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In this article, we discuss a simple argument that modal metaphysics is misconceived, and responses to it. Unlike Quine's, this argument begins with the observation that there are different candidate interpretations of the predicate ‘could have been the case’. This is analogous to the observation that there are different candidate interpretations of the predicate ‘is a member of’. The argument then infers that the search for metaphysical necessities is misguided in much the way the ‘set-theoretic pluralist’ claims that the search (...) for the true axioms of set theory is. We show that the obvious responses to this argument fail. However, a new response has emerged that purports to prove, from higher-order logical principles, that metaphysical possibility is the broadest kind of possibility applying to propositions, and is to that extent special. We distill two lines of reasoning from the literature, and argue that their import depends on premises that any ‘modal pluralist’ should deny. Both presuppose that there is a unique typed hierarchy, which is what the modal pluralist, in the context of higher-order logic, should disavow. In other words, both presupposes that there is a unique candidate for what higher-order claims could mean. We consider the worry that, in a higher-order setting, modal pluralism faces an insuperable problem of articulation, collapses into modal monism, is vulnerable to the Russell-Myhill paradox, or even contravenes the truism that there is a unique actual world, and argue that these worries are misplaced. We also sketch the bearing of the resulting ‘Higher-Order Pluralism’ on the theory of content. One theme of the discussion is that, if Higher-Order Pluralism is correct, then there is no fixed metatheory from which to characterize higher-order reality. (shrink)

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The ability to reason about how things were made is a pervasive aspect of how humans make sense of physical objects. Such reasoning is useful for a range of everyday tasks, from assembling a piece of furniture to making a sandwich and knitting a sweater. What enables people to reason in this way even about novel objects, and how do people draw upon prior experience with an object to continually refine their understanding of how to create it? To explore these (...) questions, we developed a virtual task environment to investigate how people come up with step‐by‐step procedures for recreating block towers whose composition was not readily apparent, and analyzed how the procedures they used to build them changed across repeated attempts. Specifically, participants (N = 105) viewed 2D silhouettes of eight unique block towers in a virtual environment simulating rigid‐body physics, and aimed to reconstruct each one in less than 60 s. We found that people built each tower more accurately and quickly across repeated attempts, and that this improvement reflected both group‐level convergence upon a tiny fraction of all possible viable procedures, as well as error‐dependent updating across successive attempts by the same individual. Taken together, our study presents a scalable approach to measuring consistency and variation in how people infer solutions to physical assembly problems. (shrink)

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Since the 1980s Disney has opened a new overseas theme park every decade. After finding success in Tokyo in 1983, subsequent parks in Paris and Hong Kong have struggled to profit financially and connect culturally with locals. For Shanghai in 2016, Disney utilized a new discourse for the parkʼs development and configuration termed “authentically Disney, distinctly Chinese.” In this paper, Disneyʼs emotional branding strategy for Shanghai Disneyland is analyzed using a framework of five antecedents for creating affective attachment to brands. (...) In addition, the pragmatics of the dyadic phrase and the intertextuality of the parkʼs composition demonstrate that unlike previous international Disneylands, Disney blurred and removed cultural and contextual references to America from Shanghai in an effort to achieve resonance with Chinese visitors. The result is Chinaʼs Disneyland, not Disneyland in China. Though Shanghaiʼs revenue and attendance figures are good so far, Disney will likely face challenges to its new emotional branding strategy from within China and the US. (shrink)

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