US20210021559A1 - Third party-initiated social media posting - Google Patents

Abstract

Systems and methods for posting content via a network-connected communication system. A requestor may direct a content post request to a target poster. The target poster receives a notification of the content post request and is prompted to respond with a qualifying post. Constraints for a qualifying post may include, amongst other things, a predetermined time period during which the post must be submitted, preclusion of other system or application functions until submission of a qualifying post, inclusion of a photo captured by a camera integrated into the target poster's computing device, and capturing of such a photo at a geographic location proximate where the target poster received the notification. The qualifying post may be published back to the requestor and optionally other users.

Description

RELATED APPLICATIONS AND CLAIM OF PRIORITY
• This patent application is a Continuation patent application of and claims priority to U.S. patent application Ser. No. 16/595,446 filed on Oct. 7, 2019 entitled THIRD PARTY-INITIATED SOCIAL MEDIA POSTING, which claims priority to, and incorporates by reference, U.S. provisional patent application No. 62/887,271 filed on Aug. 15, 2019 and U.S. provisional patent application No. 62/874,510 filed on Jul. 16, 2019, both titled THIRD PARTY-INITIATED SOCIAL MEDIA POSTING. All of these patent applications have the same inventors as this application.
TECHNICAL FIELD
• Embodiments of the present disclosure relate in general to content posts on social media and other electronic communication services, and in particular to computer-implemented systems and methods to interactively share image-based content.
BACKGROUND
• In recent years, social media services and other online communication services have become increasingly important avenues for human expression and communication. For many individuals, online platforms have become a primary method by which they communicate. Such services include, without limitation, Facebook®, YouTube®, Instagram®, Snapchat®, WhatsApp®, Twitter®, Telegram®, Discord®, and online forums and chatrooms.
• Sharing personal moments with friends, family, and the public through electronic means, in various formats including image, video and text, has brought people closer together by providing a glimpse into the life experiences of one another. This value is increased proportionately as individual posts are shared to more than just one friend at a time. When sharing such personal moments, users tend to edit them, both consciously and subconsciously, to try to make those moments look good. One of the most powerful ways users edit shared moments is through self-selection of which of their moments to share. For example, individuals tend to capture and/or share moments they think would be interesting to others, or that make their lives look interesting, such as vacation moments, special events, or moments they are doing something noteworthy or in which they think they look good or interesting.
• More recently, as the world of simplified photo filters exploded that make us and our photos look better or more interesting than real life, combined with mass sharing and the seeking of likes and other feedback from followers, personal posts became synonymous with highlights and increasingly, with inauthenticity. In extreme but all too common situations, users engage in a race to see whose lives look better. This pervasive inauthenticity has started a counter trend to post content of a more authentic nature, particularly among digital natives whose digital and real lives are intertwined.
• To some, this trend might be thought of as a way to cleanse one's psyche by showing a real side of one's life, or as a way to reinforce the idea that friends like us for who we truly are in our unfiltered, non-edited moments, in direct contrast to what we might share on common social platforms in the race for social validation. One example of this counter trend toward authenticity was the emergence of ephemeral photos and videos such as those made popular by Snapchat and later incorporated by Instagram, Facebook, and others, which tend to foster more authentic, less edited posts. Another trend was the emergence of fake accounts on Instagram (often referred to as Finsta accounts), considered far more private than traditional accounts and therefore safer for posting your real, unedited and often unflattering but still personally meaningful moments.
• But while these ephemeral and more private methods of sharing foster greater authenticity than their early social media predecessors, they still maintain perhaps the most powerful editorial filter of all, the user's ability to fully control which of their personal moments to share. We start doing this simply by choosing which moments to take out our devices and capture, and if we don't share these instantly, we subsequently do this again by choosing which of our previously captured moments (e.g. from our camera roll) to post on social media (whether one-to-many or one-to-one posts). Without consciously recognizing it, this means many more authentic, less planned moments of our lives go uncaptured and unshared. The candid, non-posed, unplanned moments that would often serve as the most accurate reflection and reminder of what our lives were really like slip by undocumented. All the while, sharing the more authentic moments from our lives would allow us to grow even closer with our true friends by knowing what one another are really experiencing, and reflecting on our own authentic moments later in life would provide a richer, more meaningful memory of our actual journey.
SUMMARY
• One approach to sharing content of greater authenticity is via methods and systems that shift key decision-making concerning selection of which moments to capture and share, by delegating those decisions to someone or something other than the primary post author. In some embodiments, decisions concerning timing of when an image or video will be captured for sharing may be made by one or more individuals not even physically present with the post author or the capturing device at the time of capture. A requestor may initiate a post request to a target poster's device, and the target poster may be provided with a limited period of time in which to capture and share such a post using the receiving device (e.g. smartphone). Additionally or alternatively, a target poster may be precluded from accessing certain system or application functionality until a qualified content posting is submitted (or such functionality is restored after a predetermined period of time).
• In some embodiments, the timing of when an image or video will be captured may be controlled by the system itself rather than another user (e.g. by implementing an automated random request-for-post generator that sends users requests at a random times, or through another system incorporating artificial intelligence or other logic to optimize ideal times to request posts).
• The externally i.e. third party-triggered, qualified post may then be published via one or more social networking platforms for viewing by others, in either a one-to-many or one-to-one sharing format. In some embodiments, the externally triggered post may be transmitted back to the requestor via a direct messaging operation. In some embodiments, a requestor may incur a fee for submitting a content post request.
• To ensure users remain motivated to send and receive such posts, certain system constraints may be imposed such as how often a user may receive such requests, and response statistics may be published for the author and/or their friends showing how often they respond to such posts or how long their unbroken streak of responses has gone on. When such a system is successfully implemented, it may operate as if one individual is able to see what is on a remote friend's camera device at any moment simply by tapping a button to initiate a viewing request.
• Various other objects, features, aspects, and advantages of the present invention and embodiments will become more apparent from the following detailed description of preferred embodiments, along with the accompanying drawings in which like numerals represent like components.
BRIEF DESCRIPTION OF THE FIGURES
• FIG. 1 is a schematic block diagram of a computing environment.
• FIG. 2 is a schematic block diagram of a user computing device.
• FIG. 3 is a schematic block diagram of individuals involved in requesting, creating and viewing an externally-triggered content post.
• FIGS. 4A and 4B are each flow charts of processes for generating externally-triggered posts.
• FIGS. 5, 6, 7, 8, 9 and 10 are mobile device displays of user interfaces for requesting externally-triggered posts.
• FIGS. 11, 12, 13, 14, 15A, 15B and 16 are mobile device displays of user interfaces for creating externally-triggered posts.
• FIGS. 17A, 17B, 17C, 18A, 18B, 19, 20 and 21 are further mobile device displays of user interfaces for interactions relating to externally-triggered posts and systems implementing such posts.
DETAILED DESCRIPTION OF THE DRAWINGS
• While this invention is susceptible to embodiment in many different forms, there are shown in the drawings and will be described in detail herein several specific embodiments, with the understanding that the present disclosure is to be considered as an exemplification of the principles of the invention to enable any person skilled in the art to make and use the invention, and is not intended to limit the invention to the embodiments illustrated.
• FIG. 1 is schematic block diagram of an embodiment of an online communication platform, such as a social media service.Server100 communicates, inter alia, viacomputer network110, which may include the Internet, withuser devices120 such aspersonal computer120A,tablet computer120B andsmart phone120C. While certain illustrated embodiments are implemented using smartphones, tablets or other mobile devices as user devices, it is contemplated and understood that embodiments may also be used with personal computers and any other device that a user may use to capture images or videos, or to access or post to social media or other digital communication services.
• Server100 implementsapplication logic102, and operates to store information within, and retrieve information from,database104. The term “database” is used herein broadly to refer to an indexed store of data, whether structured or not, including without limitation relational databases and document databases.Web server106 hosts one or more Internet web sites and/or Application Programming Interfaces (APIs) enabling outside user interaction with, amongst other things,application logic102 anddatabase104.Messaging server108 enables messaging, such as mobile network messaging service (e.g. SMS or MMS), email, or application notifications, betweenserver100 anduser devices120.
• Secondsocial network server130 is a network-connected communication platform operating independently fromsocial network server100. In some circumstances, users may communicate using either or both ofsocial network server100 and secondsocial network server130.
• While depicted in the schematic block diagram ofFIG. 1 as block elements with limited sub elements, as known in the art of modern web applications and network services,servers100 and130 may be implemented in a variety of ways, including in a distributed computing environment where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in either or both local and remote computer storage media including memory storage devices. That said, the implementation ofservers100 and130 will typically include, at some level, one or more physical servers, at least one of the physical servers having one or more microprocessors and digital memory for, inter alia, storing instructions which, when executed by the processor, cause the server to perform methods and operations described herein.
• Typically,server100 interacts withuser devices120 to render a user interface, enabling communication of information to users ofdevices120 and interaction betweenuser devices120 andserver100. Examples of user interfaces may include, inter alia, a mobile app graphical user interface rendered on a touch-sensitive display screen of a smartphone; or a web application rendered on web browser software running on a personal computer equipped with a keyboard and mouse. These and other embodiments facilitate implementation of methods and systems described herein.
• FIG. 2 is a schematic block diagram of an exemplary user device,smart phone120C.Smart phone120C includesmicroprocessor150.Microprocessor150 is configured to transfer data back and forth withdata storage170.Data storage170 includes, inter alia,social networking application170A, video and image storage170B,media player170C,operating system software170D, andcontent editor170E.Social networking application170A enables interaction betweenuser device120C and a social networking service, and may be implemented via, e.g., a locally-installed application and/or a web application implemented using web browser software. Video and image storage170B stores digital video and image content, such as user-generated photos and videos.Media player170C contains instructions that can be executed bymicroprocessor150 to render media content ondisplay180, such as video clips and images.Operating system software170D contains instructions that can be executed bymicroprocessor150 to implement a computing device operating system.Content editor170E contains instructions that can be executed bymicroprocessor150 to enable a user to interactively modify content including digital images and/or video stored within video and image storage170B.
• Device120C further includesdigital cameras165A-n, capable of recording digital images and digital video content within video and image storage170B.Network interface160 enables data communications with external networks, and may include common communication mechanisms including a cellular modem, Bluetooth interface and/or wireless Ethernet interface.Touchscreen display180 enables user interaction withdevice120C.
• It should be appreciated by those of ordinary skill in the art thatFIGS. 1 and 2 depict the various computing devices and environments in a simplified manner for purposes of clarity, and practical embodiments may include additional components and suitably configured processing logic to support known or conventional operations and functionality not described in detail herein.
• FIG. 3 is a schematic block diagram of parties involved in an exemplary content creation using an embodiment described herein.Requestor300,target poster310 and recipient group320 (includingmultiple recipients320A through320n) may each be, for example, users of a social networking service implemented byserver100.FIG. 4A is a flow chart of a process for generating a third-party-initiated social media post, in the context ofFIG. 3. The process ofFIG. 4A can be implemented by, for example, the parties ofFIG. 3, using devices such as that ofFIG. 2, and in a computing environment such as that ofFIG. 1.FIG. 5 et seq. illustrate application embodiments that may be rendered on a user device, such assmartphone120C, while implementing the process ofFIG. 4A.
• FIG. 5 illustrates anexemplary display500 rendered bysocial networking application170A, as implemented on asmartphone120C in coordination withsocial networking service100.Display portion510 contains a feed listing social networking connections having recently made externally-triggered content posts, in accordance with embodiments described herein. In the embodiment ofFIG. 5, feed510 is comprised of content post indicia511-516. Each content post indicia includes anindication517 of the post author (e.g. profile image and name), as well as contentpost time indicator518 conveying how long ago the post was created. Content post indicia511-516 are rendered in time order, with most recent posts appearing at the top.Display portion510 preferably comprises a scrollable feed, with further content posts available further below. Content post indicia511-516 may be tapped or selected by a user to view the associated content post. In the illustrated embodiment, content post indicia511-516 correspond to a most recent post from an associated user. However, it is contemplated and understood that content posts generated in accordance with methods and systems described herein may alternatively or additionally be presented to users via other content display paradigms, including modes of content display known for use with other types of social media content, such as a user-specific story gallery or direct messaging posts.
• Button520 provides a mechanism for a requestinguser300 to initiate a request for atarget poster310 to create a content post (step S400). In response to selection ofbutton520, requestinguser300 may be queried to identify atarget poster310 to whom a content post request should be directed. Display600 (FIG. 6) illustrates an exemplary mechanism for doing so, as implemented bysocial networking application170A onsmartphone120C.Display area610 provides a scrollable list of other users to whom an external content post request may be sent. In some embodiments,display area610 may be populated with indicia corresponding to other users having a qualifying social network connection to the requesting user, such as a “friend” status withrequestor300 or a prior authorization to provide external content post requests. The targetrecipient list area610 may include identifying information for potential target recipients (e.g. image and name listing611), and aSEND icon612 selectable to transmit the external content post request.
• In some embodiments, additional information may be provided. For example, mechanisms may be implemented to foster regular and predictable responses from users. Such mechanisms may include, amongst other things, cues within the user interface to incentivize request recipients to respond, as well as constraints on sending of requests to prevent requests from becoming abusive or burdensome. With regard to the former,display600 includesresponsiveness indicator613, indicating the percentage of external content post requests to which the associated user has provided a timely or qualifying response. The response rate indicia provide insight for a request sender into whether a request will be answered or wasted (especially effective as a behavior incentive if sending of requests is limited in supply) and simultaneously serves as an incentive for a request recipient to answer while minimizing how many they skip.
• In order to maximize participation and curb abuse or harassment of users, or avoid undesirable user experiences, preferably,system100 may impose various limitations on sending of post requests to target posters. Such limits may include, for example, a maximum number of requests that may be sent (or received) by a given user per day, a maximum frequency of requests that may be sent (or received) by a given user in a given time period (e.g. per hour), a minimum elapsed time between requests, a maximum number of requests from a given requestinguser300, a minimum time period that must elapse before a given sending user may send a content post request to the same recipient user, or other criteria. For example, in one exemplary embodiment, users may be permitted to transmit up to three post requests within a 60 minute window of time. Once a user has requested three content posts and less than 60 minutes has elapsed since the first such request, the user may be prevented from submitting another content post request (e.g. via disabling of, or preventing access to, user interface elements utilized for requesting content posts) until the number of post requests in the trailing 60 minute window falls below three. Such constraints may be implemented, in some embodiments, by server100 (e.g. via operation of application logic102); in other embodiments, such constraints may be implemented by a local application operating on a user device (e.g. via operation ofsocial networking app170A onuser device120C); in yet other embodiments, a combination of server-side and user device operations may be utilized.
• Other types of constraints and operational rules may also be imposed in some embodiments. A cooldown period may be imposed on a user after receiving a request. For example, a system may enforce a minimum number of minutes that must elapse after a user receives a content post request, before another user may send a content post request to the same request recipient. This may be valuable in that if a user receives too many requests in a short period of time, and the recipient's personal circumstances have not substantially changed since the prior request, the user is likely to feel fatigued or overwhelmed with relatively low value requests.
• In some embodiments,target recipient list610 may be displayed in such a manner as to indicate which users are currently eligible to receive an external content request. For example, in the illustrated embodiment, text and icons associated with users eligible to receive requests are rendered in a bright color (e.g. white), while users not eligible to receive a request from a givenrequestor300 are rendered by the requestor's app in a muted color (e.g. gray).
• Social networking app170A may also cause messages to be displayed providing a requestor300 with feedback concerning options available in the app. For example, inFIG. 7,display700 includesmessage710 indicates that aprospective target poster720 has received a content request too recently, such that a period of time (such as a predetermined period of time) must elapse before a subsequent content request may be transmitted. InFIG. 8,display800 includesmessage810 confirming thatuser820 has received a number of requests exceeding a maximum daily limit. In accordance with another aspect of the display, explanatory messages may indicate the frequency with which a target poster provides qualifying responses to external content post requests. InFIG. 9,display900 includesmessage910 confirming thatuser920 has answered 23% of external content post requests received byuser920 in the last 30 days.
• Using the display of potential recipients, aSEND icon612 may be selected to initiate transmission of a content request fromrequestor300 to targetrecipient310 viasocial network service100. InFIG. 10, in response to selection ofSEND icon1000,display1005 confirms to requestor300 that a request was successfully transmitted withmessage1010. In embodiments where each requestor is limited to a minimum interval between requests (optional),message1020 provides a countdown timer indicating the amount of time remaining to elapse between another request may be sent.Timer1030 indicates the amount of time remaining for a target poster associated withuser indicium1040 to respond to the request. Implementing various constraints may help maintain balanced activity across time and the user base, thus avoiding burden and system failure. Without such constraints, some users may become quickly overburdened while others may be under-burdened or neglected.
• While in the foregoing embodiment the content post request is originated by another user of a social network, it is contemplated and understood that in other embodiments, other third parties (i.e. individuals, systems or things not under control of the user from whom the content post is requested) may initiate a content post request from a particular recipient user. For example, in some embodiments, a content post request may be initiated as a result of automated software-controlled functionality ofsocial network server100. In other embodiments, content post requests may be initiated by a user of a secondsocial network system130. In yet other embodiments, content post requests may be initiated by bots (i.e. autonomous software agents) which may operate on a social network server such asserver100 orserver130, locally on a third-party user computing system (such as one of devices120), or on another network-connected computing device. However, in each case, the user to whom the content post request is directed does not determine the timing of the request, thereby removing the time element of content composition from the posting user's control.
• Referring back to the process ofFIG. 4A, in step S402, a content post request notification is delivered to targetposter310, e.g. via mobile app notification fromserver100.Target poster310 may be presented, by a local instance ofmobile application170A, with a notification onsmartphone display180 that a content request has been made. In some embodiments, the identity ofrequestor300 may be withheld from target poster310 (i.e. the request is anonymous). This may increase response rate and serves to differentiate these requests from simple direct messaging requests with one friend asking what the other friend is doing right now. In other embodiments,target poster310 may be notified regarding the requestor responsible for any given request. In yet other embodiments,requestor300 may be provided with an option to notify atarget recipient310 of the requestor's identity, or to maintain the request as anonymous.
• In step S404,server100 monitors for receipt of a qualified content posting bytarget poster310. To increase authenticity and reduce editorial control on the part of the post author, conditions may be placed on the timing oftarget poster310's content posting to be considered a qualified response to the request of step S400. Preferably these conditions may be automatically imposed by the app interface. Preferably, conditions for a qualified response include creation of the content post in step S404 within a predetermined and narrowly limited period of time following the request of step S400 and/or the notification of step S402, and the qualified post must be generated from the device on which the notification of step S402 was received by the target poster. For example, atarget poster310 receiving a notification viasmartphone120C may be provided with a maximum of five minutes within which a content post generated onsmartphone120C will be deemed a qualified response to the request of step S400.
• Optionally, other criteria may be imposed to increase authenticity in addition to, or in lieu of, time constraints, in order for a post in step S404 to be considered a qualified post in response to the request of step S400. For example, in some embodiments, qualifications may be imposed on the content of a target poster's post, such as: (i) requirement that the post contain photo and/or video content; (ii) requirement that the post contain photo and/or video content that includes the target poster (e.g. as may be determined by face recognition performed by an image recognize module, which may be implemented locally on asmartphone120C used by target poster310 (such as withinsocial networking app170A), or implemented centrally by server100 (such as within application logic102)); and/or (iii) that the location oftarget poster310 at the time of the post in step S404 is within a predetermined radius of the location oftarget poster310 at the time of request notification in step S402 (e.g. as may be determined by geolocation functionality implemented bysmartphone120C, as evaluated bysocial networking app170A, thereby further ensuring that the target poster's post was made generally from the place they were located when the post was requested). Each of these qualification criterion increases the sense that a requesting user is able to see what is on a friend's device camera(s) at any time by simply initiating a request.
• If a qualifying post fromtarget poster310 is not received in step S404, then the target poster's response statistics may be updated as maintained by server100 (step S406), with updated statistics reflected in user app views such asindicator613 indisplay600.
• Iftarget poster310 responds to the notification of step S402,mobile app170A may automatically provide a user interface specifically for generation of a content post, and such interface may impose limitations that make any such post meet any of the qualifying criteria.FIG. 11 illustrates such adisplay1100.Display1100 includestime notification1105, communicating to targetposter310 the amount of time remaining to provide a qualified post in response to the request of step S400. Standard camera controls1110 may be provided for post creation.
• In some embodiments, a target poster may be precluded from accessing other functionality ofmobile app170A (i.e. “roadblocking” certain app functionality) until such time as a responsive content post has been created and submitted—thereby further encouragingtarget poster310 to provide a timely and authentic response. Roadblocking of app functionality may be imposed in addition to, or in lieu of, a specific time limit for creating a responsive post. For example, in some embodiments, a specific time limit may be imposed, during which the user must submit a qualifying content post (e.g. newly created, containing newly-captured video or photo content).FIG. 4B illustrates a process that may be implemented bymobile app170A operating onsmartphone120C, in accordance with such an embodiment. In step S420, a content post request is initiated by a third party, such as another user ofsocial network server100, a user of third-partysocial network server130, or an autonomous software bot operating on a network-connected device. In step S422, the content post request is received by an application (e.g. a mobile app) implemented on a device associated with the content post recipient user (e.g. smartphone120C). In step S424, a determination is made as to whether the recipient of the content post request has submitted a qualifying content post viasocial network server100. If so, the responsive, third-party initiated content post may be published (step S428). If not, a determination may be made as to whether a time limit for submission of a qualifying content post has elapsed (step S425). Time limits may be determined byserver100, locally by a user device120 (e.g. usingsocial networking app170A), or via a combination of information on and interactions betweenserver100 and auser device120. If the time limit has not expired, monitoring may continue for creation and submission of a responsive content post (i.e. return to step S424). If the predetermined time limit has elapsed without a qualifying content post having been submitted, the third party-initiated content post request is deemed skipped and user response statistics may be updated accordingly (step S426).
• In another embodiment, a specific time limit may not be imposed on a user to provide a responsive content post, but the user receiving a content post request may be precluded from accessing displays for viewing other users' content posts until such time as a responsive content post is provided. This type of roadblocking may not impose hard editorial control over the timing of a user's content composition, but may encourage a user to respond promptly by withholding access to app content or features.
• In another exemplary embodiment, a user may not be provided with a notification of having received a content post request, but upon openingmobile app170A after receiving a content post request, the user may be provided only with a content post authoring display (e.g. display1100 ofFIG. 11) until such time as a responsive content post is provided, precluding all use of themobile app170A other than content post creation upon receiving a content post request. While fixed or hard time limits may not necessarily be provided in such an embodiment, the element of surprise created by automatic initiation of a content post authoring display, coupled with roadblocking to prevent access to other functionality, may nevertheless remove editorial control over the timing of a user's content post creation, resulting in a more authentic or candid content post.
• Content post authoring tools provided bymobile app170A may be utilized to further encourage authentic and candid content posts. For example,mobile app170A may initiate an auto-actuating camera, such that upon openingmobile app170A after having received a content post, the user is presented with a content post creation display (e.g. display1100) further having a countdown timer display, and upon expiration of such timer, one or more of cameras165 are actuated to capture photo or video content for inclusion in a responsive content post (although the existence of the timer is optional and actuation may occur with no countdown at all in some embodiments; in other embodiments, the timer may be overridden with manual actuation of a camera shutter indicium). Another example of app-imposed limitations on user editorial control may be a limitation of the number of “re-takes” a user may cause for a qualifying content post responsive to a third-party content post request. For example, in some embodiments, a user may be provided with a single opportunity to capture a photo or video for a responsive content post request; in other embodiments, a user may be provided with some limited number of permissible retakes (e.g. 1 or 2 retakes).
• Another mechanism for removing user editorial control over content post creation in response to a third party content post request is by requiring that a content post be authored and posted prior to closing or backgroundingmobile app170A; thus, a user may not have a hard time limit in order to submit a qualifying content post, but the user must do so before performing any other function on the user's device. If the user closes or backgroundsmobile app170A prior to submitting a qualifying content post (or activates some other control allowing the user to skip making a qualifying post in order to continue in the app), the content post request is deemed to be skipped and the user's participation metrics (as described elsewhere herein) may be negatively impacted. Such embodiments may be particularly effective when the user receiving a content post request is not provided with a notification outsidemobile app170A, preserving a component of surprise to the user upon openingmobile app170A.
• In other embodiments,target poster310 may be permitted to cancel post creation, e.g. by selection of cancelicon1115 indisplay1100; a user dialog warning1120 (FIG. 12) may be provided to confirm that the user will skip generation of a responsive content post. In yet other embodiments, the target poster may be presented with a button overlaying their current view(s) indicating they have a request waiting, which may have a timer representing the time remaining to respond. Tapping the button or taking another action in the app, such as leaving their current view, may cause the post process to begin.
• As described herein, in some embodiments, one benefit that may be provided by externally-triggered social network posts is promoting the sharing of more authentic and immersive moments. To that end, in some embodiments, it may be desirable for posts responsive to external requests to be generated using both front and rear cameras on asmartphone120C. Such combination images may provide a viewer with insight into not just the current status of the target poster, but also the current environment in which the target poster finds himself or herself at or near the time of the request. To that end, multiple camera image capture may be initiated by a user (e.g. via selection of a dual camera capture indicium1125), or in some embodiments, enforced bymobile app170A by automatic operation of content post workflow.FIG. 13 illustrates an initial step in generating a front/rear camera content post, with a front camera image displayed inregion1300.FIG. 14 illustrates a subsequent step, with front camera image remaining inregion1300, and a rear camera image having been captured bysmartphone120C and inserted inregion1400.FIG. 15A illustrates a further step, whereby a user is prompted to enter a text caption inregion1500, to accompany the dual image content post.FIG. 15B illustrates yet a further or alternative step, allowing a user to add stickers, text, or other filter overlays to theirpost using tools1510, to provide further expression or definition for the moment captured.
• In some embodiments, to further encourage authentic, in the moment posts, a target poster's use ofmobile application170A following a notification in step S402, may initiate automatic actuation of one or more cameras within the target poster'ssmartphone120C, thereby further helping ensure that the target poster shares an impromptu and authentic moment. For example, a first countdown timer may provide a user with a few seconds notice prior to actuation of a front camera, followed by a rear camera display with a second countdown timer providing the target poster with a few seconds notice before actuating the rear camera. The impromptu, automatically-taken front and rear camera images may then be combined into a qualified content posting published in step S408.
• Because qualified content post generation is preferably time-dependent, even if images are not automatically taken, content post generation displays will preferably includecountdown timer1105 providing thetarget poster310 with an indication of the maximum amount of time remaining for a post to be deemed a qualified response to the request of step S400. In the event thatcountdown timer1105 expires in the midst of a content post creation,mobile app170A may presenttarget poster310 with dialog1600 (FIG. 16), providing an option to either publish the in-progress content post (step S408), or skip the opportunity to submit a qualified content (continuing to step S406).
• While it may be desirable in some implementations for externally-triggered content posts to include photo or video content taken at the time of submission (i.e. not selected from a mobile device camera roll), in other embodiments, users may be permitted to select a previously-stored image or even post content items comprising only text. While such content items may not visually depict the target poster's current circumstances, they may still provide insight into the target poster's then-current thoughts or frame of mind.
• In step S408,target poster310 submits a qualifying content post toserver100, which is then published or made available via a social networking platform implemented thereon.FIG. 17A illustrates adisplay1700 associated withrequestor300's instance ofmobile application170A on asmartphone120C, comprising an update of the display ofFIG. 10 in response to submission of a qualified content post bytarget poster310 in step S404.Field1030 inFIG. 10 is updated infield1710 to notify requestor300 that targetposter310 has provided a qualified post responsive to the request of step S400.
• Qualified content items published in step S408 may be displayed to users in any of a variety of manners. In some embodiments, users within a recipient group320 (which typically may also include requestor300) will receive a notification that a qualified post has been submitted by atarget poster310 having a predetermined social networking connection with the recipient group member. Such notifications may come in the form of push notifications sent via the app, or by the presence of the poster's avatar or the decoration of a user's avatar, in a feed or gallery view. In other embodiments, only the requestor300 may receive a push notification, but the qualified post may be displayed byserver100 torecipient group320 or other users. For example,FIG. 18A illustratesdisplay1800, providing an exemplary feed of qualified content posts from target posters having a predetermined social networking relationship with the viewer.
• The embodiments ofFIGS. 10, 17A and 18A provide separate user interface displays for sending post requests and displaying responses to post requests. However, in other embodiments, a single display may be utilized for sending externally-initiated social media posts, and notifying users of (and preferably providing quick access to) externally-initiated social media posts from others.FIGS. 17B and 17C illustrate such an embodiment. InFIG. 17B,display1720 includes an array of user indicia1730 (e.g. user indicium1731), each providing a profile photo icon (e.g. profile photo1732), user name (e.g. user name1733), user metric (e.g. user metric1734) and SEND button (e.g. SEND button1735). Preferably,user indicium1731 is filled with a user-configurable image. In some circumstances, the background image may be derived from a user's most recent or prior posting.
• FIG. 17C illustrates the embodiment ofFIG. 17B, further including notifications of externally-initiated postings by others. In the event that another individual, having a predetermined social networking relationship with theuser viewing display1740, submits a posting (e.g. step S408), anotification tray1755 is rendered above array ofuser indicia1730.Notification tray1755 includes one ormore posting indicia1756, each indicative of an externally-initiated content posting. Eachindicium1756 may be selected (e.g. tapped, on a touch-sensitive display) by a user to view one or more content postings associated with the notification.
• In some embodiments, content posts published in step S408 may be disseminated to user groups configured for other purposes, and/or configured via third party social networking platforms, such as publication to a Snapchat private story, publication to Instagram Close Friends, publication to all Instagram followers, or publication to all Twitter followers. Thus, some embodiments may involve integration between one platform for requesting and generating externally-triggered content posts, and third party social networking applications (such as Facebook integrated via Facebook Platform, Instagram, Snapchat integrated via Snapkit, or Twitter) on which such externally-triggered content posts may be disseminated for viewing by others.
• In some embodiments,recipient group320 may be defined generally, for all externally-triggered content posts by atarget poster310; in other circumstances, a target poster may be provided with an option to specify arecipient group320 in connection with each externally-triggered, qualified posting.
• In some embodiments, the social networking platform may be a direct messaging platform. Requests would be sent via message in the messaging platform to the target responder, either anonymously or not, and qualifying responses may also be sent as a message through the messaging system, either directly and privately to the requestor, or to a group of friends organized within the messaging system (e.g. a new or previously started group chat. In other embodiments, the response may appear to all friends of the post author via a story style post, similar to how story posts appear in Facebook Messenger, WhatsApp, or other messengers.
• One exemplary application in a direct messaging platform is within network-based tools or applications used for dating, i.e. an application in which individuals may be introduced to one another and provided with tools for communicating electronically, typically in advance of in-person interactions. Such applications may include dating-specific apps (such as Tinder®) or other social media apps having direct messaging functionality that may be used for dating purposes (such as Snapchat® or Instagram). One challenge commonly facing users of such systems is that participants may utilized old, outdated, heavily edited or carefully selected profile photos that do not accurately depict the participant's current state. Lack of candor in self-portrayal may prevent users from fairly evaluating interest and compatibility until an in-person date is arranged, with attendant monetary and time investment. In such circumstances, users may prefer to request photos spontaneously and using operational limitations described herein, in order to receive more candid and authentic insight into a matching user before investing time and money in an in-person date. In such embodiments,server100 may be a network-connected server (or set of servers, as known in the art and understanding thatserver100 as illustrated inFIG. 1 will be a simplified implementation relative to typical commercial-scale services) implementing user discovery and communication functionality common to dating apps, but further implementing externally-initiated content post requests using processes such as those ofFIGS. 4A and 4B.Requestor300 andtarget poster310 may be users having been matched for communications. In order to monetize the application while also limiting usage to avoid user abuse, the Post Request step (e.g. step S400 or S420) may require payment of a fee byrequestor300.
• In the context of a dating application, the intent of an externally-initiated content post may be directed more towards providing thepost requestor300 with insight intotarget poster310 that is generally current (e.g. not several years old), rather than other social networking environments in which the objective may be to obtain near-real time feedback on a user's current status. Therefore, in such embodiments, time limits for response (e.g. in step S425) may be longer, such as 24 hours or 48 hours, or no particular time limit may be imposed at all (althoughpost requestor300 may elect to discontinue interactions withtarget poster310 iftarget poster310 refuses to respond with a qualifying content post). In some embodiments, regardless of whether and what time limit is imposed,target poster310 may be precluded from further communications viaserver100 withpost requestor300 unless and until a qualifying content post is submitted bytarget poster310 and published back to postrequestor300. In yet other embodiments,target poster310 may be precluded from further communications viaserver100 withpost requestor300 after expiration of a period of time following the externally-initiated content post request (e.g. communications between post requestor300 andtarget poster310 may be precluded if a qualifying content post is not provided prior to expiration of time in step S425).
• In some embodiments, a general purpose social networking platform, which may be implemented byserver100, may enable a variety of different types of content posts, including some posts that are qualified and generated in response to an external request (as described above), and other posts that may be traditional social network content posts that are not externally-triggered or qualified in accordance with criteria regarding generation of the post. In such environments, it may be desirable to provide content viewers with a visual indication as to which posts were externally-triggered and qualified by the rules of the system (and thereby are presumably more authentic), and which posts contain content determined by the poster without constraints. In some embodiments, a badge, icon, watermark or other indicium may be superimposed on or rendered proximate a posting in order to indicate to a viewer that the posting was externally triggered and qualified, and thus differentiating the posting for the viewer from other types of content postings (i.e. non-qualifying content posts, such that content posts that are not externally or third party-initiated, not submitted during a qualifying time period, lacking content required for qualification, not generated using a qualifying user device, or the like). For example,FIG. 18B illustrates acontent posting view1801 in which badge1802 (comprising MRN as an abbreviation for Me Right Now) is overlaid on postingimage1804 to indicate to a viewer thatimage1804 is an externally-triggered posting. In other embodiments, qualified and externally-triggered posts may be segregated within a social media application with other qualified, externally-triggered posts, such as within a specific gallery. In some embodiments, externally-triggered posts may be published in an ephemeral gallery; in others, externally-triggered posts may be published in a non-ephemeral gallery. Without such explicit designation in a social network that allows for multiple types of posts (including some that are not externally-initiated), the special authentic value of qualified posts derived from system-imposed constraints may be lost on recipients.
• In some embodiments, it may be desirable to provide incentive mechanisms for users to consistently respond to external post requests with qualified content postings. This may be necessary to make the system perform predictably enough for users to participate in kind with their own responsive posts.FIG. 19 illustrates such a mechanism, implemented bydisplay1900.Display1900 includes a listing of other users1902 (preferably, users having a predetermined or qualifying social network connection with the viewer to whomdisplay1900 is rendered). Each other user listing withinlisting1902 includes atotal number1904 of qualified, externally-triggered content posts that have been submitted, and aSTREAK indicium1906 comprising the number of consecutive external post requests to which the user has provided a qualified posting in response, or the number of consecutive days a user has made at least one such qualifying post. Presenting such statistics or other reward indicia to users may inspire users desiring to present an authentic view of their lives via the social networking service to quickly and consistently respond to external post requests. In other embodiments, users may be shown a response rate for themselves and their friends, indicating what percentage of requests a user has responded to, either historically or for a recent period of time, such as the last 30 days. Such response statistics may further incentivize users to respond to requests, and in cases where users may be limited to the number of requests they can send, encourage users to choose target recipients who are more likely to answer their requests.
• In some embodiments, other social network content and features may also be implemented in systems providing for externally-triggered posts. For example,FIG. 20 illustrates anactivity feed display2000, providing a viewer with a summary of information related to external content requests.FIG. 21 illustrates implementation of a chat mechanism, whereby users may interact with displays such asdisplay2100 to exchange one-to-one or group messaging within the platform in response to qualifying posts they or friends have made, or independent of such posts.
• While certain embodiments of the invention have been described herein in detail for purposes of clarity and understanding, the foregoing description and Figures merely explain and illustrate the present invention and the present invention is not limited thereto. It will be appreciated that those skilled in the art, having the present disclosure before them, will be able to make modifications and variations to that disclosed herein without departing from the scope of the invention or appended claims.

Claims (17)

1. A method for publishing a content post via a social networking platform, the method comprising:

receiving, from a computing device associated with a requestor, a request to post a qualifying content post comprising identification of a target poster;

transmitting a notification to a computing device associated with the target poster, the notification requesting that the target poster submit a qualified content posting;

receiving a content posting from the target poster that is qualified based on one or more criteria comprising the content posting having been generated within a qualifying time period; and

publishing the qualified content posting to one or more recipients.

2. The method ofclaim 1, in which the notification comprises personal identification of the requesting user.

3. The method ofclaim 1, in which the notification omits personal identification of the requesting user.

4. The method ofclaim 1, in which the method further comprises, subsequent to transmitting a notification and prior to receiving a content posting:

initiating, on said computing device associated with the target poster, capture of one or more images using one or more cameras integrated within said computing device; and

including said one or more images into the content posting.

5. The method ofclaim 4, in which the one or more images comprises a first image taken by a front camera of the computing device associated with the target poster, and a second image taken by a rear camera of the computing device associated with the target poster.

6. The method ofclaim 1, in which the criteria based on which the content post is qualified comprise the content post having been generated using a computing device associated with the target poster on which the target poster first interacts with said notification.

7. The method ofclaim 1, in which the step of receiving, from a computing device associated with a requestor, a request to post a qualifying content post comprises processing payment of a fee from the requestor.

8. The method ofclaim 7, in which the step of publishing the qualified content post comprises transmitting the content posting to one or more electronic devices associated with the requestor.

9. The method ofclaim 8, in which transmitting the content posting to one or more electronic devices associated with the requestor comprises transmitting a direct message to only the requestor.

10. The method ofclaim 1, in which receiving, from a computing device associated with a requestor, a request to post a qualifying content post comprising identification of a target poster comprises:

displaying, on the computing device associated with a requestor, a list of prospective target posters, the list comprising individuals having a predetermined social networking relationship with the requestor.

11. The method ofclaim 10, in which receiving, from a computing device associated with a requestor, a request to post a qualifying content post comprising identification of a target poster further comprises:

displaying, on the computing device associated with a requestor, an indicium of qualified content posting responsiveness for each prospective target poster.

12. The method ofclaim 1, in which transmitting a notification to a computing device associated with the target poster, the notification requesting that the target poster submit a qualified content posting, comprises:

Verifying that the number of requests to post a qualifying content post received from the requestor does not exceed a threshold number of requests.

13. The method ofclaim 12, in which the threshold number of requests is a daily threshold.

14. The method ofclaim 12, in which the threshold number of requests is determined based on a trailing time period.

15. The method ofclaim 12, in which the threshold number of requests is determined based on requests to a particular recipient.

16. The method ofclaim 1, in which transmitting a notification to a computing device associated with the target poster, the notification requesting that the target poster submit a qualified content posting, comprises:

verifying that the number of requests to post a qualifying content post received by the target poster does not exceed a threshold number of requests.

17. The method ofclaim 1, in which the step of publishing the qualified content posting to one or more recipients comprises: displaying the qualifying content post with an indicium differentiating the qualifying content post from non-qualifying content posts.

Images