At PulsePoint, we continue to evolve our solutions and technology to comply with changing legislation, privacy concerns and navigate evolving technology. We take data management, data privacy and security seriously. While we can’t predict the future, we are committed to helping brands better understand and reach health audiences through a deep understanding of data and technology. 

PulsePoint is a long time member of theNetwork Advertising Initiative(NAI), and adheres to the industry self-regulatory guidelines of the (i) NAI’s Code of Conduct; (ii) theDigital Advertising Alliance, (iii) theEuropean Digital Advertising Alliance, and (iv) the policies of theIAB EU Transparency & Consent Framework. PulsePoint continues to implement and update our processes and policies as required to comply with legislation and regulations likeGDPR,CCPA. 
‍

‍
We protect privacy by making our policies transparent

• Ourprivacy policy explains our practices regarding the collection, use, and disclosure of information on our Platform.
  

• All patient data is de-identified by data partners prior to being on-boarded. 
  

• We have taken the necessary steps to ready our environment to collect digital identity and maintain separation between Personal Health Information (PHI) and digital identity. We work with an expert third party to help maintain HIPAA compliance.
  

• Our exchange has adopted the IAB standards to accept consent for GPDR purposes and to permit opt-outs for CCPA. 

‍

We believe in the power of data to solve healthcare challenges

Technology companies have an opportunity to improve health outcomes in a way previously not possible -- from identifying undiagnosed patients in difficult to diagnose diseases, optimizing trial protocols for patient and provider participation or educating and engaging high-risk/high utilization populations, at scale. Our programmatic technology reaches audiences in a micro-second to deliver contextually relevant, personalized health information and care options.

We believe that data is a valuable commodity that should be used for good in an open and transparent way.

We believe that Individuals are more willing to share information if they understand why and how that data is used. Permission and digital authentication is the “golden ticket” where personalized healthcare experiences are concerned. 

We believe in a fair and balanced data value exchange, and “data minimization”. 

We support transparency of use to empower an individual’s rights over their data. In exchange for non-personally identifiable data collected, we provide relevant and useful information and health resources, so that the benefit to consumers rises as more value is given. 

• Consumer choice to opt-out of data collection
  

‍

We avoid bias by drawing on diverse data sets

We believe that because our lives are multidimensional, our health is impacted by much more than just our bodies, making the causal relationship between our life and our health indirect. We see value and importance in combining all data signals throughout the health supply chain to truly improve health outcomes while "scaling the solution" - by leveraging online and offline data that is channel, and format agnostic, to better inform different health services. 

We established standards by which we are measured and held accountable

We are committed to self regulation in addition to adhering to government regulations. To achieve this, we instill best in class analytics and quality practices into the activities that surround data acquisition, processing and reporting - to create a data processing pipeline that has quality built into it.  

We recognize that the current systems in ad tech and health are not designed to support modern data privacy concerns. We are committed to finding ways to reengineer processes alongside our partners and clients to create a new standard.