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This volume serves as a reference on the field of cognitive semantics. It offers a systematic and original discussion of the issues at the core of the debate in semiotics and the cognitive sciences. It takes into account the problems of representation, the nature of mind, the structure of perception, beliefs associated with habits, social cognition, autism, intersubjectivity and subjectivity. The chapters in this volume present the foundation of semiotics as a theory of cognition, offer a semiotic model of cognitive (...) integration that combines Enactivism and the Extended Mind Theory, and investigate the role of imagination as the origin of perception. The author develops an account of beliefs that are associated with habits and meaning, grounded in Pragmatism, testing his Narrative Practice Semiotic Hypothesis on persons with autism spectrum disorders. He also integrates his ideas about the formation of the theory of mind with a theory of subjectivity, understood as self-consciousness which derives from semiotic cognitive abilities. This text appeals to students, professors and researchers in the field. (shrink)

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In this paper, we try to build a semiotics of stereotypes through the key idea of enunciation. We investigate stereotypes of Persons with Disabilities in the context of social media networks (e.g., Facebook, Instagram) by adopting a semiotic perspective. The mainstream idea about stereotypes is that they are necessarily something negative, that must be avoided to maximize inclusivity and fairness. However, in our view, stereotypes are the background of our perception of the world, and we cannot escape from them, because (...) when we leave behind a stereotype, it is only for adopting a new one built on a different basis. Therefore, it is crucial to understand stereotypes and the way they are expressed, since they are one of the enunciating instances that circulate in the space of the Encyclopedia. Through a semiotic point of view, we will follow how stereotypes transform, showing the way they change the modes of existence of meanings, shifting between the virtualized, the potentialized, the actualized, and the realized. Analyzing a huge corpus of social network messages built by the partners of the European project MeMe (Me & the Media: Fostering Social Media Literacy competences through Interactive Learning Settings for Adults with Disabilities), we will show how the advent of social media affected the research field of disability studies. Later, we will point out the variations of the classic stereotypes that have been addressed in the new participatory context of social media through the semiotic theory of enunciation. (shrink)

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In this paper, I will deal with the way linguistics and semiotics focus on person and subjectivity in language. I start from two different meanings of the “person” word and from Benveniste and Latour’s theories of enunciation. Later, I deal with the problem of subjectivity in language and I connect it to two different views: Benveniste’s idea that subjectivity is grounded on the “I” and Guillaume’s idea of a primacy of the “he”. Starting from the Iliad and from the semiotic (...) idea of subject, I take side for Guillaume and Latour’s theory: it is the delocutive structure of the “he” which, in language, expresses subjectivity, namely the capacity of the subject to make himself the object of his reflections and of his words. (shrink)

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Understanding social cognition referring to narratives without relying on mindreading skills has been the main aim of the Narrative Practice Hypothesis proposed by Daniel Hutto and Shaun Gallagher. In this paper, I offer a semiotic reformulation of the NPH, expanding the notion of narrative beyond its conventional common-sense understanding and claiming that the kind of social cognition that operates in implicit false belief task competency is developed out of the narrative logic of interaction. I will try to show how experience (...) is shaped through meaning by the structure of narrativity and the way this can account for how narrative competencies do not just depend on language acquisition, but permeate the interactive competencies of pre-linguistic children and some social non-human animals. Developing during primary and secondary intersubjectivity and rooted in the semiotic ability to deceive and manipulate others, semiotic narrativity is the key bridge that leads us to mind and beliefs starting from basic perceptions, emotions and embodied enactive interactions. I will test my Narrative Practice Semiotic Hypothesis on Autism spectrum disorders, where social cognition skills don’t work properly, connecting NPSH to the Social Motivation Theory of Autism. I will finally answer some criticisms towards the original NPH, connecting its semiotic reformulation to early mindreading in infants and to some very recent experiments by Krupeneye et al. and Buttelmann et al. about false beliefs understanding in primates. (shrink)

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If we think of cognition and experience from the enactivist idea of a structural coupling between organism and environment, we see that this environment is first and foremost a semiotic environment, crowded with objects, norms, habits, institutions, and artefacts that shape our minds and represent the background of our perception of the world. This semiotic environment, which goes far beyond the opposition between nature and culture, (See Paolucci 2021. Cognitive semiotics: Integrating signs, minds, meaning, and cognition. Berlin: Springer: ch. 1.) (...) is a semiotic lifeworld that is important to compare with the classic idea of lifeworld coming from phenomenology. In this paper, (i) we will first start with a comparison of the semiotic Lebenswelt and the phenomenological Lebenswelt; (ii) we will follow the construction of the semiotic lifeworld coming from Peirce’s Anti-Cartesian essays; (iii) we will make a deep comparison between the phenomenology coming from Peirce (phaneroscopy) and the phenomenology coming from Husserl, Heidegger, and Merleau-Ponty; (iv) we will show how these very same principles also ground structuralism; (v) we will show how this new semiotic lifeworld grounded on phaneroscopy is neither pre-logical nor pre-categorial. Rather, it is founded on the primacy of “telling” over “showing,” and on the primacy of discourse over perception. (shrink)

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1. Eco and Pragmatism Pragmatism was one of the greatest influences on Umberto Eco’s intellectual adventure. This influence can be seen not only in his philosophical work, but also in many of the ideas hidden behind his novels, which, as Eco himself had recently admitted by authorising the Library of Living Philosophers to extensively cover such a topic in the volume dedicated to him, are an important part of his philosophy. Or, perhaps, Eco’s novels should be called a “non-philosophy” that,...

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This article explores the intersection of generative artificial intelligence (AI) and human cognition through semiotics, proposing that generative AI offers a lens through which the essence of human being is revealed and through which semiotic enunciation and meaning can be radically reevaluated. Drawing on semiotic, philosophical, and neurodevelopmental frameworks, it argues that generative AI, as exemplified by language-endowed systems like ChatGPT and others, challenges traditional notions of meaning, subjectivity, and intelligence. By tracing the evolution of enunciation theories and their application (...) to AI, the paper asserts that these machines reveal a machinic essence intrinsic to human beings – our reliance on external cognitive aids and hybridization with the environment that makes us “natural-born cyborgs.” Indeed AI, far from merely simulating intelligence, exposes the limits of human-centric models of meaning and the myths underlying our conceptualization of cognition and language. (shrink)

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System is a key word for semiotics and linguistics and is a key word also in Umberto Eco’s thought and philosophy. However, Eco always tries to find new words in order to express in a proper way his own idea of system. These new words are also new ways of thinking and rethinking the very core of his own philosophy and semiotics, which remains somehow stable during the years. Through these five words – summa, structure, code, encyclopaedia and rhizome – (...) this paper aims at outlining an image of the evolution of Umberto Eco’s thought and philosophy. (shrink)

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