US20140361071A1 - System and method for using an ordinary article of commerce to access a remote computer - Google Patents

Abstract

A system and method for using identification codes found on ordinary articles of commerce to access remote computers on a network. In accordance with one embodiment of the invention, a computer is provided having a database that relates Uniform Product Code (“UPC”) numbers to Internet network addresses (or “URLs”). To access an Internet resource relating to a particular product, a user enters the product's UPC symbol manually, by swiping a bar code reader over the UPC symbol, or via other suitable input means. The database retrieves the URL corresponding to the UPC code. This location information is then used to access the desired resource.

Description

FIELD OF THE INVENTION
• This invention relates to computer communications generally, and more specifically to techniques forgiving users convenient access to information located on computer networks such as the Internet.
BACKGROUND OF THE INVENTION
• A computer network is a set of computers (or “hosts”) which are able to communicate electronically. In logical terms, the network can be viewed as a set of nodes or “sites”, with each computer on the network being home for one or more nodes. Generally speaking, each host is assigned a numeric address, which the network uses to route information to that particular host. To facilitate human use of networks, addresses are often given alphanumeric codes (or “mnemonics”), which are easier for people to remember. For example, the numeric address 200.98.322.56 may be assigned the mnemonic “sample.com.”
• At the present time, the world's most important network is the Internet. The Internet is a massive worldwide collection of computer resources, connected together in network fashion by a series of communication protocols known as TCP/IP. Many sites on the Internet can be accessed in accordance with popular standard protocols or formats such as Gopher and Hypertext Transport Protocol (“HTTP”). These sites act as remote servers, providing information to users' computers (or “clients”) in accordance with a particular format or protocol. The client system (often an individual's personal computer) must have the necessary software to handle the server's particular protocol.
• For example, sites set up in accordance with HTTP are nicked-named “Web sites”. If a user wants to access Web sites, she must have a computer connected to the Internet and equipped with software for communicating in accordance with the HTTP protocol. Such software is often called a “browser,” because it allows users to browse (or, in the parlance of the enthusiasts, “surf”) from Web site to Web site, much the way one might browse through a library. This process is facilitated by the fact that most Web sites have hypertext links to other Web sites, which the user can activate by clicking a mouse on a highlighted portion of the screen.
• Typical browser software also maintains a list of sites the user has visited, which the user can recall using commands such as “back” and “forward.” These commands, coupled with the hypertext links between Web sites, give users the sensation of “navigating” through a seemingly infinite realm of information, which is popularly referred to as “cyberspace” or the “World Wide Web.”
• Users can also specify a Web site by manually typing in the site's location as a Uniform Resource Locator (“URL”). The URL specifies the precise location of a particular resource, and has three fields:
• • <resource type><domain name><path>
    Domain name, as explained above, is the alphanumeric network address of the host on which a particular resource resides. The “path” is the specific directory and file on the host where a resource is stored. A typical URL is http://ngo.cc.utexas.edu/neural/cwsapps.html.
• For example, the command “Go <URL>” would cause browser software to request the information residing at the site specified by the URL. This is called “pointing” the browser to the desired Web site. The Web server at the designated URL processes the browser's request by transferring a copy of the file specified by the URL to the user's local host computer. The transferred file includes embedded commands in the hypertext markup language (“HTML”), which cause the client's browser software to display and handle the transferred file in a desired manner.
• Cyberspace is not limited to the World Wide Web or the Internet. Massive amounts of information are also available on networks maintained by on-line service providers under the service marks CompuServe, Prodigy and America Online, for example. Users typically access these on-line services via telephone modem connection. To the end user, these networks appear to be a series of sites or locations or “rooms” offering various types of information. The addresses for these locations are assigned by the on-line service providers. Navigation among these locations is handled by proprietary client software, which runs on the user's personal computer.
• Many users learn of resources on the Internet or a proprietary on-line service through magazine articles and advertisements. These articles and advertisements include the necessary URL or other network address to access the desired site. Many publications compile lists of sites they deem particularly worthwhile. When a user sees a listing for a site which looks interesting, he can manually enter the published URL or other mnemonic address into his browser or other software, and access the site.
• As explained in our copending application, we realized that published computer addresses—whether URLs or otherwise—were difficult for people to use because they have to be tediously entered into their computers. A good example of an address which may be difficult to enter is the University of Texas address cited above. The problem is particularly acute for persons with a visual or physical disability.
• Another problem using the Internet, we realized, is that many users have trouble even finding URLs or other network addresses for desired sites such as Web pages. Accordingly, Web site sponsors publish their Web site URLs in print advertising and on packaging. The difficulty with this approach however is that the URLs are still long, and cumbersome to remember and enter into a computer.
• In our copending application, we proposed to resolve these problems by allowing people to access published locations without having to manually enter the published address. In accordance with one embodiment of the invention, the mnemonic address or verbal description of a network location is published along with the location's numeric address in bar code format. The user's computer is equipped with a bar code reader and browser software. The bar code reader is suitably interfaced to the computer's browser software to allow bar code input to be accepted as address information. When the user sees an interesting published address, he scans the associated bar code using the bar code reader, thereby loading the desired numeric address into the browser. The browser then accesses the Web or other site corresponding to that numeric address.
• We are finding several problems with this and other approaches that have been tried. First, some URLs and other network addresses contain upwards of 20-30 characters, and therefore require very long bar code symbols, which can clutter advertising and packages, and may not be practical from either an esthetic or technical perspective. Second, placing URLs on printed material (whether or not in bar code format) requires manufacturers to redesign products, packaging and/or advertisements, and many manufacturers may be reluctant to do this. Third, pervious proposal, if the network address is changed, the package needs to be redesigned, and packages already in the marketplace will have incorrect address information.
SUMMARY OF THE INVENTION
• The present invention offers a better way for consumers and others to access resources on remote computers, particularly Web sites. In accordance with one aspect of the invention, the dissemination and entry of network addresses is accomplished by means of existing identification standards (e.g., bar codes) found on ordinary products like soup or soda, in conjunction with a centralized database of network locations.
• One embodiment of the invention is a system in which a bar code or other indicia is associated with a product or other article of commerce. The indicia encodes (in human and/or machine-readable form) a UPC or other identification number, which is associated with the article in accordance with an extrinsic standard. A computer database is provided that relates standard UPC codes to Internet URLs or other network addresses. To access a network resource relating to a particular product, the user swipes a bar code reader across the product's UPC symbol. The database then retrieves the URL corresponding to the UPC product data. This location information is then used to access the desired resource on the network.
• In accordance with another aspect of the invention, network addresses are directly encoded into bar code format. In this manner, the necessity of manually entering the address is eliminated. Users can more quickly review published lists of Web Sites or other locations. The bar-coded address can also be printed on removable stickers or detachable cards, allowing users to readily clip the stickers or cards for future reference.
• In accordance with yet another aspect of the invention, navigational commands (in addition to addresses) can be published together in both human-readable and bar code formats. These commands include common commands such as “back” and “forward,” as well as more specialized command sequences, such as the commands necessary to access particular services, files, and documents on the Internet or the proprietary on-line services. Rather than manually enter these commands, the user selects a desired command by scanning its associated bar code. The output of the bar code reader is accepted by the browser software as the selected command.
• The invention offers a number of important advantages. First, because product identification information is already widely disseminated using standardized and pre-assigned codes, the invention eliminates the need for separately disseminating domain names or other network location data. Further, the invention can be implemented without requiring manufactures to redesign packaging or other articles, or to develop special bar code indicia. This overcomes a Catch-22 often facing new technologies: manufacturers will not participate until there is widespread consumer interest; consumers are not interested until there is widespread manufacturer participation. With the invention, mass participation by manufacturers in the technology is automatic.
• Second, the invention allows practical use of bar codes and other machine readable media for entry of network location data. As we realized, encoding URL data in bar code format is not practical because the resulting bar codes are too long. By using existing UPC product codes in combination with the database of network locations, users have the benefit of bar code or comparable technology for entering network location data. Thus, the necessity of manually entering the address is eliminated. Users can access a desired site by simply using a bar code reader. The UPC can also be printed on removable stickers or detachable cards, allowing users to readily clip the stickers and cards for future reference. This is particularly useful when the user reads about the location at a time when he does not have access to a computer.
• Third, the invention overcomes the problems encountered when network addresses are changed. Network addresses can change as companies reorganize their on-line marketing strategies. Also, Internet addresses are assigned by an independent third party—InterNic—which may in some cases have the authority to unilaterally change a company's address. Finally, unforeseen trademark conflicts (involving for example Internet domain names) may require adoption of new addresses. With the invention, a new address assignment requires only that the database of addresses be updated. Products, packaging, advertisements and the like bearing the standard identification codes need not be redesigned.
BRIEF DESCRIPTION OF THE DRAWINGS
• FIG. 1 is a block diagram of a computerized system for interfacing with a computer network in accordance with the invention.
• FIG. 2 is a perspective view of the local host computer shown inFIG. 1.
• FIG. 3 is an enlarged view of the article of commerce shown inFIG. 1, illustrating in detail the UPC symbol thereupon.
• FIG. 4 is a tabular view of the database shown inFIG. 1.
• FIG. 5 is a flow chart illustrating the operation of the system ofFIG. 1 in accordance with the invention.
• FIG. 6 is an idealized view of the CRT screen of the client system ofFIG. 1 displaying information in accordance with the invention.
• FIG. 7 is a perspective view of articles of commerce which can be used in accordance with the invention to access remote computers.
• FIG. 8 is a block diagram of a computerized apparatus for interfacing with a computer network in accordance with a second embodiment of the invention.
• FIG. 9 is an idealized perspective of the document ofFIG. 8 having a network address in both bar code and human readable formats.
• FIG. 10 is a flow chart illustrating the operation of the apparatus ofFIG. 8 in accordance with the invention.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT
• 1. Overview
• FIG. 1 is a block diagram illustrating one application of the invention, namely the use of an ordinary article of commerce to access sites on the Internet's World Wide Web. As explained below, this embodiment of the invention allows a person who desires Internet resources concerning a particular product to access those resources using the product's UPC symbol. The data encoded on the UPC symbol can be entered manually or (for greater convenience) using a bar code reader.
• Referring toFIG. 1, theInternet20, illustrated here in generalized format, includes aservice provider22 and tworemote nodes24 and26. In this case,service provider22 is a local Internet access provider. Service provider could also be an online service provider, such as America, OnLine®, Compuserve®, Microsoft®. Network and Prodigy®. In such cases,local host28 need not be onInternet20—that is, need not have a network address.
• An end-user (not shown) accessesInternet20 usinglocal host28, which in this case is an IBM compatible personal computer including aCPU30, arandom access memory32 and an address/data bus34 by operatively connectingCPU30 andmemory32. Unless otherwise specified, the term “memory” herein includes any storage device, including RAM, ROM, tape or disk drives (or collections or networks of tapes or disk drives), and any other device for storing information. Amodem36 and I/O port38 are attached to bus34 by asuitable interfaces40 and42, respectively. An input device44 is connected to bus34 via I/O port38. Input device44 is a commercially available wand-style bar code reader reads a Uniform Product Code (“UPC”)bar code symbol46 affixed to an article ofcommerce48. Alternatively, input device44 could be a card reader, optical character or voice recognition system, touch screen, scanner, pen, keyboard or other known input device.
• Local host28 need not be a personal computer, and could for example be a mainframe or minicomputer having a terminal by which the user could enter and receive data. In that arrangement, input device44 would be attached to the terminal.
• Modem36 is adopted for electronic communication via asuitable telephone link50 withservice provider22.Local host28 functions as an Internet host because it is connected toservice provider22 using Point to Point Protocol (“PPP”) viatelephone link50. Other telecommunications channels may be used, such as ISDN or a connection which incorporates a third party intermediary network such as TymNet.sup.sm. Alternatively,local host28 could be connected directly toInternet20, as is likely to be the case wherelocal host28 is a larger computer, such as mainframe.FIG. 2 offers a perspective view oflocal host28 and article ofcommerce48 and also illustrates aCRT monitor52 andkeyboard54 suitably coupled to bus34.
• In this illustration,local host28 is used to access Internet resources (or “Web sites”) onremote nodes24 and26, which are available using the HTTP protocol. HTTP uses a client-server architecture, withremote nodes24 and26 acting as servers, andlocal host28 acting as a client. Local host is equipped with Netscape Navigator brand Web browser software which enables it to function as an HTTP client.
• Remote notes24 and26 have pre-assigned network locations (or “domain names”), and desired resources (such as a particular Web site) are located in specific directories and files (or “paths”) resident onremote nodes24 and26. The precise locations of those resources are specified using URL, which, as explained above, includes three fields: <resource type ><domain name ><path >. To access resources of a particularremote node24 or26,local host28 requests those resources fromInternet20 using the appropriate URL. Thus, the URL functions as a more precise kind of network address than a domain name.
• The URL required is often supplied by the user. Users learn about the existence of a desired resource (and its corresponding ULR) through a variety of means, including publication in a printed advertisement. In current practice, the URL acquired from a printed source must be entered using a keyboard. As explained above, this can be tedious. Moreover, in many cases, users may have trouble finding references to desired Web pages.
• 2. Article of Commerce
• In accordance with the invention, access to desired resources onremote nodes24 and26 is achieved using an article ofcommerce48. The term “article of commerce” includes tangible things that are sold or moved through commerce, such as consumer products, packaging, and printed media including books, newspapers, magazines, stickers, fliers, cards, tags and labels. Article ofcommerce48 bears a standard UPC bar code symbol orindicia46. UPCbar code symbol46 is shown in greater detail inFIG. 3, and may be affixed to article ofcommerce48 in any suitable manner, including printing directly on the article or its packaging, or applied to labels or tags attached or otherwise affixed to the article. In accordance with UPC standards, UPCbar code symbol46 encodes a ten-digit number (the “product identification number”). As shown inFIG. 3, the product identification number encoded in UPCbar code symbol46 consists of two five-digit fields, A and B. Field A is a unique, pre-assigned number signifying a particular manufacturer. Field B is a number identifying one of the manufacturer's products. In the United States, UPC product identification numbers are assigned by the Uniform Code Council, Inc.
• UPCbar code symbol46 provides a machine-readable number that uniquely identifies a particular product and its manufacturer. This is useful at the retail point-of-sale, where purchase of a particular item is recorded by scanning the item's bar code symbol.
• There are numerous other formats and systems for assigning product identification numbers to articles of commerce. For example, the International Article Numbering Association (“EAN”) assigns its own number to products outside of the U.S. and Canada, and uses a different symbology than used with the UPC. Product identification codes for books are provided by the International Standard Book Numbering System (“ISBN”) and are encoded using a symbology specified by that organization. Likewise, magazines and serial publications are assigned product identification codes by the International Standard Serial Numbering System (“ISSN”).
• These numbering systems share at least three characteristics. First, for purposes of this invention, the identification numbers may be assigned in accordance with an “extrinsic” standard. By extrinsic, it is meant that the assignment of numbers is made a by group or association for the purpose of identifying articles of commerce. It is likely that new types of identification numbers will arise in the future, as will new organizations for assigning and administering those numbers, and the present invention contemplates use of both existing and future extrinsic identification numbers and formats.
• Second, the identification numbers may have recognized significance as numbers identifying articles of commerce. The level of recognition may be among the general public, or a defined subset, such as a particular industry or occupation.
• Third, the identification numbers may be encoded in a standard, machine readable format—namely, bar codes. Other machine readable formats may also be used for this purpose, including magnetic stripes or optical character recognition (“OCR”), and the present invention could be practiced with product identification numbers encoded in those formats as well.
• 3. URL/UPC Database
• In accordance with the invention,service provider22 includes arelational database60, which is shown in more detail inFIG. 4.Database60 includes records62-68, which are accessible using a suitable database management system software. Each record62-68 ofdatabase60 contains four fields70-76. Fields70 and72 contain a UPC product identification number, as explained below.Field74 holds a URL suitable for locating a resource on the Internet. Depending on the application, other network addresses—either numeric or mnemonic, physical or virtual—may be used.Field76 holds a narrative description of the resource addressed infield74. This particular arrangement of fields is but one illustration of how the invention may be practiced. For example, additional fields could be provided, or the UPC product identification number could be held in a single field.
• Each record6268 ofdatabase60 associates a UPC product identification number (contained in fields70 and72) with a particular Internet URL and narrative description (contained infields74 and76, respectively). The association is based on selected criteria. In this case, the criteria is the existence of a Web resource sponsored by the manufacturer of the product identified by the UPC number in fields70 and72. (If no such resource exists, then the particular product identifier can be omitted from database60). Other criteria can be used. For example, the association could be based on the existence of a Web site simply referring to or relating to the product.
• As stated, fields70 and72 contain a UPC product identification number. Field70 contains the first five digits of the product identification number (field A ofFIG. 3). As explained above, these digits uniquely identify the product's manufacturer. Field72 contains the second five digits of the product identification number (field B ofFIG. 3). These digits identify the manufacturer's particular product. In some cases, a manufacturer may have many products and only one Web site or other Internet resource. In that case, field72 may be left blank, as shown incell78 ofrecord68. When field72 is left blank,database60 associates the Web resource indicated infield74 with any product identification number whose first five digits match the manufacturer number specified in field70.
• Database60 itself is accessible viaservice provider22, which is equipped with Web server software such as provided by Netscape Communications, Inc. The server software provides access to an HTML document (the “Query Page”) resident onservice provider22 at a predetermined URL. The Query Page, when displayed onCRT52 bylocal host28 using a forms-capable browser allows the user to enter a query in the form of a UPC product identification number. Alternatively,database60 could be resident onlocal host28 or anotherremote computer24 or26. The Web server atservice provider22 may have a predetermined URL location. Browser software resident inlocal host28 may be configured to automatically request that predetermined URL location when the browser software is initially loaded.
• Database60 may be incorporated with a database or search engine of Web sites or other Internet resources (such as the Yahoo or Lycos databases). In that case, the Query Page may give the user the option of entering a UPC number or an alternative search term, such as a portion of the URL or the topic to which the desired resource pertains.
• Also,database60 may be divided into one or more tables, which may be distributed over more than one computer. For example, a first table may contain records associating UPC numbers with names of products or manufacturers. A second table associates products and/or manufacturer names with Internet addresses. Thus, the process of using the UPC number to locate a network address may involve one or more steps. For example,database60 might determine the name of a product corresponding to a UPC number using a first table, and then determine network addresses corresponding to that product name using a second table. Even though multiple steps are involved, the UPC number is still “associated” in computer memory with the network address for purposes of the invention.
• 4. Operation of the Invention
• Suppose a user is interested in Internet resources concerning a particular type of product. In accordance with the invention, the user can access those resources by taking an ordinary specimen of the product—a can of soup for example—and entering all or part of the product's UPC bar code symbol orproduct identification number46.Database60 uses the entered product identification number to look-up the associated URL, which is returned to the user in the form of a HTML document.
• This operation is illustrated inFIG. 5. At ablock80, the user loads his browser software ontolocal host28. The browser software is programmed to automatically load the “Query Page” which provides access todatabase60. The user in this case is a human, but alternatively a program (or “process”) running onlocal host28 could be the “user” in the sense that it is the process which is requesting information from the Internet and supplying the UPC number.
• At ablock82, the Query Page is transmitted tolocal host28 in the form of an HTML document. Browser software resident onlocal host28 displays the Query Page onCRT screen52. Atblock84, the user (or process) enters the first five or all ten digits of the UPC product identification number encoded by UPCbar code symbol46. Because the UPC product identification number is printed in both machine- and human-readable format (SeeFIG. 3), this may be done by manual entry using keyboard, voice recognition system or other input device. More preferably, however, entry is accomplished by scanning UPCbar code symbol46 affixed to article ofcommerce48. Input device44 reads UPCbar code symbol46, and generates an ASCII character string which is read byCPU30 via I/O port38. If the UPC number is scanned, then all10 digits will generally be entered. The UPC product identification number is transmitted to the Web server resident onlocal service provider22, which at ablock86 looks up the entered UPC number indatabase60.
• Atblock88,database60 retrieves all records62-68 having UPC fields70 and72 that match the product identification number entered by the user. The records are conveyed to the user in the form of an HTML document. The criteria atblock88 for whether UPC fields70 and72 “match” the product identification number may be based on a “query by example” approach. For example, suppose atblock84 the user only enters the manufacturer portion (e.g. “31251”) of a product identification number. It is assumed in this case that the user is interested in any record62-68 having a field70 that matches the entered manufacturer portion. (Recall that thedatabase60 stores the UPC number in two fields—field70 for the first five digits (corresponding to manufacturer) and field72 for the second five digits (corresponding to manufacturer's product)). Thus, atblock88,records61,64 and65 are returned to the user, because field70 in each of those records contains “31251.”
• If the user entered all ten digits of a UPC product identification number(e.g., “31251-00302”), then only records whose fields70 and72 matched “31251” and “00302,” respectively, would be retrieved. (In this case, that would be record64). If all ten UPC digits are entered, and no exact match is found,database60 may be programmed to retrieve records (if any) where at least the manufacturer portion (that is, first five digits) matches field70.
• Atblock90, browser software onlocal host28 displays records retrieved atblock88 onCRT52. The records are returned in an HTML document, which is displayed by the browser in a screen format94, as illustrated inFIG. 6. In this example, records62,64 and66 have been retrieved. Screen format94 displays data from each record in aseparate rows96,98 and100, respectively. If no matching records are found atblock88, a message such as “no records found” may be returned instead.
• Text fromdescription field76 of each ofrecords62,64 and66 is displayed ashypertext links102,104 and106, respectively.Link102 is associated with the URL ofrecord62, link104 with the URL ofrecord64, and link106 with the URL ofrecord66. When the user selects one of links102-106 (by mouse click or otherwise), the browser software loads the URL associated with the selected link to access the resource at the location specified by that URL.
• 5. Alternative Embodiments
• The foregoing embodiment is just one example of the present invention. Many alternatives are possible.
• Other Networks and Protocols. While the present invention is illustrated with respect to a system for accessing the Internet's World Wide Web, it could be practiced using other Internet protocols (such as Gopher) or other types of wide area networks and systems, including those offered by “on-line service” providers such as America OnLine® of Fairfax, Va. or CompuServe® of Columbus, Ohio or the Microsoft® Network of Redmond, Wash.
• In those cases,database60 could be resident on the on-line service provider's computer. The network address information contained indatabase60 could be either Internet URLs, or locations within the on-line service provider's environment. In this case, the protocol used to communicate betweenlocal host28 andservice provider22 need not be HTTP or other Internet protocol. However,service provider22 can provide a gateway toInternet20, and access to a desired network location on the Internet can be made using a URL retrieved fromdatabase60.
• Controlled Access.Database60 need not be publicly accessible. Access todatabase60 can be limited either by placingdatabase60 on a proprietary network, or, if placed on an open network, using a password or digital signature system to permit access only to authorized persons. Also, records62-68 may be selectively accessible. For example, each record can contain an additional field indicating whether the URL contained infield74 points to network location containing material inappropriate for children. In that case,database60 can be programmed to return URL atblock88 only if the user has supplied a proper password.
• Automatic Jumping to Desired Location. In the disclosed embodiment, the URL associated with a selected UPC product identification code is returned to the end user in an HTML document atblock88 ofFIG. 5. The user can then hypertext link to the site corresponding to the URL.
• Alternatively, instead of displaying query results at step (ofFIG. 5), browser software in local host can automatically load the retrieved URL and point the user to the site corresponding to that URL. An additional field indatabase60 can provide a code indicating whether this feature should be enabled or disabled for a particular URL.
• Identification Numbers and Symbologies. The invention can be practiced using standard identification numbers—and symbologies other than UPC numbers and formats. For example, EAN, ISBN and ISSN numbers and formats discussed above could be used.
• Articles of Commerce. As shown inFIG. 7, product identification numbers—whether bar coded or otherwise—may be placed all types of items, such as aconsumer product102,newspaper104 or book106, as well as coupons, fliers, cards and advertisements (not illustrated). For example, by placing a product's UPC code on an advertisement for the product, the advertiser could, in accordance with the invention, facilitate access to Internet resources concerning the product.
• Machine Reading Technology. In lieu of a bar coding, the invention could be practiced with product identification information that is encoded using other technologies. For example, product identification information could be encoded on a magnetic strip affixed to a product, card or other article. In place of wand, local host computer could use a magnetic card reader. Alternatively, the number could simply be printed in human-readable format, and an optional optical character recognition system could be used to facilitate entry.
• Direct Coding of Address. In place of a standard UPC symbol, bar code technology could be used to encode the actual mnemonic or numeric (IP) network address in machine-readable format. While this arrangement does not achieve al the advantages of the invention, it allows the user to easily enter desired address information using a bar-code reader instead of manually typing the address.
• An example of the direct coding of network addresses is shown in the illustratedFIGS. 8-10. Referring toFIG. 8, a block diagram of the computerized apparatus10 for interfacing with a computer network in accordance with the invention is illustrated. Apparatus113 includes a computer114, which may be an IBM compatible personal computer. Attached to computer114 by a suitable input/output interface115 is a modem116. Also attached to computer114 via an input/output interface118 is a bar code reader120. Bar code reader120 is designed to read conventional bar codes. Bar code technology is described generally in U.S. Pat. No. 5,115,326 issued May 19, 1992 and entitled “Method of Encoding an E-Mail Address in a Fax Message and Routing the Fax Message to a Destination and Network”, and U.S. Pat. No. 5,420,943 issued May 30, 1995 and entitled “Universal Computer Input Device,” the disclosures of which are both hereby incorporated by reference.
• Modem116 is adopted for electronic communication via a suitable telephone link122 with a service provider124. Service provider124 may be an Internet service provider or a proprietary on-line service such as Prodigy or America On-Line. Service provider124 in turn is electronically connected by a suitable communication link126 to a remote server128. For purposes of illustration, we assume that remote server's128 numeric network address is 200.98.154, and that the assigned address mnemonic is http://sample@www.com.
• Computer114 is equipped with communication software for establishing and maintaining a communication link with service provider124 via modem116 and telephone link122. Computer114 is also equipped with software (seeFIG. 10) such as Netscape Navigator brand Web browser software (version 1 0) which enables it to request and receive information from remote server128 via service provider124. To operate software130, a user (not shown) enters an alphanumeric address such as sample@www.com. Browser software130 sends service provider124 a request for the information contained at address corresponding to the mnemonic sample@www.com. As explained above, that mnemonic address belongs to remote server128.
• Using the address sample@www.com, service provider124 routes the request to remote server128 via communication link126. Remote server128 responds by sending the desired information via communication link126 to service provider124, which relays the information to computer114 via modem116 and telephone link122. Once the information is received by computer114, browser software130 displays the information in a useful format for the user.
• In accordance with the invention, a document132 is provided. Document132 may be a magazine article, advertising or other printed matter. As shown inFIG. 9, Document136 contains human readable information134 about resources available at a location on a network such as the Internet, including resources provided by remote server128. In this example, human readable information134 includes remote server's128 mnemonic address—http://sample@www.com. A bar-code indicia136 is placed near human readable information134. Bar code136 contains remote server's128 numerical address (200.98.154) in machine-readable form.
• Alternatively, bar code136 could contain a machine-readable version of the mnemonic address. Under that arrangement, the bar-coded digits would correspond to alphanumeric symbols of the mnemonic address. For example, the bar coded number “97” could correspond to the character “a”. In that case, however, bar code136 may have to be exceptionally long.
• If the user wants access remote server128, he or she scans bar code136 using bar code reader120. Bar code reader120 generates a signal on input/output interface118 corresponding to the numeric address encoded by bar code136 (which for purposes of illustration we assume to be 257004-00220, as shown inFIG. 9). Browser software130 on computer114 reads the numeric address via input/output interface118, and forwards it to service provider124, along with a request for information contained at the location corresponding to that address. Service provider124 determines that the numeric address is that of remote server128, and routes to there the request for information.
• Referring toFIG. 10, the operation of browser software130 is shown in more detail. In an initial step138, browser software attempts to read input from bar code reader120. At a decision block140, browser software130 determines whether reader120 has input. If no input is available, control returns to block138, where browser software130 again attempts to read bar code reader120. If input is available at decision block140, then control moves to a block142 where browser software130 transmits the input read at block138 to service provider124. There are other ways to handle input from bar code reader120, and more sophisticated techniques maybe used in actual commercial embodiments of the invention.
• Service provider124 interprets the input as a numeric network address. In this case, we have assumed that the address is that of remote server128. Service provider forwards a request for data to remote server128. At a block144, the requested data contained on remote server128 is received by browser software130 via service provider124. Once received, the data is available for whatever use required by the user. Control then returns to block138 where the foregoing process is repeated indefinitely.
• In effect, the necessity of manually typing in the mnemonic address sample@www.com is eliminated. Instead, the numeric address is obtained from the bar code indicia136 by use of bar code reader120. As explained above, bar code136 could contain the mnemonic as well as numeric address. Browser software could be programmed to accept either format (mnemonic or numeric) as input from bar code reader120, with the default expectation being that the bar coded data is a numeric address unless the user otherwise specifies. Alternatively, the first coded number of bar code136 could indicate whether the information that follows represents a numeric or mnemonic address. If bar code136 can contain either mnemonic or numeric addresses, then browser software should include a flag or other indication alerting service provider124 as to the format of the transmitted data.
• The foregoing embodiment is just one example. Many alternatives are possible. For example, in lieu of a bar code scanning device, a card reader could be employed. The card reader would read a magnetic stripe affixed to a card or other printed matter. The card would contain human-readable information about a network resource, and the magnetic strip would contain the resource's numeric or mnemonic address in machine-readable format. Alternatively, a RF data collection scanner or CCD scan system could be used. Bar code symbol126 could also be associated with specific commands such as “forward”, or “back,” or command sequences used to access information.

Claims (24)

We claim:

1. A method of operating a remote server computer comprising:

the remote server computer receiving over a network from a user computing device an index obtained by the user computing device reading a data carrier modulated with the index;

the remote server computer accessing a database in the remote server computer with the index, the database comprising a plurality of records comprising predetermined relationships that link an index to a pointer that identifies a remote information computer on the network;

the remote server computer extracting a pointer from the database as a function of the index; and

the remote server computer returning the pointer to the user computing device over the network to enable the user computing device to use the pointer to establish communication directly via the network with the remote information computer identified thereby.

2. The method ofclaim 1 wherein index is obtained by scanning a bar code symbol encoded with the index.

3. The method ofclaim 1 wherein the pointer comprises at least one of a network address, a Uniform Resource Locator, a name of the remote information computer, or an IP address.

4. The method ofclaim 1 wherein the remote server computer returns the pointer to the user computing device over the network to enable the user computing device to use the pointer to automatically establish communication directly via the network with the remote information computer identified thereby.

5. The method ofclaim 1 wherein the remote server computer returns the pointer to the user computing device over the network to enable the user computing device to use the pointer to establish communication directly via the network with the remote information computer identified thereby by returning to the user computing device a hypertext link that is manually selectable by the user computing device.

6. The method ofclaim 1 wherein the network is the Internet.

7. A remote server computer comprising:

means for receiving over a network from a user computing device an index obtained by the user computing device reading a data carrier modulated with the index;

a database comprising a plurality of records comprising predetermined relationships that link an index to a pointer that identifies a remote information computer on the network;

means for accessing the database computer with the index to extract a pointer from the database as a function of the index; and

means for returning the pointer to the user computing device over the network to enable the user computing device to use the pointer to establish communication directly via the network with the remote information computer identified thereby.

8. The remote server computer ofclaim 7 wherein the index is obtained by scanning a bar code symbol encoded with the index.

9. The remote server computer ofclaim 7 wherein the pointer comprises at least one of a network address, a Uniform Resource Locator, a name of the remote information computer, or an IP address.

10. The remote server computer ofclaim 7 wherein the means for returning the pointer to the user computing device over the network to enable the user computing device to use the pointer to establish communication directly via the network with the remote information computer identified thereby comprises means for returning the pointer to the user computing device over the network to enable the user computing device to use the pointer to automatically establish communication directly via the network with the remote information computer identified thereby.

11. The remote server computer ofclaim 7 wherein the means for returning the pointer to the user computing device over the network to enable the user computing device to use the pointer to establish communication directly via the network with the remote information computer identified thereby comprises means for returning the pointer to the user computing device over the network to enable the user computing device to use the pointer to manually establish communication directly via the network with the remote information computer identified thereby by selecting a hypertext link returned to the user computing device by the remote server computer.

12. The remote server computer ofclaim 7 wherein the network is the Internet.

13. A remote server computer comprising:

a telecommunications interface configured to receive over a network from a user computing device an index obtained by the user computing device reading a data carrier modulated with the index;

a database comprising a plurality of records comprising predetermined relationships that link an index to a pointer that identifies a remote information computer on the network; and

database management software configured to

access the database computer with the index to extract a pointer from the database as a function of the index, and

return the pointer to the user computing device over the network to enable the user computing device to use the pointer to establish communication directly via the network with the remote information computer identified thereby.

14. The remote server computer ofclaim 13 wherein the index is obtained by scanning a bar code symbol encoded with the index.

15. The remote server computer ofclaim 13 wherein the pointer comprises at least one of a network address, a Uniform Resource Locator, a name of the remote information computer, or an IP address.

16. The remote server computer ofclaim 13 wherein the database management software is configured to return the pointer to the user computing device over the network to enable the user computing device to use the pointer to establish communication directly via the network with the remote information computer identified thereby by returning the pointer to the user computing device over the network to enable the user computing device to use the pointer to automatically establish communication directly via the network with the remote information computer identified thereby.

17. The remote server computer ofclaim 13 wherein the database management software is configured to return the pointer to the user computing device over the network to enable the user computing device to use the pointer to establish communication directly via the network with the remote information computer identified thereby by returning the pointer to the user computing device over the network to enable the user computing device to use the pointer to manually establish communication directly via the network with the remote information computer identified thereby by selecting a hypertext link returned to the user computing device by the remote server computer.

18. The remote server computer ofclaim 13 wherein the network is the Internet.

19. A method of using a user computing device comprising:

the user computing device reading a data carrier modulated with an index;

the user computing device transmitting the index over a network to a remote server computer;

the user computing device receiving from the remote server computer a pointer that was retrieved from a database by the remote server computer as a function of the index, the database comprising a plurality of records comprising predetermined relationships that link an index to a pointer that identifies a remote information computer; and

the user computing device using the pointer received from the remote server computer to establish communication via the network with the remote information computer identified by the pointer.

20. The method ofclaim 19 wherein the step of the user computing device reading a data carrier modulated with an index comprises scanning a bar code symbol encoded with the index.

21. The method ofclaim 19 wherein the pointer comprises at least one of a network address, a Uniform Resource Locator, a name of the remote information computer, or an IP address.

22. The method ofclaim 19 wherein the step of the user computing device using the pointer received from the remote server computer to establish communication via the network with the remote information computer identified by the pointer comprises the user computing device using the pointer received from the remote server computer to automatically establish communication via the network with the remote information computer identified by the pointer.

23. The method ofclaim 19 wherein the step of the user computing device using the pointer received from the remote server computer to establish communication via the network with the remote information computer identified by the pointer comprises the user computing device using a user-selected hypertext link returned to the user computing device by the remote server computer to establish communication via the network with the remote information computer identified by the pointer.

24. The method ofclaim 19 wherein the network is the Internet.

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