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Prasad et al., 2021 - Google Patents

Predictive programmatic re-targeting to improve website conversion rates

Prasad et al., 2021

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Document ID
12375878362080732570
Author
Prasad A
Chokshi S
Khan S
Publication year
Publication venue
Journal of Physics: Conference Series

External Links

Snippet

In the era of programmatic advertising, the advertisers have huge amount of first party data to leverage on enabling them to do highly granular re-targeting. Programmatic re-targeting is the ability to use data to show an ad to a user who has demonstrated an interest in your …
Continue reading atiopscience.iop.org (PDF) (other versions)

Classifications

The classifications are assigned by a computer and are not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the classifications listed.
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