Minority salience and the overestimation of individuals from minority groups in perception and memory
- PMID:35286213
- PMCID: PMC8944588
- DOI: 10.1073/pnas.2116884119
Minority salience and the overestimation of individuals from minority groups in perception and memory
Abstract
Our cognitive system is tuned toward spotting the uncommon and unexpected. We propose that individuals coming from minority groups are, by definition, just that—uncommon and often unexpected. Consequently, they are psychologically salient in perception, memory, and visual awareness. This minority salience creates a tendency to overestimate the prevalence of minorities, leading to an erroneous picture of our social environments—an illusion of diversity. In 12 experiments with 942 participants, we found evidence that the presence of minority group members is indeed overestimated in memory and perception and that masked images of minority group members are prioritized for visual awareness. These findings were consistent when participants were members of both the majority group and the minority group. Moreover, this overestimated prevalence of minorities led to decreased support for diversity-promoting policies. We discuss the theoretical implications of the illusion of diversity and how it may inform more equitable and inclusive decision-making.
Keywords: crowd perception; diversity; minority salience; overestimation of minorities; social perception.
Conflict of interest statement
The authors declare no competing interest.
Figures



Comment in
- No evidence for social factors in the overestimation of individuals from minority groups.Gayet S, Sahakian A, Paffen CLE, Van der Stigchel S.Gayet S, et al.Proc Natl Acad Sci U S A. 2022 Nov 22;119(47):e2214740119. doi: 10.1073/pnas.2214740119. Epub 2022 Nov 7.Proc Natl Acad Sci U S A. 2022.PMID:36343217Free PMC article.No abstract available.
- Reply to Gayet et al.: Minority salience as a social and cognitive phenomenon.Kardosh R, Sklar AY, Hassin RR.Kardosh R, et al.Proc Natl Acad Sci U S A. 2022 Nov 22;119(47):e2215179119. doi: 10.1073/pnas.2215179119. Epub 2022 Nov 7.Proc Natl Acad Sci U S A. 2022.PMID:36343218Free PMC article.No abstract available.
References
- Craig M. A., Rucker J. M., Richeson J. A., The pitfalls and promise of increasing racial diversity: Threat, contact, and race relations in the 21st century. Curr. Dir. Psychol. Sci. 27, 188–193 (2018).
- Galinsky A. D., et al. , Maximizing the Gains and Minimizing the Pains of Diversity: A Policy Perspective. Perspect. Psychol. Sci. 10, 742–748 (2015). - PubMed
- Herring C., Does diversity pay?: Race, gender, and the business case for diversity. Am. Sociol. Rev. 74, 208–224 (2009).
MeSH terms
LinkOut - more resources
Full Text Sources
Medical
