US20210264492A1 - System, method, and apparatus for displaying proprietary information within a quick response (qr) code - Google Patents

Abstract

A system, method and apparatus for displaying proprietary information within a multi-layer quick response code may be disclosed. An individual may use a unique quick response code scanner within a mobile application on a mobile device to read a quick response code affixed to an item or product. Through the mobile application, the quick response code scanner may read information embedded within the quick response code unique to the mobile application. The individual may be linked to content hosted on or accessed via a web portal associated with the mobile application. The individual may then be presented with information accessed from a variety of data sources, including from sources other than the retailer of the item, or with proprietary information unique to the mobile application provider.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS
• The present application is a continuation of U.S. patent application Ser. No. 14/801,974 filed Jul. 17, 2015, which claims priority from U.S. Provisional Application No. 62/027,006 filed Jul. 21, 2014, both of which are incorporated herein by reference in their entireties.
BACKGROUND OF THE INVENTION
• Quick Response (OR) codes have become common in the consumer marketplace. QR codes are two-dimension bar codes that contain information about the product or item to which it is attached. Typically, a QR code scanner or device equipped with a scanner, such as a smart phone, can read the OR code and convert it to some useful form. For example, a QR code scanner may read a QR code affixed to an item and link to web content created by the retailer, thereby obviating the need for a user to type a web address into a web browser or otherwise search for desired content. This typically takes the form of consumer-oriented marketing information which may include details of a specific style or range of products, special offers, competitions and loyalty schemes.
• However, the information provided by a QR code is limited to that information provided by the retailer. In many instances, it would be useful for consumers to scan a QR code and be provided with information from a range of sources containing a variety of data relevant to the product.
SUMMARY OF THE INVENTION
• The embodiments of the present invention described below are not intended to be exhaustive or to limit the invention to the precise forms disclosed in the following detailed description. Rather, the embodiments are chosen and described so that others skilled in the art may appreciate and understand the principles and practices of the present invention.
• In one exemplary embodiment, a system, method and apparatus for displaying proprietary information within a multi-layer quick response code may be described. An individual may use a unique quick response code scanner within a mobile application on a mobile device to read a quick response code affixed to an item or product. Through the mobile application, the quick response code scanner may read information embedded within the quick response code unique to the mobile application. The individual may be linked to content hosted on or accessed via a web portal associated with the mobile application. The individual may then be presented with information accessed from a variety of data sources, including from sources other than the retailer of the item, or with proprietary information unique to the mobile application provider.
• Other features and advantages of the present invention will become apparent to those skilled in the art from the following detailed description. It is to be understood, however, that the detailed description of the various embodiments and specific examples, while indicating preferred and other embodiments of the present invention, are given by way of illustration and not limitation. Many changes and modifications within the scope of the present invention may be made without departing from the spirit thereof, and the invention includes all such modifications.
BRIEF DESCRIPTION OF THE FIGURES
• Advantages of embodiments of the disclosure will be apparent from the following detailed description of the exemplary embodiments. The following detailed description should be considered in conjunction with the accompanying figures.
• FIG. 1 is an exemplary embodiment of a multi-layered QR code;
• FIG. 2 is an exemplary embodiment for producing proprietary content from a QR code read in the form of sustainability data;
• FIG. 3 is an exemplary embodiment for producing proprietary content from a QR code read in the form of RSL/toxicity data;
• FIG. 4 is an exemplary embodiment for producing proprietary content from a QR code read in the form of provenance data;
• FIG. 5 is an exemplary embodiment for producing proprietary content from a QR code read in the form of extended care data;
• FIG. 6 is an exemplary embodiment for producing proprietary content from a QR code read in the form of care and content information data; and
• FIG. 7 is an exemplary embodiment of a multi-layered QR code including an RFID inlay.
DETAILED DESCRIPTION
• Aspects of the invention are disclosed in the following description and related drawings directed to specific embodiments of the invention. Alternate embodiments may be devised without departing from the spirit or the scope of the invention. Additionally, well-known elements of exemplary embodiments of the invention will not be described in detail or will be omitted so as not to obscure the relevant details of the invention. Further, to facilitate an understanding of the description discussion of several terms used herein follows.
• As used herein, the word “exemplary” means “serving as an example, instance or illustration.” The embodiments described herein are not limiting, but rather are exemplary only. It should be understood that the described embodiment are not necessarily to be construed as preferred or advantageous over other embodiments. Moreover, the terms “embodiments of the invention”, “embodiments” or “invention” do not require that all embodiments of the invention include the discussed feature, advantage or mode of operation.
• Further, many embodiments are described in terms of sequences of actions to be performed by, for example, elements of a computing device. It will be recognized that various actions described herein can be performed by specific circuits (e.g., application specific integrated circuits (ASICs)), by program instructions stored on a memory being executed by one or more processors, or by a combination of both. Additionally, these sequence of actions described herein can be considered to be embodied entirely within any form of computer readable storage medium having stored therein a corresponding set of computer instructions that upon execution would cause an associated processor to perform the functionality described herein. Thus, the various aspects of the invention may be embodied in a number of different forms, all of which have been contemplated to be within the scope of the claimed subject matter. In addition, for each of the embodiments described herein, the corresponding form of any such embodiments may be described herein as, for example, “logic configured to” perform the described action.
• According to at least one exemplary embodiment, a method, system, and apparatus for displaying proprietary information within a quick response code may be described.
• FIG. 1 may show anexemplary embodiment100 of a method, system, and apparatus for displaying proprietary information using a QR code. In this example, amulti-layered QR code102 may be affixed to a particular item or product. A first layer of theQR code102 may be decoded by a freely available generic application which may link to, and display, content provided by the retailer, for example, a retailer-assigned webpage. In addition, a smartphone, tablet or othermobile device104 may be equipped with a camera or reader and may have a suitable proprietary mobile application which may be used to further decode additional layers of theQR code102 affixed to the item and link the individual to a variety ofadditional sources106, including additional proprietary information not accessible through the generic application. In one exemplary embodiment, the proprietary mobile application may assign a specific code to individual merchants or retailers for identification purposes.
• FIG. 2 may show anexemplary embodiment200 of, for example, proprietary content read in the form of sustainability data that may be provided through aQR code202 in connection with the proprietary mobile application described herein.
• At a point of sale or post-purchase, a consumer may scan theQR code202 using the proprietary mobile application to accesssustainability data204 relevant to the production process and/or distribution of the product or item. Data could include, for example, Higg Index, Bluesign, or other sustainability data as would be understood by a person of ordinary skill in the art. The data in this model could be hosted, for example, on a variety ofexternal systems206 and compiled by a portal associated with the mobile application into a ‘dashboard’ for presentation to the consumer.
• FIG. 3 may show anotherexemplary embodiment300 of proprietary content read in the form of RSL/toxicity data that may be provided through aQR code302 in connection with the proprietary mobile application described herein.
• At a point of sale or post-purchase, a consumer may scan theQR code302 using the proprietary mobile application to accessproduct safety data304 relevant to the material content of the specific item or product. Data could include, for example, RBO RSL, OekoTex, REACH, or other toxicity data as would be understood by a person of ordinary skill in the art. The data in this model could be hosted, for example, on a variety ofexternal systems306 and compiled by a portal associated with the mobile application into a ‘dashboard’ for presentation on a display to the consumer.
• FIG. 4 may show anotherexemplary embodiment400 of, for example, proprietary content read in the form of provenance data that may be provided through aQR code402 in connection with the proprietary mobile application described herein.
• In this exemplary embodiment, at a point of sale or post-purchase, a consumer may scan aQR code402 using the proprietary mobile application to access details of the item or products'supply chain404 including, for example, origin of the raw material (e.g. organic cotton) and manufacturing site together with any available accreditations for social and ethical compliance as would be understood by a person of ordinary skill in the art. The data in this model could be hosted, for example, on a variety of external orinternal systems406, such as a remotely located server, and may be compiled by a portal associated with the mobile application into a ‘dashboard’ for presentation on a display to the consumer.
• FIG. 5 may show anotherexemplary embodiment500 of, for example, proprietary content read in the form of extended care data that may be provided through aQR code502 in connection with the proprietary mobile application described herein.
• In this example, at a point of sale or post-purchase, a consumer may scan aQR code502 using the proprietary mobile application to accessguidelines504 on how best to care for the product or item in order to maximize its life and minimize its environmental impact. A written explanation of care symbols could be included, as could hints, tips, and/or techniques on repairs and repair centers. Data could be pulled from generic external sources (e.g. Ginetex Clevercare) as well as item-specific databases, as would be understood by a person of ordinary skill in the art. The data in this model could be hosted, for example, on a variety of external orinternal systems506 and compiled by a portal associated with the mobile application into a ‘dashboard’ for presentation on a display to the consumer.
• FIG. 6 may show anotherexemplary embodiment600 of, for example, proprietary content read in the form of care and content information data that may be provided through aQR602 code in connection with the proprietary mobile application described herein.
• In this example, during post-purchase, a consumer may scan theQR code602 to access care and content information as originally printed in full on the care label. This may allow the consumer to cut or tear away asubstantial portion608 of the care label where this information is printed, generally in multiple languages. The result may be enhanced comfort of a much smaller label without sacrificing access to care and content information. The data in this model could be hosted, for example, on aninternal system606 and compiled by a portal associated with the mobile application and displayed either in its totality or by a user-selectable language.
• FIG. 7 may show anexemplary embodiment700 of anRFID inlay701 associated with exemplary embodiments described herein. AnRFID inlay701 may be incorporated into a care label and encoded with a unique EPC number. The EPC number can be reproduced wholly or in part in aQR code702 which may be printed on the same label.
• Asmartphone704 running a suitable or desired application may decode the EPC from theQR code702, eliminating the need for a dedicated RFID reader. This may present many more opportunities to capture the EPC and reference associated databases at points in the supply chain where RFID readers are not installed.
• Further, the consumer may remove the portion of the label including the inlay (for example to increase comfort or privacy) but retain the ability to access anydata sources706 linked to the EPC.
• Referring generally toFIGS. 1-7, the exemplary embodiments described herein may be utilized with any item or product having a QR code. For example, for apparel and footwear, the exemplary embodiments described herein can be utilized to display both general content from a QR code, as well as proprietary content such as, but not limited to, composition, care instructions, chain of custody, sustainability, or the like. As would be understood by a person of ordinary skill in the art, the type of proprietary information read from the mobile application may be tailored to a type of product or item having the QR code, or modified depending on the product or item.
• In further exemplary embodiments, a QR code may hold a unique identification number which may connect, for example, to a secure database via an application and data link to trace, authenticate, or the like. For example, a QR may encode a URL connecting to content as described herein, as well as a unique serial number, or the like, which may be separated from the URL by, for example, a control character.
• The unique serial number may reference a secure database and may hold item-specific data regarding the production and distribution of the article, or other information as would be understood by a person of ordinary skill in the art. A consumer-facing application may use the QR code to access non-sensitive information, and a brand inspector application could scan the same QR but may isolate the unique number to look up the specific item in the secure database.
• The foregoing description and accompanying figures illustrate the principles, preferred embodiments and modes of operation of the invention. However, the invention should not be construed as being limited to the particular embodiments discussed above. Additional variations of the embodiments discussed above will be appreciated by those skilled in the art.
• Therefore, the above-described embodiments should be regarded as illustrative rather than restrictive. Accordingly, it should be appreciated that variations to those embodiments can be made by those skilled in the art without departing from the scope of the invention as defined by the following claims.

Claims (15)

What is claimed is:

1. A method for displaying information with a multi-layered code, comprising:

scanning a multi-layered code associated with an item using a scanner device;

reading first information embedded within a first layer of the code through one or more mobile applications running on the scanner device;

using the first information, linking the scanner device to first content accessed via a first web portal associated with a first entity;

decoding second information embedded within a second layer of the code through the one or more mobile applications running on the scanner device; and

using the second information, linking the scanner device to second content accessed via a second web portal associated with a second entity.

2. The method ofclaim 1, wherein the first content comprises data associated with a retailer of the item.

3. The method ofclaim 1, wherein the second content comprises data about the item from a source other than a retailer of the item.

4. The method ofclaim 1, wherein the second content includes at least one of sustainability data, toxicity data, product safety data, and supply chain information.

5. The method ofclaim 1, wherein the scanner device is at least one of a smartphone, tablet or mobile device equipped with at least one of a camera or reader.

6. The method ofclaim 1, wherein the first layer of the multi-layered code includes information unique to a retailer of the product or item which is accessible through a generic mobile application, and the second layer of the multi-layered code includes proprietary information which is not accessible through the generic mobile application.

7. The method ofclaim 1, further comprising:

associating at least one radio frequency identification inlay with the code.

8. A system for displaying proprietary information with a multi-layered code, comprising:

a multi-layered code associated with an item;

at least one scanner device configured to read the multi-layered code;

a first mobile application running on the scanner device and that is configured to read first information embedded within a first layer of the code, and using the first information, link the scanner device to first content accessed via a first web portal associated with a first entity, and display the first content on a display of the scanner device,

at least one second mobile application running on the scanner device and that is configured to read second information embedded within a second layer of the code, and using the second information, link the scanner device to second content accessed via a second web portal associated with a second entity, and display the second content on a display of the scanner device,

9. The system ofclaim 8, wherein the second information includes proprietary information unique to a provider of the second mobile application.

10. The system ofclaim 8, wherein the proprietary content includes at least one of sustainability data, toxicity data, product safety data, material content, and product care data.

11. The system ofclaim 8, wherein the at least one second content is not accessible through the first mobile application.

12. The system ofclaim 8, wherein the second content is provided from a source other than a retailer of the item.

13. The system ofclaim 8, wherein the second content includes proprietary information unique to a provider of the at least one second mobile application.

15. The method ofclaim 8, wherein the scanner device is at least one of a smartphone, tablet or mobile device equipped with at least one of a camera or reader.

16. The system ofclaim 8, further comprising:

at least one radio frequency identification inlay associated with the at least one code.

Images