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Deepfakes and other forms of synthetic media are widely regarded as serious threats to our knowledge of the world. Various technological responses to these threats have been proposed. The reactive approach proposes to use artificial intelligence to identify synthetic media. The proactive approach proposes to use blockchain and related technologies to create immutable records of verified media content. I argue that both approaches, but especially the reactive approach, are vulnerable to a problem analogous to the ancient problem of the criterion—a (...) line of argument with skeptical implications. I argue that, while the proactive approach is relatively resistant to this objection, it faces its own serious challenges. In short, the proactive approach would place a heavy burden on users to verify their own content, a burden that is exacerbated by and is likely to exacerbate existing inequalities. (shrink) | |
In this short paper, I respond to Keith Raymond Harris’ paper “Synthetic Media, The Wheel, and the Burden of Proof”. In particular, I examine his arguments against two prominent approaches employed to deal with synthetic media such as deepfakes and other GenAI content, namely, the “reactive” and “proactive” approaches. In the first part, I raise a worry about the problem Harris levels at the reactive approach, before providing a constructive way of expanding his worry regarding the proactive approach. |
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