Moses, 2023
| Publication | Publication Date | Title |
|---|---|---|
| Vollrath et al. | Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework | |
| Almestarihi et al. | Measuring the ROI of paid advertising campaigns in digital marketing and its effect on business profitability | |
| US11544744B2 (en) | Systems, devices, and methods for autonomous communication generation, distribution, and management of online communications | |
| US11379883B2 (en) | Systems, devices, and methods for dynamically generating, distributing, and managing online communications | |
| CN108734297B (en) | Machine learning recommender system, method for performance optimization of electronic content items | |
| Davenport | Enterprise analytics: Optimize performance, process, and decisions through big data | |
| US20130054349A1 (en) | Integrated and comprehensive advertising campaign remap | |
| Nalini et al. | Impact of artificial intelligence (AI) on marketing | |
| US20120271709A1 (en) | Integrated and comprehensive advertising campaign visualization | |
| US20140058826A1 (en) | Composite publisher audience profiles in comprehensive advertising campaign management and optimization | |
| Rahman et al. | Optimizing the digital marketing landscape: A comprehensive exploration of artificial intelligence (AI) technologies, applications, advantages, and challenges | |
| Mone et al. | THE" WHAT" AND" HOW" OF MARKETING PERFORMANCE MANAGEMENT. | |
| US20120271708A1 (en) | Integrated and comprehensive advertising campaign selection and implementation | |
| Lyndyuk et al. | The impact of artificial intelligence on marketing communications: New business opportunities and challenges | |
| Zhao et al. | A comprehensive survey of large language models in management: Applications, challenges, and opportunities | |
| Saba et al. | Revolutionizing digital marketing using machine learning | |
| Moro-Visconti | Chatbots and generative artificial intelligence | |
| Davenport et al. | The complete guide to business analytics (collection) | |
| Singhal | The Role of Artificial Intelligence in Enhancing Ad Personalization: A Study on Programmatic Advertising | |
| Watts | Programmatic Advertising: Shaping Consumer Behavior or Invading Consumer Privacy? | |
| Moses | The Impact of Automation-Driven Performance Max Campaign Smart Bidding Strattegis and Tenscore Third-Party Marketing Automation Tool on Conversion Roas and Other KPIs in Google ADS PPC Management | |
| Shi et al. | Impact of social media on real estate sales | |
| Semwal et al. | Leveraging Artificial Intelligence in Service Marketing to Enhance Electronic Word of Mouth (eWOM) | |
| Shemshaki | Data-Driven Digital Marketing The Art and Science of Intelligent Decision-Making | |
| Tekin et al. | Big data concept in small and medium enterprises: how big data effects productivity |