WO2022127543A1 - Advertisement information processing method and apparatus, device and storage medium - Google Patents

Abstract

An advertisement information processing method and apparatus, a device and a storage medium. The method comprises: pulling advertisement information from various data channels, and storing the advertisement information in a highly available distributed database cluster (S101), wherein the advertisement information comprises advertisement conversion data; acquiring the advertisement information stored in the highly available distributed database cluster, performing data mining and attribution analysis on the advertisement information, and aggregating the obtained data to then generate an analysis result (S102); on the basis of the analysis result, determining related multimedia materials (S103); receiving a selection operation for the multimedia materials and a configuration operation for a publishing account, and placing the selected multimedia materials on a corresponding advertisement platform by means of the configured publishing account (S104). The automatization, cross-platform and cross-account publishing of advertisements is implemented, which increases the advertisement placement efficiency, while enhancing the advertisement placement precision and advertisement placement performance.

Description

Translated fromChinese

广告信息处理方法、装置、设备和存储介质Advertising information processing method, apparatus, device and storage medium

本申请要求在2020年12月17日提交中国专利局，申请号为202011497946.5的中国专利申请的优先权，该申请的全部内容通过引用结合在本申请中。This application claims the priority of the Chinese Patent Application No. 202011497946.5 filed with the China Patent Office on December 17, 2020, the entire contents of which are incorporated herein by reference.

技术领域technical field

本申请实施例涉及数据分发领域，尤其涉及一种广告信息处理方法、装置、设备和存储介质。The embodiments of the present application relate to the field of data distribution, and in particular, to a method, apparatus, device, and storage medium for processing advertisement information.

背景技术Background technique

在广告信息处理过程中，通过大型的社交或门户网站平台进行投放是目前比较常见且效果理想的方式。在大型平台上，广告优化师可以根据不同需要对不同类型的广告进行投放。In the process of advertising information processing, it is a relatively common and effective way to deliver through a large-scale social network or portal website platform. On large platforms, ad optimizers can place different types of ads according to different needs.

现有技术中的一种广告投放方式如图1a所示，图1a为现有技术中的一种广告投放模型示意图，由图可知，在一个广告系列下设置有多个广告组，广告组下可以包含多个广告，广告下面对应一个创意。其中，创意为创意设计师上传的图片或视频等。广告优化师会选择一个广告账号，然后在广告账号下创建广告，设置广告的相关属性，如广告名称、国家语言、受众、投放时间等，设置完毕后进行广告的发布。An advertisement placement method in the prior art is shown in Figure 1a, and Figure 1a is a schematic diagram of an advertisement placement model in the prior art. As can be seen from the figure, a plurality of advertisement groups are set under an advertisement series. It can contain multiple advertisements, and there is one creative under the advertisement. Among them, the idea is the picture or video uploaded by the creative designer. The ad optimizer will select an ad account, then create an ad under the ad account, and set the relevant attributes of the ad, such as ad name, national language, audience, delivery time, etc., and publish the ad after setting.

后台会对发布的广告进行审核并最终将广告投放到对应的国家。经过一段时间的投放，后台会收集广告相关转化数据，如广告曝光数、点击数、花费等，对应于应用程序类别的广告还会统计其安装数量。在广告后台，可以根据日期维度、国家维度、广告投放渠道等查看不同维度的数据。通过查询此类数据，广告优化师可以进行数据分析，判断广告带来的效果，进而优化广告投放的内容，或者加大广告投放力度等，以求达到更好的效果。The background will review the published advertisements and finally deliver the advertisements to the corresponding countries. After a period of running, the background will collect ad-related conversion data, such as the number of ad impressions, clicks, spending, etc., and the number of installations of ads corresponding to application categories will also be counted. In the advertising background, you can view data of different dimensions according to the date dimension, country dimension, and advertising delivery channel. By querying such data, advertising optimizers can analyze the data, judge the effect brought by the advertisement, and then optimize the content of the advertisement, or increase the strength of the advertisement, so as to achieve better results.

然而上述广告投放方式，每次只能通过单个账号发布单个广告，针对跨账号、跨平台的广告投放缺乏合理的发布机制，广告投放发布效率较低，对于海量的广告信息数据缺乏高效的管理、分析机制，操作复杂程度高，不利于广告运营。However, the above-mentioned advertising delivery methods can only release a single advertisement through a single account at a time. There is no reasonable release mechanism for cross-account and cross-platform advertising delivery, and the advertising delivery efficiency is low. The analysis mechanism has a high degree of operational complexity, which is not conducive to advertising operations.

发明内容SUMMARY OF THE INVENTION

本发明实施例提供了一种广告信息处理方法、装置、设备和存储介质，实现了广告的自动化、跨平台、跨账号的发布，提高了广告投放效率，同时提高了广告投放的精准度，广告投放效果更佳。The embodiments of the present invention provide an advertisement information processing method, device, equipment and storage medium, which realizes the automatic, cross-platform, and cross-account release of advertisements, improves the efficiency of advertisement delivery, and at the same time improves the accuracy of advertisement delivery. Better delivery.

第一方面，本发明实施例提供了一种广告信息处理方法，该方法包括：In a first aspect, an embodiment of the present invention provides a method for processing advertisement information, the method comprising:

对各个数据渠道的广告信息进行拉取，将所述广告信息存储至高可用分布式数据库集群中，所述广告信息包括广告转化数据；Pulling the advertisement information of each data channel, and storing the advertisement information in a high-availability distributed database cluster, the advertisement information includes advertisement conversion data;

获取所述高可用分布式数据库集群中存储的广告信息，对所述广告信息进行数据挖掘和归因分析，将得到的数据进行聚合后生成分析结果；Acquire advertisement information stored in the high-availability distributed database cluster, perform data mining and attribution analysis on the advertisement information, and aggregate the obtained data to generate an analysis result;

基于所述分析结果确定关联的多媒体素材；determining the associated multimedia material based on the analysis result;

接收对所述多媒体素材的选择操作，以及对发布账号的设置操作，将选择的多媒体素材通过设置的发布账号进行对应广告平台的投放。The selection operation for the multimedia material and the setting operation for the release account are received, and the selected multimedia material is placed on the corresponding advertising platform through the set release account.

第二方面，本发明实施例还提供了一种广告信息处理装置，该装置包括：In a second aspect, an embodiment of the present invention further provides an apparatus for processing advertisement information, the apparatus comprising:

信息获取模块，用于对各个数据渠道的广告信息进行拉取，将所述广告信息存储至高可用分布式数据库集群中，所述广告信息包括广告转化数据；an information acquisition module, configured to pull advertisement information of each data channel, and store the advertisement information in a high-availability distributed database cluster, where the advertisement information includes advertisement conversion data;

信息分析处理模块，用于获取所述高可用分布式数据库集群中存储的广告信息，对所述广告信息进行数据挖掘和归因分析，将得到的数据进行聚合后生成分析结果；an information analysis and processing module, configured to obtain advertisement information stored in the high-availability distributed database cluster, perform data mining and attribution analysis on the advertisement information, and aggregate the obtained data to generate an analysis result;

素材确定模块，用于基于所述分析结果确定关联的多媒体素材；a material determination module, configured to determine the associated multimedia material based on the analysis result;

广告投放模块，用于接收对所述多媒体素材的选择操作，以及对发布账号的设置操作，将选择的多媒体素材通过设置的发布账号进行对应广告平台的投放。The advertisement placement module is configured to receive the selection operation of the multimedia material and the setting operation of the release account, and place the selected multimedia material on the corresponding advertisement platform through the set release account.

第三方面，本发明实施例还提供了一种广告信息处理设备，该设备包括：In a third aspect, an embodiment of the present invention further provides an advertisement information processing device, the device comprising:

一个或多个处理器；one or more processors;

存储装置，用于存储一个或多个程序，storage means for storing one or more programs,

当所述一个或多个程序被所述一个或多个处理器执行，使得所述一个或多个处理器实现本发明实施例所述的广告信息处理方法。When the one or more programs are executed by the one or more processors, the one or more processors implement the advertisement information processing method according to the embodiment of the present invention.

第四方面，本发明实施例还提供了一种包含计算机可执行指令的存储介质， 所述计算机可执行指令在由计算机处理器执行时用于执行本发明实施例所述的广告信息处理方法。In a fourth aspect, embodiments of the present invention further provide a storage medium containing computer-executable instructions, where the computer-executable instructions, when executed by a computer processor, are used to execute the advertising information processing method described in the embodiments of the present invention.

本发明实施例中，通过对各个数据渠道的广告信息进行拉取，将所述广告信息存储至高可用分布式数据库集群中，所述广告信息包括广告转化数据；获取所述高可用分布式数据库集群中存储的广告信息，对所述广告信息进行数据挖掘和归因分析，将得到的数据进行聚合后生成分析结果；基于所述分析结果确定关联的多媒体素材；接收对所述多媒体素材的选择操作，以及对发布账号的设置操作，将选择的多媒体素材通过设置的发布账号进行对应广告平台的投放。由此，实现了广告的自动化、跨平台、跨账号的发布，提高了广告投放效率，同时提高了广告投放的精准度，广告投放效果更佳。In the embodiment of the present invention, by pulling the advertisement information of each data channel, the advertisement information is stored in a high-availability distributed database cluster, and the advertisement information includes advertisement conversion data; and the high-availability distributed database cluster is obtained. the advertisement information stored in the advertisement information, perform data mining and attribution analysis on the advertisement information, and aggregate the obtained data to generate an analysis result; determine the associated multimedia material based on the analysis result; receive a selection operation on the multimedia material , and the setting operation of the publishing account, the selected multimedia material will be delivered to the corresponding advertising platform through the set publishing account. As a result, the automatic, cross-platform, and cross-account release of advertisements is realized, the efficiency of advertisement delivery is improved, and the accuracy of advertisement delivery is improved, and the effect of advertisement delivery is better.

附图说明Description of drawings

图1a为现有技术中的一种广告投放模型示意图；1a is a schematic diagram of an advertisement placement model in the prior art;

图1为本发明实施例提供的一种广告信息处理方法的流程图；1 is a flowchart of a method for processing advertisement information provided by an embodiment of the present invention;

图1b为本发明实施例提供的一种广告信息处理系统的工作流程示意图；FIG. 1b is a schematic work flow diagram of an advertisement information processing system provided by an embodiment of the present invention;

图2为本发明实施例提供的另一种广告信息处理方法的流程图；2 is a flowchart of another method for processing advertisement information provided by an embodiment of the present invention;

图2a为本发明实施例提供的一种对各个数据渠道的广告信息进行拉取、存储的示意图；2a is a schematic diagram of pulling and storing advertisement information of various data channels according to an embodiment of the present invention;

图3为本发明实施例提供的另一种广告信息处理方法的流程图；3 is a flowchart of another method for processing advertisement information provided by an embodiment of the present invention;

图4为本发明实施例提供的另一种广告信息处理方法的流程图；4 is a flowchart of another advertising information processing method provided by an embodiment of the present invention;

图5为本发明实施例提供的一种广告信息处理装置的结构框图；5 is a structural block diagram of an apparatus for processing advertisement information according to an embodiment of the present invention;

图6为本发明实施例提供的一种设备的结构示意图。FIG. 6 is a schematic structural diagram of a device according to an embodiment of the present invention.

具体实施方式Detailed ways

下面结合附图和实施例对本发明实施例作进一步的详细说明。可以理解的是，此处所描述的具体实施例仅仅用于解释本发明实施例，而非对本发明实施例的限定。另外还需要说明的是，为了便于描述，附图中仅示出了与本发明实施例相关的部分而非全部结构。The embodiments of the present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It should be understood that, the specific embodiments described herein are only used to explain the embodiments of the present invention, but are not intended to limit the embodiments of the present invention. In addition, it should be noted that, for the convenience of description, the drawings only show some but not all structures related to the embodiments of the present invention.

图1为本发明实施例提供的一种广告信息处理方法的流程图，本实施例可 适用于广告投放，该方法可以由计算设备如服务器来执行，具体包括如下步骤：1 is a flowchart of a method for processing advertisement information provided by an embodiment of the present invention. This embodiment is applicable to advertisement placement, and the method can be executed by a computing device such as a server, and specifically includes the following steps:

步骤S101、对各个数据渠道的广告信息进行拉取，将所述广告信息存储至高可用分布式数据库集群中。Step S101 , pulling advertisement information of each data channel, and storing the advertisement information in a high-availability distributed database cluster.

在一个实施例中，对多个不同数据渠道下的多个广告信息进行拉取。其中，数据渠道可以是进行广告信息发布的平台，如获取Facebook平台、Google平台或其他数据渠道(如微博、博客、网页等)获取广告信息，拉取方式可以是通过平台提供的投放API接口进行信息拉取。在获取到广告信息后，将拉取到的广告信息存储至高可用分布式数据库集群中。示例性的，该高可用分布式数据库集群可以是TiDB分布式数据库集群。In one embodiment, multiple advertisement information under multiple different data channels is pulled. Among them, the data channel can be a platform for publishing advertising information, such as obtaining advertising information from Facebook platform, Google platform or other data channels (such as Weibo, blog, webpage, etc.), and the pulling method can be through the delivery API interface provided by the platform. Pull information. After the advertisement information is obtained, the pulled advertisement information is stored in a highly available distributed database cluster. Exemplarily, the highly available distributed database cluster may be a TiDB distributed database cluster.

在一个实施例中，通过系统创建的任务处理线程池以对拉取到的广告信息进行处理，进行数据的异步存储，将广告信息存储至TiDB分布式数据库集群中。In one embodiment, a task processing thread pool created by the system is used to process the pulled advertisement information, perform asynchronous data storage, and store the advertisement information in the TiDB distributed database cluster.

步骤S102、获取所述高可用分布式数据库集群中存储的广告信息，对所述广告信息进行数据挖掘和归因分析，将得到的数据进行聚合后生成分析结果。Step S102: Acquire advertisement information stored in the high-availability distributed database cluster, perform data mining and attribution analysis on the advertisement information, and aggregate the obtained data to generate an analysis result.

在一个实施例中，获取高可用分布式数据库集群中存储的广告信息，对广告信息进行数据挖掘和归因分析，将得到的数据进行聚合后生成分析结果。该分析结果可用于在系统的设计前端进行展示，以供设计人员进行广告设计时参考。In one embodiment, the advertisement information stored in the high-availability distributed database cluster is acquired, data mining and attribution analysis are performed on the advertisement information, and the obtained data is aggregated to generate an analysis result. The analysis results can be used to display in the design front-end of the system for reference by designers when designing advertisements.

示例性的，可以是对广告信息中的广告转化数据进行分析处理。其中，广告转化数据可以包括多个不同的维度，如日期、区域、国家、渠道和账号等，设计人员根据不同的需求查看不同维度的数据，以得到广告信息对应的转化效果。可选的，还可以通过设置的神经网络模型执行相应的数据挖掘和归因分析以得到每个广告信息的创意分值作为分析结果提供给设计人员。Exemplarily, the advertisement conversion data in the advertisement information may be analyzed and processed. Among them, the advertising conversion data can include multiple different dimensions, such as date, region, country, channel, and account number, etc. The designer can view the data of different dimensions according to different needs to obtain the conversion effect corresponding to the advertising information. Optionally, corresponding data mining and attribution analysis can also be performed through the set neural network model to obtain the creative score of each advertisement information as the analysis result and provide it to the designer.

步骤S103、基于所述分析结果确定关联的多媒体素材。Step S103: Determine the associated multimedia material based on the analysis result.

其中，该分析结果可以表征广告信息的受欢迎程度、点击率和留存率的高低。如确定出针对某一特定国家某一特定年龄人群，广告信息a的点击率较高，则分析出该广告信息a中出现的多媒体信息是相对受欢迎的，则将该广告信息a中的多媒体信息或者类似的多媒体信息确定为关联的多媒体素材，该多媒体素材可以是文字、图片、音乐等。Among them, the analysis results can characterize the popularity, click-through rate and retention rate of advertisement information. If it is determined that the click-through rate of advertisement information a is relatively high for a certain age group in a specific country, it is analyzed that the multimedia information in the advertisement information a is relatively popular, and the multimedia information in the advertisement information a is relatively popular. Information or similar multimedia information is determined as an associated multimedia material, and the multimedia material may be text, pictures, music, and the like.

在一个实施例中，在确定关联的多媒体素材时，可进一步结合考虑不同的 地域、不同国家的风土人情和人文特点。如国家b流行特殊装饰的帽子，则可将该特殊装饰的帽子确定为关联的多媒体素材；国家c流行使用语言d，则将语言d确定为关联的多媒体素材。In one embodiment, when determining the associated multimedia material, the local customs and cultural characteristics of different regions and countries may be further considered. For example, if a specially decorated hat is popular in country b, the specially decorated hat may be determined as the associated multimedia material; if language d is popular in country c, language d may be determined as the associated multimedia material.

在另一个实施例中，基于分析结果确定关联的多媒体素材的方式还可以是：依据分析结果在多媒体素材库中确定各个多媒体素材的匹配度；将匹配度最高的多媒体素材确定为分析结果的关联多媒体素材。即通过系统自动匹配的方式以得到多个关联的多媒体素材供设计者进行选择。In another embodiment, the method of determining the associated multimedia material based on the analysis result may also be: determining the matching degree of each multimedia material in the multimedia material library according to the analysis result; determining the multimedia material with the highest matching degree as the association of the analysis result multimedia material. That is, a plurality of related multimedia materials can be obtained for the designer to select by means of automatic matching by the system.

在上述技术方案的基础上，还包括：对确定出的关联的多媒体素材执行批处理操作，该批处理操作包括图片视频裁剪、图片虚化、水印添加和背景音乐制作中的任意一种或多种，由此提高了多媒体素材的处理效率。相应的，还包括：将选择的多媒体素材添加至对应的收藏文件夹的步骤，并通过目录形式进行显示。示例性的，针对不同的设计人员可以单独设置以对应的文件夹用于存放该设计人员账号下的多媒体素材，以方便多媒体素材的查询、管理。进一步的，还包括：自动上传所述多媒体素材至广告平台进行审核，以获取审核结果。在后续进行广告发布投放时，会自动检测该审核结果，如果为审核通过则进行广告发布投放，以提高广告发布效率。Based on the above technical solution, the method further includes: performing a batch operation on the determined associated multimedia materials, the batch operation including any one or more of cropping pictures and videos, blurring pictures, adding watermarks and making background music. This improves the processing efficiency of multimedia materials. Correspondingly, the method further includes: adding the selected multimedia material to the corresponding favorite folder, and displaying it in the form of a directory. Exemplarily, for different designers, a corresponding folder may be separately set to store the multimedia materials under the designer's account, so as to facilitate the query and management of the multimedia materials. Further, it also includes: automatically uploading the multimedia material to the advertising platform for review to obtain review results. In the subsequent advertisement release, the review result will be automatically detected, and if it is approved, the advertisement release will be performed to improve the advertisement release efficiency.

步骤S104、接收对所述多媒体素材的选择操作，以及对发布账号的设置操作，将选择的多媒体素材通过设置的发布账号进行对应广告平台的投放。Step S104: Receive the selection operation on the multimedia material and the setting operation on the release account, and place the selected multimedia material on the corresponding advertising platform through the set release account.

在一个实施例中，当确定出关联的多媒体素材后，以供设计人员进行选择。同时设计人员可进行发布账号的选择，示例性的，在广告投放平台m存在发布账号m1、m2、m3等，在广告投放平台n存在发布账号n1、n2、n3等，设计人员可同时选择一个或多个账号同时进行广告的发布投放。示例性的，通过显示界面显示多个不同广告投放平台的多个不通过发布账号，以供设计人员进行选择。In one embodiment, after the associated multimedia material is determined, it is for the designer to select. At the same time, the designer can choose the release account. Exemplarily, there are release accounts m1, m2, m3, etc. on the advertising delivery platform m, and there are release accounts n1, n2, n3, etc. on the advertising delivery platform n, and the designer can choose one at the same time. or multiple accounts to publish advertisements at the same time. Exemplarily, multiple non-publishing accounts of multiple different advertising delivery platforms are displayed on the display interface for the designer to select.

在一个实施例中，多媒体素材可以有广告设计师进行上传，广告优化师对显示的多媒体素材执行选择操作，自由的选择合适的多媒体素材以进行广告的发布。发布过程中，可以是以目前现有的广告进行批量复制，也可以重新制作广告发布模板，按照广告模板来设置广告属性，并选择不同的广告账号，将广告发送到不同的广告平台上。可选的，针对采用广告发布模板的方式，还包括： 响应于模板制作指令，生成广告发布模板；或者对已有的广告发布模板进行修改，通过广告发布模板将选择的多媒体素材通过设置的发布账号进行对应广告平台的投放。In one embodiment, the multimedia material may be uploaded by an advertisement designer, and the advertisement optimizer performs a selection operation on the displayed multimedia material, and freely selects an appropriate multimedia material to publish the advertisement. During the publishing process, the existing advertisements can be copied in batches, or the advertisement publishing template can be recreated, the advertisement attributes can be set according to the advertisement template, and different advertisement accounts can be selected to send the advertisements to different advertising platforms. Optionally, for the method of using an advertisement release template, the method further includes: generating an advertisement release template in response to the template creation instruction; or modifying an existing advertisement release template, and publishing the selected multimedia material through the set release template through the advertisement release template. The account is placed on the corresponding advertising platform.

在上述技术方案的基础上，给出了一种具体的广告信息处理系统的工作流程。如图1b所示，图1b为本发明实施例提供的一种广告信息处理系统的工作流程示意图。由图可知，任务处理线程池根据计时单元的计时，周期性的从平台1、平台2以及其他渠道进行广告信息的数据拉取后存储至集群中，信息处理系统接收上传到的创意设计并从集群中获取广告信息进行数据挖掘、机器学习、归因分析处理后确定对应的多媒体素材，将多媒体素材与创意设计结合通过广告发布任务进行广告的自动远程发布。On the basis of the above technical solutions, a specific work flow of an advertisement information processing system is given. As shown in FIG. 1b, FIG. 1b is a schematic work flow diagram of an advertisement information processing system provided by an embodiment of the present invention. As can be seen from the figure, the task processing thread pool periodically pulls the data of advertising information from platform 1, platform 2 and other channels according to the timing of the timing unit and stores it in the cluster. After the advertisement information is obtained in the cluster, data mining, machine learning, and attribution analysis are performed to determine the corresponding multimedia material, and the multimedia material is combined with the creative design to automatically and remotely publish the advertisement through the advertisement release task.

由上述可知，通过对各个数据渠道的广告信息进行拉取，将所述广告信息存储至高可用分布式数据库集群中，获取高可用分布式数据库集群中存储的广告信息，对广告信息进行数据挖掘和归因分析，将得到的数据进行聚合后生成分析结果，基于分析结果确定关联的多媒体素材，接收对多媒体素材的选择操作，以及对发布账号的设置操作，将选择的多媒体素材通过设置的发布账号进行对应广告平台的投放，实现了广告的自动化、跨平台、跨账号的发布，提高了广告投放效率，同时提高了广告投放的精准度，广告投放效果更佳。As can be seen from the above, by pulling the advertisement information of each data channel, the advertisement information is stored in the high-availability distributed database cluster, the advertisement information stored in the high-availability distributed database cluster is obtained, and the advertisement information is subjected to data mining and analysis. Attribution analysis: Aggregate the obtained data to generate an analysis result, determine the associated multimedia material based on the analysis result, receive the selection operation for the multimedia material, and the setting operation for the publishing account, and pass the selected multimedia material through the set publishing account. The corresponding advertising platform is launched, which realizes the automatic, cross-platform, and cross-account release of advertisements, improves the efficiency of advertising delivery, and at the same time improves the accuracy of advertising delivery, and the advertising delivery effect is better.

图2为本发明实施例提供的另一种广告信息处理方法的流程图，给出了一种具体对各个数据渠道的广告信息进行拉取，将广告信息存储至高可用分布式数据库集群中的方法。如图2所示，技术方案具体如下：FIG. 2 is a flowchart of another method for processing advertisement information provided by an embodiment of the present invention, and a method for specifically pulling advertisement information of each data channel and storing the advertisement information in a highly available distributed database cluster is given. . As shown in Figure 2, the technical solution is as follows:

步骤S201、对各个数据渠道的广告信息进行拉取，采用内存双队列模式对所述广告信息进行数据预处理，将数据预处理后的结果存储至高可用分布式数据库集群中。Step S201 , pulling the advertisement information of each data channel, performing data preprocessing on the advertisement information in a memory double queue mode, and storing the result of the data preprocessing in a high-availability distributed database cluster.

在一个实施例中，如图2a所示，图2a为本发明实施例提供的一种对各个数据渠道的广告信息进行拉取、存储的示意图。由图可知，其采用内存双队列模式进行信息的拉取和落地存储。示例性的，任务调度器可先从账号任务队列中任务获取，通过平台1投放API和平台2投放API进行广告信息的拉取，对于拉取的广告信息将其缓存至第一数据队列中，对第一数据队列中的广告信息进 行数据预处理，将数据预处理后的结果缓存至第二数据队列中，该数据预处理的方式可以是设置该广告信息对应的属性值，该属性值可以是广告信息的发布时间、国别、发布平台、广告类别等，由此以提高后续的数据挖掘、归因分析效率。在集群存储过程中，通过任务调度器获取第二数据队列中的数据，通过任务执行器的执行将数据存储至高可用分布式数据库集群中。In one embodiment, as shown in FIG. 2a, FIG. 2a is a schematic diagram of pulling and storing advertisement information of various data channels according to an embodiment of the present invention. As can be seen from the figure, it adopts the memory double queue mode to pull and store information. Exemplarily, the task scheduler can first obtain tasks from the account task queue, pull the advertisement information through the platform 1 delivery API and the platform 2 delivery API, and cache the pulled advertisement information in the first data queue, Data preprocessing is performed on the advertisement information in the first data queue, and the result of the data preprocessing is cached in the second data queue. The data preprocessing method may be to set an attribute value corresponding to the advertisement information, and the attribute value may be It is the release time, country, release platform, advertisement category, etc. of advertisement information, thereby improving the efficiency of subsequent data mining and attribution analysis. In the cluster storage process, the data in the second data queue is acquired through the task scheduler, and the data is stored in the highly available distributed database cluster through the execution of the task executor.

步骤S202、获取所述高可用分布式数据库集群中存储的广告信息，对所述广告信息进行数据挖掘和归因分析，将得到的数据进行聚合后生成分析结果。Step S202: Acquire advertisement information stored in the high-availability distributed database cluster, perform data mining and attribution analysis on the advertisement information, and aggregate the obtained data to generate an analysis result.

步骤S203、基于所述分析结果确定关联的多媒体素材。Step S203: Determine the associated multimedia material based on the analysis result.

步骤S204、接收对所述多媒体素材的选择操作，以及对发布账号的设置操作，将选择的多媒体素材通过设置的发布账号进行对应广告平台的投放。Step S204: Receive the selection operation on the multimedia material and the setting operation on the release account, and place the selected multimedia material on the corresponding advertising platform through the set release account.

由上述方案可知，通过采用内存双队列模式，将拉取的广告信息存储至第一数据队列中，对第一数据队列中的广告信息进行数据预处理，将数据预处理后的结果缓存至第二数据队列中，通过获取第二数据队列中的数据，存储至高可用分布式数据库集群中，将原本阻塞的同步处理流程变换为异步处理，显著加快了数据处理速度。It can be seen from the above solution that by adopting the memory double queue mode, the pulled advertisement information is stored in the first data queue, data preprocessing is performed on the advertisement information in the first data queue, and the result of the data preprocessing is cached in the first data queue. In the second data queue, by acquiring the data in the second data queue and storing it in the high-availability distributed database cluster, the originally blocked synchronous processing flow is transformed into asynchronous processing, which significantly speeds up the data processing speed.

图3为本发明实施例提供的另一种广告信息处理方法的流程图，给出了一种具体的对广告信息进行数据挖掘和归因分析，将得到的数据进行聚合后生成分析结果的方式。如图3所示，技术方案具体如下：FIG. 3 is a flowchart of another advertising information processing method provided by an embodiment of the present invention, and a specific method of performing data mining and attribution analysis on advertising information, and generating analysis results after aggregating the obtained data is provided. . As shown in Figure 3, the technical solution is as follows:

步骤S301、对各个数据渠道的广告信息进行拉取，采用内存双队列模式对所述广告信息进行数据预处理，将数据预处理后的结果存储至高可用分布式数据库集群中。Step S301 , pulling the advertisement information of each data channel, performing data preprocessing on the advertisement information in a memory double queue mode, and storing the result of the data preprocessing in a high-availability distributed database cluster.

步骤S302、获取所述高可用分布式数据库集群中存储的广告信息。Step S302: Acquire advertisement information stored in the high-availability distributed database cluster.

步骤S303、获取所述广告信息中不同维度的信息数据，对所述不同维度的信息数据通过预设函数进行处理得到对应的数据函数值，基于为所述每个不同维度的信息数据分配的权重计算得到每个广告创意的创意评分。Step S303: Acquire information data of different dimensions in the advertisement information, process the information data of different dimensions through a preset function to obtain corresponding data function values, based on the weights assigned to the information data of each different dimension Calculate the creative score for each ad creative.

在一个实施例中，广告信息可以包含的维度如：日期、区域、国家、渠道、账号等。示例性的，针对创意评分的确定可采用如下公式分别对各个维度的信息数据进行运算并乘以相应权重来计算得到，具体如下：In one embodiment, the advertisement information may include dimensions such as date, region, country, channel, account number, and the like. Exemplarily, the determination of the creative score can be calculated by using the following formula to calculate the information data of each dimension and multiply it by the corresponding weight, as follows:

创意评分＝f(安装量)*35+f(CPI)*30+f(次留)*30+f(ROI)*5Creative score=f(installation amount)*35+f(CPI)*30+f(second stay)*30+f(ROI)*5

其中，安装量即每个广告投放出去获得的安装用户量；CPI为安装成本，计算公式为：广告花费/安装量；次留即次日留存，安装用户安装后的第一天还登陆过app的用户数；ROI为投资回报率，其计算公式为：广告收入/广告花费；函数f(x)为对不同维度的信息数据计算标准差后进行归一化的处理函数。Among them, the installation volume is the number of installed users obtained by each advertisement; CPI is the installation cost, and the calculation formula is: advertising cost/installation volume; the second retention is the retention of the next day, and the installed users have also logged in the app on the first day after installation. ROI is the return on investment, and its calculation formula is: advertising revenue/advertising expenditure; the function f(x) is a processing function that normalizes the standard deviation of information data of different dimensions.

步骤S304、基于所述分析结果确定关联的多媒体素材。Step S304: Determine the associated multimedia material based on the analysis result.

步骤S305、接收对所述多媒体素材的选择操作，以及对发布账号的设置操作，将选择的多媒体素材通过设置的发布账号进行对应广告平台的投放。Step S305: Receive the selection operation on the multimedia material and the setting operation on the release account, and place the selected multimedia material on the corresponding advertising platform through the set release account.

由上述方案可知，通过获取广告信息中不同维度的信息数据，对不同维度的信息数据通过预设函数进行处理得到对应的数据函数值，基于为每个不同维度的信息数据分配的权重计算得到每个广告创意的创意评分，由此实现了高效的广告信息的数据分析，为后续广告发布提供了合理的参考依据。It can be seen from the above solution that, by acquiring information data of different dimensions in the advertisement information, processing the information data of different dimensions through a preset function to obtain corresponding data function values, and calculating the corresponding data function values based on the weights assigned to the information data of each different dimension. The creative score of each advertising creative realizes efficient data analysis of advertising information, and provides a reasonable reference for subsequent advertising releases.

在上述技术方案的基础上，对广告信息进行数据挖掘和归因分析，将得到的数据进行聚合后生成分析结果，具体可以是：对所述广告信息进行分类；通过线性回归计算模型对各个分类下的广告信息进行计算，得到广告热度排序、广告点击率排序和广告留存率排序中的任意一种或多种。由此以实现对广告信息进行高效的分析处理得到需求的分析数据。On the basis of the above technical solution, data mining and attribution analysis are performed on the advertisement information, and the obtained data is aggregated to generate an analysis result, which may specifically include: classifying the advertisement information; classifying each classification through a linear regression calculation model Calculate the advertisement information below to obtain any one or more of the advertisement popularity ranking, the advertisement click rate ranking and the advertisement retention rate ranking. In this way, the required analysis data can be obtained by efficiently analyzing and processing the advertisement information.

图4为本发明实施例提供的另一种广告信息处理方法的流程图，给出了一种具体的通过设置的发布账号进行对应广告平台的投放的方式。如图4所示，技术方案具体如下：FIG. 4 is a flow chart of another method for processing advertisement information provided by an embodiment of the present invention, and provides a specific method for delivering a corresponding advertisement platform through a set release account. As shown in Figure 4, the technical solution is as follows:

步骤S401、对各个数据渠道的广告信息进行拉取，采用内存双队列模式对所述广告信息进行数据预处理，将数据预处理后的结果存储至高可用分布式数据库集群中。Step S401 , pulling the advertisement information of each data channel, performing data preprocessing on the advertisement information by using a memory double queue mode, and storing the result of the data preprocessing in a high-availability distributed database cluster.

步骤S402、获取所述高可用分布式数据库集群中存储的广告信息。Step S402: Acquire advertisement information stored in the high-availability distributed database cluster.

步骤S403、获取所述广告信息中不同维度的信息数据，对所述不同维度的信息数据通过预设函数进行处理得到对应的数据函数值，基于为所述每个不同维度的信息数据分配的权重计算得到每个广告创意的创意评分。Step S403: Acquire information data of different dimensions in the advertisement information, process the information data of different dimensions through a preset function to obtain corresponding data function values, based on the weights assigned to the information data of each different dimensions Calculate the creative score for each ad creative.

步骤S404、基于所述分析结果确定关联的多媒体素材。Step S404: Determine the associated multimedia material based on the analysis result.

步骤S405、接收对所述多媒体素材的选择操作，以及对发布账号的设置操作，创建多个并行发布任务，通过每个并行发布任务执行一个发布账号下的广告平台的投放。Step S405: Receive the selection operation on the multimedia material and the setting operation on the publishing account, create a plurality of parallel publishing tasks, and execute the advertising platform placement under one publishing account through each parallel publishing task.

在一个实施例中，通过创建多个并行发布任务，对设计人员选择的多个发布账号同时进行广告信息的发布，由此实现了广告信息的批量操作处理，解决了现有技术中需要登录某一平台账号进行广告信息发布带来的发布效率较低的问题。In one embodiment, by creating multiple parallel publishing tasks, the advertisement information is simultaneously published to multiple publishing accounts selected by the designer, thereby realizing batch operation processing of advertisement information, and solving the need to log in to a certain system in the prior art. The problem of low publishing efficiency caused by the publishing of advertising information by a platform account.

在上述技术方案的基础上，在通过设置的发布账号进行对应广告平台的投放之后，还包括：对每个投放的广告信息的投放时间以及转化比例进行统计，根据统计结果进行相应的广告信息的推送。示例性的，针对转化率相对较低的广告则给出下架提醒，针对转化率高的广告则给出继续保持上架的提醒。由此解决了现有广告投放机制中，投放平台无法根据广告转化数据的情况，或者根据自定义规则，去自动关停广告，或者加大广告的投放力度，需要频繁登录平台进行查看，不能实时通知设计师进行相应调整的问题。On the basis of the above technical solution, after the corresponding advertisement platform is placed through the set release account, the method further includes: statistics on the placement time and conversion ratio of each placed advertisement information, and according to the statistical results, the corresponding advertisement information is calculated. push. Exemplarily, for an advertisement with a relatively low conversion rate, a reminder to remove from the shelf is given, and for an advertisement with a high conversion rate, a reminder to continue to be on the shelf is given. This solves the problem that in the existing advertising delivery mechanism, the delivery platform cannot automatically close the advertisement according to the advertisement conversion data, or according to the custom rules, or increase the delivery of the advertisement. Issues that notify designers to adjust accordingly.

在上述技术方案的基础上，在通过设置的发布账号进行对应广告平台的投放之后，还包括：对每个所述发布账号设置对应的花费预算，根据相应的广告信息发布情况以及所述花费预算进行剩余预算的预估，当检测到预估结果小于预设值时，发送警告信息。其中，该预设值可以是花费预算总值的10％，即当预估结果确定出其下一周期剩余的预算小于初始的花费预算的10％时，给出警告信息，由此通知财务或相关人员进行及时的充值，保证广告信息的稳定发布。由此，进一步完善了广告信息处理机制，便于设计人员及时进行相应处理。On the basis of the above technical solution, after the set publishing account is used to place the corresponding advertising platform, the method further includes: setting a corresponding spending budget for each of the publishing accounts, and according to the corresponding advertisement information publishing situation and the spending budget Estimate the remaining budget, and send a warning message when it is detected that the estimated result is less than the preset value. The preset value may be 10% of the total spending budget, that is, when the estimation result determines that the remaining budget in the next cycle is less than 10% of the initial spending budget, a warning message will be given, thereby notifying the financial or Relevant personnel recharge in time to ensure the stable release of advertising information. As a result, the advertising information processing mechanism is further improved, and it is convenient for designers to deal with them in a timely manner.

图5为本发明实施例提供的一种广告信息处理装置的结构框图，该装置用于执行上述实施例提供的广告信息处理方法，具备执行方法相应的功能模块和有益效果。如图5所示，该装置具体包括：信息获取模块101、信息分析处理模块102、素材确定模块103和广告投放模块104，其中，5 is a structural block diagram of an apparatus for processing advertisement information provided by an embodiment of the present invention. The apparatus is configured to execute the method for processing advertisement information provided by the above-mentioned embodiment, and has functional modules and beneficial effects corresponding to the execution method. As shown in FIG. 5 , the device specifically includes: aninformation acquisition module 101, an information analysis andprocessing module 102, amaterial determination module 103, and anadvertisement placement module 104, wherein,

信息获取模块101，用于对各个数据渠道的广告信息进行拉取，将所述广告信息存储至高可用分布式数据库集群中，所述广告信息包括广告转化数据；Aninformation acquisition module 101, configured to pull advertisement information of each data channel, and store the advertisement information in a high-availability distributed database cluster, where the advertisement information includes advertisement conversion data;

信息分析处理模块102，用于获取所述高可用分布式数据库集群中存储的广 告信息，对所述广告信息进行数据挖掘和归因分析，将得到的数据进行聚合后生成分析结果；The information analysis andprocessing module 102 is used to obtain the advertisement information stored in the high-availability distributed database cluster, carry out data mining and attribution analysis to the advertisement information, and aggregate the obtained data to generate an analysis result;

素材确定模块103，用于基于所述分析结果确定关联的多媒体素材；amaterial determination module 103, configured to determine the associated multimedia material based on the analysis result;

广告投放模块104，用于接收对所述多媒体素材的选择操作，以及对发布账号的设置操作，将选择的多媒体素材通过设置的发布账号进行对应广告平台的投放。Theadvertisement delivery module 104 is configured to receive the selection operation of the multimedia material and the setting operation of the release account, and deliver the selected multimedia material to the corresponding advertisement platform through the set release account.

由上述方案可知，通过对各个数据渠道的广告信息进行拉取，将所述广告信息存储至高可用分布式数据库集群中，获取高可用分布式数据库集群中存储的广告信息，对广告信息进行数据挖掘和归因分析，将得到的数据进行聚合后生成分析结果，基于分析结果确定关联的多媒体素材，接收对多媒体素材的选择操作，以及对发布账号的设置操作，将选择的多媒体素材通过设置的发布账号进行对应广告平台的投放，实现了广告的自动化、跨平台、跨账号的发布，提高了广告投放效率，同时提高了广告投放的精准度，广告投放效果更佳。It can be seen from the above solution that by pulling the advertisement information of each data channel, the advertisement information is stored in the high-availability distributed database cluster, the advertisement information stored in the high-availability distributed database cluster is obtained, and data mining is performed on the advertisement information. and attribution analysis, aggregate the obtained data to generate an analysis result, determine the associated multimedia material based on the analysis result, receive the selection operation of the multimedia material, and the setting operation of the release account, and publish the selected multimedia material through the set release The account is placed on the corresponding advertising platform, which realizes the automatic, cross-platform, and cross-account release of advertisements, improves the efficiency of advertising, and at the same time improves the accuracy of advertising, and the effect of advertising is better.

在一个可能的实施例中，所述信息分析处理模块102还用于：In a possible embodiment, the information analysis andprocessing module 102 is further configured to:

在将所述广告信息存储至高可用分布式数据库集群中之前，采用内存双队列模式对所述广告信息进行数据预处理，将数据预处理后的结果存储至高可用分布式数据库集群中。Before storing the advertisement information in the high-availability distributed database cluster, data preprocessing is performed on the advertisement information by adopting a memory double-queue mode, and the result of the data preprocessing is stored in the high-availability distributed database cluster.

在一个可能的实施例中，所述信息分析处理模块102具体用于：In a possible embodiment, the information analysis andprocessing module 102 is specifically configured to:

将拉取的所述广告信息存储至第一数据队列中；storing the pulled advertisement information in the first data queue;

对所述第一数据队列中的广告信息进行数据预处理，将数据预处理后的结果缓存至第二数据队列中；Data preprocessing is performed on the advertisement information in the first data queue, and the result of the data preprocessing is cached in the second data queue;

获取所述第二数据队列中的数据，存储至高可用分布式数据库集群中。Acquire data in the second data queue and store it in a highly available distributed database cluster.

在一个可能的实施例中，所述信息分析处理模块102具体用于：In a possible embodiment, the information analysis andprocessing module 102 is specifically configured to:

获取所述广告信息中不同维度的信息数据；obtaining information data of different dimensions in the advertisement information;

对所述不同维度的信息数据通过预设函数进行处理得到对应的数据函数值；Processing the information data of different dimensions through a preset function to obtain a corresponding data function value;

基于为所述每个不同维度的信息数据分配的权重计算得到每个广告创意的创意评分。The creative score of each advertisement creative is calculated based on the weights assigned to the information data of each different dimension.

在一个可能的实施例中，所述信息分析处理模块102具体用于：In a possible embodiment, the information analysis andprocessing module 102 is specifically configured to:

对所述广告信息进行分类；classifying said advertising information;

通过线性回归计算模型对各个分类下的广告信息进行计算，得到广告热度排序、广告点击率排序和广告留存率排序中的任意一种或多种。The advertisement information under each classification is calculated through a linear regression calculation model, and any one or more of the advertisement popularity ranking, the advertisement click rate ranking and the advertisement retention rate ranking are obtained.

在一个可能的实施例中，所述素材确定模块103具体用于：In a possible embodiment, thematerial determining module 103 is specifically configured to:

依据所述分析结果在多媒体素材库中确定各个多媒体素材的匹配度；determining the matching degree of each multimedia material in the multimedia material library according to the analysis result;

将所述匹配度最高的多媒体素材确定为所述分析结果的关联多媒体素材。The multimedia material with the highest matching degree is determined as the associated multimedia material of the analysis result.

在一个可能的实施例中，所述素材确定模块103还用于：In a possible embodiment, thematerial determining module 103 is further configured to:

在接收对所述多媒体素材的选择操作之前，对所述关联的多媒体素材执行批处理操作，所述批处理操作包括图片视频裁剪、图片虚化、水印添加和背景音乐制作中的任意一种或多种。Before receiving the selection operation on the multimedia material, perform a batch processing operation on the associated multimedia material, the batch processing operation includes any one of cropping pictures and videos, blurring pictures, adding watermarks, and making background music or variety.

在一个可能的实施例中，所述素材确定模块103还用于：In a possible embodiment, thematerial determining module 103 is further configured to:

在接收对所述多媒体素材的选择操作之后，将选择的多媒体素材添加至对应的收藏文件夹，并通过目录形式进行显示。After receiving the selection operation on the multimedia material, the selected multimedia material is added to the corresponding favorite folder and displayed in the form of a directory.

在一个可能的实施例中，所述素材确定模块103还用于：In a possible embodiment, thematerial determining module 103 is further configured to:

在接收对所述多媒体素材的选择操作之后，自动上传所述多媒体素材至广告平台进行审核，以获取审核结果。After receiving the selection operation on the multimedia material, the multimedia material is automatically uploaded to the advertising platform for review to obtain the review result.

在一个可能的实施例中，所述广告投放模块104还用于：In a possible embodiment, theadvertisement delivery module 104 is further configured to:

在将选择的多媒体素材通过设置的发布账号进行对应广告平台的投放之前，Before placing the selected multimedia material on the corresponding advertising platform through the set release account,

响应于模板制作指令，生成广告发布模板；In response to the template creation instruction, generate an advertisement release template;

依据广告发布模板将选择的多媒体素材通过设置的发布账号进行对应广告平台的投放。According to the advertisement release template, the selected multimedia material will be delivered to the corresponding advertising platform through the set release account.

在一个可能的实施例中，所述对发布账号的设置操作包括选择多个不同的发布账号的操作，所述广告投放模块104具体用于：In a possible embodiment, the setting operation of the publishing account includes the operation of selecting multiple different publishing accounts, and theadvertisement placement module 104 is specifically configured to:

创建多个并行发布任务，通过每个并行发布任务执行一个发布账号下的广告平台的投放。Create multiple parallel publishing tasks, and use each parallel publishing task to execute the delivery of the advertising platform under one publishing account.

在一个可能的实施例中，广告投放模块104还用于：In a possible embodiment, theadvertisement delivery module 104 is further configured to:

在通过设置的发布账号进行对应广告平台的投放之后，对每个投放的广告信息的投放时间以及转化比例进行统计，根据统计结果进行相应的广告信息的 推送。After the corresponding advertising platform is launched through the set publishing account, the running time and conversion ratio of each placed advertisement information are counted, and the corresponding advertisement information is pushed according to the statistical results.

在一个可能的实施例中，广告投放模块104还用于：In a possible embodiment, theadvertisement delivery module 104 is further configured to:

在通过设置的发布账号进行对应广告平台的投放之后，对每个所述发布账号设置对应的花费预算，根据相应的广告信息发布情况以及所述花费预算进行剩余预算的预估，当检测到预估结果小于预设值时，发送警告信息。After the corresponding advertisement platform is put on the set publishing account, a corresponding spending budget is set for each publishing account, and the remaining budget is estimated according to the corresponding advertisement information publishing situation and the spending budget. When the estimated result is less than the preset value, a warning message will be sent.

图6为本发明实施例提供的一种广告信息处理设备的结构示意图，如图6所示，该设备包括处理器201、存储器202、输入装置203和输出装置204；设备中处理器201的数量可以是一个或多个，图6中以一个处理器201为例；设备中的处理器201、存储器202、输入装置203和输出装置204可以通过总线或其他方式连接，图6中以通过总线连接为例。存储器202作为一种计算机可读存储介质，可用于存储软件程序、计算机可执行程序以及模块，如本发明实施例中的广告信息处理方法对应的程序指令/模块。处理器201通过运行存储在存储器202中的软件程序、指令以及模块，从而执行设备的各种功能应用以及数据处理，即实现上述的广告信息处理方法。输入装置203可用于接收输入的数字或字符信息，以及产生与设备的用户设置以及功能控制有关的键信号输入。输出装置204可包括显示屏等显示设备。FIG. 6 is a schematic structural diagram of an advertisement information processing device provided by an embodiment of the present invention. As shown in FIG. 6 , the device includes aprocessor 201, amemory 202, aninput device 203, and anoutput device 204; the number ofprocessors 201 in the device It can be one or more. In FIG. 6, aprocessor 201 is taken as an example; theprocessor 201, thememory 202, theinput device 203 and theoutput device 204 in the device can be connected through a bus or other means. In FIG. 6, it is connected through a bus. For example. As a computer-readable storage medium, thememory 202 can be used to store software programs, computer-executable programs, and modules, such as program instructions/modules corresponding to the advertising information processing method in the embodiment of the present invention. Theprocessor 201 executes various functional applications and data processing of the device by running the software programs, instructions and modules stored in thememory 202, that is, to implement the above-mentioned advertising information processing method. Theinput device 203 may be used to receive input numerical or character information, and to generate key signal input related to user settings and function control of the device. Theoutput device 204 may include a display device such as a display screen.

本发明实施例还提供一种包含计算机可执行指令的存储介质，所述计算机可执行指令在由计算机处理器执行时用于执行一种广告信息处理方法，该方法包括：Embodiments of the present invention also provide a storage medium containing computer-executable instructions, where the computer-executable instructions are used to execute an advertisement information processing method when executed by a computer processor, and the method includes:

对各个数据渠道的广告信息进行拉取，将所述广告信息存储至高可用分布式数据库集群中，所述广告信息包括广告转化数据；Pulling the advertisement information of each data channel, and storing the advertisement information in a high-availability distributed database cluster, the advertisement information includes advertisement conversion data;

获取所述高可用分布式数据库集群中存储的广告信息，对所述广告信息进行数据挖掘和归因分析，将得到的数据进行聚合后生成分析结果；Acquire advertisement information stored in the high-availability distributed database cluster, perform data mining and attribution analysis on the advertisement information, and aggregate the obtained data to generate an analysis result;

基于所述分析结果确定关联的多媒体素材；determining the associated multimedia material based on the analysis result;

接收对所述多媒体素材的选择操作，以及对发布账号的设置操作，将选择的多媒体素材通过设置的发布账号进行对应广告平台的投放。The selection operation for the multimedia material and the setting operation for the release account are received, and the selected multimedia material is placed on the corresponding advertising platform through the set release account.

通过以上关于实施方式的描述，所属领域的技术人员可以清楚地了解到，本发明实施例可借助软件及必需的通用硬件来实现，当然也可以通过硬件实现， 但很多情况下前者是更佳的实施方式。基于这样的理解，本发明实施例的技术方案本质上或者说对现有技术做出贡献的部分可以以软件产品的形式体现出来，该计算机软件产品可以存储在计算机可读存储介质中，如计算机的软盘、只读存储器(Read-Only Memory,ROM)、随机存取存储器(Random Access Memory,RAM)、闪存(FLASH)、硬盘或光盘等，包括若干指令用以使得一台计算机设备(可以是个人计算机，服务，或者网络设备等)执行本发明实施例各个实施例所述的方法。From the above description of the embodiments, those skilled in the art can clearly understand that the embodiments of the present invention can be implemented by means of software and necessary general-purpose hardware, and of course can also be implemented by hardware, but in many cases the former is better implementation. Based on such understanding, the technical solutions of the embodiments of the present invention may be embodied in the form of software products in essence or the parts that make contributions to the prior art, and the computer software products may be stored in a computer-readable storage medium, such as a computer floppy disk, read-only memory (ROM), random access memory (RAM), flash memory (FLASH), hard disk or optical disk, etc., including several instructions to make a computer device (which can be A personal computer, a service, or a network device, etc.) executes the methods described in the various embodiments of the embodiments of the present invention.

值得注意的是，上述广告信息处理装置的实施例中，所包括的各个单元和模块只是按照功能逻辑进行划分的，但并不局限于上述的划分，只要能够实现相应的功能即可；另外，各功能单元的具体名称也只是为了便于相互区分，并不用于限制本发明实施例的保护范围。It is worth noting that, in the above-mentioned embodiment of the advertisement information processing apparatus, the units and modules included are only divided according to functional logic, but are not limited to the above-mentioned division, as long as the corresponding functions can be realized; in addition, The specific names of the functional units are only for the convenience of distinguishing from each other, and are not used to limit the protection scope of the embodiments of the present invention.

注意，上述仅为本发明实施例的较佳实施例及所运用技术原理。本领域技术人员会理解，本发明实施例不限于这里所述的特定实施例，对本领域技术人员来说能够进行各种明显的变化、重新调整和替代而不会脱离本发明实施例的保护范围。因此，虽然通过以上实施例对本发明实施例进行了较为详细的说明，但是本发明实施例不仅仅限于以上实施例，在不脱离本发明实施例构思的情况下，还可以包括更多其他等效实施例，而本发明实施例的范围由所附的权利要求范围决定。Note that the above are only preferred embodiments and applied technical principles of the embodiments of the present invention. Those skilled in the art will understand that the embodiments of the present invention are not limited to the specific embodiments described herein, and various obvious changes, readjustments and substitutions can be made to those skilled in the art without departing from the protection scope of the embodiments of the present invention . Therefore, although the embodiments of the present invention have been described in detail through the above embodiments, the embodiments of the present invention are not limited to the above embodiments, and may also include more other equivalents without departing from the concept of the embodiments of the present invention. Examples, the scope of the embodiments of the invention is determined by the scope of the appended claims.

Claims (16)

Translated fromChinese

广告信息处理方法，其特征在于，包括：A method for processing advertisement information, comprising:对各个数据渠道的广告信息进行拉取，将所述广告信息存储至高可用分布式数据库集群中，所述广告信息包括广告转化数据；Pulling the advertisement information of each data channel, and storing the advertisement information in a high-availability distributed database cluster, the advertisement information includes advertisement conversion data;获取所述高可用分布式数据库集群中存储的广告信息，对所述广告信息进行数据挖掘和归因分析，将得到的数据进行聚合后生成分析结果；Acquire the advertisement information stored in the high-availability distributed database cluster, perform data mining and attribution analysis on the advertisement information, and aggregate the obtained data to generate an analysis result;基于所述分析结果确定关联的多媒体素材；determining the associated multimedia material based on the analysis result;接收对所述多媒体素材的选择操作，以及对发布账号的设置操作，将选择的多媒体素材通过设置的发布账号进行对应广告平台的投放。The selection operation for the multimedia material and the setting operation for the release account are received, and the selected multimedia material is placed on the corresponding advertising platform through the set release account.根据权利要求1所述的广告信息处理方法，其特征在于，在将所述广告信息存储至高可用分布式数据库集群中之前，包括：The method for processing advertisement information according to claim 1, wherein before storing the advertisement information in a highly available distributed database cluster, the method comprises:采用内存双队列模式对所述广告信息进行数据预处理，将数据预处理后的结果存储至高可用分布式数据库集群中。Data preprocessing is performed on the advertisement information in a memory double queue mode, and the result after data preprocessing is stored in a high-availability distributed database cluster.根据权利要求2所述的广告信息处理方法，其特征在于，所述采用内存双队列模式对所述广告信息进行数据预处理，将数据预处理后的结果存储至高可用分布式数据库集群中，包括：The advertising information processing method according to claim 2, wherein the data preprocessing is performed on the advertising information in a memory double queue mode, and the data preprocessing result is stored in a high-availability distributed database cluster, comprising: :将拉取的所述广告信息存储至第一数据队列中；storing the pulled advertisement information in the first data queue;对所述第一数据队列中的广告信息进行数据预处理，将数据预处理后的结果缓存至第二数据队列中；Data preprocessing is performed on the advertisement information in the first data queue, and the result of the data preprocessing is cached in the second data queue;获取所述第二数据队列中的数据，存储至高可用分布式数据库集群中。Acquire data in the second data queue and store it in a highly available distributed database cluster.根据权利要求1所述的广告信息处理方法，其特征在于，对所述广告信息进行数据挖掘和归因分析，将得到的数据进行聚合后生成分析结果，包括：The advertising information processing method according to claim 1, wherein the advertising information is subjected to data mining and attribution analysis, and the obtained data is aggregated to generate an analysis result, comprising:获取所述广告信息中不同维度的信息数据；Obtain information data of different dimensions in the advertisement information;对所述不同维度的信息数据通过预设函数进行处理得到对应的数据函数值；Processing the information data of different dimensions through a preset function to obtain a corresponding data function value;基于为所述每个不同维度的信息数据分配的权重计算得到每个广告创意的创意评分。The creative score of each advertisement creative is calculated based on the weights assigned to the information data of each different dimension.根据权利要求1所述的广告信息处理方法，其特征在于，对所述广告信息进行数据挖掘和归因分析，将得到的数据进行聚合后生成分析结果，包括：The advertising information processing method according to claim 1, wherein the advertising information is subjected to data mining and attribution analysis, and the obtained data is aggregated to generate an analysis result, comprising:对所述广告信息进行分类；classifying said advertising information;通过线性回归计算模型对各个分类下的广告信息进行计算，得到广告热度排序、广告点击率排序和广告留存率排序中的任意一种或多种。A linear regression calculation model is used to calculate the advertisement information under each category, and any one or more of the advertisement popularity ranking, the advertisement click rate ranking and the advertisement retention rate ranking are obtained.根据权利要求1-5中任一项所述的广告信息处理方法，其特征在于，所述基于所述分析结果确定关联的多媒体素材，包括：The advertising information processing method according to any one of claims 1-5, wherein the determining the associated multimedia material based on the analysis result comprises:依据所述分析结果在多媒体素材库中确定各个多媒体素材的匹配度；determining the matching degree of each multimedia material in the multimedia material library according to the analysis result;将所述匹配度最高的多媒体素材确定为所述分析结果的关联多媒体素材。The multimedia material with the highest matching degree is determined as the associated multimedia material of the analysis result.根据权利要求6所述的广告信息处理方法，其特征在于，在接收对所述多媒体素材的选择操作之前，还包括：The advertising information processing method according to claim 6, wherein before receiving the selection operation on the multimedia material, the method further comprises:对所述关联的多媒体素材执行批处理操作，所述批处理操作包括图片视频裁剪、图片虚化、水印添加和背景音乐制作中的任意一种或多种。A batch operation is performed on the associated multimedia material, and the batch operation includes any one or more of cropping pictures and videos, blurring pictures, adding watermarks, and making background music.根据权利要求6所述的广告信息处理方法，其特征在于，在接收对所述多媒体素材的选择操作之后，还包括：The advertising information processing method according to claim 6, wherein after receiving the selection operation on the multimedia material, the method further comprises:将选择的多媒体素材添加至对应的收藏文件夹，并通过目录形式进行显示。Add the selected multimedia material to the corresponding favorite folder and display it in the form of a directory.根据权利要求6所述的广告信息处理方法，其特征在于，在接收对所述多媒体素材的选择操作之后，还包括：The advertising information processing method according to claim 6, wherein after receiving the selection operation on the multimedia material, the method further comprises:自动上传所述多媒体素材至广告平台进行审核，以获取审核结果。The multimedia material is automatically uploaded to the advertising platform for review to obtain review results.根据权利要求1所述的广告信息处理方法，其特征在于，在将选择的多媒体素材通过设置的发布账号进行对应广告平台的投放之前，还包括：The advertising information processing method according to claim 1, wherein before the selected multimedia material is put on the corresponding advertising platform through the set release account, the method further comprises:响应于模板制作指令，生成广告发布模板；In response to the template creation instruction, generate an advertisement release template;相应的，所述将选择的多媒体素材通过设置的发布账号进行对应广告平台的投放，包括：Correspondingly, the said placing the selected multimedia material on the corresponding advertising platform through the set release account includes:依据广告发布模板将选择的多媒体素材通过设置的发布账号进行对应广告平台的投放。According to the advertisement release template, the selected multimedia material will be delivered to the corresponding advertising platform through the set release account.根据权利要求1所述的广告信息处理方法，其特征在于，所述对发布账号的设置操作包括选择多个不同的发布账号的操作，相应的，所述通过设置的发布账号进行对应广告平台的投放，包括：The advertising information processing method according to claim 1, wherein the setting operation of the publishing account comprises an operation of selecting a plurality of different publishing accounts, and correspondingly, the setting of the publishing account corresponding to the advertising platform is performed. delivery, including:创建多个并行发布任务，通过每个并行发布任务执行一个发布账号下的广告平台的投放。Create multiple parallel publishing tasks, and use each parallel publishing task to execute the delivery of the advertising platform under one publishing account.根据权利要求11所述的广告信息处理方法，其特征在于，在通过设置的发布账号进行对应广告平台的投放之后，还包括：The method for processing advertisement information according to claim 11, wherein after the corresponding advertisement platform is put on the set release account, the method further comprises:对每个投放的广告信息的投放时间以及转化比例进行统计，根据统计结果进行相应的广告信息的推送。Statistics are made on the delivery time and conversion ratio of each advertisement information delivered, and corresponding advertisement information is pushed according to the statistical results.根据权利要求11或12所述的广告信息处理方法，其特征在于，在通 过设置的发布账号进行对应广告平台的投放之后，还包括：The method for processing advertisement information according to claim 11 or 12, characterized in that, after carrying out the launch of the corresponding advertisement platform through the set release account, it also includes:对每个所述发布账号设置对应的花费预算，根据相应的广告信息发布情况以及所述花费预算进行剩余预算的预估，当检测到预估结果小于预设值时，发送警告信息。A corresponding spending budget is set for each of the publishing accounts, the remaining budget is estimated according to the corresponding advertisement information publishing situation and the spending budget, and a warning message is sent when it is detected that the estimated result is less than a preset value.广告信息处理装置，其特征在于，包括：An advertising information processing device, characterized in that it includes:信息获取模块，用于对各个数据渠道的广告信息进行拉取，将所述广告信息存储至高可用分布式数据库集群中，所述广告信息包括广告转化数据；an information acquisition module, configured to pull advertisement information of each data channel, and store the advertisement information in a high-availability distributed database cluster, where the advertisement information includes advertisement conversion data;信息分析处理模块，用于获取所述高可用分布式数据库集群中存储的广告信息，对所述广告信息进行数据挖掘和归因分析，将得到的数据进行聚合后生成分析结果；an information analysis and processing module, configured to obtain advertisement information stored in the high-availability distributed database cluster, perform data mining and attribution analysis on the advertisement information, and aggregate the obtained data to generate an analysis result;素材确定模块，用于基于所述分析结果确定关联的多媒体素材；a material determination module, configured to determine the associated multimedia material based on the analysis result;广告投放模块，用于接收对所述多媒体素材的选择操作，以及对发布账号的设置操作，将选择的多媒体素材通过设置的发布账号进行对应广告平台的投放。The advertisement placement module is configured to receive the selection operation of the multimedia material and the setting operation of the release account, and place the selected multimedia material on the corresponding advertisement platform through the set release account.一种广告信息处理设备，所述设备包括：一个或多个处理器；存储装置，用于存储一个或多个程序，当所述一个或多个程序被所述一个或多个处理器执行，使得所述一个或多个处理器实现如权利要求1-11中任一项所述的广告信息处理方法。An advertisement information processing device, the device comprising: one or more processors; a storage device for storing one or more programs, when the one or more programs are executed by the one or more processors, The one or more processors are caused to implement the advertisement information processing method according to any one of claims 1-11.一种包含计算机可执行指令的存储介质，所述计算机可执行指令在由计算机处理器执行时用于执行如权利要求1-13中任一项所述的广告信息处理方法。A storage medium containing computer-executable instructions, which, when executed by a computer processor, are used to perform the advertising information processing method according to any one of claims 1-13.

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