball in Europe.
The e-learning method offers maximum flexibility and sustained interaction with professors in all major areas of: Sports Business, Marketing, Communication, Sports Management, Economics & Finance, Law & Governance
