Effectiveness of Storytelling in Agricultural Marketing: Scale Development and Model Evaluation.Hsiu-Ping Yueh &Yi-LunZheng -2019 -Frontiers in Psychology 10.detailsStorytelling is a mode of communication in human interaction and is pervasive in everyday life. Storytelling in marketing is also a managerial application as a marketing strategy. Researchers of consumer psychology and marketing have devoted great efforts to developing theories and conducting empirical studies on this approach. However, in addition to narrative theories, many researchers are mainly concerned about the effect of telling a good brand story and its applications, such as advertising design and presentation. However, for those products that (...) usually lack branding, such as agricultural products, knowledge remains scarce about the relative impact of storytelling in marketing. Few researchers have explicitly developed a valid tool for measuring the effect of storytelling in marketing. To aid storytelling research in consumer psychology, this article conceptualized a construct of the effectiveness of storytelling in agricultural marketing and developed a measure with further validation. This scale consisted of 13 items with four subscales: narrative processing, affect, brand attitude, and purchase intention. The findings of this study strongly supported a structural model with strong order among the four dimensions and good model fit. A discussion of the results and the theoretical and practical implications for consumer psychology and marketing practice are also addressed. (shrink)
Fan zui lunzheng yi wen ti yan jiu =.Jidong Jia -2021 - Beijing: Fa lü chu ban she.detailsBen shu yi xing wei wu jia zhi er yuan lun wei yan jiu zhu xian, an zhao " ke guan gou cheng yao jian, pai chu ke guan wei fa de shi you, zhu guan gou cheng yao jian, pai chu zhu guan ze ren de shi you " si jie ceng fan zui lun ti xi de jia gou, cong ke guan yao jian, zhu guan yao jian, xiuzheng xing tai san ge wei du, lin xuan (...) fan zui lun ling yu de ruo ganzheng yi wen ti yi ci zhan kai tao lun. ben shu jian chi yi wen ti wei dao xiang, wei rao si fa shi jian ti chu de nan ti, shu li xue shuo de mai luo, kao cha li fa de tuo dang xing, dui ge zhong li lun he guan dian tiao fen lü xi, zhi li yu li lun, li fa yu si fa de liang xing hu dong he xie diao fa zhan, ti chu de fang an zai yi ding cheng du shang hui da le li lun he shi jian zhong de yi wen. (shrink)
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She hui zhu yi bianzheng fa di li lun yu ying yong.Jiangming Zhang -1990 - Beijing: Xin hua shu dian jing xiao.details本书阐述了社会主义社会的矛盾律、质量互变以及否定之否定规律,对社会主义社会的辩证发展特别是实际工作中的社会主义辩证法问题作了深入的探讨。.
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She hui zhu yi rong ru guan li lun yu shi jian.ZhuxianZheng,Guorong Zhou &YifangZheng (eds.) -2008 - Beijing Shi: Zhongguo nong ye chu ban she.details本书阐述了以“八荣八耻”为主要内容的社会主义荣辱观的本质内涵和特征,对社会主义荣辱观进行了追溯,介绍了知荣明耻的典范,论述了社会主义荣辱观教育过程机理、树立社会主义荣辱观实践路径及社会主义荣辱观教育的 价值等。.
Qian Jia ru xue de yi li jian gou yu si xiang lunzheng.Bangjin Sun -2018 - Beijing: Zhongguo she hui ke xue chu ban she.details长期以来,清代有学术无思想,有思想无哲学,有哲学但很粗浅等看法似乎已成学界定论。本书是重新审视这些似是而非之定见的一部力作。作者通过在哲学史、思想史、学术史和新文化史多元写作方法之间自如切换,多维立体 地勾勒了乾嘉儒学声音低沉的义理建构与思想论争,以此呈现出乾嘉儒学生动丰赡的另一面。.
Xianzheng yuan lun: she hui zhu yi xianzheng ji chu li lun yan jiu = Xianzheng yuanlun.Junyong Xiao -2010 - Beijing: Zhongguo she hui ke xue chu ban she.details本书重点研析了社会主义宪政的若干基本理论问题。包括宪法与权力,宪法与人民主权原则,宪政的理论逻辑,宪政与法治,宪政与民主,宪政与政党,宪政与人权,宪政与社会主义法治理念等。全书坚持以马克思列宁主义为指 导,以求真务实的态度,综合运用法哲学、历史学、政治学等多种学科研究方法,对宪政问题的基本原理以及我国的宪政建设问题进行了深入剖析。作者通过研读辨析大量资料文献后,经过十余年时间的艰苦研究探索,比较全面 、深入、系统地辨析了若干对社会主义宪政的基础关系,兼有立论与驳论。本书比较深入地探析了人民主权原则在宪政理论中的地位,尤其是它与民主、自由、司法审查等的学理关系。从历史、社会、文化等角度探析民主、法治 、人权如何通过社会主义宪政建设得以价值与功能实现。如何通过发展社会主义民主、法治以及依法执政是探讨社会主义宪政建设可能性的必由之路。社会主义宪政是人类文明的积淀,是规范的政治,是现代文明的首要选择与根 本标志。作者还针对党中央提出的"树立社会主义法治理念"问题,结合其与社会主义宪政的关系进行了论述。.
Si xiang, li shi yu wen hua ping lun.HailinZheng -2010 - Changsha Shi: Hunan ren min chu ban she.detailsBen shu wei Xianggang Zhong wen da xue Ya Tai yan jiu suo yan jiu yuanZheng Hailin bo shi suo zhu, ji jie qi fang xue dong xi fang shi nian suo zhuan xie wen zhi jing cui er cheng, nei rong fen wei si xiang, li shi ren wu, he wen hua ping lun san bu fen. Guan dianzheng que, ke guan gongzheng, fu yu chuang yi.
Bei yi wang de xue zhe: Chang Yansheng jiao yuzheng zhi lun wen ji.Yansheng Chang -2016 - Taibei Shi: Du li zuo jia. Edited by Zhengmao Chen.details「現行教育制度的缺點是,教者與被教者間的階級太分明了,種種弊病都隨之而起。現行學校制本專為兒童而設,而教者之權為成人所操,成人與兒童既毫無平等關係之可能,則在學校中自然不能不成為兩種不同的階級。我們總 以為受教者的程度低,教者的程度高,斷沒有平等的可能,殊不知事實上並不是如此。」──常燕生 常燕生是何許人也?他是早已式微的「第三勢力」:中國青年黨在民初的早期領導人,以批判孫中山的《三民主義》著稱。然而在政治之外更不為人知的是,常燕生還是一位教育思想家,對於民初教育環境有著深入觀察。他當年 積極提倡的「社會教育」與「全民教育」,其闡述論述即使放到今天,仍有其遠見與卓識。本書另外還收錄了常燕生當年與陳獨秀透過《新青年》雜誌往來的信函,深入討論了民初教育文化與政治面向。.
Ai yuzheng yi: Nibuer Jidu jiao lun li si xiang yan jiu = Love and justice: a study of Reinhold Niebuhr's Christian ethics.Shigong Liu -2004 - Beijing: Zhongguo she hui ke xue chu ban she.details本书对深刻影响了20世纪美国社会的著名神学家尼布尔的基督教伦理学思想进行研究,梳理其思想观点的变迁,并在介绍其伦理思想基础上分析比较基督教伦理学与一般伦理学的异同。.