Chen et al., 2024
| Publication | Publication Date | Title |
|---|---|---|
| Wahid et al. | Becoming TikTok famous: Strategies for global brands to engage consumers in an emerging market | |
| Miao et al. | An emerging theory of avatar marketing | |
| Cascio Rizzo et al. | How high-arousal language shapes micro-versus macro-influencers’ impact | |
| Korzynski et al. | Impression management techniques in crowdfunding: An analysis of Kickstarter videos using artificial intelligence | |
| Park et al. | Computational analysis of persuasiveness in social multimedia: A novel dataset and multimodal prediction approach | |
| US20060282317A1 (en) | Methods and apparatus for conversational advertising | |
| Chang et al. | More voices persuade: The attentional benefits of voice numerosity | |
| Ghosh et al. | Homefluencers' endorsement of millennial consumers' purchase intention in new normal | |
| Chen et al. | How emotional cues affect the financing performance in rewarded crowdfunding?-an insight into multimodal data analysis | |
| Wang et al. | How do voice characteristics affect tourism interpretation purchases? An empirical study based on voice mining | |
| Liu et al. | The influence of firm’s feedbacks on user-generated content’s linguistic style matching–An explanation based on communication accommodation theory | |
| Vo et al. | When young customers co-create value of AI-powered branded app: the mediating role of perceived authenticity | |
| Wu et al. | Attracting solvers' participation in crowdsourcing contests: The role of linguistic signals in task descriptions | |
| Stubb | The gray zone in marketing: consumer responses to influencer marketing | |
| Whang | Voice shopping: The effect of the consumer-voice assistant parasocial relationship on the consumer's perception and decision making | |
| Cheng et al. | Virtually enhancing public engagement during the pandemic: Measuring the impact of virtual reality powered immersive videos on corporate social responsibility communication | |
| Elsharnouby et al. | Avatar taxonomy: a new technological tool to enhance the consumer-brand relationships | |
| Yang et al. | Sonic strategies: unveiling the impact of sound features in short video ads on enterprise market entry performance | |
| Skubis et al. | Human vs ChatGPT–Language of advertising in beauty products advertisements | |
| Chen et al. | Turning livestreaming viewers into game players: exploring the impact of game streamers on viewer video game engagement based on an extended means-end chain framework | |
| Yuan et al. | How linguistic cues affect the motivation of capital-giving in crowdfunding: A self-determination theory perspective | |
| Cascio Rizzo et al. | How hand movement shapes communication’s impact | |
| Li et al. | The influence of the language style of the anchor on consumers’ purchase intention | |
| Albarzan | The Semiotic Use of Emojis in Marketing Communication | |
| Chen et al. | Be careful of the sharp Edges! how and why circular versus angular shapes influence consumer adoption of new products |