Movatterモバイル変換

This book has been written in the hopes of equipping teachers-in-training—that is, teacher candidates—with the skills needed for action research: a process that leads to focused, effective, and responsive strategies that help students succeed.

Direct download   Export citation   Bookmark  

The most important and exciting recent development in the philosophy of science is its merging with the sociology of scientific knowledge. Here is the first text book to make this development available.

Direct download   Export citation   Bookmark   135 citations  

The examination of the notion of science from a sociological perspective has begun to transform the attitudes to science traditionally upheld by historians and philosophers.

Direct download   Export citation   Bookmark   122 citations  

This book criticizes the common belief that we are entitled to exploit animals for our benefit because they are not as rational as people. After discussing the moral (in)significance of reason in general, the author proceeds to develop a clear, commonsensical conception of what "animal rights" is about and why everyday morality points toward the liberation of animals as the next logical step in Western moral progress. The book evaluates criticisms of animal rights that have appeared in recent philosophical literature (...) and explains the consequences of animal liberation for our diet, science, and treatment of the environment. The issue of animal rights has become of increasing philosophical and popular importance over the past decade. Morals. Reason, and Animals is the first extensive, second-generation contribution to this debate. Focusing exclusively on the fundamental philosophical issues, Sapontzis both undermines the arguments that have been raised against animal rights and constructs a rebuttal that avoids the pitfalls encountered by earlier defenses. (shrink)

Direct download(5 more)   Export citation   Bookmark   108 citations  

This ground-breaking text offers a fresh perspective on the governance of science from the standpoint of social and political theory. Science has often been seen as the only institution that embodies the elusive democratic ideal of the 'open society'. Yet, science remains an elite activity that commands much more public trust than understanding, even though science has become increasingly entangled with larger political and economic issues.

Direct download   Export citation   Bookmark   61 citations  

The dismissive attitude of intellectuals toward conspiracy theorists is considered and given some justification. It is argued that intellectuals are entitled to an attitude of prima facie skepticism toward the theories propounded by conspiracy theorists, because conspiracy theorists have an irrational tendency to continue to believe in conspiracy theories, even when these take on the appearance of forming the core of degenerating research program. It is further argued that the pervasive effect of the "fundamental attribution error" can explain the behavior (...) of such conspiracy theorists. A rival approach due to Brian Keeley, which involves the criticism of a subclass of conspiracy theories on epistemic grounds, is considered and found to be inadequate. Key Words: conspiracy • conspiracy theories • conspiracy theorizing. (shrink)

Direct download(3 more)   Export citation   Bookmark   59 citations  

Export citation   Bookmark   5 citations  

There is a growing perception among economists that their field is becoming increasingly irrelevant due to its disregard for reality. Critical realism addresses the failure of mainstream economics to explain economic reality and proposes an alternative approach. This book debates the relative strengths and weaknesses of critical realism, in the hopes of developing a more fruitful and relevant socio-economic ontology and methodology. With contributions from some of the leading authorities in economic philosophy, it includes the work of theorists critical of (...) this approach. In the first part, contributors develop and deepen economics as a realist social theory by considering the work of individuals, various schools of thought, socio- economic phenomena and methodology. In the second part, contributors weigh the strengths and weaknesses of critical realism. (shrink)

Direct download   Export citation   Bookmark   24 citations  

An exploration of the production, transmission, and mutation of affective tonality—when sound helps produce a bad vibe.

Direct download   Export citation   Bookmark   15 citations  

Quillen [17] introduced model categories as an abstract framework for homotopy theory which would apply to a wide range of mathematical settings. By all accounts this program has been a success and—as, e.g., the work of Voevodsky on the homotopy theory of schemes [15] or the work of Joyal [11, 12] and Lurie [13] on quasicategories seem to indicate—it will likely continue to facilitate mathematical advances. In this paper we present a novel connection between model categories and mathematical logic, inspired (...) by the groupoid model of (intensional) Martin–Löf type theory [14] due to Hofmann and Streicher [9]. In particular, we show that a form of Martin–Löf type theory can be soundly modelled in any model category. This result indicates moreover that any model category has an associated “internal language” which is itself a form of Martin-Löf type theory. This suggests applications both to type theory and to homotopy theory. Because Martin–Löf type theory is, in one form or another, the theoretical basis for many of the computer proof assistants currently in use, such as Coq and Agda (cf. [3] and [5]), this promise of applications is of a practical, as well as theoretical, nature. This paper provides a precise indication of this connection between homotopy theory and logic; a more detailed discussion of these and further results will be given in [20]. (shrink)

Direct download(3 more)   Export citation   Bookmark   27 citations  

This volume explores Science & Technology Studies (STS) and its role in redrawing disciplinary boundaries. For scholars/grad students in rhetoric of science, science studies, philosophy & comm, English, sociology & knowledge mgmt.

Direct download   Export citation   Bookmark   15 citations  

The integral consciousness -- The internal universe -- The evolution of consciousness -- The within of things -- The systemic nature of evolution -- Stages of consciousness and culture -- The spiral of development -- Tribal consciousness -- Warrior consciousness -- Traditional consciousness -- Modernist consciousness -- Postmodern consciousness -- The spiral as a whole -- What is the real evidence for the spiral? -- The integral stage of consciousness -- Life conditions for integral consciousness -- The values of integral (...) consciousness -- Integral consciousness in the context of history -- Practicing the integral lifestylevalue metabolism -- Postintegral consciousness -- Integral politics -- The politics of the spiral -- Integral politics and global governance -- Is global governance an unrealistic fantasy? -- Is global governance too dangerouswhat are the safeguards? -- Global governance and integral consciousness cocreate each other -- Integral spirituality -- The development of spiritual traditions -- Public spirituality in the integral age -- Beauty, truth, and goodnessphilosophical spirituality -- The practice of beauty, truth, and goodness -- The revelation of evolution -- The founders of integral philosophy -- Ken Wilber in context -- The evolution of philosophy as a human endeavor -- Hegel, the first integral philosopher -- Bergson, the first post-darwinian integral philosopher -- Whitehead, spiritual philosopher for the ages -- Teilhard de Chardin, master of the internal universe -- Gebser, prophet of integral consciousness -- Developmental psychology and the mapping of the internal universe -- Habermas, architect of integral foundations -- Wilber, framer of integral philosophys twenty-first-century synthesis -- What I add to integral philosophy -- The integral reality frame -- Metaphysics and the evolution of reality frames -- The integral map of reality -- Integral philosophy and human spirituality -- Some critiques of the integral reality frame -- Structures of the human mind -- Lines of development recognized by psychologists -- Wilber's theory of the lines of development -- A critique of Wilber's theory of developmental lines -- An alternative theory of the structures of consciousness -- The self as a whole -- The directions of evolution -- Evolution and the idea of progress -- Unity, complexity, and consciousness -- Directions of evolution in the internal universe -- The dialectical quality of the master patterns of evolution -- Potential applications of a dialectical understanding of evolution. (shrink)

Direct download   Export citation   Bookmark   11 citations  

Jonathan Haidt ( 2001 ) advances the 'Social Intuitionist' account of moral judgment , which he presents as an alternative to rationalist accounts of moral judgment , hitherto dominant in psychology. Here I consider Haidt's anti-rationalism and the debate that it has provoked in moral psychology , as well as some anti-rationalist philosophical claims that Haidt and others have grounded in the empirical work of Haidt and his collaborators. I will argue that although the case for anti-rationalism in moral psychology (...) based on the work of Haidt and his collaborators is plausible , a decisive case has yet to be made. It will require further experimental evidence before a decisive case could be made. My assessment of anti-rationalist philosophical arguments that are grounded in the empirical work of Haidt and his collaborators is much more negative than this. I will argue that this body of empirical work is a very unpromising basis for such arguments. (shrink)

Direct download(3 more)   Export citation   Bookmark   14 citations  

Direct download(3 more)   Export citation   Bookmark   13 citations  

In this article we address the question of how many impossible images Escher produced. To answer requires us first to clarify a range of concepts, including content, ambiguity, illusion, and impossibility. We then consider, and reject, several candidates for impossibility before settling on an answer.

Direct download(4 more)   Export citation   Bookmark   4 citations  

Export citation   Bookmark   12 citations  

The story of a group of teachers and high school students who from 1968 to 1970_ _broke away from the public schools to start an al­ternative school of their own design. The introductory chapters focus on Den­ker and Bhaerman, explaining how they came to start the project. The middle two chapters center on events and issues during the two years the authors were with the school. The final two chapters analyze the politics of free schools and the teaching of adolescents. (...) Denker and Bhaerman write in a lively, candid, and personal style, describing the events as they happened—even if these events show the school in a bad light. The book is directed toward those who want to understand the free school move­ment of the sixties and early seventies and toward those who want to move beyond it. Students and teachers, Bhaerman says, “ulti­mately must face what they had been avoid­ing while rebelling against traditional in­stitutions: that the responsibility for their education lies with themselves and that what they took from the ‘free school’ was directly proportional to what they put in.” An Introduction by Lawrence Dennis and an Afterword by Bhaerman and Denker put both this experiment and the free school movement in historical perspective. (shrink)

Export citation   Bookmark  

No categories

Export citation   Bookmark   1 citation  

Research in Science and Technology Studies (STS) tends to presume that intellectual and political radicalism go hand in hand. One would therefore expect that the most intellectually radical movement in the field relates critically to its social conditions. However, this is not the case, as demonstrated by the trajectory of the Parisian School of STS spearheaded by Michel Callon and Bruno Latour. Their position, "actor-network theory," turns out to be little more than a strategic adaptation to the democratization of expertise (...) and the decline of the strong nation-state in France over the past 25 years. This article provides a prehistory of this client-driven, contract-based research culture in U.S. sociology of the 1960s, followed by specific features of French philosophical and political culture that have bred the distinctive tenets of actor-network theory. Insofar as actor-network theory has become the main paradigm for contemporary STS research, it reflects a field that dodges normative commitments in order to maintain a user-friendly presence. (shrink)

Direct download(2 more)   Export citation   Bookmark   14 citations  

There is overwhelming agreement amongst naturalists that a naturalistic ontology should not allow for the possibility of supernatural entities. I argue, against this prevailing consensus, that naturalists have no proper basis to oppose the existence of supernatural entities. Naturalism is characterized, following Leiter and Rea, as a position which involves a primary commitment to scientific methodology and it is argued that any naturalistic ontological commitments must be compatible with this primary commitment. It is further argued that properly applied scientific method (...) has warranted the acceptance of the existence of supernatural entities in the past and that it is plausible to think that it will do so again in the future. So naturalists should allow for the possibility of supernatural entities. (shrink)

Direct download(4 more)   Export citation   Bookmark   9 citations  

Direct download(3 more)   Export citation   Bookmark   11 citations  

_ Source: _Page Count 22 Analysis of the concept of habit has been relatively neglected in the contemporary analytic literature. This paper is an attempt to rectify this lack. The strategy begins with a description of some paradigm cases of habit which are used to derive five features as the basis for an explicative definition. It is argued that habits are social, acquired through repetition, enduring, environmentally activated, and automatic. The enduring nature of habits is captured by their being dispositions (...) of a certain sort. This is a realist account of habits insofar as the dispositions put forward must fit into some recognizable underlying system – in the case of humans a biological system – to fill the role as set out by the definition. This role is wide-ranging; in addition to the familiar cases of habitual behavior, habitual activities also include thinking, perceiving, feeling, and willing. (shrink)

Direct download(3 more)   Export citation   Bookmark   6 citations  

We show how to interpret the language of first-order set theory in an elementary topos endowed with, as extra structure, a directed structural system of inclusions (dssi). As our main result, we obtain a complete axiomatization of the intuitionistic set theory validated by all such interpretations. Since every elementary topos is equivalent to one carrying a dssi, we thus obtain a first-order set theory whose associated categories of sets are exactly the elementary toposes. In addition, we show that the full (...) axiom of Separation is validated whenever the dssi is superdirected. This gives a uniform explanation for the known facts that cocomplete and realizability toposes provide models for Intuitionistic Zermelo—Fraenkel set theory (IZF). (shrink)

Direct download(9 more)   Export citation   Bookmark   9 citations  

If nothing else, the twelve papers assembled in this volume should lay to rest the idea that the interesting debates about the nature of science are still being conducted by "internalists" vs. "externalists,"" rationalists" vs. "arationalists, n or even "normative epistemologists" vs. "empirical sociologists of knowledge. " Although these distinctions continue to haunt much of the theoretical discussion in philosophy and sociology of science, our authors have managed to elude their strictures by finally getting beyond the post-positivist preoccupation of defending (...) a certain division of labor among the science studies disciplines. But this is hardly to claim that our historians, philosophers, sociologists, and psychologists have brought about an "end of ideology," or even an "era of good feelings," to their debates. Rather, they have drawn new lines of battle which center more squarely than ever on practical matters of evaluating and selecting methods for studying science. To get a vivid sense of the new terrain that was staked out at the Yearbook conference, let us start by meditating on a picture. The front cover of a recent collection of sociological studies edited by one of us (Woolgar 1988) bears a stylized picture of a series of lined up open books presented in a typical perspective fashion. The global shape comes close to a trapezium, and is composed of smaller trapeziums gradually decreasing in size and piled upon each other so as to suggest a line receding in depth. The perspective is stylized too. (shrink)

Direct download   Export citation   Bookmark   7 citations  

We will analyze the concept of anonymity, along with cognate notions, and their relation to privacy, with a view to developing an understanding of how we control our identity in public and why such control is important in developing and maintaining our social selves. We will take anonymity to be representative of a suite of techniques of nonidentifiability that persons use to manage and protect their privacy. At the core of these techniques is the aim of being untrackable; this means (...) that others lack the information they would need either to intrude physically upon me or to discover some private facts about me. Anonymity often enough goes together with privacy, but not always. Consider a person walking down a foreign street. It is not a physically private situation but no one there knows who you are. On the other hand, when I cast a postal vote, this act is both private and anonymous. Privacy and anonymity seem to go together because of the way each protects something importantly personal, but their coming apart suggests a difference both in what they mean and in our purposes for securing them. A lot has been written about privacy, and deservedly so; there is reason to think anonymity, and its cognates, important as well. (shrink)

Direct download(2 more)   Export citation   Bookmark   12 citations  

Defining privacy is problematic because the condition of privacy appears simultaneously to require separation from others, and the possibility of choosing not to be separate. This latter feature expresses the inherent normative dimension of privacy: the capacity to control the perceptual and informational spaces surrounding one’s person. Clearly the features of separation and control as just described are in tension because one may easily enough choose to give up all barriers between oneself and the public space. How could the capacity (...) for privacy give rise to its absence? Yet both the separation and control features of privacy do seem indispensable to any sensible understanding of it. In this paper I set out an approach to defining privacy that keeps these features and avoids the tension between them. (shrink)

Direct download(6 more)   Export citation   Bookmark   7 citations  

Nearly thirty years after the first stirrings of the Kuhnian revolution, history and philosophy of science continues to galvanize methodological discussions in all corners of the academy except its own. Evidence for this domestic stagnation appears in Warren Schmaus's thoughtful review of Social Epistemology in which Schmaus takes for granted that history of science is the ultimate court of appeal for disputes between philosophers and sociologists. As against this, this essay argues that such disputes may be better treated by experimental (...) psychology. Humanistic methods typically (though not always) blind the historian to cognitive biases and limitations that make it difficult for philosophers and sociologists to mobilize historical research for settling their differences. It is also observed that the failure of philosophers to incorporate the methods and findings of experiemental psychology is symptomatic of an artificially restrictive understanding of the normative dimension of their enterprise. (shrink)

Direct download(3 more)   Export citation   Bookmark   8 citations  

Export citation   Bookmark   8 citations  

In the twentieth century, philosophy came to be dominated by the English-speaking world, first Britain and then the United States. Accompanying this development was an unprecedented professionalization and specialization of the discipline, the consequences of which are surveyed and evaluated in this article. The most general result has been a decline in philosophy's normative mission, which roughly corresponds to the increasing pursuit of philosophy in isolation from public life and especially other forms of inquiry, including ultimately its own history. This (...) is how the author explains the increasing tendency, over the past quarter-century, for philosophy to embrace the role of "underlaborer" for the special sciences. Indicative of this attitude is the long-term popularity of Thomas Kuhn's The Structure of Scientific Revolutions, which argues that fields reach maturity when they forget their past and focus on highly specialized problems. In conclusion, the author recalls the history of philosophy that, following Kuhn's advice, has caused us to forget, namely, the fate of Neo-Kantianism in the early twentieth century. Key Words: analytic philosophy • normative • positivism • pragmatism • professionalism • underlaborer. (shrink)

Direct download(2 more)   Export citation   Bookmark   7 citations  

Soofi1 aims to develop an account of dignity in dementia care based on Nussbaum’s capabilities approach. He does this by drawing on the Kitwood and Bredin2 list of well-being indicators, in order to fill out her account of human flourishing to cover aspects such as practical reasoning that appear beyond the reach of those with relatively severe dementia. As Soofi points out, Nussbaum’s claim that such lost abilities can be compensated through guardianship measures is implausible. He asserts in response that (...) his account of dignity is sufficient to address the desiderata he sets out at the start, including especially the problem of exclusionary implications any putative account should address. So far, so good, but an objection Soofi raises for his own account is that it seems unable to cover cases of severe late-stage dementia. His response is, > …that there is insufficient factual evidence to suggest that people at the very advanced stages of dementia lose all capabilities. But for the sake of argument, let’s suppose that this is true. This, however, still does not undermine the conceptual rigour of the modified version of Nussbaum’s account. This is because the list of the dementia-specific capabilities that I …. (shrink)

Direct download(4 more)   Export citation   Bookmark   1 citation  

Direct download(3 more)   Export citation   Bookmark  

Direct download(2 more)   Export citation   Bookmark   4 citations  

Richard Rorty's recent death has unleashed a strikingly mixed judgment of his philosophical legacy, ranging from claims to originality to charges of charlatanry. What is clear, however, is Rorty's role in articulating a distinctive American voice in the history of philosophy. He achieved this not only through his own wide-ranging contributions but also by repositioning the pragmatists, especially William James and John Dewey, in the philosophical mainstream. Rorty did for the United States what Hegel and Heidegger had done for Germany—to (...) portray his nation as philosophy's final resting place. He was helped by postwar German philosophers like Jürgen Habermas who were happy to defer to their American conquerors. Rorty's philosophical method can be understood as a sublimation of America's world-historic self-understanding: a place suspicious of foreigners unless they are willing to blend into the "melting pot." In retrospect, the breadth and confidence of Rorty's writing will come to symbolize the moment when the United States, for better or worse, came to be the world's dominant philosophical power. Key Words: Rorty • pragmatism • logical positivism • analytic philosophy. (shrink)

Direct download(4 more)   Export citation   Bookmark   4 citations  

Marc Lewis argues that addiction is not a disease, it is instead a dysfunctional outcome of what plastic brains ordinarily do, given the adaptive processes of learning and development within environments where people are seeking happiness, or relief, or escape. They come to obsessively desire substances or activities that they believe will deliver happiness and so on, but this comes to corrupt the normal process of development when it escalates beyond a point of functionality. Such ‘deep learning’ emerges from consumptive (...) habits, or ‘motivated repetition’, and although addiction is bad, it ferments out of the ordinary stuff underpinning any neural habit. Lewis gives us a convincing story about the process that leads from ordinary controlled consumption through to quite heavy addictive consumption, but I claim that in some extreme cases the eventual state of deep learning tips over into clinically significant impairment and disorder. Addiction is an elastic concept, and although it develops through mild and moderate forms, the impairment we see in severe cases needs to be acknowledged. This impairment, I argue, consists in the chronic automatic consumption present in late stage addiction. In this condition, the desiring self largely drops out the picture, as the addicted individual begins to mindlessly consume. This impairment is clinically significant because the machinery of motivated rationality has become corrupted. To bolster this claim I compare what is going on in these extreme cases with what goes on in people who dissociate in cases of depersonalization disorder. (shrink)

Direct download(2 more)   Export citation   Bookmark   3 citations  

Direct download(2 more)   Export citation   Bookmark   2 citations  

Export citation   Bookmark  

This book introduces the history of third way ideology, surveys its various contrasting forms and locates it within the context of a recurrent crisis of modern European ideologies.

Direct download   Export citation   Bookmark   3 citations  

In this paper I develop an objection to the version of expressivism found in Allan Gibbard’s book Thinking How to Live, and I suggest that the difficulty faced by Gibbard’s analysis is symptomatic of a problem for expressivism more generally. The central claim is that Gibbard’s expressivism is unable to account for certain normative judgments that arise in the process of evaluating cases of innocent mistakes. I begin by considering a type of innocent mistake that Gibbard’s view is able to (...) capture, one that can occur in situations in which our judgments of what it makes sense to do come apart from our judgments of what it makes sense to plan to do. Whether or not such mistakes are possible is a normative question, and I argue against Gibbard that we should adopt a normative stance that rules out such mistakes. This leads me to consider a second type of innocent mistake, one that can arise when an agent is constituted in such a way as to be incapable of recognizing the appropriate course of action. I argue here that our full normative assessment of the situation incorporates judgments that cannot be captured by Gibbard’s expressivism. I conclude by suggesting that any form of expressivism that shares Gibbard’s commitment to account for an intimate tie between normative judgments and action will face a similar problem. (shrink)

Direct download(9 more)   Export citation   Bookmark   2 citations  

Ross & Spurrett (R&S) appear convinced that the world must have a unified ontological structure. This conviction is difficult to reconcile with a commitment to mainstream realism, which involves allowing that the world may be ontologically disunified. R&S should follow Kitcher by weakening their conception of unification so as to allow for the possibility of ontological disunity.

Direct download(5 more)   Export citation   Bookmark   3 citations  

Direct download(2 more)   Export citation   Bookmark   3 citations  

Direct download(2 more)   Export citation   Bookmark   3 citations  

No categories

Export citation   Bookmark  

No categories

Export citation   Bookmark  

Marya Schechtman argues that psychological continuity accounts of personal identity, as represented by Derek Parfit's account, fail to escape the circularity objection. She claims that Parfit's deployment of quasi-memory (and other quasi-psychological) states to escape circularity implicitly commit us to an implausible view of human psychology. Schechtman suggests that what is lacking here is a coherence condition, and that this is something essential in any account of personal identity. In response to this I argue first that circularity may be escaped (...) using quasi-psychological states even with the addition of the coherence condition. Second, I argue that there is something right about the coherence condition, and a major task of this paper is to identify its proper theoretical role. I do so by reflection on integration therapies for people with multiple personality disorder (MPD). The familiar distinction between the moral and the metaphysical concept of the person is developed alongside such reflection. Connecting these two issues I argue that coherence acts as a normative constraint on accounts of personal identity, but that the normative dimension of personhood is not essential to our notion of a person tout court. (shrink)

Direct download(3 more)   Export citation   Bookmark   4 citations  

In what sense is a person addicted to drugs or alcohol incompetent, and so a legitimate object of coercive treatment? The standard tests for competence do not pick out the capacity that is lost in addiction: the capacity to properly regulate consumption. This paper is an attempt to sketch a justificatory framework for understanding the conditions under which addicted persons may be treated against their will. These conditions rarely obtain, for they apply only when addiction is extremely severe and great (...) harm threatens. It will be argued also that to widen the measures currently in place in some jurisdictions, though philosophically well-motivated, would require very strong evidence of a set of conditions disposing a person to an addictive future. It is doubtful that any such currently available evidence is strong enough to justify coercive treatment. Nevertheless, coercive treatment of addiction is already a reality, with the potential for more, and so some discussion will be presented regarding the extraordinary safeguards necessary to prevent misapplication of such treatment policies. (shrink)

Direct download(3 more)   Export citation   Bookmark   2 citations  

Three different styles of foundations of mathematics are now commonplace: set theory, type theory, and category theory. How do they relate, and how do they differ? What advantages and disadvantages does each one have over the others? We pursue these questions by considering interpretations of each system into the others and examining the preservation and loss of mathematical content thereby. In order to stay focused on the “big picture”, we merely sketch the overall form of each construction, referring to the (...) literature for details. Each of the three steps considered below is based on more recent logical research than the preceding one. The first step from sets to types is essentially the familiar idea of set theoretic semantics for a syntactic system, i.e. giving a model; we take a brief glance at this step from the current point of view, mainly just to fix ideas and notation. The second step from types to categories is known to categorical logicians as the construction of a “syntactic category”; we give some specifics for the benefit of the reader who is not familiar with it. The third step from categories to sets is based on quite recent work, but captures in a precise way an intuition from the early days of foundational studies. With these pieces in place, we can then draw some conclusions regarding the differences between the three schemes, and their relative merits. In particular, it is possible to state more precisely why the methods of category theory are more appropriate to philosophical structuralism. (shrink)

Direct download(3 more)   Export citation   Bookmark   2 citations  

Export citation   Bookmark   2 citations  

Export citation   Bookmark  

This entry has two general aims. The first is to profile the practices of neuromarketing (both current and hypothetical), and the second is to identify what is ethically troubling about these practices. It will be claimed that neuromarketing does not really present novel ethical challenges, and that marketers are simply continuing to do what they have always done, only now they have at their disposal the tools of neuroscience which they have duly recruited. What will be presupposed is a principle (...) of proportionality: marketing practices are morally objectionable commensurate with the degree to which they impugn the moral sovereignty of market actors. With this principle in mind, it is important to consider the literature which is sceptical about the potential for neuromarketing to be successful. If its claims are overblown, as will be suggested, then the ethical threat neuromarketing is said to pose, can be viewed also as overblown. An area that has worried many is that neuromarketing poses a threat to brain privacy, and so an analysis will be given of the nature of this threat, given the principle of proportionality. It will be argued that worries about brain privacy seem, prima facie, to be justified, but on closer analysis, fall away. However, a residual threat to privacy does remain: the collection over time, and aggregation of private brain information, where the target loses control over its ownership and distribution. (shrink)

Direct download   Export citation   Bookmark   2 citations  

No categories

Export citation   Bookmark