The ultimate analytics setup is now free
Collecting and analyzing customer data is critical to finding product-market fit. That’s why we’re giving early-stage startups Segment for free for up to two years when you join our Startup Program—along with other perks.

Analytics is crucial for product market fit
“Segment helps businesses set up analytics the way it was meant to be — quantifying product-market fit, understanding customers, and trying new tools — all without redundant or time-consuming work.“
Let your engineers focus on product, not integrations
Building and maintaining integrations take a lot of developer time. Segment makes it easy. Instrument your analytics once, and integrate with 450+ tools in just a few minutes.


One API. Cleaner code.
Our analytics API makes collecting data simple. Reduce all of your tracking code and advertising tags into a single API.
Thousands of startups trust Segment
Startups, from early-stage to unicorn, use Segment as their single hub to collect, manage and route analytics data. Learn more in our startup stories.
“Frame.io needed a definitive 'single source of truth' where they could unify diverse data sources that would provide the full picture of their customers and Twilio Segment provided that.”
“Twilio Segment provided Earnest with a single user identity and consistent, granular customer data that the team needed to create the advanced, customized metrics to scale the affiliate program.”
“After we looked at the costs of building the basic infrastructure and the support required, Twilio Segment became a no-brainer and we upgraded from their Startup Program.”
Learn how analytics can accelerate your startup
Get started with analytics the right way. Learn how to quantify product-market fit, design your first funnel, tracking plan, metrics, and build a data-driven company.
Analytics for startups:
From AWS Loft, by Ilya Volodarsky, Founder at Segment
Grow with Twilio. Build scalable solutions with our startup resources
Create amazing customer experiences on Twilio with our free resources and expertise for early stage companies. Connect with our team to get help, share your story, or find out how we can work together.