Producing Creativity

Steve SmithPRO

October 25, 2014

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1. Producing Creativity Because genius is unreliable ! " # $

   % & ' @orderedlist

2. ! " # $ % & ' What does it

   mean? What is Creativity?

3. ! " # $ % & ' cre·a·tiv·i·ty /ˌkrēāˈtivədē/ noun

   • the use of the imagination or original ideas, especially in the production of an artistic work.

4. ! " # $ % & ' Making Something New

   To put it another way

5. Robert Rauschenberg, 1973; acrylic, graphite, paper bags, and envelopes on

   paper, 72 in. x 60 in. (182.88 cm x 152.4 cm); Collection SFMOMA, Gift of the Frederick Weisman Company; © Robert Rauschenberg Foundation / Licensed by VAGA, New York, NY Untitled

6. ! " # $ % & ' Creativity Isn’t Enough

   For UX Professionals

7. ! " # $ % & ' Clarity. Simplicity. Purpose.

   We strive for

8. ! " # $ % & ' Ideas are Cheap

   And there’s always more

9. ! " # $ % & ' The result of

   implementing creativity is complication.
10. None

11. ! " # $ % & ' The Blank Slate

    Starting from nothing
12. None
13. None

14. ! " # $ % & ' It’s Not Really

    Blank A world of possibility

15. ! " # $ % & ' Embrace the Possibilities

    Your success is inside

16. ! " # $ % & ' Research Gaining a

    new perspective

17. ! " # $ % & ' Take Your Time

    This step is important

18. ! " # $ % & ' Become an expert

    in the problem space.

19. ! " # $ % & ' Talk with People

    More importantly, listen

20. ! " # $ % & ' Discuss Your Learning

    Give others the same knowledge

21. ! " # $ % & ' Write It Down

    Collect your thoughts together

22. ! " # $ % & ' Putting It Into

    Action Leverage your new perspective

23. ! " # $ % & ' Brainstorming Narrowing down

    options

24. ! " # $ % & ' No Wrong Answers

    Be wrong, it’ll be fine

25. ! " # $ % & ' Celebrate Volume The

    more ideas, the better

26. ! " # $ % & ' Get More Input

    Talk with the unusual suspects

27. ! " # $ % & ' Don’t Take It

    Too Seriously These are just starting points

28. ! " # $ % & ' Let Those Ideas

    Rest Don’t just jump in

29. ! " # $ % & ' No Clear Winner?

    Just pick one, seriously

30. ! " # $ % & ' Action Leads to

    Action Getting started creates motivation

31. ! " # $ % & ' Keep At It

    Good work takes effort

32. ! " # $ % & ' Experimentation Proving ideas

    wrong or right

33. ! " # $ % & ' Test with real

    users. Gather data. Measure.

34. ! " # $ % & ' Data is your

    best friend Back up your intuition with numbers

35. ! " # $ % & ' Trust Your Gut

    Verify with data

36. ! " # $ % & ' A/B/n Testing A

    few of my favorite things

37. ! " # $ % & ' Decisions, Decisions Not

    any more!

38. ! " # $ % & ' Freedom of Choice

    Because being decisive is hard

39. ! " # $ % & ' Solve Disagreements You

    don’t have to pick one
40. None

41. ! " # $ % & ' Failure The fastest

    way to get better
42. None

43. ! " # $ % & ' People Aren’t Perfect

    Shocking, I know

44. ! " # $ % & ' Find Ways to

    Fail Fast The earlier the better

45. ! " # $ % & ' The user experience

    is more important than my ego.

46. ! " # $ % & ' Failure Makes You

    Better Experience counts, good or bad

47. ! " # $ % & ' Success Our desired

    outcome of creativity

48. ! " # $ % & ' The Obvious Answer

    Of course it is…
49. None

50. ! " # $ % & ' Enjoy the Details

    The important parts nobody notices

51. ! " # $ % & ' Creativity is not

    a talent. It’s the result of a process.

52. ! " # $ % & ' Do your research.

53. ! " # $ % & ' Try new things.

54. ! " # $ % & ' Experiment.

55. ! " # $ % & ' You’ll be amazed

    at the things you can create.

56. Thank you! ! " # $ % & '