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Ozturk et al., 2017 - Google Patents

Understanding mobile hotel booking loyalty: an integration of privacy calculus theory and trust-risk framework

Ozturk et al., 2017

Document ID
18284616821246355189
Author
Ozturk A
Nusair K
Okumus F
Singh D
Publication year
Publication venue
Information Systems Frontiers

External Links

Snippet

With the increased popularity of mobile devices, hotels and online travel agencies have started focusing on mobile hotel booking (MHB) in recent years. However, there has been limited research on users” loyalty intentions toward MHB technology. This research …
Continue reading atlink.springer.com (other versions)

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The classifications are assigned by a computer and are not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the classifications listed.
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