Testing the theoretical design of a health risk message: reexamining the major tenets of the extended parallel process model
- PMID:15642752
- DOI: 10.1177/1090198104266901
Testing the theoretical design of a health risk message: reexamining the major tenets of the extended parallel process model
Abstract
This study examined the fear control/danger control responses that are predicted by the Extended Parallel Process Model (EPPM). In a campaign designed to inform college students about the symptoms and dangers of meningitis, participants were given either a high-threat/no-efficacy or high-efficacy/no-threat health risk message, thus testing the extreme assumptions of the EPPM. Although the study supports the main predictions of the EPPM in the context of meningitis, the results provide new evidence that only a marginal amount of threat is necessary in a health risk message to move the target audience toward the desired protective measures. In addition, the results also suggest that the messages containing only threat may only scare the target audience further into fear control. Implications and future research are discussed.
Similar articles
- An examination of EPPM predictions when threat is perceived externally: an asthma intervention with school workers.Goei R, Boyson AR, Lyon-Callo SK, Schott C, Wasilevich E, Cannarile S.Goei R, et al.Health Commun. 2010 Jun;25(4):333-44. doi: 10.1080/10410231003775164.Health Commun. 2010.PMID:20512715
- Defensively biased responding to risk information among alcohol-using college students.Leffingwell TR, Neumann C, Leedy MJ, Babitzke AC.Leffingwell TR, et al.Addict Behav. 2007 Jan;32(1):158-65. doi: 10.1016/j.addbeh.2006.03.009. Epub 2006 Apr 19.Addict Behav. 2007.PMID:16626881
- Extending the explanatory utility of the EPPM beyond fear-based persuasion.Lewis I, Watson B, White KM.Lewis I, et al.Health Commun. 2013;28(1):84-98. doi: 10.1080/10410236.2013.743430.Health Commun. 2013.PMID:23330861Clinical Trial.
- Using fear appeals in advertising for AIDS prevention in the college-age population.LaTour MS, Pitts RE.LaTour MS, et al.J Health Care Mark. 1989 Sep;9(3):5-14.J Health Care Mark. 1989.PMID:10303935Review.
- An initiation-termination two-phase model of worrying.Berenbaum H.Berenbaum H.Clin Psychol Rev. 2010 Dec;30(8):962-75. doi: 10.1016/j.cpr.2010.06.011. Epub 2010 Jul 7.Clin Psychol Rev. 2010.PMID:20675023Review.
Cited by
- Application of Core Processes for Understanding Multiple Concurrent Sexual Partnerships Among Adolescents in Uganda.Nalukwago J, Alaii J, Borne BVD, Bukuluki PM, Crutzen R.Nalukwago J, et al.Front Public Health. 2018 Dec 21;6:371. doi: 10.3389/fpubh.2018.00371. eCollection 2018.Front Public Health. 2018.PMID:30622938Free PMC article.
- No significant association of repeated messages with changes in health compliance in the COVID-19 pandemic: a registered report on the extended parallel process model.Yang J, Wu X, Sasaki K, Yamada Y.Yang J, et al.PeerJ. 2021 Jun 3;9:e11559. doi: 10.7717/peerj.11559. eCollection 2021.PeerJ. 2021.PMID:34141490Free PMC article.
- Masculinity and intentions to perform health behaviors: the effectiveness of fear control arguments.Millar MG, Houska JA.Millar MG, et al.J Behav Med. 2007 Oct;30(5):403-9. doi: 10.1007/s10865-007-9113-8. Epub 2007 May 24.J Behav Med. 2007.PMID:17522970
- Predictors of early sexual initiation among a nationally representative sample of Nigerian adolescents.Fatusi AO, Blum RW.Fatusi AO, et al.BMC Public Health. 2008 Apr 25;8:136. doi: 10.1186/1471-2458-8-136.BMC Public Health. 2008.PMID:18439236Free PMC article.
- Threat appeals in health communication: messages that elicit fear and enhance perceived efficacy positively impact on young male drivers.Carey RN, Sarma KM.Carey RN, et al.BMC Public Health. 2016 Jul 27;16:645. doi: 10.1186/s12889-016-3227-2.BMC Public Health. 2016.PMID:27460475Free PMC article.
MeSH terms
LinkOut - more resources
Full Text Sources