WO2019011299A1 - Advertising management method and storage medium - Google Patents

Abstract

Translated fromChinese

本发明公开了一种广告管理方法和存储介质，其中所述方法包括：获取广告主和/或广告组织请求发布的广告信息；向用户终端推送所述广告信息，以供用户与广告信息交互，并提供交互完成信息；获取所述交互完成信息，并向用户发送奖励。该广告管理方法使得广告信息的内容可以有效传递给受众，提高了广告信息的传播效率，避免了媒介资源的浪费。The present invention discloses an advertisement management method and a storage medium, wherein the method includes: obtaining advertisement information requested by an advertiser and/or an advertisement organization; and pushing the advertisement information to the user terminal for the user to interact with the advertisement information, And providing interaction completion information; obtaining the interaction completion information, and sending a reward to the user. The advertisement management method enables the content of the advertisement information to be effectively transmitted to the audience, improves the communication efficiency of the advertisement information, and avoids the waste of the media resources.

Description

Translated fromChinese

广告管理方法和存储介质Advertising management method and storage medium技术领域Technical field

本发明属于广告技术领域，特别涉及一种广告管理方法和存储介质。The present invention belongs to the field of advertising technologies, and in particular, to an advertisement management method and a storage medium.

背景技术Background technique

广告是一种存在已久的信息传播形式。在传统的广告信息传播过程中，受众总是被动的接收广告信息的内容，这种方式会另受众产生反感或忽视广告信息的内容，从而降低了广告信息的传播效率和精准度，导致了媒介资源的浪费。例如，当受众使用手机通过移动互联网访问某个页面时，只会关心页面本身展现的内容，而忽视页面上的广告，这样就造成了网络资源(如数据流量)的浪费。Advertising is a long-standing form of information dissemination. In the traditional advertising information dissemination process, the audience always passively receives the content of the advertising information, which will cause the other audience to resent or ignore the content of the advertising information, thereby reducing the efficiency and accuracy of the advertising information, resulting in the media. Waste of resources. For example, when an audience uses a mobile phone to access a page through the mobile Internet, it only cares about the content displayed by the page itself, and ignores the advertisement on the page, thus causing waste of network resources (such as data traffic).

有鉴于此，特提出本发明。In view of this, the present invention has been specifically proposed.

发明内容Summary of the invention

本发明的目的是提供一种广告管理方法，能够促使受众主动获取广告信息的内容。It is an object of the present invention to provide an advertisement management method that enables an audience to actively obtain content of advertisement information.

为了实现上述目的，第一方面，本发明提供的一种广告管理方法，包括：In order to achieve the above object, in an first aspect, an advertisement management method provided by the present invention includes:

获取广告主和/或广告组织请求发布的广告信息；Obtaining advertising information requested by advertisers and/or advertising organizations;

向用户终端推送所述广告信息，以供用户与广告信息交互，并提供交互完成信息；Pushing the advertisement information to the user terminal for the user to interact with the advertisement information and providing interaction completion information;

获取所述交互完成信息，并向用户发送奖励。Obtain the interaction completion information and send a reward to the user.

可选地或优选地，所述向用户终端推送所述广告信息包括：Optionally or preferably, the pushing the advertisement information to the user terminal comprises:

根据时间、地理位置、用户偏好信息和服务项目选择信息中的一种因素或几种因素的组合确定推送广告信息的内容。The content of the push advertisement information is determined according to one of factors such as time, geographical location, user preference information, and service item selection information or a combination of several factors.

可选地或优选地，所述向用户终端推送所述广告信息包括：Optionally or preferably, the pushing the advertisement information to the user terminal comprises:

根据用户终端的定位系统获取的用户地理位置，查找该地理位置附近一预设范围内的请求发布的广告信息并推送给用户终端。According to the geographic location of the user acquired by the positioning system of the user terminal, the advertisement information requested to be published within a preset range near the geographical location is searched and pushed to the user terminal.

可选地或优选地，所述向用户终端推送所述广告信息包括：Optionally or preferably, the pushing the advertisement information to the user terminal comprises:

根据用户在用户终端访问用于推送广告信息页面的时间，查找该时间所处的时间段内请求发布的广告信息并推送给用户终端。According to the time when the user accesses the page for pushing the advertisement information at the user terminal, the advertisement information requested to be published within the time period during which the time is located is searched and pushed to the user terminal.

可选地或优选地，所述向用户终端推送所述广告信息包括：根据用户终端的定位系统获取用户的地理位置和行进速度，根据所述行进速度判断用户与所述地理位置的关联性，以便根据所述关联性向用户终端推送广告信息。Optionally, or preferably, the pushing the advertisement information to the user terminal includes: acquiring a geographic location and a traveling speed of the user according to the positioning system of the user terminal, and determining, according to the traveling speed, a relevance of the user to the geographic location, In order to push advertisement information to the user terminal according to the relevance.

可选地或优选地，所述向用户终端推送广告信息包括：按照预定的广告信息分类规则统计用户偏好信息，根据所述用户偏好信息向用户终端推送广告信息。Optionally or preferably, the pushing the advertisement information to the user terminal comprises: counting user preference information according to a predetermined advertisement information classification rule, and pushing the advertisement information to the user terminal according to the user preference information.

可选地或优选地，所述向用户终端推送广告信息还包括：按照预定的策略拓展与所述用户偏好信息相关联的广告信息。Optionally or preferably, the pushing the advertisement information to the user terminal further comprises: expanding the advertisement information associated with the user preference information according to a predetermined policy.

可选地或优选地，在所述向用户终端推送所述广告信息后，所述方法还包括：Optionally or preferably, after the advertising information is pushed to the user terminal, the method further includes:

向用户终端发送在指定时间内到达指定目的地的任务；Sending to the user terminal a task of reaching the specified destination within a specified time;

当检测到所述任务被完成并获取所述交互完成信息后，向用户发送奖励。When it is detected that the task is completed and the interaction completion information is acquired, a reward is sent to the user.

可选地或优选地，所述向用户终端发送在指定时间内到达指定目的地的任务之前，所述方法还包括：按照预定的策略结合广告信息中广告主运营商户的当前客流量来确定任务内容。Optionally or preferably, before the sending, to the user terminal, the task of reaching the specified destination within the specified time, the method further comprises: determining the task according to the predetermined policy in combination with the current traffic of the advertiser's operator in the advertisement information. content.

可选地或优选地，所述按照预定的策略结合广告信息中广告主运营商户的当前客流量来确定任务内容包括：Optionally or preferably, the determining, according to a predetermined policy, the current content of the advertiser's current customer in the advertisement information to determine the task content includes:

获取与广告主发布的广告信息相互映射的商户信息，所述商户信息包括地理位置信息和即时的客流量信息；Obtaining business information that is mapped to advertisement information published by an advertiser, the merchant information including geographic location information and instant passenger flow information;

计算商户推送的优先级指数；所述优先级指数＝1/(a*x+b*y)，其中，x为商户内当前客户的数量，y为用户当前位置与用户之间的距离。其中，a和b为经验参数，用于反映x和y的权重。Calculating a priority index pushed by the merchant; the priority index is 1/(a*x+b*y), where x is the number of current customers in the merchant, and y is the distance between the current location of the user and the user. Where a and b are empirical parameters used to reflect the weights of x and y.

第二方面，本发明提供了一种存储介质，存储有能够被处理器执行的程序，所述程序在运行时能够实现：In a second aspect, the present invention provides a storage medium storing a program executable by a processor, the program being capable of:

获取广告主和/或广告组织请求发布的广告信息；Obtaining advertising information requested by advertisers and/or advertising organizations;

向用户终端推送所述广告信息，以供用户与广告信息交互，并提供交互完成信息；Pushing the advertisement information to the user terminal for the user to interact with the advertisement information and providing interaction completion information;

获取所述交互完成信息，并向用户发送奖励。Obtain the interaction completion information and send a reward to the user.

可选地或优选地，所述向用户终端推送所述广告信息包括：Optionally or preferably, the pushing the advertisement information to the user terminal comprises:

根据时间、地理位置、用户偏好信息和服务项目选择信息中的一种因素或几种因素的组合确定推送广告信息的内容。The content of the push advertisement information is determined according to one of factors such as time, geographical location, user preference information, and service item selection information or a combination of several factors.

本发明提供的广告管理方法，以奖励作为激励因素刺激受众(用户)主动与 广告交互，由于受众只有在与广告信息完成交互并提交交互完成信息后才能够获得奖励，所以广告信息的内容可以有效传递给受众，提高了广告信息的传播效率，避免了媒介资源的浪费。The advertisement management method provided by the invention stimulates the audience (user) to actively interact with the advertisement by using the reward as an incentive factor. Since the audience can only obtain the reward after completing the interaction with the advertisement information and submitting the interaction completion information, the content of the advertisement information can be effective. Delivered to the audience, improve the efficiency of the dissemination of advertising information, and avoid the waste of media resources.

附图说明DRAWINGS

图1为本发明实施例提供的一种广告管理方法的可以实现于其中的系统的结构示意图；1 is a schematic structural diagram of a system in which an advertisement management method according to an embodiment of the present invention can be implemented;

图2为本发明实施例提供的一种广告管理方法的流程图；2 is a flowchart of an advertisement management method according to an embodiment of the present invention;

图3为本发明另一个实施例提供的一种广告管理方法的流程图；FIG. 3 is a flowchart of an advertisement management method according to another embodiment of the present invention;

图4为本发明另一个实施例提供的广告管理方法中确定任务信息的流程图；4 is a flowchart of determining task information in an advertisement management method according to another embodiment of the present invention;

图5为本发明实施例提供的一种用于实现广告管理方法的服务器的示意图。FIG. 5 is a schematic diagram of a server for implementing an advertisement management method according to an embodiment of the present invention.

具体实施方式Detailed ways

下面将参考附图中示出的若干示例性实施方式来描述本发明的原理和精神。应当理解，描述这些实施方式仅仅是为了使本领域技术人员能够更好地理解进而实现本发明，而并非以任何方式限制本发明的范围。The principles and spirit of the present invention are described below with reference to a few exemplary embodiments illustrated in the drawings. It is to be understood that the description of the embodiments is merely intended to provide a better understanding of the invention, and is not intended to limit the scope of the invention.

图1是图示了本发明的实施例可实现于其中的系统100的图。该系统100包括终端102A至102F，这些终端102A至102F各自通过网络与业务服务器104进行通信。该网络可以包括连接任何数目的移动终端、固定终端和业务服务器104的大型计算机网络，诸如局域网(LAN)、广域网(WAN)、因特网、蜂窝网络或者其组合。该业务服务器104包括一个或多个计算设备110以及一个或多个机器可读储存介质或数据库112。本领域技术人员应当理解，该业务服务器104既可以代表比如计算机服务器的单个服务器，也可以代表一起工作以执行功能的多个服务器(例如云服务器hadoop)。FIG. 1 is a diagram illustrating asystem 100 in which embodiments of the present invention may be implemented. Thesystem 100 includesterminals 102A through 102F that each communicate with a service server 104 over a network. The network may include a large computer network connecting any number of mobile terminals, fixed terminals, and service servers 104, such as a local area network (LAN), a wide area network (WAN), the Internet, a cellular network, or a combination thereof. The business server 104 includes one ormore computing devices 110 and one or more machine readable storage media ordatabases 112. Those skilled in the art will appreciate that the service server 104 can represent either a single server such as a computer server or a plurality of servers (e.g., cloud server hadoop) that work together to perform functions.

在本系统100中，终端102A和102B为用户(受众)使用的移动终端。102C和102D分别为广告主使用的移动终端和固定终端，102E和102F分别为广告组织使用的移动终端和固定终端。这些终端在和业务服务器104通信后，可以实现广告信息的传递。例如，广告主和广告组织终端通过Web或应用程序访问服务器后，可以上传请求发布的广告信息。业务服务器104在获取广告信息后，将广 告信息推送给受众使用的移动终端，受众在移动终端上可以和广告信息进行交互，并在交互完成后提供给交互完成信息，再次发送给业务服务器104，业务服务器104在获取到该交互完成信息后，确认广告信息已经及时有效地传递给了用户(即广告的受众)，向用户终端推送奖励。In thepresent system 100,terminals 102A and 102B are mobile terminals used by users (audiences). 102C and 102D are mobile terminals and fixed terminals used by advertisers, respectively, and 102E and 102F are mobile terminals and fixed terminals used by advertising organizations, respectively. After these terminals communicate with the service server 104, the delivery of the advertisement information can be realized. For example, after the advertiser and the advertising organization terminal access the server through the web or the application, the advertisement information requested to be posted can be uploaded. After obtaining the advertisement information, the service server 104 pushes the advertisement information to the mobile terminal used by the audience, and the audience can interact with the advertisement information on the mobile terminal, and provide the interaction completion information after the interaction is completed, and send the information to the service server 104 again. After obtaining the interaction completion information, the service server 104 confirms that the advertisement information has been effectively delivered to the user (ie, the audience of the advertisement) in time, and pushes the reward to the user terminal.

本领域技术人员应当理解，移动终端102A至102F可以各自包括任何类型的移动终端，诸如手持式计算机、个人数字助理(PDA)、蜂窝电话、网络家电、智能电话、增强型通用分组无线业务(EGPRS)移动电话、媒体播放器、导航设备或者这些数据处理设备或其他数据处理设备中的任何两个或多个的组合。本领域技术人员还应当理解，系统100仅仅用于说明目的，并非旨在限制本公开的实施例的范围。在某些情况下，某些组件可以按照具体需要而增加或者减少或者被替换。Those skilled in the art will appreciate thatmobile terminals 102A through 102F may each include any type of mobile terminal, such as a handheld computer, personal digital assistant (PDA), cellular telephone, network appliance, smart phone, enhanced general packet radio service (EGPRS). A mobile phone, media player, navigation device, or a combination of any two or more of these data processing devices or other data processing devices. It should also be understood by those skilled in the art that thesystem 100 is for illustrative purposes only and is not intended to limit the scope of the embodiments of the present disclosure. In some cases, certain components may be added or subtracted or replaced as needed.

图2是根据本公开的实施例的用于处理广告信息的方法200的流程图。本领域技术人员应当理解，该方法200可以由参考图1所示的业务服务器104来执行。为描述方便，下文将参考图1所示的系统100来描述该方法200。2 is a flow diagram of amethod 200 for processing advertisement information, in accordance with an embodiment of the present disclosure. Those skilled in the art will appreciate that themethod 200 can be performed by the service server 104 illustrated with reference to FIG. For convenience of description, themethod 200 will be described below with reference to thesystem 100 shown in FIG.

在方法200开始之后，在步骤S202，获取广告主和/或广告组织请求发布的广告信息。After themethod 200 begins, in step S202, advertisement information requested by the advertiser and/or the advertising organization is obtained.

根据本发明的实施例，广告信息的内容可以包含文字、图片、视频、图片与文字的结合以及链接。链接能够使得用户在点击后链接到其他服务器或界面以实现用户与广告信息之间的进一步交互(如下文各实施例叙述)。According to an embodiment of the present invention, the content of the advertisement information may include a combination of text, a picture, a video, a picture and a text, and a link. The link enables the user to link to other servers or interfaces after clicking to achieve further interaction between the user and the advertising information (as described in the various embodiments below).

本发明实施例所称的广告主在通常情况下指的是为推销商品或者提供服务，自行或者委托他人设计、制作和/或发布广告的法人、其他经济组织或者个人。如快速消费品的厂商、餐饮服务的提供商、移动互联网电商等。The advertisers referred to in the embodiments of the present invention generally refer to legal persons, other economic organizations or individuals who sell or provide services for themselves, or entrust others to design, produce and/or distribute advertisements. Such as fast-moving consumer goods manufacturers, catering service providers, mobile Internet e-commerce.

本发明实施例所称的广告组织在通常情况下指的是从事广告代理与广告经营的商业性服务组织。广告组织通常接受广告主的委托，代广告主完成广告信息的加工、发布、管理等工作。The advertising organization referred to in the embodiments of the present invention generally refers to a commercial service organization engaged in advertising agency and advertising management. Advertising organizations usually accept the entrustment of advertisers to complete the processing, distribution, and management of advertising information on behalf of advertisers.

此外，应当理解是，广告主可以不必委托广告组织发布其广告，因此广告发布请求可以由广告主发起，也可以由接受委托的广告组织发起。In addition, it should be understood that the advertiser may not have to entrust the advertising organization to publish its advertisement, so the advertisement posting request may be initiated by the advertiser or by an advertising organization that accepts the commission.

接着，该方法200进行到步骤S204，向用户终端推送所述广告信息，以供用户与广告信息交互，并提供交互完成信息。Next, themethod 200 proceeds to step S204 to push the advertisement information to the user terminal for the user to interact with the advertisement information and provide the interaction completion information.

根据本发明的实施例，业务服务器可以通过多种方式将广告信息推送给用户 终端。以用户终端为智能手机为例，业务服务器可以通过安装在手机中的APP、微信公众号、网页等方式将广告信息发送给用户。According to an embodiment of the present invention, the service server can push the advertisement information to the user terminal in a variety of ways. Taking the user terminal as a smart phone as an example, the service server can send the advertisement information to the user through the APP, the WeChat public number, the webpage, and the like installed in the mobile phone.

根据本发明的实施例，用户与广告信息的交互可以是以下的方式：According to an embodiment of the present invention, the user's interaction with the advertisement information may be in the following manner:

在一种方式中，用户在用户终端通过广告信息的链接标识进入广告信息展示界面，浏览广告信息的内容。例如，广告信息为文字、图片和视频中的一种或几种的组合，用户只要通过一个链接点击进入到文字、图片和视频的展示界面后，就可以被认为完成的广告信息内容的浏览，即通过主动点击和浏览的方式完成了与广告信息的交互。In one mode, the user enters the advertisement information display interface through the link identifier of the advertisement information at the user terminal, and browses the content of the advertisement information. For example, the advertisement information is a combination of one or more of text, picture and video, and the user can click through a link to enter the display interface of the text, the picture and the video, and then the content of the advertisement information that can be considered completed can be browsed. That is, the interaction with the advertisement information is completed by actively clicking and browsing.

在另一种方式中，用户在用户终端浏览广告信息，并订阅广告信息中提供的订阅服务。与前一种交互方式不同的是，在本方式中，用户(即广告受众)与广告信息的交互更为复杂，用户需要订阅广告信息中提供的订阅服务。例如，广告主希望目标用户能够以“关注”的方式订阅其发布的一个微信公众号，则在广告信息中提供了一个该微信公众号的二维码或微信号，当用户识别该二维码输入微信号并完成关注操作后，才实现了与广告信息交互动作的完成。In another mode, the user browses the advertisement information at the user terminal and subscribes to the subscription service provided in the advertisement information. Different from the former interaction mode, in this mode, the interaction between the user (ie, the advertising audience) and the advertisement information is more complicated, and the user needs to subscribe to the subscription service provided in the advertisement information. For example, the advertiser wants the target user to subscribe to a WeChat public number issued by the target user in a "following" manner, and then provides a QR code or a micro signal of the WeChat public number in the advertisement information, when the user recognizes the QR code. After the micro signal is input and the attention operation is completed, the completion of the interaction with the advertisement information is achieved.

在另一种方式中，用户在用户终端浏览广告信息，并下载广告信息中推荐的应用程序。例如，某应用程序的开发商或运营商需要在市场上推广一款手机应用程序。则该开发商或运营商作为广告主发布的广告信息中包含了该应用的文字、图片信息和下载链接。当用户点击该下载链接并完成下载后，才实现了与该广告信息交互动作的完成。In another mode, the user browses the advertisement information at the user terminal and downloads the recommended application in the advertisement information. For example, an application developer or operator needs to promote a mobile app in the market. The advertisement information posted by the developer or operator as an advertiser includes the text, image information, and download link of the application. When the user clicks on the download link and completes the download, the completion of the interaction with the advertisement information is achieved.

根据本发明的实施例，在用户终端与广告完成交互后，在生成和提交交互完成信息时，需要提交交互完成的证明信息。例如，当交互操作为关注微信公众号时，用户需要在自己的微信客户端上的公众号列表中截图，作为证明信息一起提交以生成交互完成信息。当交互操作为下载应用程序时，用户需要在自己的移动终端应用界面上截取含有该应用程序图标的截图，作为证明信息一起提交以生成交互完成信息。这样，业务服务器能够更准确确认广告信息被有效地传递给用户(即广告受众)，提高了广告信息的传播效率，避免数据资源的浪费。According to the embodiment of the present invention, after the user terminal completes the interaction with the advertisement, when the interaction completion information is generated and submitted, the certification information of the interaction completion needs to be submitted. For example, when the interaction is to pay attention to the WeChat public account, the user needs to take a screenshot in the public number list on the own WeChat client, and submit it as proof information to generate the interaction completion information. When the interaction is to download the application, the user needs to intercept the screenshot containing the application icon on the mobile terminal application interface, and submit it as proof information to generate the interaction completion information. In this way, the service server can more accurately confirm that the advertisement information is effectively delivered to the user (ie, the advertisement audience), improve the communication efficiency of the advertisement information, and avoid waste of data resources.

作为优选的改进，根据本发明的实施例，在步骤S204中，向用户终端推送广告信息进一步包括：As a preferred improvement, according to the embodiment of the present invention, in step S204, pushing the advertisement information to the user terminal further includes:

根据时间、地理位置、用户偏好信息和服务项目选择信息中的一种因素或几种因素的组合确定推送广告信息的内容。由于广告信息的内容不是随机推送的， 而是根据上述信息有选择地推送给用户，因此提高了广告信息投递的精准性。The content of the push advertisement information is determined according to one of factors such as time, geographical location, user preference information, and service item selection information or a combination of several factors. Since the content of the advertisement information is not randomly pushed, but is selectively pushed to the user according to the above information, the accuracy of the advertisement information delivery is improved.

在一个实施例中，广告信息内容由用户地理位置信息确定。本领域技术人员应当理解的是，在这种情形下，用户终端应该配置有定位系统，如GPS定位系统或北斗定位系统。业务服务器根据用户终端的定位系统获取的用户地理位置，查找该地理位置附近一预设范围内的请求发布的广告信息并推送给用户终端。例如，一用户通过手机访问用于推送广告信息的微信公众号、网页、APP时，一并将当前的地理位置发送给业务服务器。假设此时用户正处于某一商圈附近，业务服务器则在数据库中查找请求投放在该商圈附近1km范围内的广告信息，这样可以刺激用户在领取奖励后(如下文叙述)到附近的商圈消费。应当理解的是，在这种情形中，广告主和广告组织可以在请求发布广告信息时附加广告投放位置信息，以便在业务服务器的数据库中形成广告信息和投放位置信息的映射列表，供业务服务器根据用户的地理位置信息匹配查询。In one embodiment, the advertising information content is determined by the user's geographic location information. It should be understood by those skilled in the art that in this case, the user terminal should be configured with a positioning system such as a GPS positioning system or a Beidou positioning system. The service server searches for the advertisement information requested to be published within a preset range in the vicinity of the geographic location according to the geographic location of the user acquired by the location system of the user terminal, and pushes the advertisement information to the user terminal. For example, when a user accesses a WeChat public number, a webpage, or an APP for pushing advertisement information through a mobile phone, the current geographic location is sent to the service server. Suppose that the user is in the vicinity of a certain business circle at this time, the business server searches the database for the advertisement information that is requested to be placed within 1km of the business circle, which can stimulate the user to receive the reward (as described below) to the nearby merchant. Circle consumption. It should be understood that in this case, the advertiser and the advertising organization may attach the advertisement placement information when requesting to publish the advertisement information, so as to form a mapping list of the advertisement information and the placement location information in the database of the service server for the business server. Match queries based on the user's geographic location information.

在第二个实施例中，广告信息的内容由时间因素确定，业务服务器根据用户在用户终端访问用于推送广告信息页面的时间，查找该时间所处的时间段内请求发布的广告信息并推送给用户终端。在本实施例中，广告主和/或广告组织在请求发布广告信息时，也会提交附加的时间信息，即仅在指定的时间或优先在指定的时间范围内投放广告。例如，一餐饮店希望能够在午餐和/或晚餐时段推送广告给受众，则其可以提交11：00-13：00和17：00-20：00作为时间信息，这样在业务服务器中就形成了广告信息和时间的映射列表。当业务服务器检测到用户终端访问推送广告信息页面的时间时，查找广告信息和时间的映射列表，以匹配该时间所处的时间段内请求发布的广告信息并推送给用户终端。这样可以在用户对某类商品或服务的消费欲望最强烈的时候向其推送相应的广告信息，提升了广告信息的传播效率和传播效果。此外，由于广告信息可以只在特定时间推送，可以降低一定的广告费用，节约成本。In the second embodiment, the content of the advertisement information is determined by a time factor, and the service server searches for the advertisement information requested to be posted and pushes according to the time when the user accesses the page for pushing the advertisement information at the user terminal. Give the user terminal. In this embodiment, when the advertiser and/or the advertising organization requests to post the advertisement information, additional time information is also submitted, that is, the advertisement is only served at the specified time or preferentially within the specified time range. For example, if a restaurant wants to be able to push ads to an audience during lunch and/or dinner, it can submit 11:00-13:00 and 17:00-20:00 as time information, which is formed in the business server. A list of mappings for advertising information and time. When the service server detects the time when the user terminal accesses the push advertisement information page, it searches for a mapping list of advertisement information and time to match the advertisement information requested to be published within the time period in which the time is located and push it to the user terminal. In this way, when the user has the strongest desire to consume a certain kind of goods or services, the corresponding advertisement information is pushed to the user, thereby improving the communication efficiency and the communication effect of the advertisement information. In addition, since the advertisement information can be pushed only at a specific time, a certain advertising cost can be reduced and the cost can be saved.

在另一些实施例中，还可以将地理位置信息和时间信息进行结合，以确定广告信息的内容。在一个实施例中，业务服务器根据用户当前的地理位置信息和访问推送广告信息页面的时间信息，共同确认广告信息的内容。例如，当业务服务器获知用户当前位于某商圈，时间为中午12：00时，则可以查找投放在该商圈内的餐饮店广告信息并推送给用户，这样广告信息的投放则更加精准。In other embodiments, geographic location information and time information may also be combined to determine the content of the advertising information. In one embodiment, the service server collectively confirms the content of the advertisement information based on the current geographic location information of the user and the time information of accessing the push advertisement information page. For example, when the service server knows that the user is currently located in a certain business circle and the time is 12:00 noon, the advertisement information of the restaurant in the business circle can be searched and pushed to the user, so that the advertisement information is more accurately delivered.

根据本发明的实施例，当引入地理位置因素时，向用户终端推送所述广告信 息还包括：根据用户终端的定位系统获取用户的地理位置和行进速度，根据所述行进速度判断用户与所述地理位置的关联性，以便根据所述关联性向用户终端推送广告信息。某些广告主在指定地理位置投放广告时，希望广告的受众是该地理位置的常驻用户。比如，某餐饮品牌的目标受众是在某写字楼里工作的人员，该餐饮品牌希望在临近午餐时间推送广告，以刺激用户在浏览广告，领取现金红包后(如下文叙述)立刻登录外卖平台预定该品牌的午餐。为此，业务服务器可以通过定位系统获取用去用户当前的行进速度，当速度小于一预设的阈值时，则将该用户判断为此地的常驻用户，向其推送相应的广告信息，当速度超过一预设的阈值时，则将该用户判断为路过(如开车路过)此地的用户，而非该地理位置的常驻用户，在推送广告信息时可以优先推送其他广告信息。如此，可以使得广告信息的投递更加精准并快速转化为用户流量。According to the embodiment of the present invention, when the geographical location factor is introduced, pushing the advertisement information to the user terminal further includes: acquiring a geographic location and a traveling speed of the user according to the positioning system of the user terminal, and determining, according to the traveling speed, the user and the The relevance of the geographic location to push advertising information to the user terminal based on the relevance. When some advertisers serve ads in a given location, they want the audience of the ad to be a resident user of that location. For example, the target audience of a restaurant brand is a person working in an office building. The restaurant brand wants to push advertisements near lunch time to stimulate users to browse the advertisements and receive cash red packets (as described below). Brand lunch. To this end, the service server can obtain the current travel speed of the user by using the positioning system. When the speed is less than a preset threshold, the user is determined to be the resident user of the place, and the corresponding advertisement information is pushed to the speed. When the threshold value is exceeded, the user is determined to pass by (such as driving by) the user in the place, and the resident user who is not in the geographical location may preferentially push other advertisement information when pushing the advertisement information. In this way, the delivery of advertising information can be more accurately and quickly converted into user traffic.

在另一个实施例中，广告信息的内容由用户偏好信息确定。业务服务器按照预定的广告信息分类规则统计用户偏好信息，根据所述用户偏好信息向用户终端推送广告信息。在本实施例中，用户偏好信息可以通过多种方式获取。例如，在一些实施例中，当用户在业务服务器上注册用户信息时，可以提供自己感兴趣的信息类型，如运动、美食、游戏、阅读、电影等。这样，业务服务器就可以为用户推送其感兴趣的广告信息。在一些实施例中，业务服务器也可以统计用户在广告信息推送页面上所选择的广告信息类型，即通过广告交互的历史记录统计用户的偏好信息。当然，也可以将上述两种统计方式结合在一起使用，不断更新用户的偏好信息，保证了偏好信息的动态性和时效性，这样，即使用户的偏好发生变化，也能够保证广告信息推送的精准性。In another embodiment, the content of the advertisement information is determined by user preference information. The service server counts the user preference information according to the predetermined advertisement information classification rule, and pushes the advertisement information to the user terminal according to the user preference information. In this embodiment, the user preference information can be obtained in a variety of ways. For example, in some embodiments, when a user registers user information on a business server, they can provide information types of interest, such as sports, food, games, reading, movies, and the like. In this way, the business server can push the advertisement information of interest to the user. In some embodiments, the service server may also count the type of advertisement information selected by the user on the advertisement information push page, that is, the user's preference information is counted through the history of the advertisement interaction. Of course, the above two statistical methods can also be used together to continuously update the user's preference information, thereby ensuring the dynamic and timeliness of the preference information, so that even if the user's preferences change, the accuracy of the advertisement information can be ensured. Sex.

作为进一步改进，在一些实施例中，方法200还包括：按照预定的策略拓展与所述用户偏好信息相关联的广告信息。例如，业务服务器检测到用户浏览过婴儿奶粉广告信息，则可以根据该信息关联数据库里与其特征相近似的广告信息，如纸尿裤、婴儿车等其他母婴用品的广告信息，当用户再次访问广告推送界面时，也向其推送上述相关联的广告信息。由于用户的偏好信息得到了拓展，可以使得没有被用户主动选择的但与用户的兴趣有潜在联系的广告信息也有机会优先被推送。As a further improvement, in some embodiments, themethod 200 further includes expanding the advertisement information associated with the user preference information in accordance with a predetermined policy. For example, if the service server detects that the user has browsed the advertisement information of the infant formula, the advertisement information corresponding to the characteristics of the database, such as diapers, baby carriages, and the like, may be associated with the advertisement information of the other maternal and child products. At the time of the interface, the above associated advertisement information is also pushed to it. Since the user's preference information is expanded, advertisement information that is not actively selected by the user but has a potential connection with the user's interest may be preferentially pushed.

应当理解的是，用户偏好信息也可以和地理位置信息和时间信息结合在一起来确定广告信息的内容，以进一步提高广告信息推送的针对性。It should be understood that the user preference information may also be combined with the geographic location information and the time information to determine the content of the advertisement information to further improve the targeting of the advertisement information push.

在另一些实施例中，广告信息的内容由用户的提交的服务项目选择信息确定。一种具体的实现方式为在用户访问用于推送广告信息的界面时，在用户终端的应用程序界面上提供服务项目选择入口，当用户选择了服务项目后，业务服务器匹配与该服务项目关联的广告信息推送给客户。例如，当用户通过语音输入、文字输入、菜单选择等方式选择“用餐”这一服务项目时，则向用户推送餐饮服务的广告信息。In other embodiments, the content of the advertisement information is determined by the submitted service item selection information of the user. A specific implementation manner is: when a user accesses an interface for pushing advertisement information, providing a service item selection entry on an application interface of the user terminal, and when the user selects the service item, the service server matches the service item. Advertising information is pushed to the customer. For example, when the user selects the service item "dining" through voice input, text input, menu selection, etc., the advertisement information of the catering service is pushed to the user.

应当理解的是，用户选择信息也可以和上述的用户偏好信息、地理位置信息、时间信息等结合在一起使用，以进一步提高广告信息推送的针对性。It should be understood that the user selection information may also be used in combination with the user preference information, the geographical location information, the time information, and the like described above, to further improve the pertinence of the advertisement information push.

接下来，方法200进行到步骤S206，获取所述交互完成信息，并向用户终端发送奖励。Next, themethod 200 proceeds to step S206, acquires the interaction completion information, and transmits a reward to the user terminal.

根据本发明的实施例，向用户发送的奖励包括但不限于电子货币、兑换电子货币的凭证、优惠券、网络资源(如数据流量)等。其中，兑换电子货币的凭证例如可以是微信或支付宝红包，在用户终端可以将电子货币存入微信账户中或提现至银联系统。最为优选的方式是直接推送现金红包给用户终端，这样用户可以得到能够自由支配的现金，更有利于激发用户与广告交互的主动性。In accordance with embodiments of the present invention, rewards sent to users include, but are not limited to, electronic money, voucher for redemption of electronic money, coupons, network resources (eg, data traffic), and the like. The certificate for redeeming the electronic money may be, for example, WeChat or Alipay red envelope, and the user terminal may deposit the electronic money into the WeChat account or withdraw it to the UnionPay system. The most preferred way is to directly push the cash red envelope to the user terminal, so that the user can get freely disposable cash, which is more conducive to stimulating the initiative of the user to interact with the advertisement.

本发明实施例提供的方法200，以奖励作为激励因素刺激受众(用户)主动与广告交互，由于受众只有在与广告信息完成交互并提交交互完成信息后才能够获得奖励，所以广告信息的内容可以有效传递给受众，提高了广告信息的传播效率，避免了媒介资源的浪费。Themethod 200 provided by the embodiment of the present invention uses the reward as an incentive element to stimulate the audience (user) to actively interact with the advertisement. Since the audience can only obtain the reward after completing the interaction with the advertisement information and submitting the interaction completion information, the content of the advertisement information may be Effectively delivered to the audience, improve the efficiency of the dissemination of advertising information, and avoid the waste of media resources.

本发明的另一个实施例提供了一种广告管理方法300，如图3所示，包括如下步骤：Another embodiment of the present invention provides anadvertisement management method 300, as shown in FIG. 3, including the following steps:

S302，获取广告主和/或广告组织请求发布的广告信息。S302. Acquire advertisement information requested by an advertiser and/or an advertisement organization.

该步骤S302与方法200中的步骤S202相同，因此具体的实施例可以参考上文叙述的内容，在此不再赘述。The step S302 is the same as the step S202 in themethod 200. Therefore, the specific embodiments may refer to the content described above, and details are not described herein again.

接下来，方法进行到S304，向用户终端推送所述广告信息，以供用户与广告信息交互，并提供交互完成信息。Next, the method proceeds to S304 to push the advertisement information to the user terminal for the user to interact with the advertisement information and provide the interaction completion information.

该步骤S304与方法200中的步骤S204相同，也包含根据地理位置、时间、用户偏好信息、用户选择信息等优选的实施方式，其具体的实现方式可以参考步骤S204中的描述。The step S304 is the same as the step S204 in themethod 200, and includes a preferred embodiment according to the geographic location, the time, the user preference information, the user selection information, and the like. For the specific implementation manner, refer to the description in step S204.

接下来，方法300可以进行到步骤S306：Next,method 300 can proceed to step S306:

向用户终端发送在指定时间内到达指定目的地的任务；以及Sending to the user terminal a task of reaching the specified destination within a specified time;

S308：当检测到所述任务被完成并获取所述交互完成信息后，向用户发送奖励。S308: Send a reward to the user after detecting that the task is completed and acquiring the interaction completion information.

其中，指定时间内到达指定目的地的任务可以是从存储在业务服务器的任务列表中进行选择的，也可以是按照预定的策略即时生成的。并且，该任务可以和用户提供的地理位置信息、时间信息和服务选择信息相关联。例如，某一用户欲在晚餐的时间段前往某一商圈用餐。那么，该用户可以在手机端通过语音、文字、菜单选择等方式选择“用餐”服务，服务器在接收到该服务选择信息后，向其推送该地区的餐饮广告信息，用户选择餐饮广告信息完成交互后，无法立即领取奖励，而是先接收到业务服务器下发的任务信息。该任务信息是业务服务器根据用户终端的定位系统获取用户当前位置与广告信息的广告主店面所在位置之间的距离确定的。具体来说，当业务服务器计算出用户当前位置与广告信息的广告主店面所在位置的距离后，计算出用户到达该地所需的大致时间，则任务信息中以该时间为指定时间，提示用户需要在该指定时间内到达指定的地理位置(如商圈附近的某一位置范围内)，如果用户按时完成了该任务，则在步骤S308中，业务服务器通过计时系统和定位系统检测到用户在指定时间内到达了该区域时，获取任务完成信息和广告信息的交互完成信息，据此向用户发送奖励。The task of reaching the specified destination in the specified time may be selected from the task list stored in the service server, or may be generated immediately according to a predetermined policy. And, the task can be associated with geographic location information, time information, and service selection information provided by the user. For example, a user wants to go to a certain business district for dinner. Then, the user can select a “dining” service on the mobile phone by voice, text, menu selection, etc., after receiving the service selection information, the server pushes the catering advertisement information of the area to the mobile phone, and the user selects the catering advertisement information to complete the interaction. After that, the reward cannot be received immediately, but the task information delivered by the service server is received first. The task information is determined by the distance between the current location of the user's current location and the location of the advertiser's storefront based on the positioning system of the user terminal. Specifically, when the service server calculates the distance between the current location of the user and the location of the advertiser's storefront of the advertisement information, and calculates the approximate time required for the user to arrive at the location, the task information indicates the user at the specified time. If the user needs to reach the specified geographic location within the specified time (such as a certain location range near the business circle), if the user completes the task on time, then in step S308, the service server detects that the user is in the timing system and the positioning system. When the area is reached within the specified time, the interaction completion information of the task completion information and the advertisement information is acquired, and the reward is sent to the user accordingly.

根据本发明的实施例，奖励的形式除了现金红包外，还可以直接与广告信息中广告主的服务内容相关联。例如，如果用户获取的广告信息为餐饮店的信息，可以为用户提供该餐饮店的电子优惠券或直接赋予其预订的座位。此外，当奖励形式为现金红包时，红包的金额可以和任务的完成情况相关联。例如，业务服务器可以计算用户完成任务时间与指定时间的时间差，时间差越大说明用户完成任务的时间越短，所获得的奖励更多。这样更有利于刺激用户完成任务。According to an embodiment of the present invention, the form of the reward may be directly associated with the service content of the advertiser in the advertisement information in addition to the cash red envelope. For example, if the advertisement information obtained by the user is the information of the restaurant, the user may be provided with an electronic coupon of the restaurant or a seat directly assigned to the reservation. In addition, when the reward form is a cash red envelope, the amount of the red envelope can be associated with the completion of the task. For example, the service server can calculate the time difference between the time when the user completes the task and the specified time. The greater the time difference, the shorter the time the user completes the task, and the more rewards are obtained. This is more conducive to stimulating users to complete the task.

方法300与方法200的最大不同之处在于，添加了步骤S306，即用户除了需要与广告信息交互外，还需要完成与广告信息直接关联的任务才能够获得奖励。这样，可以刺激用户更加深入地与广告信息交互，这种交互不再是简单的接收广告所传达的信息，而是在线下及时地去体验、消费广告信息内所宣传的服务，进而使得广告信息在推送过程中，能够迅速转化为用户流量。The biggest difference between themethod 300 and themethod 200 is that step S306 is added, that is, in addition to the user's need to interact with the advertisement information, the user needs to complete the task directly associated with the advertisement information to be able to obtain the reward. In this way, the user can be stimulated to interact more deeply with the advertisement information. This interaction is no longer simply to receive the information conveyed by the advertisement, but to experience and consume the service advertised in the advertisement information online in time, thereby making the advertisement information In the push process, it can be quickly converted into user traffic.

在另一些实施例中，业务服务器还结合广告信息中广告主运营商户的即时客 流量来确定任务内容。如图4所示，具体可以通过如下步骤实施：In other embodiments, the service server also determines the task content in conjunction with the instant customer traffic of the advertiser's operator in the advertisement information. As shown in FIG. 4, it can be specifically implemented by the following steps:

S402：业务服务器获取与广告主发布的广告信息相互映射的商户信息，所述商户信息包括地理位置信息和即时的客流量信息，其中，客流量信息可以在业务服务器上为商户终端开放访问接口，以供客户终端实时或定时更新客流量。S402: The service server obtains the merchant information that is mapped to the advertisement information published by the advertiser, where the merchant information includes the geographic location information and the instant customer traffic information, where the customer traffic information can open the access interface for the merchant terminal on the service server. For the client terminal to update the traffic in real time or at regular intervals.

S404：业务服务器获取用户终端发送的地理位置信息和服务项目选择信息，根据地理位置信息、服务项目选择信息和商户客流量信息，按照预定的策略为用户推送任务信息。所述预定的策略可以是：计算商户推送的优先级指数，优先级指数＝1/(a*x+b*y)，其中，x为商户内当前客户的数量，y为用户当前位置与用户之间的距离。其中，a和b为经验参数，用于反映x和y的权重，a和b的值可以预先设定为固定值，也可以根据大数据进行动态调整。这样，客流量较少，距离较近的商户优先级指数更高。S404: The service server acquires the geographical location information and the service item selection information sent by the user terminal, and pushes the task information for the user according to the predetermined policy according to the geographic location information, the service item selection information, and the merchant customer flow information. The predetermined policy may be: calculating a priority index of the merchant push, the priority index = 1 / (a * x + b * y), wherein x is the current number of customers in the merchant, and y is the current location and user of the user the distance between. Among them, a and b are empirical parameters, which are used to reflect the weights of x and y. The values of a and b can be preset to fixed values, or can be dynamically adjusted according to big data. In this way, there is less traffic, and the closer merchant priority index is higher.

S406：业务服务器按照各个商户的优先级指数进行排序，优先以优先级指数次序在前的商户地理位置为任务信息中的指定地理位置。(更为优选地是推送次序第一的商户地理位置为任务信息中的指定地理位置。)S406: The service server sorts according to the priority index of each merchant, and the prior business location in the priority index order is the designated geographic location in the task information. (More preferably, the merchant location in which the push order is first is the specified geographic location in the task information.)

例如，当用户选择某一广告信息浏览时，如果该广告信息的广告主所运营的一商户(店面)虽然与用户所在地理位置最近，但是客流量过大，则业务服务器向用户推送广告主所运营的另一个与用户所在地理位置次相近的、但客流量较少的商户(店面)给用户作为指定的地理位置，这样可以减少用户到达指定位置后的排队时间，提高用户享受服务的体验。对于广告主来说，这种技术方案，使得投放的广告信息不仅可以及时地直接转化为客流量，还可以平衡广告主运营的多个商户之间的客流量，避免客流量过于集中，提高冷门地段商户的利润，更加深化和加强了线上广告信息与线下运营效果之间的联系。For example, when the user selects a certain advertisement information browsing, if a merchant (storefront) operated by the advertiser of the advertisement information is the closest to the geographical location of the user, but the traffic is too large, the business server pushes the advertiser to the user. Another business (storefront) that is similar to the user's geographical location but has less passenger traffic (the storefront) gives the user a designated geographic location, which can reduce the queuing time after the user arrives at the designated location, and improve the user's experience of enjoying the service. For advertisers, this technical solution enables the advertising information to be directly converted into passenger traffic in a timely manner, and can also balance the traffic between multiple merchants operated by the advertiser, avoiding excessive concentration of passenger traffic and raising the upset. The profit of the local merchants has deepened and strengthened the link between online advertising information and offline operations.

本发明实施例还提供了一种存储介质，存储有能够被处理器执行的程序，所述程序在运行时能够实现：The embodiment of the invention further provides a storage medium storing a program executable by the processor, the program being capable of:

获取广告主和/或广告组织请求发布的广告信息；Obtaining advertising information requested by advertisers and/or advertising organizations;

向用户终端推送所述广告信息，以供用户与广告信息交互，并提供交互完成信息；Pushing the advertisement information to the user terminal for the user to interact with the advertisement information and providing interaction completion information;

获取所述交互完成信息，并向用户发送奖励。Obtain the interaction completion information and send a reward to the user.

进一步地，所述向用户终端推送所述广告信息包括：Further, the pushing the advertisement information to the user terminal includes:

根据时间、地理位置、用户偏好信息和服务项目选择信息中的一种因素或几种因素的组合确定推送广告信息的内容。The content of the push advertisement information is determined according to one of factors such as time, geographical location, user preference information, and service item selection information or a combination of several factors.

进一步地，所述向用户终端推送所述广告信息包括：Further, the pushing the advertisement information to the user terminal includes:

根据用户终端的定位系统获取的用户地理位置，查找该地理位置附近一预设范围内的请求发布的广告信息并推送给用户终端。According to the geographic location of the user acquired by the positioning system of the user terminal, the advertisement information requested to be published within a preset range near the geographical location is searched and pushed to the user terminal.

进一步地，所述向用户终端推送所述广告信息包括：Further, the pushing the advertisement information to the user terminal includes:

根据用户在用户终端访问用于推送广告信息页面的时间，查找该时间所处的时间段内请求发布的广告信息并推送给用户终端。According to the time when the user accesses the page for pushing the advertisement information at the user terminal, the advertisement information requested to be published within the time period during which the time is located is searched and pushed to the user terminal.

进一步地，所述向用户终端推送所述广告信息包括：根据用户终端的定位系统获取用户的地理位置和行进速度，根据所述行进速度判断用户与所述地理位置的关联性，以便根据所述关联性向用户终端推送广告信息。Further, the pushing the advertisement information to the user terminal includes: acquiring a geographic location and a traveling speed of the user according to the positioning system of the user terminal, and determining, according to the traveling speed, a correlation between the user and the geographical location, so as to be according to the Relevance pushes advertisement information to the user terminal.

进一步地，所述向用户终端推送广告信息包括：按照预定的广告信息分类规则统计用户偏好信息，根据所述用户偏好信息向用户终端推送广告信息。Further, the pushing the advertisement information to the user terminal comprises: counting user preference information according to a predetermined advertisement information classification rule, and pushing the advertisement information to the user terminal according to the user preference information.

进一步地，所述向用户终端推送广告信息还包括：按照预定的策略拓展与所述用户偏好信息相关联的广告信息。Further, the pushing the advertisement information to the user terminal further includes: expanding the advertisement information associated with the user preference information according to a predetermined policy.

进一步地，在所述向用户终端推送所述广告信息后，所述程序在运行时还能实现：Further, after the advertising information is pushed to the user terminal, the program can also be implemented at runtime:

向用户终端发送在指定时间内到达指定目的地的任务；Sending to the user terminal a task of reaching the specified destination within a specified time;

当检测到所述任务被完成并获取所述交互完成信息后，向用户发送奖励。When it is detected that the task is completed and the interaction completion information is acquired, a reward is sent to the user.

进一步地，所述向用户终端发送在指定时间内到达指定目的地的任务之前，所述程序在运行时还能实现：按照预定的策略结合广告信息中广告主运营商户的当前客流量来确定任务内容。Further, before the sending, to the user terminal, the task of reaching the specified destination within the specified time, the program may also be implemented at runtime: determining the task according to a predetermined policy in combination with the current traffic of the advertiser's business owner in the advertisement information. content.

进一步地，所述按照预定的策略结合广告信息中广告主运营商户的当前客流量来确定任务内容包括：Further, the determining, according to a predetermined policy, the current content of the advertiser's current merchant in the advertisement information to determine the task content includes:

获取与广告主发布的广告信息相互映射的商户信息，所述商户信息包括地理位置信息和即时的客流量信息；Obtaining business information that is mapped to advertisement information published by an advertiser, the merchant information including geographic location information and instant passenger flow information;

计算商户推送的优先级指数；所述优先级指数＝1/(a*x+b*y)，其中，x为商户内当前客户的数量，y为用户当前位置与用户之间的距离。其中，a和b为经验参数，用于反映x和y的权重。Calculating a priority index pushed by the merchant; the priority index is 1/(a*x+b*y), where x is the number of current customers in the merchant, and y is the distance between the current location of the user and the user. Where a and b are empirical parameters used to reflect the weights of x and y.

应当理解的是，本实施例的存储介质中的程序在运行时实现的步骤与方法 200、方法300中执行的步骤相对应，具体的实现方式可以参照方法200和方法300中的描述，在此不再赘述。It should be understood that the steps of the program in the storage medium of the embodiment are implemented in themethod 200 and themethod 300. The specific implementation may refer to the description in themethod 200 and themethod 300. No longer.

另一个方面，如图5所示，本发明还提供了一种包含处理器501和上述存储介质502的服务器500，即业务服务器，该业务服务器即用于作为系统100的业务服务器使用，实现广告信息的传递。On the other hand, as shown in FIG. 5, the present invention further provides aserver 500 including aprocessor 501 and the foregoingstorage medium 502, that is, a service server, which is used as a service server of thesystem 100 to implement an advertisement. Delivery of information.

本发明的实现和本文中提供的所有功能操作可以用数字电子电路、或者用计算机软件、固件或硬件，包括本说明书及其结构等同方案中所公开的结构、或者其中的一个或多个的组合来实现。本公开的实现可以实现为一个或多个计算机程序产品，即在计算机可读介质上编码的计算机程序指令的一个或多个模块，这些指令由数据处理装置来执行或者用以控制数据处理装置的操作。该计算机可读介质可以是机器可读存储设备、机器可读存储基片、存储器设备、影响机器可读传播信号的组合物或者其中的一个或多个的组合。术语“数据处理装置”涵盖用于处理数据的所有装置、设备和机器，包括例如可编程处理器、计算机或者多个处理器或计算机。除了硬件之外，该装置可以包括为所描述的计算机程序创建执行环境的代码，例如构成处理器固件、协议栈、数据库管理系统、操作系统或者其中的一个或多个的组合的代码。The implementation of the present invention and all of the functional operations provided herein may be in digital electronic circuitry, or in computer software, firmware or hardware, including the structures disclosed in the specification and its structural equivalents, or a combination of one or more of them. to fulfill. Implementations of the present disclosure can be implemented as one or more computer program products, ie, one or more modules of computer program instructions encoded on a computer readable medium, executed by a data processing apparatus or used to control a data processing apparatus operating. The computer readable medium can be a machine readable storage device, a machine readable storage substrate, a memory device, a composition that affects a machine readable propagated signal, or a combination of one or more of them. The term "data processing apparatus" encompasses all apparatus, devices, and machines for processing data, including, for example, a programmable processor, a computer, or a plurality of processors or computers. In addition to hardware, the apparatus can include code for creating an execution environment for the described computer program, such as code that constitutes a processor firmware, a protocol stack, a database management system, an operating system, or a combination of one or more of them.

计算机程序(也称为程序、软件、软件应用、脚本或代码)可以用任何形式的编程语言(包括编译语言或解释语言)来编写，并且计算机程序可以用任何形式来部署，包括作为独立程序或者作为模块、部件、子例程或者适合在计算环境中使用的其他单元。计算机程序并非必须对应于文件系统中的文件。程序可以存储在保持其他程序或数据(例如标记语言文档中所存储的一个或多个脚本)的文件的部分中，存储在专用于所描述的程序的单个文件中，或者存储在多个协同文件(例如存储一个或多个模块、子程序或者代码的部分的文件)中。计算机程序可以被部署成在一个计算机上来执行，或者在位于一个站点处或分布在多个站点处且通过通信网络互连的多个计算机上来执行。A computer program (also referred to as a program, software, software application, script, or code) can be written in any form of programming language, including a compiled or interpreted language, and the computer program can be deployed in any form, including as a stand-alone program or As a module, component, subroutine, or other unit suitable for use in a computing environment. The computer program does not have to correspond to a file in the file system. The program may be stored in a portion of a file that holds other programs or data (eg, one or more scripts stored in a markup language document), stored in a single file dedicated to the described program, or stored in multiple collaborative files (for example, a file that stores one or more modules, subroutines, or parts of code). The computer program can be deployed to be executed on one computer or on a plurality of computers located at one site or distributed across multiple sites and interconnected by a communication network.

本发明中所描述的过程和逻辑流可以由执行一个或多个计算机程序的一个或多个可编程处理器来执行以通过操作输入数据并且生成输出来执行功能。该过程和逻辑流也可以由专用逻辑电路来执行，并且装置也可以实现为该专用逻辑电路，该专用逻辑电路例如为FPGA(现场可编程门阵列)或者ASIC(专用集成电路)。The processes and logic flows described in this disclosure can be performed by one or more programmable processors executing one or more computer programs to perform functions by operating input data and generating output. The process and logic flow may also be performed by dedicated logic circuitry, and the apparatus may also be implemented as the dedicated logic circuitry, such as an FPGA (Field Programmable Gate Array) or an ASIC (Application Specific Integrated Circuit).

适合执行计算机程序的处理器包括例如通用和专用微处理器二者、以及任何种类的数字计算机的任何一个或多个处理器。通常，处理器从只读存储器或者随机存取存储器或者二者接收指令和数据。计算机的元件可以包括用于执行指令的处理器以及用于存储指令和数据的一个或多个存储器设备。通常，计算机还将包括一个或多个海量存储设备以便存储数据，或者该计算机在操作上耦合以从海量存储设备接收或向海量存储设备传送数据或者二者，该海量存储设备例如是磁盘、磁光盘或者光盘。然而，计算机不需要具有这样的设备。此外，计算机可以嵌入在另一设备中，该另一设备例如为移动电话、个人数字助理(PDA)、移动音频播放器、全球定位系统(GPS)接收器等。适合存储计算机程序指令和数据的计算机可读介质包括所有形式的非易失性存储器、介质和存储器设备，包括例如：半导体存储器设备，如EPROM、EEPROM和闪存设备；磁盘，如内置硬盘或可移除盘；磁光盘；以及CD ROM和DVD-ROM盘。该处理器和存储器可以用专用逻辑电路来补充或者并入该专用逻辑电路中。Processors suitable for the execution of a computer program include, for example, both general and special purpose microprocessors, and any one or more processors of any kind of digital computer. Generally, a processor receives instructions and data from a read only memory or a random access memory or both. Elements of a computer may include a processor for executing instructions and one or more memory devices for storing instructions and data. Typically, the computer will also include one or more mass storage devices for storing data, or the computer is operatively coupled to receive or transfer data to or from the mass storage device, such as a magnetic disk, magnetic CD or CD. However, the computer does not need to have such a device. Moreover, the computer can be embedded in another device, such as a mobile phone, a personal digital assistant (PDA), a mobile audio player, a global positioning system (GPS) receiver, and the like. Computer readable media suitable for storing computer program instructions and data include all forms of nonvolatile memory, media and memory devices including, for example, semiconductor memory devices such as EPROM, EEPROM and flash memory devices; magnetic disks such as internal hard disks or removable Disks; magneto-optical disks; and CD ROM and DVD-ROM disks. The processor and memory can be supplemented by or incorporated in dedicated logic.

为了提供与用户的交互，本发明实施例的实现可以在具有用于向用户显示信息的显示设备(例如CRT(阴极射线管)或LCD(液晶显示器)监视器)以及键盘和定点设备(例如鼠标或跟踪球，通过其用户可以向计算机提供输入)的计算机上来实现。也可以使用其他种类的设备来提供与用户的交互；例如，向用户提供的反馈可以是任何形式的感觉反馈，例如视觉反馈、听觉反馈或者触觉反馈；并且来自用户的输入可以以任何形式来接收，包括听觉、语音或触觉输入。In order to provide interaction with a user, implementations of embodiments of the present invention may be provided with a display device (eg, a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user, as well as a keyboard and pointing device (eg, a mouse) Or the trackball is implemented by a computer whose user can provide input to the computer. Other kinds of devices may also be used to provide interaction with the user; for example, feedback provided to the user may be any form of sensory feedback, such as visual feedback, audible feedback, or haptic feedback; and input from the user may be received in any form , including auditory, voice, or tactile input.

虽然本发明实施例包括一些细节，然而不应当将这些细节理解为对本发明或者要求保护的内容的范围的限制，而是应当被理解为对本发明的示例实现的特征的描述。本发明中在单独实现的情境中描述的某些特征还可以与单个实现组合来提供。相反地，在单个实现的情境中描述的各个特征也可以分别在多个实现中来提供或者在任何合适的子组合中来提供。此外，虽然以上可以将特征描述为以某种组合来执行并且甚至初始就要求这样保护，然而在一些情况下可以从组合中去掉来自要求保护的组合的一个或多个特征，并且要求保护的组合可以涉及子组合或子组合的变化。The present invention is not to be construed as limiting the scope of the invention or the scope of the claimed invention, but should be understood as a description of the features of the example implementation of the invention. Certain features that are described in this disclosure in the context of a single implementation can also be provided in combination with a single implementation. Conversely, various features that are described in the context of a single implementation can also be provided in a plurality of implementations or in any suitable subcombination. Moreover, although features may be described above as being performed in some combination and even requiring such protection initially, in some cases one or more features from the claimed combination may be removed from the combination, and the claimed combination is claimed. Changes in sub-combinations or sub-combinations may be involved.

类似地，虽然在附图中按照特定顺序来描绘操作，然而这不应当被理解为要求这样的操作按照所示的特定顺序或者按照相继顺序来执行，或者要求所有图示操作都被执行，以实现期望的结果。在一些境况下，多任务和并行处理可能是有 利的。此外，以上描述的实现中的各种系统部件的分离不应当被理解为在所有实现中都要求这样的分离，而且应当理解，所描述的程序部件和系统通常可以在单个软件产品中集成在一起或者被封装成多个软件产品。Similarly, although the operations are depicted in a particular order in the figures, this should not be construed as requiring that such operations be performed in the particular order shown, or in a sequential order, or Achieve the desired results. In some situations, multitasking and parallel processing may be beneficial. Moreover, the separation of various system components in the implementations described above should not be understood as requiring such separation in all implementations, and it should be understood that the described program components and systems can generally be integrated together in a single software product. Or be packaged into multiple software products.

因此，本发明的特定实现已经被描述，并且其他实现在以下权利要求的范围内。例如，权利要求中记载的动作可以按照不同的顺序来执行，并且这些动作仍然可以实现期望的结果。大量实现已经被描述。然而，应当理解，可以在不偏离本发明的精神和范围的情况下做出各种修改。例如，可以使用以上示出的流程的各个形式，其中步骤可以被重新排序、添加或去除。因此，其他实现在权利要求的保护范围内。Therefore, specific implementations of the invention have been described, and other implementations are within the scope of the following claims. For example, the actions recited in the claims can be performed in a different order, and the acts can still achieve the desired results. A number of implementations have been described. However, it will be understood that various modifications may be made without departing from the spirit and scope of the invention. For example, various forms of the flow shown above may be used, where the steps may be reordered, added, or removed. Accordingly, other implementations are within the scope of the claims.

Claims (12)

Translated fromChinese

广告管理方法，其特征在于，包括：An advertising management method, characterized in that it comprises:获取广告主和/或广告组织请求发布的广告信息；Obtaining advertising information requested by advertisers and/or advertising organizations;向用户终端推送所述广告信息，以供用户与广告信息交互，并提供交互完成信息；以及Pushing the advertisement information to the user terminal for the user to interact with the advertisement information and providing interaction completion information;获取所述交互完成信息，并向用户发送奖励。Obtain the interaction completion information and send a reward to the user.根据权利要求1所述的广告管理方法，其特征在于，所述向用户终端推送所述广告信息包括：The advertisement management method according to claim 1, wherein the pushing the advertisement information to the user terminal comprises:根据时间、地理位置、用户偏好信息和服务项目选择信息中的一种因素或几种因素的组合确定推送广告信息的内容。The content of the push advertisement information is determined according to one of factors such as time, geographical location, user preference information, and service item selection information or a combination of several factors.根据权利要求2所述的广告管理方法，其特征在于，所述向用户终端推送所述广告信息包括：The advertisement management method according to claim 2, wherein the pushing the advertisement information to the user terminal comprises:根据用户终端的定位系统获取的用户地理位置，查找该地理位置附近一预设范围内的请求发布的广告信息并推送给用户终端。According to the geographic location of the user acquired by the positioning system of the user terminal, the advertisement information requested to be published within a preset range near the geographical location is searched and pushed to the user terminal.根据权利要求2所述的广告管理方法，其特征在于，所述向用户终端推送所述广告信息包括：The advertisement management method according to claim 2, wherein the pushing the advertisement information to the user terminal comprises:根据用户在用户终端访问用于推送广告信息页面的时间，查找该时间所处的时间段内请求发布的广告信息并推送给用户终端。According to the time when the user accesses the page for pushing the advertisement information at the user terminal, the advertisement information requested to be published within the time period during which the time is located is searched and pushed to the user terminal.根据权利要求2所述的广告管理方法，其特征在于，所述向用户终端推送所述广告信息包括：根据用户终端的定位系统获取用户的地理位置和行进速度，根据所述行进速度判断用户与所述地理位置的关联性，以便根据所述关联性向用户终端推送广告信息。The advertisement management method according to claim 2, wherein the pushing the advertisement information to the user terminal comprises: acquiring a geographic location and a traveling speed of the user according to a positioning system of the user terminal, and determining the user and the traveling speed according to the traveling speed The relevance of the geographic location to push advertisement information to the user terminal according to the association.根据权利要求2所述的广告管理方法，其特征在于，所述向用户终端推送广告信息包括：按照预定的广告信息分类规则统计用户偏好信息，根据所述用户偏好信息向用户终端推送广告信息。The advertisement management method according to claim 2, wherein the pushing the advertisement information to the user terminal comprises: counting user preference information according to a predetermined advertisement information classification rule, and pushing the advertisement information to the user terminal according to the user preference information.根据权利要求6所述的广告管理方法，其特征在于，所述向用户终端推送广告信息还包括：按照预定的策略拓展与所述用户偏好信息相关联的广告信息。The advertisement management method according to claim 6, wherein the pushing the advertisement information to the user terminal further comprises: expanding the advertisement information associated with the user preference information according to a predetermined policy.根据权利要求2所述的广告管理方法，其特征在于，在所述向用户终端推送所述广告信息后，所述方法还包括：The advertisement management method according to claim 2, wherein after the pushing the advertisement information to the user terminal, the method further comprises:向用户终端发送在指定时间内到达指定目的地的任务；Sending to the user terminal a task of reaching the specified destination within a specified time;当检测到所述任务被完成并获取所述交互完成信息后，向用户发送奖励。When it is detected that the task is completed and the interaction completion information is acquired, a reward is sent to the user.根据权利要求8所述的广告管理方法，其特征在于，所述向用户终端发送在指定时间内到达指定目的地的任务之前，所述方法还包括：按照预定的策略结合广告信息中广告主运营商户的当前客流量来确定任务内容。The advertisement management method according to claim 8, wherein the method further comprises: before the task of reaching the specified destination in the specified time, the method further comprising: combining the advertisement owner in the advertisement information according to a predetermined policy; The current traffic of the merchant to determine the content of the task.根据权利要求9所述广告管理方法，其特征在于，所述按照预定的策略结合广告信息中广告主运营商户的当前客流量来确定任务内容包括：The advertisement management method according to claim 9, wherein the determining the task content according to the predetermined policy in combination with the current traffic of the advertiser's business owner in the advertisement information comprises:获取与广告主发布的广告信息相互映射的商户信息，所述商户信息包括地理位置信息和即时的客流量信息；Obtaining business information that is mapped to advertisement information published by an advertiser, the merchant information including geographic location information and instant passenger flow information;计算商户推送的优先级指数；所述优先级指数＝1/(a*x+b*y)，其中，x为商户内当前客户的数量，y为用户当前位置与用户之间的距离。其中，a和b为经验参数，用于反映x和y的权重。Calculating a priority index pushed by the merchant; the priority index is 1/(a*x+b*y), where x is the number of current customers in the merchant, and y is the distance between the current location of the user and the user. Where a and b are empirical parameters used to reflect the weights of x and y.一种存储介质，存储有能够被处理器执行的程序，其特征在于，所述程序在运行时能够实现：A storage medium storing a program executable by a processor, wherein the program is capable of:获取广告主和/或广告组织请求发布的广告信息；Obtaining advertising information requested by advertisers and/or advertising organizations;向用户终端推送所述广告信息，以供用户与广告信息交互，并提供交互完成信息；Pushing the advertisement information to the user terminal for the user to interact with the advertisement information and providing interaction completion information;获取所述交互完成信息，并向用户发送奖励。Obtain the interaction completion information and send a reward to the user.根据权利要求11所述的存储介质，其特征在于，所述向用户终端推送所述广告信息包括：The storage medium according to claim 11, wherein the pushing the advertisement information to the user terminal comprises:根据时间、地理位置、用户偏好信息和服务项目选择信息中的一种因素或几种因素的组合确定推送广告信息的内容。The content of the push advertisement information is determined according to one of factors such as time, geographical location, user preference information, and service item selection information or a combination of several factors.

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