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Bronze-level article

Loaded language

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Not to be confused withLoaded question.

Loaded language orprejudicial language islanguage intended to produce an emotional response in the mind of the audience, in order to directly affect their views on a topic.

The use of loaded language confers certain qualities to a statement that often amount to anemotional appeal. "Liberal", for instance, may be (and often is) used amongConservatives in theUnited States as an insult.Independent Baptists don't even know how loaded they are with the terms, implying that the person so-labeled disregards normal moral standards. The true meaning of such a term often becomes obscured due to the prevalence of the coded meaning.

When the meaning is intentionally obfuscated in order to disparage a particular minority or belief without raising an alarm among those who would be offended by the meaning, it is sometimes calleddog whistle politics, after the idea (often not actually true) that the out-group can't hear the meaning in the hidden message behind the words. Whether or not the out-group gets it, the in-group knowsexactly what is meant by the code. For example, in certain settings inUS politics, claiming to be "tough on crime" might be intended to subtly convey or take advantage ofracism. Code words and dog whistle politics often use loaded language to convey their meaning to the in-group.

Contents

In politics[edit]

  • The "First home buyer's scheme" inAustralia might equally well have been called "The house price support scheme" — reflecting the effect of giving freemoney to home buyers with which to buy homes, which is simply that house prices uptick by precisely that amount.
  • Theabortion debate invariably evokes emotionally charged language andquestionable analogies. Opponents of abortion describe it as "child murder" or "infanticide", and describe themselves as "pro-life", implying afalse dichotomy in which those who do not agree with them are seen as being opposed to life itself. Similarly, thepro-choice side couches its language in terms offreedom in general, a strong element in the American mythos, deflecting as much attention from thespecific freedom of abortion as possible, sometimes referring to opponents as "forced birthers".
  • "Class warfare" is another one. While one might imagine it as a double-sided affair, the reality is much different-meaning; it invokes negative images of filthy, lazy laborers attacking hardworking rich folks. In recent years, especially with the advent ofOWS, it's now a cop-out against criticism andtax hikes for the rich. Manyconservativepundits use the term to explain the war against the "job creators", not realizing they are invoking arguments penned byKarl Marx every time they do.
  • "States' rights" is a loaded term, because it has been used politically to raise race as awedge issue. While it's occasionally mentioned bylibertarians for other reasons, it's still heavily associated with racism elsewhere because the term was originally used to defendslavery and later to defendJim Crow. The irony is that it was also used to undermine the Fugitive Slave Law.
  • "Affirmative action" is also a loaded term, and is frequently used to disparage the achievements of non-whites, e.g.Barack Obama being referred to as anAffirmative Action President.
  • Everyone's favorite is "family values", which immediately invokes the feelings of warmth, security, honesty, and support that a family brings, even though the term really means a few vicious pet social issues —hatred of gays, being anti-abortion, andrestricting roles for women. (See also "traditional values".)
  • "Job creator" is yet another one, and it has begun to see common usage after theGreat Recession. It tells people that companies give them employment, often out of the goodness of their hearts. The term is ofteneuphemistically used byRepublican politicians in order to fight corporate taxation (mainly because outright praisingcorporations isn't goodPR).
  • "Separatist" and "self-determination" evoke negative and positive responses respectively to an independence movement. One suggests "separation", which is linked with relationship difficulties in many people's minds; the other suggests responsibility and fairness. TheChinese government goes one further and uses the term "splittist" forTibetan nationalists.
  • Insurgent, freedom fighter, andterrorist can all be applied to the same group, depending on the speaker's perspective.
  • "Indoctrination" or "brainwashing" in reference to perceivedliberal bias inpublic education and higher education institutions. These words have been used byright-wing groups likeEagle Forum, Campus Reform,David Horowitz Freedom Center, etc.
  • "Makers and takers": Coined by U.S. Representative and Vice Presidential candidatePaul Ryan during the 2012 election; "takers" describing people who "get more benefits from the federal government than they pay back in taxes."[1] In 2014, Ryan repudiated his choice of words while nonetheless standing by his overall message.[2] Conservatives have often describedwelfare recipients as thieves or such synonyms. For instance, conservative commentator Charles Sykes has written a book titledA Nation of Moochers: America's Addiction to Getting Something for Nothing. Also, common derogatory terms used to describepoor people, especially recent immigrants, include parasite, leecher, invader, etc.
  • "Urban": Republicans have been really bad at attractingAfrican Americans and speaking on race, so they now have the new strategy of referring to black voters as "urban" voters and then saying the same racist spiel. This gets to hilarious extremes where even Conan O'Brien calledPaul Ryan out for being way too obvious about whom he was talking about.[3]
  • "Health freedom": In theanti-vaccine arguments, those against vaccines evoke freedom by the right to choose or at least not be forced bygovernment to vaccinate theirchildren due tounfounded fears of thimerosal,unfounded links to autism, andrare complications from vaccines.
  • "Biological male" *: Often,TERFs and othertransphobes will use the term when referring to trans women, especially on bathroom issues, saying that "biological men" want to use the same bathroom as little girls.

Legislation[edit]

  • The "estate tax", which is only levied on very large bequests, was spun and renamed as the "death tax", because the listener would assume it was a tax on anyone who died (well, on their survivors), without realizing it only applies to a very small number of filthy rich people.
  • The phrase "No Child Left Behind" emphasizes the innocence of children, and the feeling of isolation at being left behind, rather than the same program which could have been called "Helping studentspass standardized tests succeed in school", the "charter school support act", or simply the "public education reduction act" — reflecting the main effect of the legislation, which is to penalize and ultimately close schools in poor districts (ironically leaving poor children behind), owing to the infamous practice in the USA of financing schools via local property taxes.
  • The "Defense of Marriage Act" intentionally invokes the image that marriage is being attacked, rather than a more straightforward name like "The Marriage for Heterosexual Couples Only For Federal and Interstate Purposes[note 1] Act".
  • The "USA PATRIOT Act" is a (brutally forced) acronym forUniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act, but due to the title, it implies that those opposed to the Act are inherently unpatriotic.
    • The above case is so galling that President Bush himself wrote in his memoirDecision Points that he regretted the act's name.

Neologisms[edit]

Nobody is sure exactly what it is, but whatever it is, it sounds bad and needs to be banned.

  • "Partial-birth abortion" — Politicians seem to know more about what this term means than the doctors that perform it.
  • "Assault weapon" — Scary-lookingguns, which may or may not be related to the actual weapons known as assault rifles.

Snarl words[edit]

Asnarl word is a derogatory label that can be attached to something (or even to people), in order to dismiss their importance or worth, without guilt. When used as snarl words, these words are essentially meaningless; most of themcan be used with meaning, but that seldom happens.

While not actually using the phrase, liberal comedian/pundit/former U.S. SenatorAl Franken went into great detail about the Vast Right-WingConspiracy's use of snarl words and other forms ofemotional appeal in his first political work,Rush Limbaugh Is A Big Fat Idiot, specifically referencing the political activities ofNewt Gingrich,Frank Luntz, andLee Atwater and noting conservative pressure groups' reliance on such tactics to ram through the 1994Contract With America program.

Words frequently perceived and/or used as snarl words include:

Glittering generalities[edit]

Aglittering generality, sometimes called a "virtue word", "purr word", or "ideograph", is the opposite of a snarl word.Florida loves these terms, and God-forbid that you throw the snarl "Florida Cheerful" at them. It's a vague term meant to invoke warm fuzzy feelings, as in some of the examples given above. (Who could be against the children?) Some common glittering generalities:

See also[edit]

External links[edit]

Notes[edit]

  1. The act itself did not prohibit individual states from legalizing same-sex marriage, to be fair. That, and making recognition of same-sex marriage from other states optional.
  2. No relation toMillennialism
  3. See also:Godwin's Law
  4. Yes, "snarl word" is itself used as a snarl word. Never underestimate a public speaker's capacity for linguistic gymnastics.

References[edit]

  1. Has Ryan remained consistent in talking about what he calls society's "takers" and "makers?" Politifact: 2013.
  2. Paul Ryan Shuns Conservative Media's "Makers And Takers" Rhetoric, But His Policies Still Rely On Those Myths
  3. "Yesterday, Paul Ryan said President Obama was re-elected because of the high turnout of 'urban voters.' Then when he was asked how he liked his coffee, Ryan said, 'No milk, no sugar, just urban.'"- Conan O'Brien @ TeamCoco.com" This doesn't only apply to African-Americans, but also to Mediterranean Ancestry because they grew up in the urban sprawl. In Illinois, they don't see this asprejudice, but how to coin the urban/suburban sprawl.Eric Hovind was born in Kankakee, Illinois.
  4. Famously deconstructed inthis 1944 essay byGeorge Orwell.
  5. Bob Unruh's Anti-Gay Agenda. Conwebwatch: 2014.
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