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Optimizer

Introducing

Razorpay Optimizer

India’s First AI-Powered
Payments Infinity Router

Route transactions to multiple payment gateways
with a single switch enablement on Optimizer.
Spike your success rates by over 10%.

View Documentation

What Optimizer can do for your business

Improve customer experience

by reducing failed transactions

Increase revenue and profits

by lowering transaction costs

Take control of your payments
withpowerful DIY dashboard

Arrow Up
10%

Increase inrevenue

Arrow Up
5%

Increase intransaction
success rate

Arrow Down
1440x

Reduction inrouting cost
and time

Arrow Down
28x

Reduction inTAT and cost of
integrating new gateways

One integration to make the most of every transaction

Payments success
Payments success = your success
Our proprietary AI leverages billions of transactions across all factors to provide a 5% uplift in transaction success, which equates to a 10% increase in revenue!
No code
No code and fully powered
Save on transaction costs by routing across gateways by payment method, value, or other factors with our best-in-class dashboard.
React in real-time
React in real-time
Take control of your payments and avoid failures! Routing rules change in seconds, without manual or coding intervention.
Integration
New integration? No problem
Integrate with new payments providers and bank gateways without any effort and just 24 hours (versus a 4-week average) using Optimizer

How It Works

Route transactions through our DIY dashboard on industry-widest
set of parameters with ease, or maximize success rate with our
AI-enabledSmart Router

Optimizer Working
Talk to our Experts Today

Frequently Asked Questions

FAQs

How does Optimizer work?
How does Optimizer work?

Optimizer acts as a ‘wrapper’ to your payments system. This makes it easier for it to select the optimal payments route for you (Smart Router) or for it to push the flow of information down the payment route you choose through theDIY Routing Dashboard. This also allows you to integrate with new payment gateways and methods super simple, leaving the costs of maintenance and coding to us.

How does Optimizer increase my transaction success rates?
How does Optimizer increase my transaction success rates?

Optimizer increases transaction success rates in 2 distinct ways.

First, you can immediately change routing logic to avoid failed transactions using ourDIY Routing Dashboard, where you can set up multiple routes at different priorities. It will automatically select the next route if the first one fails. You can also set up alerts for any kind of downtime or issues, and then change the rules yourself in a few clicks and avoid transaction failures.

Second, you can useSmart Router, our in-built AI-driven auto-routing solution. This will pick the optimal route to maximize your success rate dynamically, without any manual intervention.

How does Optimizer help reduce my transaction costs?
How does Optimizer help reduce my transaction costs?

Optimizer’s easy-to-use dashboard enables you to route transactions as you like across multiple payment providers. This helps you reduce costs by routing tooptimize costs, reduce failures through fallbacks, and allow forpartial routing to maximize both costs and success rates.

If a provider offers you a better rate for a payment method, a channel, or over a certain transaction volume, our dashboard will allow you to route transactions in the optimal way to reduce your transaction fees.

For example, if Razorpay is offering better rates on UPI than your other providers, you can route all UPI transactions through Razorpay.

The dashboard is also flexible enough to allow for partial routing and for retries and fallbacks. You can set second-priority rules to retry failed transactions either throughSmart Router or through a secondary or alternative payment provider. You can also route transactions on a percentage-basis between providers to keep costs low while maximizing your success rates.

How does Optimizer make it easier for me to integrate with new payment providers?
How does Optimizer make it easier for me to integrate with new payment providers?

In essence, Optimizer standardizes and streamlines integrations, taking the usual 2 month of coding effort of new integrations down to a maximum TAT of 24 hours and ZERO EFFORT. We do the heavy lifting for you, so that you can focus on your business. With Optimizer, you can choose to integrate with other payment providers in the market quickly and effortlessly, and then you can use our DIY dashboard and Smart Router to start leveraging the advantages of having multiple routing options for your transactions.

Why won’t Smart Router / Optimizer choose Razorpay over other providers?
Why won’t Smart Router / Optimizer choose Razorpay over other providers?

Optimizer is payment gateway agnostic. As a product, it is designed to maximize success rate through Smart Router and / or give you complete control over your payments routing. It will choose the best payments route, based on the priority or rules you set and to maximize success rate - and uses historical data from over1 Bn transactions to drive more payments successes by using arandom forest algorithm - making this functionality automated and completely driven towards achieving transaction success.

How does Optimizer work?

Optimizer acts as a ‘wrapper’ to your payments system. This makes it easier for it to select the optimal payments route for you (Smart Router) or for it to push the flow of information down the payment route you choose through theDIY Routing Dashboard. This also allows you to integrate with new payment gateways and methods super simple, leaving the costs of maintenance and coding to us.

How does Optimizer increase my transaction success rates?

Optimizer increases transaction success rates in 2 distinct ways.

First, you can immediately change routing logic to avoid failed transactions using ourDIY Routing Dashboard, where you can set up multiple routes at different priorities. It will automatically select the next route if the first one fails. You can also set up alerts for any kind of downtime or issues, and then change the rules yourself in a few clicks and avoid transaction failures.

Second, you can useSmart Router, our in-built AI-driven auto-routing solution. This will pick the optimal route to maximize your success rate dynamically, without any manual intervention.

How does Optimizer help reduce my transaction costs?

Optimizer’s easy-to-use dashboard enables you to route transactions as you like across multiple payment providers. This helps you reduce costs by routing tooptimize costs, reduce failures through fallbacks, and allow forpartial routing to maximize both costs and success rates.

If a provider offers you a better rate for a payment method, a channel, or over a certain transaction volume, our dashboard will allow you to route transactions in the optimal way to reduce your transaction fees.

For example, if Razorpay is offering better rates on UPI than your other providers, you can route all UPI transactions through Razorpay.

The dashboard is also flexible enough to allow for partial routing and for retries and fallbacks. You can set second-priority rules to retry failed transactions either throughSmart Router or through a secondary or alternative payment provider. You can also route transactions on a percentage-basis between providers to keep costs low while maximizing your success rates.

How does Optimizer make it easier for me to integrate with new payment providers?

In essence, Optimizer standardizes and streamlines integrations, taking the usual 2 month of coding effort of new integrations down to a maximum TAT of 24 hours and ZERO EFFORT. We do the heavy lifting for you, so that you can focus on your business. With Optimizer, you can choose to integrate with other payment providers in the market quickly and effortlessly, and then you can use our DIY dashboard and Smart Router to start leveraging the advantages of having multiple routing options for your transactions.

Why won’t Smart Router / Optimizer choose Razorpay over other providers?

Optimizer is payment gateway agnostic. As a product, it is designed to maximize success rate through Smart Router and / or give you complete control over your payments routing. It will choose the best payments route, based on the priority or rules you set and to maximize success rate - and uses historical data from over1 Bn transactions to drive more payments successes by using arandom forest algorithm - making this functionality automated and completely driven towards achieving transaction success.

Have more queries?
Get a free consultation from our experts!

Schedule a Meeting

Supercharge your business with Razorpay

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  • Quick Onboarding
  • Access to entire product suite
  • API access
  • 24x7 Support
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