Abstract Along with China’s stunning economic growth, marketing has become a multi-billion dollar business, afflicted by a plethora of marketing scandals. However, little attention has been paid, until now, to a more systematic approach to marketing ethics in China. This essay attempts to provide a broad and timely, but far from complete, view on marketing issues in China. It uses four ethical guidelines which capture the fundamental features particularly relevant to marketing activities: practicing honest communication; enhancing human capabilities; fostering creative (...) intercultural diversity; and promoting sustainable growth and eco-efficiency. These guidelines are then elucidated with 12 positive and negative cases of Chinese and non-Chinese companies. By combining guidelines with case studies, it is hoped that ethical challenges for marketing in China will be discerned in a more systematic and comprehensible fashion. The article concludes by indicating several perspectives for further research. Content Type Journal Article Category Original Paper Pages 1-20 DOI 10.1007/s13520-011-0014-0 Authors Georges Enderle, Mendoza College of Business, University of Notre Dame, Notre Dame, IN, USA Qibin Niu, School of Business Administration, China University of Petroleum, Changping, Beijing, People’s Republic of China Journal Asian Journal of Business Ethics Online ISSN 2210-6731 Print ISSN 2210-6723. (shrink)

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This study examines the current state of business ethics in Macau, a special administrative region of China. Using data collected through structured interviews with researchers, educators, public servants, and business practitioners, the study identifies key focus areas of business ethics in Macau. It explores themes related to the teaching and research of business ethics in higher education institutions, as well as ethics training within the public and private sectors. The findings suggest that while the Macao SAR government is aware of (...) ethical issues in gambling-related businesses, additional efforts are required in training and regulation. The study also highlights that higher education institutions have made significant contributions to business ethics education and research, which have positively influenced the development of business ethics in Macau. (shrink)

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This study investigates the teaching, research, and training of business ethics in Mainland China over the period of 2011–2023 and compares it with those prior to 2011. The results from the questionnaire survey of 43 experts, desktop research, and personal observations reveal that (1) in Mainland China, the field of business ethics has grown stronger over the last decade, which is evident in more academic associations, publications in terms of books and journal articles, projects funded, courses offered, and so forth; (...) (2) CSR seems to be the most popular theme in the business ethics–related teaching, research, and training; (3) Chinese experts are optimistic about the teaching, research, and training on business ethics for the next 5 years; (4) it is anticipated that the business ethics–related teaching, research, and training in Mainland China will encounter some obstacles for the next 5 years, which need to be overcome. (shrink)

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