Movatterモバイル変換

[0]ホーム
URL:

Skip to main page content
U.S. flag

An official website of the United States government

Dot gov

The .gov means it’s official.
Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

Https

The site is secure.
Thehttps:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

NIH NLM Logo
Log inShow account info
Access keysNCBI HomepageMyNCBI HomepageMain ContentMain Navigation
pubmed logo
Advanced Clipboard
User Guide

Full text links

Free PMC article
Full text links

Actions

Share

.2023 Jan 4;24(2):167-194.
doi: 10.1080/1600910X.2022.2098352. eCollection 2023.

Personalization: a new political arithmetic?

Affiliations

Personalization: a new political arithmetic?

Sophie Day et al. Distinktion..

Abstract

Scholarship on the history of political arithmetic highlights its significance for classical liberalism, a political philosophy in which subjects perceive themselves as autonomous individuals in an abstract system called society. This society and its component individuals became intelligible and governable in a deluge of printed numbers, assisted by the development of statistics, the emergence of a common space of measurement, and the calculation of probabilities. Our proposal is that the categories, numbers, and norms of this political arithmetic have changed in a ubiquitous culture of personalization. Today's political arithmetic, we suggest, produces a different kind of society, what Facebook CEO Mark Zuckerberg calls the 'default social'. We address this new social as a 'vague whole' and propose that it is characterized by a continuous present, the contemporary form of simultaneity or way of being together that Benedict Anderson argued is fundamental to any kind of imagined community. Like the society imagined in the earlier arithmetic, this vague whole is an abstraction that obscures forms of stratification and discrimination.

Keywords: Personalization; continuous present; participation; political arithmetic; precision; prediction; vague whole.

© 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.

PubMed Disclaimer

Conflict of interest statement

No potential conflict of interest was reported by the author(s).

Figures

Figure 1.
Figure 1.
Cover of report produced by The Ada Lovelace Institute, 2020 (available at:https://www.adalovelaceinstitute.org/report/the-data-will-see-you-now/).
Figure 2.
Figure 2.
Advertisement. Photo credit: Celia Lury.
Figure 3.
Figure 3.
Examples of (a) invitation letter (b) consent to participate, and (c) consent to data linkage from the UK REACT (Real-time Assessment of Community Transmission) study; available online.
Figure 4.
Figure 4.
Photographs of ‘personalized’ coffee drinks. Photo credit: Delilah Niel.
Figure 5.
Figure 5.
Tweets about ‘me too’.
Figure 6.
Figure 6.
Tweets using ‘#not me too’.
Figure 7.
Figure 7.
Examples of ‘I am’ campaigns. (a) NIHR I am Research campaign:https://www.spcr.nihr.ac.uk/news/nihr2019s-i-am-research-and-nhs70-campaign-kicks-off; (b) Trainline I am train advertisement:https://www.campaignlive.co.uk/article/trainline-i-am-train-anomaly-london/1363512; (c)Je Suis Charlie supporters:https://twitter.com/gilbertovaladez/status/1479541663005609994?s=12.
Figure 8.
Figure 8.
Swansea University MyUni logo:https://myuni.swansea.ac.uk/myunihub/.
Figure 9.
Figure 9.
Advert for cryptohttps://www.coinmarketcal.com/en/news/can-i-pay-my-university-tuition-in-crypto.
Figure 10.
Figure 10.
Tweets about vaccination.
See this image and copyright information in PMC

Similar articles

See all similar articles

Cited by

References

    1. Amoore, L. 2013. The Politics of possibility: risk and security beyond probability. Durham: Duke University Press.
    1. Amoore, L. 2020. Cloud ethics: algorithms and the attributes of ourselves and others. Durham: Duke University Press.
    1. Anderson, B. 2006. [1983]. Imagined communities: reflections on the origin and spread of nationalism. London: Verso.
    1. Beauvisage, T., and Mellet K.. 2020. Datassets: assetizing and marketizing personal data. In Turning things into assets, eds. Birch K., and Muniesa F., 75–95. Cambridge, MA: MIT Press. doi:10.7551/mitpress/12075.001.0001. - DOI
    1. Birch, K., and Muniesa F.. 2020. Assetization: Turning Things into assets in Technoscientific capitalism. Cambridge, MA: The MIT Press.

Related information

Grants and funding

LinkOut - more resources

Full text links
Free PMC article
Cite
Send To

NCBI Literature Resources

MeSHPMCBookshelfDisclaimer

The PubMed wordmark and PubMed logo are registered trademarks of the U.S. Department of Health and Human Services (HHS). Unauthorized use of these marks is strictly prohibited.

[8]ページ先頭
©2009-2025 Movatter.jp