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Woodcock et al., 2011 - Google Patents

The evolving data architecture of social customer relationship management

Woodcock et al., 2011

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Document ID
5976999861798438570
Author
Woodcock N
Broomfield N
Downer G
Starkey M
Publication year
Publication venue
Journal of Direct, Data and Digital Marketing Practice

External Links

Snippet

Social media enables the brand to extend its personality to engage with consumers on their terms, at the time, place and channel of their choice. Replacing traditional customer relationship management (CRM) with a Facebook fan site (for instance) presents …
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Classifications

The classifications are assigned by a computer and are not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the classifications listed.
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