This paper evaluates a theoretical model based on hypothesized relationships among four constructs, namely, autobiographical memory, and place attachment as antecedents of revisit intention and recommendation intention in the context of rural tourism in China. The results of 301 Chinese tourists show that the two dimensions of tourists’ autobiographical memory affect the tourists’ intention to revisit and recommend. Place attachment plays an intermediary role among tourists’ autobiographical memory, revisit intention, and recommendation intention. This study is the first to apply the (...) structural dimension of autobiographical memory has been applied to rural tourism in China. Theoretical and managerial implications are discussed based on the study results. (shrink)

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Many governments promote the concept of multi-destination tourism to attract foreign visitors to stay longer in a region. This study constructs a higher-order multi-destination image model to examine how the unique cognitive images of Hong Kong, Macau, and Guangzhou collectively constitute the overall cognitive image of China’s Greater Bay Area. Then, it further examines how this overall cognitive image builds affective, overall, and conative images of the GBA. The results of an online survey of non-Chinese tourists from Guinea, Japan, New (...) Zealand, United Kingdom, and United States show that cognitive images of three cities in the GBA take different weighting in constructing the overall cognitive image of the GBA. The overall cognitive destination image significantly influences the formation of the affective, overall, and conative images of the GBA region. For constructing the conative image, the affective image shows the greatest impact, overall cognitive image follows; the impact of the overall image is less. This study proposes theoretical implications for future regional tourism studies. Practical recommendations are also proposed. (shrink)

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The COVID-19 pandemic has influenced the tourism industry in various ways, including tourists’ travel motivations and intentions. Unlike previous studies that have focused on the dark side of the pandemic, this study adds the dimension of perceptions of positive information on COVID-19 to the Theory of Planned Behavior to explore their influence on travel motivation and intention. A total of 470 valid questionnaires were collected from a sample of Chinese university students. The results showed that the students’ perceptions of positive (...) COVID-19 information positively impacted their travel intentions through the variables of perceived behavioral control, travel attitudes, and travel motivations. Perceived behavioral control was the mediating variable that most explained the impact of perceptions of positive COVID-19 information on travel motivation and intention. This study contributes to the understanding of the influence of the COVID-19 pandemic on tourism and of university students’ travel motivations and intentions. It also offers implications for the tourism industry to formulate relevant recovery strategies during and after the pandemic. (shrink)

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To improve the personalized service of cultural tourism, anticipatory calculation has become an essential technology in the content design of intelligence navigation system. Culture tourism, as a form of leisure activity, is being favored by an increasing number of people, which calls for further improvements in the cultural consumption experience. An important component of cultural tourism is for tourists to experience intangible cultural heritage projects with local characteristics. However, from the perspective of user needs and the content adaptive system, there (...) are few suitable intelligent navigation and user demand anticipatory systems for intangible cultural heritage content. Purple clay culture is one of the first batches of national intangible cultural heritage protection projects in China. Therefore, taking purple clay culture exhibition as an example, this paper attempts to analyze the personalized information demand of tourism consumption experience in intangible cultural heritage communication activities with affective computing and meaning-driven innovative design method, by taking the content design in the navigation system as the research object. This paper uses the theory of planned behavior to calculate the relationship between tourists’ attitude, experience behavior, and display information demand. The findings indicate two issues. First, tourists’ demand for the entertainment and leisure attributes of intangible cultural heritage is greater than the demand for educational function attributes. Second, the meaning elements of information can change tourists’ beliefs in intangible cultural heritage and affect their attitude and behavior toward such heritage. According to the research results, strengthening the meaning elements of specific group information can improve people’s cultural identity and tourism satisfaction. The research results provide the basis for the content design direction of future museum intelligent navigation systems. (shrink)

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Although sufficient attention has been paid to residents' attitudes to tourism in previous studies, few studies have used residents' attitudes to tourists and tourism simultaneously to explain their support for tourism. This study fills this gap by examining the effect of place image and host–tourist interactions on residents' attitudes to tourists and tourism, respectively, and their consequent reactions by considering the moderating effect of Chinese traditionality. The proposed model is tested using data from 357 residents living in Huangshan, a fifth-tier (...) city in China. Results demonstrate that attitudes to tourism and host-tourists interaction positively affect their pro-tourism behaviours. Moreover, attitudes to tourism mediate place the image's, host–tourists interaction's and attitudes to tourists' respective relationships with pro-tourism behaviours. Furthermore, the higher the Chinese traditionality of residents, the stronger the influence of their attitudes to tourism on pro-tourism behaviours. However, the relationship of place image and attitudes of residents towards tourists with pro-tourism behaviours are not supported. Findings offer critical implications for planners, practitioners and interested researchers. (shrink)

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