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Online shopping allows consumers to save anytime, anywhere. However, cultural elements have a profound effect on consumer expectations and perceptions, affecting online shopping trust and in-keep popularity. Understanding these precise cultural factors is crucial to improve e-trade techniques and building consumer consideration. Consumers should buy products online, buying everywhere and anytime. However, purchaser expectancies and impressions are closely influenced by cultural context, affecting online purchasing self-assurance and in-save popularity. Gaining a higher expertise in these particular cultural aspects is critical to (...) improving electronic-trade (e-trade) methods and triumphing over customers. The research looks at exploring the effect of cultural context on online popularity and considers the usage of Chi-Square tests, Two-Way Analysis of Variance (ANOVA), and regression analysis to apprehend purchaser behavior and perceptions.Two-way ANOVA results show Hypothesis 1 with the lowest p-value (0.0003) and highest F-value (8.00), representing a significant result. The Chi-square test highlights Hypotheses 2 (X² = 9.87) and H4 (X² = 12.34) as significant, while H1 (X² = 7.12) and H3 (X² = 4.56) are not. Regression analysis shows a strong correlation, especially trust shows a high correlation between attitude (0.828) and behavior (0.719), and attitude shows the strongest relationship with reputation (0.861). Integrating cultural context into online shopping strategies is critical to building trust, enhancing store reputation, and building stronger customer relationships, ultimately leading to global market success. (shrink)

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Visitor satisfaction at theatre festivals refers to the positive experience and enjoyment that attendees derive from well-organized events. This study evaluates the impact of various organizational factors on visitor satisfaction at theatre festivals, utilizing comprehensive data collected from 250 visitors and 250 event organizers. The research design incorporated detailed questionnaires and demographic data to assess key aspects such as programming and scheduling, venue management, ticketing processes, customer service, facilities, safety, and transportation. SPSS software had been used to implement factor and (...) regression analyses were employed to determine the relative importance of these factors. The findings reveal that programming and scheduling significantly influence festival success, while venue management and ticketing also play important roles. In contrast, transportation, amenities, and facilities had minimal impact. The cumulative variance analysis confirmed the comprehensive influence of all factors combined. These insights suggest that future improvements should focus on optimizing programming and scheduling while addressing the broader range of variables affecting festival performance and attendee satisfaction. (shrink)

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Several investigations are conducted currently on the requirement of organizational trust for successful market operation. The constrained conceptual perception, lacking contextual applicability, and inadequate measure replication in the field of organization have been emphasized as flaws of employee behavior and trust research. To investigate trust variables that influence distinct national cultural values, the objective of this study is to enhance the framework for facilitating individual-level organizational trust and behavior to include conceptual and socio-affective factors. The 500 participants are obtained and (...) 450 participants are selected for the research with proper responses. Hypotheses are developed. There are 10 questionnaires that were conducted on the participants by utilizing 5 variables of independent (cultural adaptability (CA), national cultural values (NCV)), and dependent variables such as organizational trust (OT), employee engagement (EE), and organizational behavior (OB). The statistical analysis includes regression analysis and descriptive analyses are performed using SPSS software. The outcomes show that the OB, NCV, and OT variables are more effective and strongly influence the national cultural values of organizational behavior and trust. The study's primary conclusions emphasize the importance of organizations considering the behavioral and cultural variables by performing ideas and leadership practices and support the idea that cultural variables have a major influence on the results of the organizations. (shrink)

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In an era where creativity drives innovation and problem-solving, creating imaginative skills is more crucial than ever. Drama, a dynamic art form involving role-play and improvisation, offers a unique opportunity to support creative imagination. However, the specific impact of drama on enhancing imaginative capabilities has not been extensively explored. This research explores the transformative potential of drama participation on creative imagination. It seeks to uncover how involvement in drama activities can dynamically enhance creative thinking and problem-solving skills. While drama is (...) often used to foster creativity, there is a lack of clear evidence demonstrating how and to what extent drama participation affects creative imagination capabilities. The study involved 120 middle school students (ages 11-14), split into experimental (drama program) and control groups. Pre- and post-tests, such as the Torrance Tests of Creative Thinking (TTCT) measure, were utilised to evaluate the level of creativity. Chi-square tests, independent sample t-tests, and paired sample t-tests were among the statistical analyses used. The study revealed significant improvements in creativity for students participating in the drama program. Specifically, 7th graders showed the most significant increase in creativity scores, indicating a substantial effect. Engaging in drama activities can be a valuable strategy for enhancing creativity and should be considered in educational and developmental programs. Further research could explore long-term effects and the impact on different age groups. (shrink)

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