The best-known arguments for the reality of emotions to fictional characters are (on their own) unable to show that appreciators of fiction have genuine emotional attitudes to fictional characters. At best, they point to the need to distinguish fictional emotions as _states_ from fictional emotions as (relational) _attitudes_. I argue for this position by using an argumentative strategy that parallels one found in Brentano’s reist account of intentional states involving non-existent objects. The conception of emotional states that emerges yields a natural anti-realist conception of the intentional objects of such states and supports the view that we can have genuine emotions for unreal fictional objects. I contrast this view with Tim Crane’s and Mark Sainsbury’s well-known anti-realist views of intentionality.