US20220351253A1 - Method and apparatus for generating personalized payloads - Google Patents

Abstract

Aspects of the subject disclosure may include, for example, receiving an indication of a selection of a first advertisement included within a first content item from a communication device, transmitting terms of purchase associated with the first advertisement responsive to the receiving of the indication of the selection of the first advertisement, selecting a second content item based on an indication of the first content item and/or a context associated with the communication device, transmitting the second content item to the communication device responsive to the selecting of the second content item, obtaining an indication of a transaction completed for a purchase from the communication device, selecting a second advertisement responsive to the indication of the transaction, and transmitting the second advertisement to the communication device. Other embodiments are disclosed.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS
• This application is a continuation of U.S. patent application Ser. No. 16/776,795, filed Jan. 30, 2020. All sections of the aforementioned application are incorporated herein by reference in their entirety.
FIELD OF THE DISCLOSURE
• Aspects of the disclosure are generally directed to methods and apparatuses for generating personalized payloads.
BACKGROUND
• As the world becomes increasingly connected via communication devices and networks, additional opportunities are generated to promote content to users. For example, a sponsor of an advertisement that promotes a product or service may want the advertisement to be presented to the user in conjunction with, e.g., primary content of a publisher. When the user selects (e.g., clicks on) the advertisement, the user may be navigated away from the primary content to a site (e.g., a website) associated/affiliated with the advertisement. The user might not return to the primary content after navigating to the site associated with the advertisement. Thus, a publisher of the primary content may be deprived of potential additional revenue that may be generated from additional advertisements that may be presented in conjunction with the primary content. From the perspective of the user, the user's flow/progression through the primary content may be interrupted by the selection of the advertisement. Stated slightly differently, from the perspective of the user, (the selection of) the advertisement may represent a distraction (albeit, a tempting one).
BRIEF DESCRIPTION OF THE DRAWINGS
• Reference will now be made to the accompanying drawings, which are not necessarily drawn to scale, and wherein:
• FIG. 1 is a block diagram illustrating an exemplary, non-limiting embodiment of a communication network in accordance with various aspects described herein.
• FIG. 2A is a block diagram illustrating an example, non-limiting embodiment of a system functioning within the communication network ofFIG. 1 in accordance with various aspects described herein.
• FIG. 2B depicts an illustrative embodiment of a method in accordance with various aspects described herein.
• FIG. 2C depicts an illustrative embodiment of a diagram for selecting and providing content items and advertisements in accordance with various aspects described herein.
• FIG. 3 is a block diagram illustrating an example, non-limiting embodiment of a virtualized communication network in accordance with various aspects described herein.
• FIG. 4 is a block diagram of an example, non-limiting embodiment of a computing environment in accordance with various aspects described herein.
• FIG. 5 is a block diagram of an example, non-limiting embodiment of a mobile network platform in accordance with various aspects described herein.
• FIG. 6 is a block diagram of an example, non-limiting embodiment of a communication device in accordance with various aspects described herein.
DETAILED DESCRIPTION
• The subject disclosure describes, among other things, illustrative embodiments for selecting and providing content items to communication devices. Other embodiments are described in the subject disclosure.
• One or more aspects of the subject disclosure include providing a primary content item to a user device, obtaining a context associated with the primary content item, the user device, or a combination thereof, selecting a primary advertisement based on the context, providing the primary advertisement to the user device, obtaining an indication of a selection of the primary advertisement on the user device, providing a page associated with the primary advertisement responsive to the obtaining of the indication of the selection of the primary advertisement, providing a secondary content item to the user device responsive to the obtaining of the indication of the selection of the primary advertisement, detecting an action on the page, and providing a secondary advertisement to the user device responsive to the detecting of the action on the page.
• One or more aspects of the subject disclosure include transmitting a request for a primary content item, responsive to the transmitting of the request, receiving the primary content item, transmitting a first context associated with a user of a processing system, a second context associated with the processing system, or a combination thereof, responsive to the transmitting of the first context, the second context, or the combination thereof, receiving a primary advertisement, responsive to the receiving of the primary advertisement, presenting the primary advertisement, transmitting an indication of a selection of the primary advertisement responsive to the presenting of the primary advertisement, obtaining a page associated with the primary advertisement responsive to the transmitting of the indication of the selection of the primary advertisement, presenting the page responsive to the obtaining of the page, transmitting an indication of at least one action taken on the page, and obtaining a second advertisement responsive to the transmitting of the indication of the at least one action.
• One or more aspects of the subject disclosure include receiving an indication of a selection of a first advertisement included within a first content item from a communication device, transmitting terms of purchase for a product, a service, or a combination thereof, associated with the first advertisement responsive to the receiving of the indication of the selection of the first advertisement, selecting a second content item based on an indication of the first content item and a context associated with the communication device, transmitting the second content item to the communication device responsive to the selecting of the second content item, obtaining an indication of a transaction completed for a purchase of the product, the service, or the combination thereof, from the communication device subsequent to the transmitting of the second content item to the communication device, selecting a second advertisement responsive to the obtaining of the indication of the transaction, and transmitting the second advertisement to the communication device responsive to the selecting of the second advertisement.
• Referring now toFIG. 1, a block diagram is shown illustrating an example, non-limiting embodiment of acommunications network100 in accordance with various aspects described herein. For example,communications network100 can facilitate in whole or in part providing a primary content item to a user device, obtaining a context associated with the primary content item, the user device, or a combination thereof, selecting a primary advertisement based on the context, providing the primary advertisement to the user device, obtaining an indication of a selection of the primary advertisement on the user device, providing a page associated with the primary advertisement responsive to the obtaining of the indication of the selection of the primary advertisement, wherein the page is a webpage, providing a secondary content item to the user device responsive to the obtaining of the indication of the selection of the primary advertisement, detecting an action on the page, and providing a secondary advertisement to the user device responsive to the detecting of the action on the page.Communications network100 can facilitate in whole or in part transmitting a request for a primary content item, responsive to the transmitting of the request, receiving the primary content item, transmitting a first context associated with a user of a processing system, a second context associated with the processing system, or a combination thereof, responsive to the transmitting of the first context, the second context, or the combination thereof, receiving a primary advertisement, responsive to the receiving of the primary advertisement, presenting the primary advertisement, transmitting an indication of a selection of the primary advertisement responsive to the presenting of the primary advertisement, obtaining a page associated with the primary advertisement responsive to the transmitting of the indication of the selection of the primary advertisement, presenting the page responsive to the obtaining of the page, transmitting an indication of at least one action taken on the page, and obtaining a second advertisement responsive to the transmitting of the indication of the at least one action.Communications network100 can facilitate in whole or in part receiving an indication of a selection of a first advertisement included within a first content item from a communication device, transmitting terms of purchase for a product, a service, or a combination thereof, associated with the first advertisement responsive to the receiving of the indication of the selection of the first advertisement, selecting a second content item based on an indication of the first content item and a context associated with the communication device, transmitting the second content item to the communication device responsive to the selecting of the second content item, obtaining an indication of a transaction completed for a purchase of the product, the service, or the combination thereof, from the communication device subsequent to the transmitting of the second content item to the communication device, selecting a second advertisement responsive to the indication of the transaction, and transmitting the second advertisement to the communication device responsive to the selecting of the second advertisement.
• As shown inFIG. 1, acommunications network125 is presented for providingbroadband access110 to a plurality ofdata terminals114 viaaccess terminal112,wireless access120 to a plurality ofmobile devices124 andvehicle126 via base station oraccess point122,voice access130 to a plurality oftelephony devices134, viaswitching device132 and/ormedia access140 to a plurality of audio/video display devices144 viamedia terminal142. In addition,communication network125 is coupled to one ormore content sources175 of audio, video, graphics, text and/or other media. Whilebroadband access110,wireless access120,voice access130 andmedia access140 are shown separately, one or more of these forms of access can be combined to provide multiple access services to a single client device (e.g.,mobile devices124 can receive media content viamedia terminal142,data terminal114 can be provided voice access viaswitching device132, and so on).
• Thecommunications network125 includes a plurality of network elements (NE)150,152,154,156, etc. for facilitating thebroadband access110,wireless access120,voice access130,media access140 and/or the distribution of content fromcontent sources175. Thecommunications network125 can include a circuit switched or packet switched network, a voice over Internet protocol (VoIP) network, Internet protocol (IP) network, a cable network, a passive or active optical network, a 4G, 5G, or higher generation wireless access network, WIMAX network, UltraWideband network, personal area network or other wireless access network, a broadcast satellite network and/or other communications network.
• In various embodiments, theaccess terminal112 can include a digital subscriber line access multiplexer (DSLAM), cable modem termination system (CMTS), optical line terminal (OLT) and/or other access terminal. Thedata terminals114 can include personal computers, laptop computers, netbook computers, tablets or other computing devices along with digital subscriber line (DSL) modems, data over coax service interface specification (DOCSIS) modems or other cable modems, a wireless modem such as a 4G, 5G, or higher generation modem, an optical modem and/or other access devices.
• In various embodiments, the base station oraccess point122 can include a 4G, 5G, or higher generation base station, an access point that operates via an 802.11 standard such as 802.11n, 802.11ac or other wireless access terminal. Themobile devices124 can include mobile phones, e-readers, tablets, phablets, wireless modems, and/or other mobile computing devices.
• In various embodiments, theswitching device132 can include a private branch exchange or central office switch, a media services gateway, VoIP gateway or other gateway device and/or other switching device. Thetelephony devices134 can include traditional telephones (with or without a terminal adapter), VoIP telephones and/or other telephony devices.
• In various embodiments, themedia terminal142 can include a cable head-end or other TV head-end, a satellite receiver, gateway orother media terminal142. Thedisplay devices144 can include televisions with or without a set top box, personal computers and/or other display devices.
• In various embodiments, thecontent sources175 include broadcast television and radio sources, video on demand platforms and streaming video and audio services platforms, one or more content data networks, data servers, web servers and other content servers, and/or other sources of media.
• In various embodiments, thecommunications network125 can include wired, optical and/or wireless links and thenetwork elements150,152,154,156, etc. can include service switching points, signal transfer points, service control points, network gateways, media distribution hubs, servers, firewalls, routers, edge devices, switches and other network nodes for routing and controlling communications traffic over wired, optical and wireless links as part of the Internet and other public networks as well as one or more private networks, for managing subscriber access, for billing and network management and for supporting other network functions.
• FIG. 2A is a block diagram illustrating an example, non-limiting embodiment of asystem200afunctioning within, or operatively overlaid upon, thecommunication network100 ofFIG. 1 in accordance with various aspects described herein. As shown inFIG. 2A, thesystem200amay include acommunication device202a, apublisher device206a, a content/ad engine210a, anadvertising provider server214a, and aproduct page218a. In some embodiments, auser222amay access thecommunication device202a, potentially via one or more interfaces. In this regard, thecommunication device202amay include a user/client device. Various methodological acts/operations/steps that may be undertaken/performed by thesystem200a(or devices or components thereof) and/or facilitated by thesystem200aare described in further detail below.
• Instep252athecommunication device202amay provide a context to theengine210a. The context ofstep252amay include an identifier/identification (e.g., a uniform resource locator [URL], a link, etc.) of primary content or a primary content item that is presented by thecommunication device202a. The primary content may include audio content, visual content, audiovisual content, or any combination thereof. The context ofstep252amay include an identifier of theuser222a(e.g., a username, a personal identification number, etc.) and/or an identifier of thecommunication device202a(e.g., a MAC address, a serial number, etc.). The context ofstep252amay include an identifier of a social media profile associated with theuser222a. The context ofstep252amay include an identifier of a location of thecommunication device202a, which may be obtained based on one or more techniques (e.g., triangulation). The context ofstep252amay include an identifier associated with one or more modes of communication or communication sessions engaged in by theuser222aand/or thecommunication device202a, such as for example an email exchange/session, a voice call, a text or photo message exchange/session, etc. The context ofstep252amay include an identifier associated with one or more programs or applications executed by thecommunication device202a. The context ofstep252amay include information associated with a browsing history of a browser executed/presented by thecommunication device202a. For example, such information may include an identifier of one or more cookies, search terms entered into a search engine, etc.
• Instep256a, theengine210amay generate a profile that may be provided to thepublisher device206a. The profile ofstep256amay be based at least in part on the context ofstep252a. To the extent that the profile already exists, step256amay include providing an update or modification to that existing profile. For example, the update/modification may be based on modifications or updates to the context ofstep252a, where such modifications/updates to the context ofstep252amay be based at least in part on one or more actions taken by theuser222a. In this respect, thesystem200amay be referred to as a dynamic oradaptive system200a, at least insofar as thesystem200amay generate additional outputs in response to changing inputs or conditions.
• WhileFIG. 2A illustrates asingle user222a, one skilled in the art will appreciate, based on a review of this disclosure, that theuser222amay be representative of a plurality or group of users in one or more embodiments. For example, theusers222amay be subscribers to a service associated with thesystem200a. In this regard, step256amay include a generation and/or modification of a unique profile associated with each of theusers222a. In some embodiments, the profile ofstep256amay be at least partially based on theusers222awhen taken in the aggregate. For example, the profile ofstep256amay include a statistical profile, such as for example an average of characteristics or parameters included in the context ofstep252afor the group ofusers222a.
• Instep260a, thepublisher device206amay identify at least a portion of the primary content that a publisher of the primary content is making available for acquisition (e.g., purchase). In one embodiment, one portion of digital content (hereafter inventory) may refer to a region of the screen or experience, a timed partition of a video, an image overlaid on a static or dynamic avatar (either virtual or human-based), etc. Other embodiments may realize the inventory as more immersive or embedded portions of content, such as a character, sign, or object in a (VR) virtual-, (AR) augmented-, or (XR) extended-reality experience. For example, the original primary content may include excerpts of a dialog that a non-player character in a VR game engages theprimary user222awith. As part ofstep260a, thepublisher device206amay transmit a solicitation of bids for that portion of the primary content to theadvertising provider server214a. The solicitation ofstep260amay include a specification of parameters of inventory within the primary content that is available for consumption. The solicitation ofstep260amay include some or all of the profile(s) ofstep256ain order to facilitate intelligent/informed bidding on the part of theadvertising provider server214a.
• In response to obtaining the solicitation ofstep260a, theadvertising provider server214amay provide/transmit advertisements to, e.g., theengine210ainstep264a. The advertisements ofstep264amay be accompanied by a bid, which may be representative of a price (or range of prices) that a sponsor of the advertisement is willing to pay for the inventory in the primary content. Techniques for generating bids are known to one of skill in the art, and so a description of how to arrive at such bids is omitted herein for the sake of brevity.
• WhileFIG. 2A illustrates a singleadvertising provider server214a, one skilled in the art will appreciate, based on a review of this disclosure, that theadvertising provider server214amay be representative of a plurality or group of advertising provider servers in one or more embodiments, each potentially associated with a different advertiser or sponsor. In this respect, as part ofstep264a, each of theadvertising provider servers214amay provide/transmit an advertisement and bid to theengine210a.
• Instep268a, theengine210amay select a particular, primary advertisement from the advertisements obtained as part ofstep264a. The selection may be based at least in part on the bids accompanying the advertisements instep264a. Other criteria may be used to select the primary advertisement. For example, the selection ofstep268amay be based at least in part on a comparison or matching of characteristics of the primary advertisement relative to characteristics of a target demographic user base (where the characteristics of the target demographic user base may be included/embodied within the profile(s) ofstep256a). The selection ofstep268amay be based at least in part on an advertiser satisfying a particular expenditure or quota, potentially as a function of time. For example, the selection ofstep268amay be based on a pacing goal being satisfied in terms of, e.g., a number of impressions served, click-through rates, or other metrics. As part ofstep268a, theengine210amay provide the primary advertisement to thepublisher device206a.
• Responsive to obtaining/receiving the primary advertisement instep268a, thepublisher device206amay, in turn, provide/transmit the primary advertisement to thecommunication device202ainstep270a. As part ofstep270a, thecommunication device202amay incorporate the primary advertisement into the primary content.
• Instep272a, theuser222amay undertake an action with respect to the primary advertisement. For example, theuser222amay affirmatively select the advertisement by, e.g., clicking on the advertisement, providing an oral command, or the like. In some embodiments, the selection of the primary advertisement may be inferred/implied on a passive basis, such as for example theuser222adwelling on the primary advertisement as presented within the primary content for an amount of time that is greater than a threshold. In some embodiments, the selection of the primary advertisement may be determined based on the use of gaze technology, which may monitor or track eye motions/movements (or a lack thereof) of theuser222a. Other embodiments providing dwell time metrics may include the activities ofuser222aand a mouse or pointer hover, a textual or verbal discussion dialog about the advertisement, a physical touch or “try on”, or interaction of a virtual portion of the primary content.
• Responsive to the selection of the primary advertisement instep272a, thecommunication device202amay navigate to theproduct page218ainstep274a. The navigation ofstep274amay include launching a tab or window (e.g., an additional tab or browser window) on thecommunication device202ain order to present theproduct page218aon thecommunication device202a. Theproduct page218amay include a description or specification associated with a product or service affiliated with the primary advertisement, a review of the product/service by other users, etc. Other terms, such as pricing, availability, shipping, and the like, associated with the product or service may be presented as part of theproduct page218a. An indication of the navigation to theproduct page218a(or, analogously, an indication of the selection of the primary advertisement instep272a) may be provided/transmitted to theengine210aas shown instep274a′.
• Responsive to obtaining/receiving the indication of the navigation to the product page as part ofstep274a′, theengine210amay provide (an identification/identifier of) secondary content to, e.g., theproduct page218a(step278a) and/or thepublisher device206a(step278a′). As part ofstep278aand/or step278a′, theengine210amay select the secondary content based on an identification/identifier of the primary content (which may be included as part of the context ofstep252aas described above), an identification/identifier of the primary advertisement, or a combination thereof. In some instances, the secondary content may be included/referenced within the primary content via one or more URLs, links, or the like, and the selection of the secondary content instep278a/278a′ may be based thereon.
• As part ofstep278a, theproduct page218a(or, analogously, thecommunication device202a) may include (e.g., present) the secondary content. The secondary content may be incorporated within theproduct page218aas part ofstep278a. For example, the secondary content may be presented as a link, a thumbnail, etc., as part of theproduct page218ainstep278a.
• Instep280a, one or more actions may be detected with respect to theproduct page218a. For example, as part ofstep280aa determination may be made that the product/service associated with the primary advertisement has been placed within a (virtual) shopping cart. Step280amay include an identification of a transaction (e.g., a purchase) made with respect to the product/service. Other characteristics associated with an interest (or lack thereof) in the product/service may be identified as part ofstep280a. An identification/identifier of the action(s) may be provided/transmitted to, e.g., theengine210aas part ofstep280a.
• Responsive to obtaining/receiving the identification of the actions as part ofstep280a, theengine210amay select a secondary advertisement instep282a. The selection of the secondary advertisement instep282amay be based on the action(s) ofstep280a. For example, if the action(s) ofstep280aindicate that theuser222apurchased the product associated with the primary advertisement, the secondary advertisement ofstep282amay correspond to a tool that may enhance the functionality or appearance of the purchased product. As part ofstep282a, theengine210amay provide/transmit the secondary advertisement to, e.g., thepublisher device206a.
• While not explicitly shown inFIG. 2A, step282amay include additional bidding activities similar to what is shown and described above in relation tosteps260aand264a. For example, as part ofstep282a, theengine210amay solicit bids from the advertising provider server(s)214ain accordance with the action(s) ofstep280a. Such additional bidding activities may enable a fine-tuning in terms of the bids associated with the secondary advertisement, where those bids may be based at least in part on the action(s) ofstep280a. Alternatively, or additionally, the selection of the secondary advertisement instep282amay be based at least in part on the bids ofstep264a.
• Assuming that theuser222ahas completed whatever activities/actions she desired to undertake in conjunction with theproduct page218a, the completion of those activities may cause/trigger a presentation of the secondary content and/or the secondary advertisement instep284aon thecommunication device202a. For example, as part ofstep284a, thepublisher device206amay provide/transmit the secondary content (ofstep278a′) and/or the secondary advertisement (ofstep282a) to thecommunication device202afor presentation on/by thecommunication device202a. The completion of the activities may be explicit, such as for example a user selection of the (thumbnail or link associated with the) secondary content from theproduct page218a, depression of a back button associated with a browser, etc. The completion of the activities may be implied/inferred, such as for example a lack of action undertaken on theproduct page218a(by theuser222a) for a threshold amount of time.
• While the various devices/entities202a-218aare shown separately inFIG. 2A, one skilled in the art will appreciate that two or more of the entities may be combined within a common entity (e.g., a common housing) in some embodiments. In some embodiments, a given entity described above may be separated into more than one entity. Aspects ofFIG. 2A may be implemented as part of one or more distributed computing systems or processing systems, peer-to-peer networks, client-server architectures, virtual machines, and the like. A given operation/step shown inFIG. 2A may be performed by an entity different from what is explicitly shown and/or may be targeted/directed/provided/transmitted to an entity that is different from what is explicitly shown.
• Referring now toFIG. 2B, an illustrative embodiment of amethod200bin accordance with various aspects described herein is shown. Themethod200bmay be partially or wholly executed in conjunction with one or more systems, devices, and/or components, such as for example thesystem200aofFIG. 2A. Themethod200bmay be used to select and/or provide content items, such as articles, audio (e.g., music), video (movies, [television] programs), pictures (e.g., still-frame pictures), advertisements, etc., to one or more communication devices (e.g., one or more user/client devices).
• Inblock202b, a primary content item may be provided to a communication device. The primary content item may be selected by, e.g., a user in accordance with a search criteria entered by the user on the communication device. In some embodiments, the primary content item may be selected from a menu, a programming interface (e.g., an electronic programming guide, an interactive programming guide, etc.), or the like.
• Inblock206b, a context associated with the primary content item and/or the communication device may be obtained. For example, if the primary content item includes a movie, the context may include an identification of a spot in the movie that is currently being recorded or presented by the communication device. If the primary content item is a news article, the context may include a location within the news article that is currently within view of a viewport of a display device associated with (e.g., integrated within) the communication device. The context ofblock206bmay include one or more of the parameters described above in relation to step252aofFIG. 2A.
• Instep210b, a primary advertisement may be selected in accordance with the context ofblock206b. For example, the primary advertisement may be selected in accordance with one or more purchasing (e.g., bidding) models or frameworks. The selected primary advertisement may be provided to the communication device. As part ofstep210b, the communication device may record/save/store and/or present the primary advertisement, potentially in conjunction/combination with the primary content item ofblock202b.
• Inblock214b, an indication of a selection of the primary advertisement may be obtained from, e.g., the communication device.
• Inblock218b, a page may be provided to the communication device. The page may be associated with a product and/or service associated with the primary advertisement. The page may provide an opportunity for the user to purchase, rent, or license the product and/or service. As part ofblock218b, the communication device may record/save/store and/or present the page.
• Inblock222b, a secondary content item may be selected. The selection of the secondary content item inblock222bmay be based on (an identification of) the primary content ofblock202b, the context ofblock206b, (an identification of) the primary advertisement ofblock210b, the selection of the primary advertisement ofblock214b, or any combination thereof. In some instances, the secondary content item may correspond to the primary content item. For example, the secondary content item may be a higher resolution (or lower resolution) version of the primary content item.
• The selected secondary content item may be provided to, e.g., the communication device as part ofblock222b. As part ofblock222b, the communication device may record/save/store and/or present the secondary content item. For example, as part ofblock222b, the communication device may present the secondary content item (or an indication thereof) within a portion of the page ofblock218b.
• Inblock226b, one or more actions may be detected with respect to, e.g., the page ofblock218band/or the secondary content item ofblock222b. For example, as part ofblock226b, a log or receipt of a purchase or transaction with respect to the product/service represented in the page may be generated. Other types of actions (or lack of actions), such as for example an amount of time spent on a given portion of the page, may be identified and recorded as part ofblock226b.
• Inblock230b, a secondary advertisement may be selected. The selection of the secondary advertisement may be based at least in part on one or more of the blocks of themethod200bset forth above, such as for example the detection of the action(s) inblock226b. The secondary advertisement may be provided to, e.g., the communication device as part ofblock230b. As part ofblock230b, the communication device may record/save/store and/or present the secondary advertisement, potentially in conjunction/combination with the primary content item ofblock202b, the secondary content item ofblock222b, or any combination thereof.
• While for purposes of simplicity of explanation, the respective processes are shown and described as a series of blocks inFIG. 2B, it is to be understood and appreciated that the claimed subject matter is not limited by the order of the blocks, as some blocks may occur in different orders and/or concurrently with other blocks from what is depicted and described herein. Moreover, not all illustrated blocks may be required to implement the methods described herein.
• Aspects of themethod200bmay be executed iteratively/repeatedly in order to update/modify any outputs that may be generated by themethod200bin response to dynamic/changing inputs or conditions. Various aspects of themethod200bmay be implemented in accordance with one or more algorithms or models, such as for example machine learning models. In this respect, as the algorithms or models are exercised/utilized over time, the outputs produced via themethod200bmay tend to become more accurate over time. Stated slightly differently, any error that may be present in the outputs may tend to converge to zero over time. As the outputs tend to become more accurate, such increased accuracy may tend to encourage/incentivize user adoption, which may tend to further increase the rate at which the error converges to zero (e.g., the rate of convergence may accelerate).
• Referring now toFIG. 2C, a diagram200cof an illustrative embodiment for selecting and presenting content is shown. Aprimary content item202ccorresponding to a news article is shown. Theprimary content item202cmay have been obtained and presented/rendered on/by a communication device using one or more techniques, such as for example a search technique facilitated via one or more search terms or keywords entered as part of a search query. As shown, theprimary content item202cmay include one or more pictures orvideos202c-1,text202c-2, and aprimary advertisement202c-3. Theprimary advertisement202c-3 may have been selected for inclusion/incorporation as part of theprimary content item202cin accordance with the context ofstep252aofFIG. 2A described above.
• Responsive to a selection of theprimary advertisement202c-3 from theprimary content item202c(as represented viaarrow #1 inFIG. 2C), apage206cmay be generated. Thepage206cmay include information (e.g., purchase terms, a specification, etc.) associated with a product/service affiliated with theprimary advertisement202c-3 (as represented by theprimary ad202c-3′ inFIG. 2C) and a representation of asecondary content item212c′. For example, the representation of thesecondary content item212c′ may include a thumbnail image, a video trailer, a link, etc., associated with thesecondary content item212c.
• Based on one or more monitored/detected actions present on thepage206c(as represented via thearrow #2 inFIG. 2C), theprimary content item202c(or a publisher device/server associated therewith) may request and obtain a secondary advertisement via, e.g., asecondary advertisement engine218cas represented via thearrow #3 inFIG. 2C. The secondary advertisement may be selected based on one or more parameters or conditions, such as in accordance with an identification of the actions present on thepage206c.
• The secondary advertisement may be provided to, e.g., the communication device as represented via thearrow #4 inFIG. 2C. The secondary advertisement may be included/incorporated as part of a presentation of thesecondary content item212con/by the communication device.
• As described herein, aspects of this disclosure provide/facilitate a linkage between a publisher of content items and potential or actual purchasers/buyers of inventory that may be included within the content items. For example, advertisers may bid on and/or purchase the inventory for purposes of populating the inventory with advertisements of products and/or services sponsored/promoted/produced/provided by the advertisers. The bids or purchase decisions may be influenced based on contextual information obtained from the publisher, where such contextual information may include parameters or characteristics associated with one or more users, devices, content items, or any combination thereof.
• Aspects of the disclosure may facilitate a generation and/or selection of secondary content items based on actions taken by a user in respect of product or service purchases, leases, rentals, and the like. Various parameters regarding a user interest in a product or service may be obtained and analyzed as part of generating and/or selecting such secondary content items.
• Aspects of the disclosure may selectively link or couple a given content item and an advertisement. In some embodiments, restrictions may be imposed and managed to avoid linking, e.g., an adult-natured advertisement with a child-oriented content item. Aspects of the disclosure may facilitate a determination of whether to link a given advertisement with a given content item on an administrative basis, on a per-advertising-campaign basis, in accordance with one or more user-generated inputs (e.g., one or more user preferences), etc.
• Aspects of the disclosure may provide an easy mechanism for a user to return to a publisher's site following navigation away from the publisher's site. A user's recent browsing and advertisement viewing/clicking history on the publisher's site (or any other site) may be used to fine-tune a selection of advertisements and/or content items that are presented (e.g., displayed, played) to the user. Content items and/or advertisements may be presented via one or more applications, such as one or more browsers.
• Aspects of the disclosure might not only be used to populate existing inventory in content items, but may also be used to identify additional areas/regions within content items where inventory should be allocated to advertisements. For example, aspects of the disclosure may identify additional and/or optimal locations within a content item to allocate inventory. A value may be assigned to those additional areas/regions/locations to facilitate bidding or purchasing decisions/processes.
• Aspects of the disclosure may be used to couple insights obtained by an advertising provider and a publisher, with dynamically generated payloads incorporating advertisements and/or content items, to generate an optimal return/secondary content and return/secondary advertisement. In this manner, and from the perspective of the user, navigating to a page associated with a primary advertisement might not be perceived as being as much of a distraction/inconvenience as is present in conventional systems.
• Aspects of the disclosure may encourage a return to a publisher's site (or a related site), which may generate additional revenue for the publisher or the publisher's affiliates. For example, the average time that a user spends on a publisher site is a metric that may be taken into consideration by an advertiser in terms of: (1) whether to bid on inventory made available by the publisher, and (2) how much to bid on that inventory. In this respect, aspects of this disclosure may facilitate intelligent and efficient bidding on inventory, thereby facilitating an improved use of scarce advertiser resources.
• Aspects of the disclosure may enhance the relevance/applicability of content items or advertisements that are presented to a user. Such enhanced relevance may encourage additional user engagement, thereby increasing, e.g., revenue or profits for the publisher and/or the advertiser, while reducing (e.g., minimizing) an amount of time that a user spends locating products or services of interest to the user.
• Aspects of the disclosure may facilitate an adaptation or formatting of a content item and/or an advertisement according to a context or one or more contextual parameters. For example, such formatting may be provided to take into account a capability associated with a communication device.
• Referring now toFIG. 3, a block diagram300 is shown illustrating an example, non-limiting embodiment of a virtualized communication network in accordance with various aspects described herein. In particular a virtualized communication network is presented that can be used to implement some or all of the subsystems and functions ofcommunication network100, the subsystems and functions ofsystem200a, andmethod200bpresented inFIGS. 1, 2A, and 2B. For example,virtualized communication network300 can facilitate in whole or in part providing a primary content item to a user device, obtaining a context associated with the primary content item, the user device, or a combination thereof, selecting a primary advertisement based on the context, providing the primary advertisement to the user device, obtaining an indication of a selection of the primary advertisement on the user device, providing a page associated with the primary advertisement responsive to the obtaining of the indication of the selection of the primary advertisement, providing a secondary content item to the user device responsive to the obtaining of the indication of the selection of the primary advertisement, detecting an action on the page, and providing a secondary advertisement to the user device responsive to the detecting of the action on the page.Virtualized communication network300 can facilitate in whole or in part transmitting a request for a primary content item, responsive to the transmitting of the request, receiving the primary content item, transmitting a first context associated with a user of a processing system, a second context associated with the processing system, or a combination thereof, responsive to the transmitting of the first context, the second context, or the combination thereof, receiving a primary advertisement, responsive to the receiving of the primary advertisement, presenting the primary advertisement, transmitting an indication of a selection of the primary advertisement responsive to the presenting of the primary advertisement, obtaining a page associated with the primary advertisement responsive to the transmitting of the indication of the selection of the primary advertisement, presenting the page responsive to the obtaining of the page, transmitting an indication of at least one action taken on the page, and obtaining a second advertisement responsive to the transmitting of the indication of the at least one action.Virtualized communication network300 can facilitate in whole or in part receiving an indication of a selection of a first advertisement included within a first content item from a communication device, transmitting terms of purchase for a product, a service, or a combination thereof, associated with the first advertisement responsive to the receiving of the indication of the selection of the first advertisement, selecting a second content item based on an indication of the first content item and a context associated with the communication device, transmitting the second content item to the communication device responsive to the selecting of the second content item, obtaining an indication of a transaction completed for a purchase of the product, the service, or the combination thereof, from the communication device subsequent to the transmitting of the second content item to the communication device, selecting a second advertisement responsive to the indication of the transaction, and transmitting the second advertisement to the communication device responsive to the selecting of the second advertisement.
• In particular, a cloud networking architecture is shown that leverages cloud technologies and supports rapid innovation and scalability via atransport layer350, a virtualizednetwork function cloud325 and/or one or more cloud computing environments375. In various embodiments, this cloud networking architecture is an open architecture that leverages application programming interfaces (APIs); reduces complexity from services and operations; supports more nimble business models; and rapidly and seamlessly scales to meet evolving customer requirements including traffic growth, diversity of traffic types, and diversity of performance and reliability expectations.
• In contrast to traditional network elements—which are typically integrated to perform a single function, the virtualized communication network employs virtual network elements (VNEs)330,332,334, etc. that perform some or all of the functions ofnetwork elements150,152,154,156, etc. For example, the network architecture can provide a substrate of networking capability, often called Network Function Virtualization Infrastructure (NFVI) or simply infrastructure that is capable of being directed with software and Software Defined Networking (SDN) protocols to perform a broad variety of network functions and services. This infrastructure can include several types of substrates. The most typical type of substrate being servers that support Network Function Virtualization (NFV), followed by packet forwarding capabilities based on generic computing resources, with specialized network technologies brought to bear when general purpose processors or general purpose integrated circuit devices offered by merchants (referred to herein as merchant silicon) are not appropriate. In this case, communication services can be implemented as cloud-centric workloads.
• As an example, a traditional network element150 (shown inFIG. 1), such as an edge router can be implemented via aVNE330 composed of NFV software modules, merchant silicon, and associated controllers. The software can be written so that increasing workload consumes incremental resources from a common resource pool, and moreover so that it's elastic: so the resources are only consumed when needed. In a similar fashion, other network elements such as other routers, switches, edge caches, and middle-boxes are instantiated from the common resource pool. Such sharing of infrastructure across a broad set of uses makes planning and growing infrastructure easier to manage.
• In an embodiment, thetransport layer350 includes fiber, cable, wired and/or wireless transport elements, network elements and interfaces to providebroadband access110,wireless access120,voice access130,media access140 and/or access tocontent sources175 for distribution of content to any or all of the access technologies. In particular, in some cases a network element needs to be positioned at a specific place, and this allows for less sharing of common infrastructure. Other times, the network elements have specific physical layer adapters that cannot be abstracted or virtualized, and might require special DSP code and analog front-ends (AFEs) that do not lend themselves to implementation asVNEs330,332 or334. These network elements can be included intransport layer350.
• The virtualizednetwork function cloud325 interfaces with thetransport layer350 to provide theVNEs330,332,334, etc. to provide specific NFVs. In particular, the virtualizednetwork function cloud325 leverages cloud operations, applications, and architectures to support networking workloads. Thevirtualized network elements330,332 and334 can employ network function software that provides either a one-for-one mapping of traditional network element function or alternately some combination of network functions designed for cloud computing. For example,VNEs330,332 and334 can include route reflectors, domain name system (DNS) servers, and dynamic host configuration protocol (DHCP) servers, system architecture evolution (SAE) and/or mobility management entity (MME) gateways, broadband network gateways, IP edge routers for IP-VPN, Ethernet and other services, load balancers, distributers and other network elements. Because these elements don't typically need to forward large amounts of traffic, their workload can be distributed across a number of servers—each of which adds a portion of the capability, and overall which creates an elastic function with higher availability than its former monolithic version. Thesevirtual network elements330,332,334, etc. can be instantiated and managed using an orchestration approach similar to those used in cloud compute services.
• The cloud computing environments375 can interface with the virtualizednetwork function cloud325 via APIs that expose functional capabilities of theVNEs330,332,334, etc. to provide the flexible and expanded capabilities to the virtualizednetwork function cloud325. In particular, network workloads may have applications distributed across the virtualizednetwork function cloud325 and cloud computing environment375 and in the commercial cloud, or might simply orchestrate workloads supported entirely in NFV infrastructure from these third party locations.
• Turning now toFIG. 4, there is illustrated a block diagram of a computing environment in accordance with various aspects described herein. In order to provide additional context for various embodiments of the embodiments described herein,FIG. 4 and the following discussion are intended to provide a brief, general description of asuitable computing environment400 in which the various embodiments of the subject disclosure can be implemented. In particular, computingenvironment400 can be used in the implementation ofnetwork elements150,152,154,156,access terminal112, base station oraccess point122, switchingdevice132,media terminal142, and/orVNEs330,332,334, etc. Each of these devices can be implemented via computer-executable instructions that can run on one or more computers, and/or in combination with other program modules and/or as a combination of hardware and software. For example,computing environment400 can facilitate in whole or in part providing a primary content item to a user device, obtaining a context associated with the primary content item, the user device, or a combination thereof, selecting a primary advertisement based on the context, providing the primary advertisement to the user device, obtaining an indication of a selection of the primary advertisement on the user device, providing a page associated with the primary advertisement responsive to the obtaining of the indication of the selection of the primary advertisement, providing a secondary content item to the user device responsive to the obtaining of the indication of the selection of the primary advertisement, detecting an action on the page, and providing a secondary advertisement to the user device responsive to the detecting of the action on the page.Computing environment400 can facilitate in whole or in part transmitting a request for a primary content item, responsive to the transmitting of the request, receiving the primary content item, transmitting a first context associated with a user of a processing system, a second context associated with the processing system, or a combination thereof, responsive to the transmitting of the first context, the second context, or the combination thereof, receiving a primary advertisement, responsive to the receiving of the primary advertisement, presenting the primary advertisement, transmitting an indication of a selection of the primary advertisement responsive to the presenting of the primary advertisement, obtaining a page associated with the primary advertisement responsive to the transmitting of the indication of the selection of the primary advertisement, presenting the page responsive to the obtaining of the page, transmitting an indication of at least one action taken on the page, and obtaining a second advertisement responsive to the transmitting of the indication of the at least one action.Computing environment400 can facilitate in whole or in part receiving an indication of a selection of a first advertisement included within a first content item from a communication device, transmitting terms of purchase for a product, a service, or a combination thereof, associated with the first advertisement responsive to the receiving of the indication of the selection of the first advertisement, selecting a second content item based on an indication of the first content item and a context associated with the communication device, transmitting the second content item to the communication device responsive to the selecting of the second content item, obtaining an indication of a transaction completed for a purchase of the product, the service, or the combination thereof, from the communication device subsequent to the transmitting of the second content item to the communication device, selecting a second advertisement responsive to the indication of the transaction, and transmitting the second advertisement to the communication device responsive to the selecting of the second advertisement.
• Generally, program modules comprise routines, programs, components, data structures, etc., that perform particular tasks or implement particular abstract data types. Moreover, those skilled in the art will appreciate that the methods can be practiced with other computer system configurations, comprising single-processor or multiprocessor computer systems, minicomputers, mainframe computers, as well as personal computers, hand-held computing devices, microprocessor-based or programmable consumer electronics, and the like, each of which can be operatively coupled to one or more associated devices.
• As used herein, a processing circuit includes one or more processors as well as other application specific circuits such as an application specific integrated circuit, digital logic circuit, state machine, programmable gate array or other circuit that processes input signals or data and that produces output signals or data in response thereto. It should be noted that while any functions and features described herein in association with the operation of a processor could likewise be performed by a processing circuit.
• The illustrated embodiments of the embodiments herein can be also practiced in distributed computing environments where certain tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules can be located in both local and remote memory storage devices.
• Computing devices typically comprise a variety of media, which can comprise computer-readable storage media and/or communications media, which two terms are used herein differently from one another as follows. Computer-readable storage media can be any available storage media that can be accessed by the computer and comprises both volatile and nonvolatile media, removable and non-removable media. By way of example, and not limitation, computer-readable storage media can be implemented in connection with any method or technology for storage of information such as computer-readable instructions, program modules, structured data or unstructured data.
• Computer-readable storage media can comprise, but are not limited to, random access memory (RAM), read only memory (ROM), electrically erasable programmable read only memory (EEPROM), flash memory or other memory technology, compact disk read only memory (CD-ROM), digital versatile disk (DVD) or other optical disk storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices or other tangible and/or non-transitory media which can be used to store desired information. In this regard, the terms “tangible” or “non-transitory” herein as applied to storage, memory or computer-readable media, are to be understood to exclude only propagating transitory signals per se as modifiers and do not relinquish rights to all standard storage, memory or computer-readable media that are not only propagating transitory signals per se.
• Computer-readable storage media can be accessed by one or more local or remote computing devices, e.g., via access requests, queries or other data retrieval protocols, for a variety of operations with respect to the information stored by the medium.
• Communications media typically embody computer-readable instructions, data structures, program modules or other structured or unstructured data in a data signal such as a modulated data signal, e.g., a carrier wave or other transport mechanism, and comprises any information delivery or transport media. The term “modulated data signal” or signals refers to a signal that has one or more of its characteristics set or changed in such a manner as to encode information in one or more signals. By way of example, and not limitation, communication media comprise wired media, such as a wired network or direct-wired connection, and wireless media such as acoustic, RF, infrared and other wireless media.
• With reference again toFIG. 4, the example environment can comprise acomputer402, thecomputer402 comprising aprocessing unit404, asystem memory406 and asystem bus408. Thesystem bus408 couples system components including, but not limited to, thesystem memory406 to theprocessing unit404. Theprocessing unit404 can be any of various commercially available processors. Dual microprocessors and other multiprocessor architectures can also be employed as theprocessing unit404.
• Thesystem bus408 can be any of several types of bus structure that can further interconnect to a memory bus (with or without a memory controller), a peripheral bus, and a local bus using any of a variety of commercially available bus architectures. Thesystem memory406 comprisesROM410 andRAM412. A basic input/output system (BIOS) can be stored in a non-volatile memory such as ROM, erasable programmable read only memory (EPROM), EEPROM, which BIOS contains the basic routines that help to transfer information between elements within thecomputer402, such as during startup. TheRAM412 can also comprise a high-speed RAM such as static RAM for caching data.
• Thecomputer402 further comprises an internal hard disk drive (HDD)414 (e.g., EIDE, SATA), whichinternal HDD414 can also be configured for external use in a suitable chassis (not shown), a magnetic floppy disk drive (FDD)416, (e.g., to read from or write to a removable diskette418) and anoptical disk drive420, (e.g., reading a CD-ROM disk422 or, to read from or write to other high capacity optical media such as the DVD). TheHDD414,magnetic FDD416 andoptical disk drive420 can be connected to thesystem bus408 by a harddisk drive interface424, a magneticdisk drive interface426 and anoptical drive interface428, respectively. The harddisk drive interface424 for external drive implementations comprises at least one or both of Universal Serial Bus (USB) and Institute of Electrical and Electronics Engineers (IEEE) 1394 interface technologies. Other external drive connection technologies are within contemplation of the embodiments described herein.
• The drives and their associated computer-readable storage media provide nonvolatile storage of data, data structures, computer-executable instructions, and so forth. For thecomputer402, the drives and storage media accommodate the storage of any data in a suitable digital format. Although the description of computer-readable storage media above refers to a hard disk drive (HDD), a removable magnetic diskette, and a removable optical media such as a CD or DVD, it should be appreciated by those skilled in the art that other types of storage media which are readable by a computer, such as zip drives, magnetic cassettes, flash memory cards, cartridges, and the like, can also be used in the example operating environment, and further, that any such storage media can contain computer-executable instructions for performing the methods described herein.
• A number of program modules can be stored in the drives andRAM412, comprising anoperating system430, one ormore application programs432,other program modules434 andprogram data436. All or portions of the operating system, applications, modules, and/or data can also be cached in theRAM412. The systems and methods described herein can be implemented utilizing various commercially available operating systems or combinations of operating systems.
• A user can enter commands and information into thecomputer402 through one or more wired/wireless input devices, e.g., akeyboard438 and a pointing device, such as amouse440. Other input devices (not shown) can comprise a microphone, an infrared (IR) remote control, a joystick, a game pad, a stylus pen, touch screen or the like. These and other input devices are often connected to theprocessing unit404 through aninput device interface442 that can be coupled to thesystem bus408, but can be connected by other interfaces, such as a parallel port, an IEEE 1394 serial port, a game port, a universal serial bus (USB) port, an IR interface, etc.
• Amonitor444 or other type of display device can be also connected to thesystem bus408 via an interface, such as avideo adapter446. It will also be appreciated that in alternative embodiments, amonitor444 can also be any display device (e.g., another computer having a display, a smart phone, a tablet computer, etc.) for receiving display information associated withcomputer402 via any communication means, including via the Internet and cloud-based networks. In addition to themonitor444, a computer typically comprises other peripheral output devices (not shown), such as speakers, printers, etc.
• Thecomputer402 can operate in a networked environment using logical connections via wired and/or wireless communications to one or more remote computers, such as a remote computer(s)448. The remote computer(s)448 can be a workstation, a server computer, a router, a personal computer, portable computer, microprocessor-based entertainment appliance, a peer device or other common network node, and typically comprises many or all of the elements described relative to thecomputer402, although, for purposes of brevity, only a remote memory/storage device450 is illustrated. The logical connections depicted comprise wired/wireless connectivity to a local area network (LAN)452 and/or larger networks, e.g., a wide area network (WAN)454. Such LAN and WAN networking environments are commonplace in offices and companies, and facilitate enterprise-wide computer networks, such as intranets, all of which can connect to a global communications network, e.g., the Internet.
• When used in a LAN networking environment, thecomputer402 can be connected to theLAN452 through a wired and/or wireless communication network interface oradapter456. Theadapter456 can facilitate wired or wireless communication to theLAN452, which can also comprise a wireless AP disposed thereon for communicating with theadapter456.
• When used in a WAN networking environment, thecomputer402 can comprise amodem458 or can be connected to a communications server on theWAN454 or has other means for establishing communications over theWAN454, such as by way of the Internet. Themodem458, which can be internal or external and a wired or wireless device, can be connected to thesystem bus408 via theinput device interface442. In a networked environment, program modules depicted relative to thecomputer402 or portions thereof, can be stored in the remote memory/storage device450. It will be appreciated that the network connections shown are example and other means of establishing a communications link between the computers can be used.
• Thecomputer402 can be operable to communicate with any wireless devices or entities operatively disposed in wireless communication, e.g., a printer, scanner, desktop and/or portable computer, portable data assistant, communications satellite, any piece of equipment or location associated with a wirelessly detectable tag (e.g., a kiosk, news stand, restroom), and telephone. This can comprise Wireless Fidelity (Wi-Fi) and BLUETOOTH® wireless technologies. Thus, the communication can be a predefined structure as with a conventional network or simply an ad hoc communication between at least two devices.
• Wi-Fi can allow connection to the Internet from a couch at home, a bed in a hotel room or a conference room at work, without wires. Wi-Fi is a wireless technology similar to that used in a cell phone that enables such devices, e.g., computers, to send and receive data indoors and out; anywhere within the range of a base station. Wi-Fi networks use radio technologies called IEEE 802.11 (a, b, g, n, ac, ag, etc.) to provide secure, reliable, fast wireless connectivity. A Wi-Fi network can be used to connect computers to each other, to the Internet, and to wired networks (which can use IEEE 802.3 or Ethernet). Wi-Fi networks operate in the unlicensed 2.4 and 5 GHz radio bands for example or with products that contain both bands (dual band), so the networks can provide real-world performance similar to the basic 10BaseT wired Ethernet networks used in many offices.
• Turning now toFIG. 5, an embodiment500 of amobile network platform510 is shown that is an example ofnetwork elements150,152,154,156, and/orVNEs330,332,334, etc. For example,platform510 can facilitate in whole or in part providing a primary content item to a user device, obtaining a context associated with the primary content item, the user device, or a combination thereof, selecting a primary advertisement based on the context, providing the primary advertisement to the user device, obtaining an indication of a selection of the primary advertisement on the user device, providing a page associated with the primary advertisement responsive to the obtaining of the indication of the selection of the primary advertisement, providing a secondary content item to the user device responsive to the obtaining of the indication of the selection of the primary advertisement, detecting an action on the page, and providing a secondary advertisement to the user device responsive to the detecting of the action on the page.Platform510 can facilitate in whole or in part transmitting a request for a primary content item, responsive to the transmitting of the request, receiving the primary content item, transmitting a first context associated with a user of a processing system, a second context associated with the processing system, or a combination thereof, responsive to the transmitting of the first context, the second context, or the combination thereof, receiving a primary advertisement, responsive to the receiving of the primary advertisement, presenting the primary advertisement, transmitting an indication of a selection of the primary advertisement responsive to the presenting of the primary advertisement, obtaining a page associated with the primary advertisement responsive to the transmitting of the indication of the selection of the primary advertisement, presenting the page responsive to the obtaining of the page, transmitting an indication of at least one action taken on the page, and obtaining a second advertisement responsive to the transmitting of the indication of the at least one action.Platform510 can facilitate in whole or in part receiving an indication of a selection of a first advertisement included within a first content item from a communication device, transmitting terms of purchase for a product, a service, or a combination thereof, associated with the first advertisement responsive to the receiving of the indication of the selection of the first advertisement, selecting a second content item based on an indication of the first content item and a context associated with the communication device, transmitting the second content item to the communication device responsive to the selecting of the second content item, obtaining an indication of a transaction completed for a purchase of the product, the service, or the combination thereof, from the communication device subsequent to the transmitting of the second content item to the communication device, selecting a second advertisement responsive to the indication of the transaction, and transmitting the second advertisement to the communication device responsive to the selecting of the second advertisement.
• In one or more embodiments, themobile network platform510 can generate and receive signals transmitted and received by base stations or access points such as base station oraccess point122. Generally,mobile network platform510 can comprise components, e.g., nodes, gateways, interfaces, servers, or disparate platforms, that facilitate both packet-switched (PS) (e.g., internet protocol (IP), frame relay, asynchronous transfer mode (ATM)) and circuit-switched (CS) traffic (e.g., voice and data), as well as control generation for networked wireless telecommunication. As a non-limiting example,mobile network platform510 can be included in telecommunications carrier networks, and can be considered carrier-side components as discussed elsewhere herein.Mobile network platform510 comprises CS gateway node(s)512 which can interface CS traffic received from legacy networks like telephony network(s)540 (e.g., public switched telephone network (PSTN), or public land mobile network (PLMN)) or a signaling system #7 (SS7)network560. CS gateway node(s)512 can authorize and authenticate traffic (e.g., voice) arising from such networks. Additionally, CS gateway node(s)512 can access mobility, or roaming, data generated throughSS7 network560; for instance, mobility data stored in a visited location register (VLR), which can reside inmemory530. Moreover, CS gateway node(s)512 interfaces CS-based traffic and signaling and PS gateway node(s)518. As an example, in a 3GPP UMTS network, CS gateway node(s)512 can be realized at least in part in gateway GPRS support node(s) (GGSN). It should be appreciated that functionality and specific operation of CS gateway node(s)512, PS gateway node(s)518, and serving node(s)516, is provided and dictated by radio technology(ies) utilized bymobile network platform510 for telecommunication over aradio access network520 with other devices, such as aradiotelephone575.
• In addition to receiving and processing CS-switched traffic and signaling, PS gateway node(s)518 can authorize and authenticate PS-based data sessions with served mobile devices. Data sessions can comprise traffic, or content(s), exchanged with networks external to themobile network platform510, like wide area network(s) (WANs)550, enterprise network(s)570, and service network(s)580, which can be embodied in local area network(s) (LANs), can also be interfaced withmobile network platform510 through PS gateway node(s)518. It is to be noted thatWANs550 and enterprise network(s)570 can embody, at least in part, a service network(s) like IP multimedia subsystem (IMS). Based on radio technology layer(s) available in technology resource(s) orradio access network520, PS gateway node(s)518 can generate packet data protocol contexts when a data session is established; other data structures that facilitate routing of packetized data also can be generated. To that end, in an aspect, PS gateway node(s)518 can comprise a tunnel interface (e.g., tunnel termination gateway (TTG) in 3GPP UMTS network(s) (not shown)) which can facilitate packetized communication with disparate wireless network(s), such as Wi-Fi networks.
• In embodiment500,mobile network platform510 also comprises serving node(s)516 that, based upon available radio technology layer(s) within technology resource(s) in theradio access network520, convey the various packetized flows of data streams received through PS gateway node(s)518. It is to be noted that for technology resource(s) that rely primarily on CS communication, server node(s) can deliver traffic without reliance on PS gateway node(s)518; for example, server node(s) can embody at least in part a mobile switching center. As an example, in a 3GPP UMTS network, serving node(s)516 can be embodied in serving GPRS support node(s) (SGSN).
• For radio technologies that exploit packetized communication, server(s)514 inmobile network platform510 can execute numerous applications that can generate multiple disparate packetized data streams or flows, and manage (e.g., schedule, queue, format . . . ) such flows. Such application(s) can comprise add-on features to standard services (for example, provisioning, billing, customer support . . . ) provided bymobile network platform510. Data streams (e.g., content(s) that are part of a voice call or data session) can be conveyed to PS gateway node(s)518 for authorization/authentication and initiation of a data session, and to serving node(s)516 for communication thereafter. In addition to application server, server(s)514 can comprise utility server(s), a utility server can comprise a provisioning server, an operations and maintenance server, a security server that can implement at least in part a certificate authority and firewalls as well as other security mechanisms, and the like. In an aspect, security server(s) secure communication served throughmobile network platform510 to ensure network's operation and data integrity in addition to authorization and authentication procedures that CS gateway node(s)512 and PS gateway node(s)518 can enact. Moreover, provisioning server(s) can provision services from external network(s) like networks operated by a disparate service provider; for instance,WAN550 or Global Positioning System (GPS) network(s) (not shown). Provisioning server(s) can also provision coverage through networks associated to mobile network platform510 (e.g., deployed and operated by the same service provider), such as the distributed antennas networks shown inFIG. 1(s) that enhance wireless service coverage by providing more network coverage.
• It is to be noted that server(s)514 can comprise one or more processors configured to confer at least in part the functionality ofmobile network platform510. To that end, the one or more processor can execute code instructions stored inmemory530, for example. It is should be appreciated that server(s)514 can comprise a content manager, which operates in substantially the same manner as described hereinbefore.
• In example embodiment500,memory530 can store information related to operation ofmobile network platform510. Other operational information can comprise provisioning information of mobile devices served throughmobile network platform510, subscriber databases; application intelligence, pricing schemes, e.g., promotional rates, flat-rate programs, couponing campaigns; technical specification(s) consistent with telecommunication protocols for operation of disparate radio, or wireless, technology layers; and so forth.Memory530 can also store information from at least one of telephony network(s)540,WAN550,SS7 network560, or enterprise network(s)570. In an aspect,memory530 can be, for example, accessed as part of a data store component or as a remotely connected memory store.
• In order to provide a context for the various aspects of the disclosed subject matter,FIG. 5, and the following discussion, are intended to provide a brief, general description of a suitable environment in which the various aspects of the disclosed subject matter can be implemented. While the subject matter has been described above in the general context of computer-executable instructions of a computer program that runs on a computer and/or computers, those skilled in the art will recognize that the disclosed subject matter also can be implemented in combination with other program modules. Generally, program modules comprise routines, programs, components, data structures, etc. that perform particular tasks and/or implement particular abstract data types.
• Turning now toFIG. 6, an illustrative embodiment of acommunication device600 is shown. Thecommunication device600 can serve as an illustrative embodiment of devices such asdata terminals114,mobile devices124,vehicle126,display devices144 or other client devices for communication via eithercommunications network125. For example,computing device600 can facilitate in whole or in part providing a primary content item to a user device, obtaining a context associated with the primary content item, the user device, or a combination thereof, selecting a primary advertisement based on the context, providing the primary advertisement to the user device, obtaining an indication of a selection of the primary advertisement on the user device, providing a page associated with the primary advertisement responsive to the obtaining of the indication of the selection of the primary advertisement, providing a secondary content item to the user device responsive to the obtaining of the indication of the selection of the primary advertisement, detecting an action on the page, and providing a secondary advertisement to the user device responsive to the detecting of the action on the page.Computing device600 can facilitate in whole or in part transmitting a request for a primary content item, responsive to the transmitting of the request, receiving the primary content item, transmitting a first context associated with a user of a processing system, a second context associated with the processing system, or a combination thereof, responsive to the transmitting of the first context, the second context, or the combination thereof, receiving a primary advertisement, responsive to the receiving of the primary advertisement, presenting the primary advertisement, transmitting an indication of a selection of the primary advertisement responsive to the presenting of the primary advertisement, obtaining a page associated with the primary advertisement responsive to the transmitting of the indication of the selection of the primary advertisement, presenting the page responsive to the obtaining of the page, transmitting an indication of at least one action taken on the page, and obtaining a second advertisement responsive to the transmitting of the indication of the at least one action.Computing device600 can facilitate in whole or in part receiving an indication of a selection of a first advertisement included within a first content item from a communication device, transmitting terms of purchase for a product, a service, or a combination thereof, associated with the first advertisement responsive to the receiving of the indication of the selection of the first advertisement, selecting a second content item based on an indication of the first content item and a context associated with the communication device, transmitting the second content item to the communication device responsive to the selecting of the second content item, obtaining an indication of a transaction completed for a purchase of the product, the service, or the combination thereof, from the communication device subsequent to the transmitting of the second content item to the communication device, selecting a second advertisement responsive to the indication of the transaction, and transmitting the second advertisement to the communication device responsive to the selecting of the second advertisement.
• Thecommunication device600 can comprise a wireline and/or wireless transceiver602 (herein transceiver602), a user interface (UI)604, apower supply614, alocation receiver616, amotion sensor618, an orientation sensor620, and acontroller606 for managing operations thereof. Thetransceiver602 can support short-range or long-range wireless access technologies such as Bluetooth®, ZigBee®, WiFi, DECT, or cellular communication technologies, just to mention a few (Bluetooth® and ZigBee® are trademarks registered by the Bluetooth® Special Interest Group and the ZigBee® Alliance, respectively). Cellular technologies can include, for example, CDMA-1X, UMTS/HSDPA, GSM/GPRS, TDMA/EDGE, EV/DO, WiMAX, SDR, LTE, as well as other next generation wireless communication technologies as they arise. Thetransceiver602 can also be adapted to support circuit-switched wireline access technologies (such as PSTN), packet-switched wireline access technologies (such as TCP/IP, VoIP, etc.), and combinations thereof.
• TheUI604 can include a depressible or touch-sensitive keypad608 with a navigation mechanism such as a roller ball, a joystick, a mouse, or a navigation disk for manipulating operations of thecommunication device600. Thekeypad608 can be an integral part of a housing assembly of thecommunication device600 or an independent device operably coupled thereto by a tethered wireline interface (such as a USB cable) or a wireless interface supporting for example Bluetooth®. Thekeypad608 can represent a numeric keypad commonly used by phones, and/or a QWERTY keypad with alphanumeric keys. TheUI604 can further include adisplay610 such as monochrome or color LCD (Liquid Crystal Display), OLED (Organic Light Emitting Diode) or other suitable display technology for conveying images to an end user of thecommunication device600. In an embodiment where thedisplay610 is touch-sensitive, a portion or all of thekeypad608 can be presented by way of thedisplay610 with navigation features.
• Thedisplay610 can use touch screen technology to also serve as a user interface for detecting user input. As a touch screen display, thecommunication device600 can be adapted to present a user interface having graphical user interface (GUI) elements that can be selected by a user with a touch of a finger. Thedisplay610 can be equipped with capacitive, resistive or other forms of sensing technology to detect how much surface area of a user's finger has been placed on a portion of the touch screen display. This sensing information can be used to control the manipulation of the GUI elements or other functions of the user interface. Thedisplay610 can be an integral part of the housing assembly of thecommunication device600 or an independent device communicatively coupled thereto by a tethered wireline interface (such as a cable) or a wireless interface.
• TheUI604 can also include anaudio system612 that utilizes audio technology for conveying low volume audio (such as audio heard in proximity of a human ear) and high volume audio (such as speakerphone for hands free operation). Theaudio system612 can further include a microphone for receiving audible signals of an end user. Theaudio system612 can also be used for voice recognition applications. TheUI604 can further include animage sensor613 such as a charged coupled device (CCD) camera for capturing still or moving images.
• Thepower supply614 can utilize common power management technologies such as replaceable and rechargeable batteries, supply regulation technologies, and/or charging system technologies for supplying energy to the components of thecommunication device600 to facilitate long-range or short-range portable communications. Alternatively, or in combination, the charging system can utilize external power sources such as DC power supplied over a physical interface such as a USB port or other suitable tethering technologies.
• Thelocation receiver616 can utilize location technology such as a global positioning system (GPS) receiver capable of assisted GPS for identifying a location of thecommunication device600 based on signals generated by a constellation of GPS satellites, which can be used for facilitating location services such as navigation. Themotion sensor618 can utilize motion sensing technology such as an accelerometer, a gyroscope, or other suitable motion sensing technology to detect motion of thecommunication device600 in three-dimensional space. The orientation sensor620 can utilize orientation sensing technology such as a magnetometer to detect the orientation of the communication device600 (north, south, west, and east, as well as combined orientations in degrees, minutes, or other suitable orientation metrics).
• Thecommunication device600 can use thetransceiver602 to also determine a proximity to a cellular, WiFi, Bluetooth®, or other wireless access points by sensing techniques such as utilizing a received signal strength indicator (RSSI) and/or signal time of arrival (TOA) or time of flight (TOF) measurements. Thecontroller606 can utilize computing technologies such as a microprocessor, a digital signal processor (DSP), programmable gate arrays, application specific integrated circuits, and/or a video processor with associated storage memory such as Flash, ROM, RAM, SRAM, DRAM or other storage technologies for executing computer instructions, controlling, and processing data supplied by the aforementioned components of thecommunication device600.
• Other components not shown inFIG. 6 can be used in one or more embodiments of the subject disclosure. For instance, thecommunication device600 can include a slot for adding or removing an identity module such as a Subscriber Identity Module (SIM) card or Universal Integrated Circuit Card (UICC). SIM or UICC cards can be used for identifying subscriber services, executing programs, storing subscriber data, and so on.
• The terms “first,” “second,” “third,” and so forth, as used in the claims, unless otherwise clear by context, is for clarity only and doesn't otherwise indicate or imply any order in time. For instance, “a first determination,” “a second determination,” and “a third determination,” does not indicate or imply that the first determination is to be made before the second determination, or vice versa, etc.
• In the subject specification, terms such as “store,” “storage,” “data store,” data storage,” “database,” and substantially any other information storage component relevant to operation and functionality of a component, refer to “memory components,” or entities embodied in a “memory” or components comprising the memory. It will be appreciated that the memory components described herein can be either volatile memory or nonvolatile memory, or can comprise both volatile and nonvolatile memory, by way of illustration, and not limitation, volatile memory, non-volatile memory, disk storage, and memory storage. Further, nonvolatile memory can be included in read only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable ROM (EEPROM), or flash memory. Volatile memory can comprise random access memory (RAM), which acts as external cache memory. By way of illustration and not limitation, RAM is available in many forms such as synchronous RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDR SDRAM), enhanced SDRAM (ESDRAM), Synchlink DRAM (SLDRAM), and direct Rambus RAM (DRRAM). Additionally, the disclosed memory components of systems or methods herein are intended to comprise, without being limited to comprising, these and any other suitable types of memory.
• Moreover, it will be noted that the disclosed subject matter can be practiced with other computer system configurations, comprising single-processor or multiprocessor computer systems, mini-computing devices, mainframe computers, as well as personal computers, hand-held computing devices (e.g., PDA, phone, smartphone, watch, tablet computers, netbook computers, etc.), microprocessor-based or programmable consumer or industrial electronics, and the like. The illustrated aspects can also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network; however, some if not all aspects of the subject disclosure can be practiced on stand-alone computers. In a distributed computing environment, program modules can be located in both local and remote memory storage devices.
• In one or more embodiments, information regarding use of services can be generated including services being accessed, media consumption history, user preferences, and so forth. This information can be obtained by various methods including user input, detecting types of communications (e.g., video content vs. audio content), analysis of content streams, sampling, and so forth. The generating, obtaining and/or monitoring of this information can be responsive to an authorization provided by the user. In one or more embodiments, an analysis of data can be subject to authorization from user(s) associated with the data, such as an opt-in, an opt-out, acknowledgement requirements, notifications, selective authorization based on types of data, and so forth.
• Some of the embodiments described herein can also employ artificial intelligence (AI) to facilitate automating one or more features described herein. The embodiments (e.g., in connection with automatically identifying acquired cell sites that provide a maximum value/benefit after addition to an existing communication network) can employ various AI-based schemes for carrying out various embodiments thereof. Moreover, the classifier can be employed to determine a ranking or priority of each cell site of the acquired network. A classifier is a function that maps an input attribute vector, x=(x1, x2, x3, x4, . . . , xn), to a confidence that the input belongs to a class, that is, f(x)=confidence (class). Such classification can employ a probabilistic and/or statistical-based analysis (e.g., factoring into the analysis utilities and costs) to determine or infer an action that a user desires to be automatically performed. A support vector machine (SVM) is an example of a classifier that can be employed. The SVM operates by finding a hypersurface in the space of possible inputs, which the hypersurface attempts to split the triggering criteria from the non-triggering events. Intuitively, this makes the classification correct for testing data that is near, but not identical to training data. Other directed and undirected model classification approaches comprise, e.g., naïve Bayes, Bayesian networks, decision trees, neural networks, fuzzy logic models, and probabilistic classification models providing different patterns of independence can be employed. Classification as used herein also is inclusive of statistical regression that is utilized to develop models of priority.
• As will be readily appreciated, one or more of the embodiments can employ classifiers that are explicitly trained (e.g., via a generic training data) as well as implicitly trained (e.g., via observing UE behavior, operator preferences, historical information, receiving extrinsic information). For example, SVMs can be configured via a learning or training phase within a classifier constructor and feature selection module. Thus, the classifier(s) can be used to automatically learn and perform a number of functions, including but not limited to determining according to predetermined criteria which of the acquired cell sites will benefit a maximum number of subscribers and/or which of the acquired cell sites will add minimum value to the existing communication network coverage, etc.
• As used in some contexts in this application, in some embodiments, the terms “component,” “system” and the like are intended to refer to, or comprise, a computer-related entity or an entity related to an operational apparatus with one or more specific functionalities, wherein the entity can be either hardware, a combination of hardware and software, software, or software in execution. As an example, a component may be, but is not limited to being, a process running on a processor, a processor, an object, an executable, a thread of execution, computer-executable instructions, a program, and/or a computer. By way of illustration and not limitation, both an application running on a server and the server can be a component. One or more components may reside within a process and/or thread of execution and a component may be localized on one computer and/or distributed between two or more computers. In addition, these components can execute from various computer readable media having various data structures stored thereon. The components may communicate via local and/or remote processes such as in accordance with a signal having one or more data packets (e.g., data from one component interacting with another component in a local system, distributed system, and/or across a network such as the Internet with other systems via the signal). As another example, a component can be an apparatus with specific functionality provided by mechanical parts operated by electric or electronic circuitry, which is operated by a software or firmware application executed by a processor, wherein the processor can be internal or external to the apparatus and executes at least a part of the software or firmware application. As yet another example, a component can be an apparatus that provides specific functionality through electronic components without mechanical parts, the electronic components can comprise a processor therein to execute software or firmware that confers at least in part the functionality of the electronic components. While various components have been illustrated as separate components, it will be appreciated that multiple components can be implemented as a single component, or a single component can be implemented as multiple components, without departing from example embodiments.
• Further, the various embodiments can be implemented as a method, apparatus or article of manufacture using standard programming and/or engineering techniques to produce software, firmware, hardware or any combination thereof to control a computer to implement the disclosed subject matter. The term “article of manufacture” as used herein is intended to encompass a computer program accessible from any computer-readable device or computer-readable storage/communications media. For example, computer readable storage media can include, but are not limited to, magnetic storage devices (e.g., hard disk, floppy disk, magnetic strips), optical disks (e.g., compact disk (CD), digital versatile disk (DVD)), smart cards, and flash memory devices (e.g., card, stick, key drive). Of course, those skilled in the art will recognize many modifications can be made to this configuration without departing from the scope or spirit of the various embodiments.
• In addition, the words “example” and “exemplary” are used herein to mean serving as an instance or illustration. Any embodiment or design described herein as “example” or “exemplary” is not necessarily to be construed as preferred or advantageous over other embodiments or designs. Rather, use of the word example or exemplary is intended to present concepts in a concrete fashion. As used in this application, the term “or” is intended to mean an inclusive “or” rather than an exclusive “or”. That is, unless specified otherwise or clear from context, “X employs A or B” is intended to mean any of the natural inclusive permutations. That is, if X employs A; X employs B; or X employs both A and B, then “X employs A or B” is satisfied under any of the foregoing instances. In addition, the articles “a” and “an” as used in this application and the appended claims should generally be construed to mean “one or more” unless specified otherwise or clear from context to be directed to a singular form.
• Moreover, terms such as “user equipment,” “mobile station,” “mobile,” subscriber station,” “access terminal,” “terminal,” “handset,” “mobile device” (and/or terms representing similar terminology) can refer to a wireless device utilized by a subscriber or user of a wireless communication service to receive or convey data, control, voice, video, sound, gaming or substantially any data-stream or signaling-stream. The foregoing terms are utilized interchangeably herein and with reference to the related drawings.
• Furthermore, the terms “user,” “subscriber,” “customer,” “consumer” and the like are employed interchangeably throughout, unless context warrants particular distinctions among the terms. It should be appreciated that such terms can refer to human entities or automated components supported through artificial intelligence (e.g., a capacity to make inference based, at least, on complex mathematical formalisms), which can provide simulated vision, sound recognition and so forth.
• As employed herein, the term “processor” can refer to substantially any computing processing unit or device comprising, but not limited to comprising, single-core processors; single-processors with software multithread execution capability; multi-core processors; multi-core processors with software multithread execution capability; multi-core processors with hardware multithread technology; parallel platforms; and parallel platforms with distributed shared memory. Additionally, a processor can refer to an integrated circuit, an application specific integrated circuit (ASIC), a digital signal processor (DSP), a field programmable gate array (FPGA), a programmable logic controller (PLC), a complex programmable logic device (CPLD), a discrete gate or transistor logic, discrete hardware components or any combination thereof designed to perform the functions described herein. Processors can exploit nano-scale architectures such as, but not limited to, molecular and quantum-dot based transistors, switches and gates, in order to optimize space usage or enhance performance of user equipment. A processor can also be implemented as a combination of computing processing units.
• As used herein, terms such as “data storage,” data storage,” “database,” and substantially any other information storage component relevant to operation and functionality of a component, refer to “memory components,” or entities embodied in a “memory” or components comprising the memory. It will be appreciated that the memory components or computer-readable storage media, described herein can be either volatile memory or nonvolatile memory or can include both volatile and nonvolatile memory.
• What has been described above includes mere examples of various embodiments. It is, of course, not possible to describe every conceivable combination of components or methodologies for purposes of describing these examples, but one of ordinary skill in the art can recognize that many further combinations and permutations of the present embodiments are possible. Accordingly, the embodiments disclosed and/or claimed herein are intended to embrace all such alterations, modifications and variations that fall within the spirit and scope of the appended claims. Furthermore, to the extent that the term “includes” is used in either the detailed description or the claims, such term is intended to be inclusive in a manner similar to the term “comprising” as “comprising” is interpreted when employed as a transitional word in a claim.
• In addition, a flow diagram may include a “start” and/or “continue” indication. The “start” and “continue” indications reflect that the steps presented can optionally be incorporated in or otherwise used in conjunction with other routines. In this context, “start” indicates the beginning of the first step presented and may be preceded by other activities not specifically shown. Further, the “continue” indication reflects that the steps presented may be performed multiple times and/or may be succeeded by other activities not specifically shown. Further, while a flow diagram indicates a particular ordering of steps, other orderings are likewise possible provided that the principles of causality are maintained.
• As may also be used herein, the term(s) “operably coupled to”, “coupled to”, and/or “coupling” includes direct coupling between items and/or indirect coupling between items via one or more intervening items. Such items and intervening items include, but are not limited to, junctions, communication paths, components, circuit elements, circuits, functional blocks, and/or devices. As an example of indirect coupling, a signal conveyed from a first item to a second item may be modified by one or more intervening items by modifying the form, nature or format of information in a signal, while one or more elements of the information in the signal are nevertheless conveyed in a manner than can be recognized by the second item. In a further example of indirect coupling, an action in a first item can cause a reaction on the second item, as a result of actions and/or reactions in one or more intervening items.
• Although specific embodiments have been illustrated and described herein, it should be appreciated that any arrangement which achieves the same or similar purpose may be substituted for the embodiments described or shown by the subject disclosure. The subject disclosure is intended to cover any and all adaptations or variations of various embodiments. Combinations of the above embodiments, and other embodiments not specifically described herein, can be used in the subject disclosure. For instance, one or more features from one or more embodiments can be combined with one or more features of one or more other embodiments. In one or more embodiments, features that are positively recited can also be negatively recited and excluded from the embodiment with or without replacement by another structural and/or functional feature. The steps or functions described with respect to the embodiments of the subject disclosure can be performed in any order. The steps or functions described with respect to the embodiments of the subject disclosure can be performed alone or in combination with other steps or functions of the subject disclosure, as well as from other embodiments or from other steps that have not been described in the subject disclosure. Further, more than or less than all of the features described with respect to an embodiment can also be utilized.

Claims (20)

What is claimed is:

1. A device, comprising:

a processing system including a processor; and

a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations comprising:

obtaining a selection of a primary advertisement from a primary content item;

based on the obtaining of the selection of the primary advertisement, obtaining a page that includes information associated with a product, a service, or a combination thereof, that is associated with the primary advertisement;

based on the obtaining of the selection of the primary advertisement, obtaining a representation of a secondary content item, wherein the representation of the secondary content item is referenced within a first presentation that includes the primary content item;

detecting an action present on the page;

based on the detecting of the action, requesting and obtaining a secondary advertisement, wherein the secondary advertisement is selected in accordance with an identification of the action; and

presenting the secondary advertisement within a second presentation that includes the secondary content item.

2. The device ofclaim 1, wherein the representation of the secondary content item includes a thumbnail image associated with the secondary content item.

3. The device ofclaim 1, wherein the representation of the secondary content item includes a video trailer associated with the secondary content item.

4. The device ofclaim 1, wherein the representation of the secondary content item includes a link associated with the secondary content item.

5. The device ofclaim 1, wherein the detecting of the action on the page includes detecting a placement of the product, the service, or the combination thereof, associated with the primary advertisement into a virtual shopping cart, a completed purchase transaction of the product, the service, or the combination thereof, or a combination thereof.

6. The device ofclaim 1, wherein the operations further comprise:

obtaining a secondary advertisement in accordance with an identification of the action.

7. The device ofclaim 1, wherein the primary advertisement is based on a context associated with the device.

8. The device ofclaim 7, wherein the context includes an identifier of the primary content item, an identifier of a user of the device, an identifier of the device, an identifier of a social media profile associated with the user, an identifier of a location of the device, an identifier associated with one or more modes of communication, an identifier of one or more communication sessions engaged in by the user or the device, an identifier of one or more programs or applications executed by the device, information associated with a browsing history of a browser executed by the device, or any combination thereof.

9. The device ofclaim 1, wherein the primary content item includes an article, music, a movie, a still-frame picture, a television program, or any combination thereof.

10. The device ofclaim 1, wherein the operations further comprise:

obtaining a search query for the primary content item; and

obtaining the primary content item responsive to the obtaining of the search query.

11. The device ofclaim 1, wherein the operations further comprise:

obtaining a selection of the primary content item from a menu, an electronic programming guide, an interactive programming guide, or a combination thereof; and

obtaining the primary content item responsive to the obtaining of the selection of the primary content item.

12. The device ofclaim 1, wherein the operations further comprise:

soliciting a bid from at least one server for inventory located within the primary content item; and

obtaining the bid from the at least one server responsive to the soliciting, wherein the primary advertisement is based on the bid.

13. The device ofclaim 1, wherein the page is configured to be presented in a tab of a first browser window.

14. A non-transitory machine-readable medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, the operations comprising:

receiving a primary advertisement that is formatted according to an identifier of a location of the processing system and an identifier of a plurality of communication sessions engaged in by the processing system;

responsive to the receiving of the primary advertisement, presenting the primary advertisement;

obtaining a page associated with the primary advertisement based on a selection of the primary advertisement in accordance with the presenting of the primary advertisement;

presenting the page responsive to the obtaining of the page;

transmitting an indication of at least one action taken on the page; and

obtaining a second advertisement responsive to the transmitting of the indication of the at least one action.

15. The non-transitory machine-readable medium ofclaim 14, wherein the operations further comprise:

storing the second advertisement responsive to the obtaining of the second advertisement, presenting the second advertisement responsive to the obtaining of the second advertisement, or a combination thereof.

16. The non-transitory machine-readable medium ofclaim 14, wherein the presenting of the primary advertisement is included as part of presenting a primary content item, and wherein the operations further comprise:

obtaining a secondary content item based on the primary content item and the secondary content item each being associated with a common publisher.

17. The non-transitory machine-readable medium ofclaim 16, wherein the secondary content item is a higher resolution version of the primary content item or a lower resolution version of the primary content item.

18. The non-transitory machine-readable medium ofclaim 16, wherein the page is a webpage, and wherein the presenting of the page includes presenting the secondary content item within the webpage via a link, as a thumbnail, or a combination thereof.

19. A method, comprising:

receiving, by a processing system including a processor, an indication of a selection of a first advertisement included within a first content item from a communication device, wherein the first advertisement is formatted according to a context associated with the communication device, the context including an identifier of a location of the communication device and an identifier of a plurality of communication sessions engaged in by the communication device, the plurality of communication sessions including an email session, a voice call session, a text message session, and a photo message session;

selecting, by the processing system, a second content item based on an indication of the first content item and the context associated with the communication device;

transmitting, by the processing system, the second content item to the communication device responsive to the selecting of the second content item; and

obtaining, by the processing system, an indication of a transaction completed for a purchase of a product, a service, or a combination thereof, from the communication device subsequent to the transmitting of the second content item to the communication device.

20. The method ofclaim 19, further comprising:

selecting, by the processing system, a second advertisement responsive to the obtaining of the indication of the transaction;

formatting, by the processing system, the second advertisement in accordance with the context, resulting in a formatted second advertisement; and

transmitting, by the processing system, the formatted second advertisement to the communication device.

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