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.2016 Aug;145(8):966-1000.
doi: 10.1037/xge0000175. Epub 2016 Jun 30.

Beyond the 'east-west' dichotomy: Global variation in cultural models of selfhood

Vivian L Vignoles  1Ellinor Owe  1Maja Becker  2Peter B Smith  1Matthew J Easterbrook  1Rupert Brown  1Roberto González  3Nicolas Didier  3Diego Carrasco  3Maria Paz Cadena  3Siugmin Lay  3Seth J Schwartz  4Sabrina E Des Rosiers  5Juan A Villamar  6Alin Gavreliuc  7Martina Zinkeng  8Robert Kreuzbauer  9Peter Baguma  10Mariana Martin  11Alexander Tatarko  12Ginette Herman  13Isabelle de Sauvage  13Marie Courtois  13Ragna B Garðarsdóttir  14Charles Harb  15Inge Schweiger Gallo  16Paula Prieto Gil  16Raquel Lorente Clemares  16Gabriella Campara  16George Nizharadze  17Ma Elizabeth J Macapagal  18Baland Jalal  19David Bourguignon  20Jianxin Zhang  21Shaobo Lv  22Aneta Chybicka  23Masaki Yuki  24Xiao Zhang  25Agustín Espinosa  26Aune Valk  27Sami Abuhamdeh  28Benjamin Amponsah  29Emre Özgen  30E Ülkü Güner  31Nil Yamakoğlu  31Phatthanakit Chobthamkit  32Tom Pyszczynski  33Pelin Kesebir  34Elvia Vargas Trujillo  35Paola Balanta  35Boris Cendales Ayala  35Silvia H Koller  36Jas Laile Jaafar  37Nicolay Gausel  38Ronald Fischer  39Taciano L Milfont  39Ersin Kusdil  40Selinay Çağlar  41Said Aldhafri  42M Cristina Ferreira  43Kassahun Habtamu Mekonnen  44Qian Wang  45Márta Fülöp  46Ana Torres  47Leoncio Camino  47Flávia Cristina Silveira Lemos  48Immo Fritsche  49Bettina Möller  50Camillo Regalia  51Claudia Manzi  51Maria Brambilla  51Michael Harris Bond  52
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Beyond the 'east-west' dichotomy: Global variation in cultural models of selfhood

Vivian L Vignoles et al. J Exp Psychol Gen.2016 Aug.

Abstract

Markus and Kitayama's (1991) theory of independent and interdependent self-construals had a major influence on social, personality, and developmental psychology by highlighting the role of culture in psychological processes. However, research has relied excessively on contrasts between North American and East Asian samples, and commonly used self-report measures of independence and interdependence frequently fail to show predicted cultural differences. We revisited the conceptualization and measurement of independent and interdependent self-construals in 2 large-scale multinational surveys, using improved methods for cross-cultural research. We developed (Study 1: N = 2924 students in 16 nations) and validated across cultures (Study 2: N = 7279 adults from 55 cultural groups in 33 nations) a new 7-dimensional model of self-reported ways of being independent or interdependent. Patterns of global variation support some of Markus and Kitayama's predictions, but a simple contrast between independence and interdependence does not adequately capture the diverse models of selfhood that prevail in different world regions. Cultural groups emphasize different ways of being both independent and interdependent, depending on individualism-collectivism, national socioeconomic development, and religious heritage. Our 7-dimensional model will allow future researchers to test more accurately the implications of cultural models of selfhood for psychological processes in diverse ecocultural contexts. (PsycINFO Database Record

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