Ads & Marketing

Latest in Ads & Marketing
Footballco gears up for World Cup in 2026 with Youtube and affiliate revenue drivers

Footballco gears up for World Cup in 2026 with Youtube and affiliate revenue drivers

Footballco CEO Juan Delgado targets $100m (£76m) revenue in World Cup year 2026.

By Charlotte Tobitt
Why The Guardian is no longer dependent on page views to drive revenue

Why The Guardian is no longer dependent on page views to drive revenue

The Guardian and FT shared tips on boosting reader revenue at Press Gazette event.

By Alice Brooker
Google AI Overviews 'leading to affiliate revenue drop of 20-40% at some publishers'

Google AI Overviews ‘leading to affiliate revenue drop of 20-40% at some publishers’

AI Overviews having impact on reviews content traffic of up to 50%, event hears.

By Alice Brooker
The Guardian tells marketers to stop buying intrusive online ads

The Guardian tells marketers to stop buying intrusive online ads

Publisher says it turns down millions in ad revenue which would spoil user experience.

By Alice Brooker
'Brave' advertisers who advertise next to news are seeing results

‘Brave’ advertisers who advertise next to news are seeing results

Brand safety myths were debunked at Press Gazette’s Future of Media Technology event.

By Charlotte Tobitt
Hearst UK losses grow as search changes hit digital ad revenue

Hearst UK losses grow as search changes hit digital ad revenue

Magazine publisher builds strategy around membership as page views decline.

By Charlotte Tobitt
Daily Mail 'arbitrarily' stopped from joining Apple News

Daily Mail ‘arbitrarily’ stopped from joining Apple News

Mail publisher also reveals ‘tens of millions’ revenue hit from Apple ad privacy changes

By Charlotte Tobitt