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Acult o personality arises when an individual uisesmass media,propaganda, or ither methods, tae create an idealized an heroic public image, aften through unquestionin flattery an praise.[1] Cults o personality are uisually associatit widictatorships. ThesociologistMax Weber developed atripartite classification o authority; thecult o personality haulds parallels wi what Weber defined as 'charismatic authority'.
A cult o personality is similar taehero worship, except that it is established bi mass media an propaganda. Housomeivver, the term mey be applied bi analogy tae refer tae adulation o releegious or non-political leaders.
While the cult o personality generally applies tae the enhancement an promotion o a political or releegious doctrine, it stands tae reason that it is an aa assertit in iveryday situations whaur popularity is uised tae advocate conformity tae philosophies an lifestyles, even products an attitudes bi way opeer pressure anherd mentality.
