The distinction between analog and digital representation is reexamined; it emerges that a more fundamental distinction is that between symbolic and analog simulation. Analog simulation is analyzed in terms of a (near) isomorphism of causal structures between a simulating and a simulated process. It is then argued that a core concept, naturalistic analog simulation, may play a role in a bottom-up theory of adaptive behavior which provides an alternative to representational analyses. The appendix discusses some formal conditions for naturalistic analog simulation.