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Rahman, 2016 - Google Patents

Packaging

Rahman, 2016

Document ID
5341425166300296197
Author
Rahman K
Publication year
Publication venue
Strategic Marketing Management in Asia

External Links

Snippet

This chapter examines various decisions concerning the packaging of products: from objective setting to strategic thinking that helps integrate and align packaging decisions with other broader objectives such as positioning, communication, and branding. The chapter …
Continue reading atwww.emerald.com (other versions)

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