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A macroscope is proposed and tested here for the discovery of the unique argumentative footprint that characterizes how a collective manages differences and pursues disagreement through argument in a polylogue. The macroscope addresses broader analytic problems posed by various conceptualizations of large-scale argument, such as fields, spheres, communities, and institutions. The design incorporates a two-tier methodology for detecting argument patterns of the arguments performed in arguing by an interactive collective that produces views, or topographies, of the ways that issues are (...) generated in the making and defending of standpoints. The design premises for the macroscope build on insights about argument patterns from pragma-dialectical theory by incorporating research and theory on disagreement management and the Argumentum Model of Topics. The design reconceptualizes prototypical and stereotypical argument patterns for characterizing large-scale argumentation. A prototype of the macroscope is tested on data drawn from six threads about oil-drilling and fracking from the subreddit Changemyview. The implementation suggests the efficacy of the macroscope’s design and potential for identifying what communities make controversial and how the disagreement space in a polylogue is managed through stereotypical argument patterns in terms of claims/premises, inferential relations, and presentational devices. (shrink) No categories | |
“Why are millions of dollars worth of orders being left unpaid?”. With tweets like this questioning brands’ policies, activists advocating for sustainable fashion re-discuss material starting points that are assumed by fashion brands, who argue that they are sustainable because they care about their workers’ conditions. This paper argues that activists use tweets to open _subdiscussions on material starting points_ to engage citizens and consumers, re-discussing factual _data_ that brands take for granted, such as the fact that they provide fair (...) conditions for their garment workers. Activists justify their opening of subdiscussions, often through an argumentative pattern that includes an argument based on the _locus from effects to cause_. They argue that if there are negative effects, the brand cannot claim to care about the conditions of its workers. In discussing how subdiscussions are used by fashion activists, this paper also introduces a conceptualization of Twitter argumentation as a discussion that is not isolated, but is part of a polylogical argumentation that takes place in different venues. For this reason, the argumentation used in tweets is reconstructed as a response to a fashion brand’s communication campaigns around sustainability, which extend beyond the confines of Twitter. As an empirical illustration, this paper is based on the campaign targeting fashion retailer Primark; the dataset includes the brand’s website as well as activists’ tweets. (shrink) No categories | |
The article develops and justifies, on the basis of the epistemological argumentation theory, two central pieces of the theory of evaluative argumentation interpretation: 1. criteria for recognizing argument types and 2. rules for adding reasons to create ideal arguments. Ad 1: The criteria for identifying argument types are a selection of essential elements from the definitions of the respective argument types. Ad 2: After presenting the general principles for adding reasons (benevolence, authenticity, immanence, optimization), heuristics are proposed for finding missing (...) reasons, for deductive arguments, e.g., semantic tableaux are suggested. (shrink) | |
In this article I scrutinise a crucial tension in understanding the debate over shale gas production in Europe. On the one hand, analyses predominantly grasp the debate in terms of pro-and-con dialectics, as if the pro-shale gas camp faced the anti-shale gas camp in a dyadic clash of opposing voices. On the other hand, it is commonly recognised that this debate is driven by multi-party and multi-position argumentative dynamics. In this broader context, I focus on one pivotal contribution to the (...) debate – Gazprom’s press release from October 2013 outlining Russia’s energy giant’s strategy of dealing with unconventional gas production. I employ concepts and methods of argumentative discourse analysis to contend that an arguer to a multi-party debate – argumentative polylogue – faces a number of constraints and opportunities that cannot be adequately grasped in terms of dyadic pro-and-con dialectics. The analysis reveals how Gazprom needs to simultaneously design its discourse to address a number of other parties who might also disagree among themselves: from Greenpeace to European Union governments to shale gas companies. I show why and how a stakeholder analysis used in organisational communication might lead to a better understanding of this form of multi-party public argumentation. (shrink) No categories | |
In this paper, I explore the hateful discrimination involved in public messages in which a Portuguese politician alleges wrongdoings by members of the Roma community. The messages, which brought the hate speech charge on the politician but didn't get him convicted, are analysed as cases of soft hate speech. While they do not necessarily explicitly state that somebody is to be hated, they crucially provide the underlying rationale in support of discriminatory hatred. To uncover this underlying rationale, I adopt an (...) argumentative perspective. I discuss the premises communicated in the messages and reconstruct the overall argument that links them. In doing that I pay special attention to the inferences invited by the structure of the messages and the argumentative potential of the premises. The analysis reveals an implicit meaning that is not just discriminatory, but also inciteful to actions that could be violent against the Roma community. Consequently, it explains what makes soft hate speech perilous: while the discourse is not necessarily legally culpable, it is nevertheless discursively responsible for inciting hatred, discrimination, and violence against the already disprivileged minority group. (shrink) No categories | |
We all seem to have a sense of what good and bad arguments are, and there is a long history—focusing on fallacies—of trying to provide objective standards that would allow a clear separation of good and bad arguments. This contribution discusses the limits of attempts to determine the quality of arguments. It begins with defining bad arguments as those that deviate from an established standard of good arguments. Since there are different conceptualizations of “argument”—as controversy, as debate, and as justification—and (...) since arguments in each of these senses can be used for different purposes, a first problem is that we would need a large variety of standards for “good” arguments. After this, the contribution focuses in particular on proposals made in the literature on how to assess the quality of arguments in the sense of justification. It distinguishes three problems of assessment: How to determine whether reasons are acceptable, whether reasons are sufficient to justify the conclusion, and how to identify arguments in real-world speech acts and texts? It is argued that limitations of argument assessment result from unavoidable relativism: The assessment of many—if not most—arguments depends on the epistemic situation of the evaluator. (shrink) No categories | |
This paper investigates the relationship between characterization frames and argumentation in activists’ discourse about the public controversy surrounding fashion sustainability. While previous studies proposing an argumentative approach to frames have acknowledged that frames are related to underlying implicit premises, how frames select certain implicit premises still needs to be systematically explained. Therefore, drawing on a theoretical framework combining Pragma dialectics (van Eemeren 2010 ) with the Argumentum Model of Topics an empirical analysis of a social media corpus has been performed (...) in order to examine the connection between characterization frames and underlying implicit premises. This paper offers both a methodological and a theoretical contribution. From a methodological point of view, it offers linguistic-discursive tools for the analysis of characterization frames. From a theoretical perspective, it shows how characterization frames contribute to construct _endoxa_, i.e. underlying implicit premises, through argumentative patterns. (shrink) | |
Most people in countries with the highest climate impact per capita are well aware of the climate crisis and do not deny the science. They worry about climate and have climate engaged attitudes. Still, their greenhouse-gas emissions are often high. How can we understand acting contrary to our knowledge? A simple answer is that we do not want to give up on benefits or compromise our quality of life. However, it is painful to live with discrepancies between knowledge and action. (...) To be able to avoid taking the consequences of our knowledge, we deal with the gap by motivating to ourselves that the action is still acceptable. In this article, we use topical analysis to examine such processes of motivation by looking at the internal deliberation of 399 climate engaged people’s accounts of their reasoning when acting against their own knowledge. We found that these topical processes can be described in at least four different ways which we call rationalization, legitimization, justification and imploration. By focusing on topoi we can make visible how individual forms of reasoning interact with culturally developed values, habits and assumptions in creating enthymemes. We believe that these insights can contribute to understanding the conditions for climate transition communication. (shrink) No categories | |
This article proposes a new theorization of the concept of framing or framework, in which the argumentation plays a fundamental role. When we talk about making decisions, framing a matter involves offering the audience a prominent and therefore possibly paramount premise in a deliberative process that allows to substantiate as much of the decision as the action. The analysis focuses on the case of The Public Policy Controversy, which, over the years, became a socio-environmental movement and which, in September 2013, (...) culminated in the most important protests that have been experienced in Romania since the 1989 Revolution. Based on the concept of framing that Entman understands as "selection and emphasis", several framing strategies are identified and commented on illustrating three main mechanisms. The way "selection and emphasis" operates through a series of argument schemes within a deliberative decision-making process to produce framing effects (including possibly collective mobilization) is illustrated by examples from the 2013 campaign and protests (slogans, websites, blogs, and newsnotes). (shrink) No categories | |
Differences arise in macro-activities, such as the production of energy, food, and healthcare, where the management of these differences happens in polylogues as many actors pursue scores of positions on a variety of issues in numerous venues. Polylogues are essential to the large-scale practices that organize macro-activities but present significant challenges for argumentation theory and research. Key to the challenge is conceptualizing the variety of argumentative roles that go beyond the classic normative definition of protagonist and antagonist. A macroscope is (...) devised for identifying argumentative roles in the communicative work of organizations, and the communicative work of the network of organizations, related to the production of gas from shale in the Marcellus region of the Northeastern United States. The macroscope scaffolds a design thinking inquiry into the variety of argumentative roles in the communicative work of organizations in a polylogue and finds: innovation and entrepreneurialism in the design of organizations as devices for managing disagreement; argumentative roles as services specializing in particular aspects of argument; and networks of organizations with prominent types of specialized roles that give shape to the disagreement space around a large, complex practice. It is proposed that the varieties of argumentative roles in polylogue are not random or arbitrary but derive from more general pragmatic principles about how disagreement is organized and how methods of disagreement management emerge within communication relative to a macro-activity. (shrink) |
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