This application is a continuation application of U.S. patent application Ser. No. 11/891,250, entitled “Affinity Group” and filed on Aug. 8, 2007, which is hereby incorporated by reference in its entirety for all purposes.
TECHNICAL FIELDThe present invention relates to affinity group schemes. In particular, the present invention relates to methods and computer apparatus for affinity group schemes.
BACKGROUNDAn affinity group is a group such as a charity or an organisation which has a plurality of members. Examples of affinity groups are the National Trust, Cambridge University and New York University.
In such an affinity group scheme, it is desirable for an affinity group financial transaction card to be created. Members of the affinity group can then apply to receive the affinity group financial card which has a pre-designed affinity group card image thereon. For example, a member of the National Trust may apply for an National Trust credit card which has an image of one of the National Trust castles on it and/or the National Trust logo.
Affinity group financial transaction card schemes are desirable to affinity groups as the card issuer makes a payment to the affinity group for each affinity group member which applies for an affinity group card. The card issuer also pays a percentage of the spending accrued with each affinity group card to the affinity group. Furthermore, affinity group card schemes are desirable to the card issuer as the pre-designed affinity group card image motivates members of the affinity group to apply for a card, thus creating new clients for the card issuer.
Known affinity group schemes initially comprise a sales process driven by the card issuer to each affinity group. Once an affinity group has signed up to the scheme, an image must be created for the affinity group card. This involves a process of designing an affinity group image and then subsequently printing a number of cards having the affinity group image applied thereto.
The printed cards are required to be stored under very high security conditions in individually labelled boxes. In some cases sophisticated card delivery carousels are used, however, in most cases hundreds if not thousands of printed affinity group cards are stored in marked card holders.
The affinity group is then required to create its own marketing material, with help from the card issuer, inclusive of a financial card application form, for direct mailing to members of the affinity group.
If a member of the affinity group decides that he/she wants an affinity group card, then they are required to fill in the card issuers application form and post it to the card issuer. The card issuer then processes the application form and determines whether the member is eligible for a financial card. If the member is eligible, then the card issuer orders a pre-printed affinity group card having the affinity group image printed thereon, to be retrieved from the card holder and to be printed with the members details. Finally, the card is sent to the member.
A common problem associated with the known affinity group schemes is that the card issuers are only able to target the very largest affinity groups, for example large charities. This is because the logistical difficulties and onerous cost of setting up and delivering the affinity group card must be offset by considerable card volumes generated.
Additionally, the design and pre-printing of affinity group cards can be a lengthy process. Once designed the cards typically take between 8 to 12 weeks to be printed with the affinity group image. Furthermore, the direct mailing of the affinity group marketing material does not tend to have a high response rate, typically only 0.2% of the members approached apply for the affinity group card.
Embodiments of the present invention seek to provide an improved affinity group scheme.
SUMMARYAccording to one embodiment of the invention there is provided a method of creating an affinity group image for application to an affinity group transaction means, the method comprising: displaying at least one image for application to a transaction means associated with the affinity group; receiving instructions to manipulate an image selected from the at least one image; processing the selected image by applying the received manipulation instructions to the selected image to produces a personalised image; and saving the personalised image for selection by a member of the affinity group.
According to one embodiment of the invention there is provided a method of operating a computer for creating an affinity group image for application to an affinity group transaction means, the method comprising: displaying at a user interface at least one image; providing an internet communications link coupling the user interface to an image processor; receiving at the image processor instructions to manipulate an image selected from the at least one image; causing the image processor to apply the received manipulation instructions to the selected image to produce an affinity group image; and saving in storage means the affinity group image for selection by a member of the affinity group.
According to another embodiment of the invention the method further comprises: associating an identifier to each affinity group image; and saving the affinity group image and associated identifier.
According to another embodiment of the invention the identifier comprises an affinity group image identifier and an affinity group identifier.
According to another embodiment of the invention the at least one image is uploaded from a users computer.
According to another embodiment of the invention the instructions to manipulate include rotating, resizing, moving, and adding text to the selected image.
According to another embodiment of the invention the affinity group image comprises one or more images overlaid with each other.
According to another embodiment of the invention the at least one image is a logo.
According to one embodiment of the invention there is provided a method of producing an affinity group transaction means, the method comprising: displaying at least one affinity group image; enabling only members of the affinity group to select one of the affinity group images; and applying the selected affinity group image to a transaction means.
According to one embodiment of the invention there is provided a method of operating a computer system for producing an affinity group transaction means, the method comprising: displaying at a user interface at least one affinity group image; providing an internet communications link coupling the user interface to an image processor; enabling only members of the affinity group to select one of the affinity group images; and causing the image processor to apply the selected affinity group image to a transaction means.
According to another embodiment of the invention the method further comprises: printing the transaction means having the selected affinity group image.
According to another embodiment of the invention the method further comprises: a storage means for storing the at least one affinity group image.
According to another embodiment of the invention the method further comprises: associating an identifier to the at least one affinity group image.
According to another embodiment of the invention the method further comprises: storing the at least one affinity group image and the associated identifier in a storage means.
According to another embodiment of the invention the identifier comprises an affinity group image identifier and an affinity group member identifier.
According to another embodiment of the invention an affinity group is a group comprising at least one member.
According to another embodiment of the invention the method further comprises: enabling a members of the affinity group to upload an image from their computer; processing the uploaded image by applying received manipulation instructions to the uploaded image to produce a personalised affinity group image; and applying the uploaded personalised image to the transaction means.
According to one embodiment of the invention there is provided a method of distributing credit accrued from an affinity group scheme, the method comprising: transferring credit to a scheme provider in respect of a member who joins an affinity group scheme; and transferring a percentage of the transferred credit from the scheme provider to an affinity group.
According to one embodiment of the invention there is provided a method of distributing credit accrued from an affinity group scheme, the method comprising: transferring credit to a scheme provider in respect of spending accrued from an affinity group transaction means; and transferring a percentage of the transferred credit from the scheme provider to an affinity group.
According to another embodiment of the invention the method further comprises: transferring credit to a scheme provider in respect of spending accrued from an affinity group transaction means; and transferring a percentage of the transferred credit from the scheme provider to an affinity group.
According to another embodiment of the invention the method further comprises: associating identifier data to the transferred credit; and determining which affinity group the percentage of transferred credit should be transferred to based on the identifier data.
According to one embodiment of the invention there is provided a method of printing a transaction means, the method comprising: receiving user data from a processor; receiving user image selection data from a processor; and printing a transaction means having the user data and the user image.
According to another embodiment of the invention the user image selection data is identification data; and further comprising requesting the user selected image from a storage means in accordance with the identification data.
According to one embodiment of the invention there is provided a process for automating the set up of an affinity group scheme, the process comprising: enabling an affinity group to apply through a user interface for an affinity group scheme; displaying at least one image; enabling manipulations of a selected one of the at least one image; storing the manipulated image in storage means; and making the stored image available for selection by a member of the affinity group for application to an affinity group transaction means.
According to another embodiment of the invention the process further comprises: enabling the affinity group to upload an image from an affinity group computer; storing the uploaded image in storage means; and enabling selection and manipulation of the uploaded image.
According to another embodiment of the invention the process further comprises: enabling manipulations of another selected one of the at least one image; storing the another manipulated image in the storage means; and making the stored images available for selection by a member of the affinity group for application to an affinity group transaction means.
According to another embodiment of the invention the process further comprises: creating an image identifier; associating the image identifier to the manipulated image; and storing the manipulated image and associated image identifier in the storage means.
According to another embodiment of the invention the at least one image and the manipulated image are stored in separate storage means.
According to another embodiment of the invention the at least one image and the manipulated image are stored in the same storage means.
According to another embodiment of the invention the image identifier comprises: a first identifier identifying the affinity group; and a second identifier identifying the manipulated image.
According to another embodiment of the invention the at least one image is stored in a remote image store; a graphical representation of the selected one of the at least one image is displayed on a user interface; the user interface is coupled to a remote image processor by an internet communications link, said link being operable to transfer information about manipulations applied to the graphical representation between the user interface and the remote image processor; and the remote image processor accesses the remote image store in order to apply to the selected one of the at least one image held in the remote image store manipulations emulating those applied to the graphical representation.
According to another embodiment of the invention a scheme provider and/or a transaction means issuer checks the manipulated image.
According to one embodiment of the invention there is provided a method of applying for an affinity group transaction means, the method comprising: applying for an affinity group transaction means; and selecting an affinity group image for application to the affinity group transaction means.
According to one embodiment of the invention there is provided a method of applying for an affinity group transaction means, the method comprising: selecting an affinity group image for application to an affinity group transaction means; and applying for the affinity group transaction means.
According to another embodiment of the invention the method further comprises: printing the transaction means having the selected predetermined affinity group image thereon.
According to another embodiment of the invention the method further comprises: associating an image identifier to the affinity group image; and storing the image identifier and the affinity group image in storage means.
According to another embodiment of the invention the method further comprises: requesting the selected affinity group image from the storage means based on the image identifier; and printing the transaction means having the selected affinity group image thereon.
According to another embodiment of the invention the method further comprises: uploading an image from a personal computer; manipulating the uploaded image; and wherein the manipulated uploaded image is selected for application to the affinity group transaction means
According to another embodiment of the invention the manipulated uploaded image also comprises an affinity group logo.
According to another embodiment of the invention the method further comprises: associating a user identifier to the selected predetermined affinity group image; and storing the user identifier in a storage means.
According to one embodiment of the invention there is provided a method of printing a transaction means, the method comprising: receiving a print request comprising an image identifier and a user identifier; accessing a first storage means to retrieve image data associated with the image identifier; accessing a second storage means to retrieve user data associated with the user identifier; and printing the transaction means comprising the retrieved user data and the retrieved image data.
According to another embodiment of the invention the print request comprises a plurality of print requests, each print request comprising an image identifier and a user identifier.
According to one embodiment of the invention there is provided a method of automating the set up of an affinity group scheme for issuing transaction cards, the method comprising: enabling an affinity group to apply through a user interface for an affinity group scheme; request the affinity group inputs affinity group data and/or at least one affinity group image; and automatically generating an affinity group website based on a template affinity group website and comprising the inputted affinity group data and/or image.
According to one embodiment of the invention there is provided a method of automating the set up of an affinity group scheme, the method comprising: enabling an affinity group to apply through a user interface for an affinity group scheme; request the affinity group inputs affinity group data and/or at least one affinity group image; and automatically generating an affinity group marketing material based on a template affinity group marketing material and comprising the inputted affinity group data and/or image.
According to another embodiment of the invention the at least one affinity group image is an affinity group logo.
According to one embodiment of the invention there is provided a method for distributing revenue generated from transaction means, the method comprising: transferring revenue generated in respect of an affinity group transaction means from the affinity group transaction means issuer to an affinity group scheme provider; and transferring a percentage of the revenue generated in respect of the affinity group transaction means from the affinity group scheme provider issuer to an affinity group.
According to another embodiment of the invention the method further comprises: associating an affinity group identifier with the revenue generated in respect of the affinity group transaction means; and transferring the affinity group identifier together with the revenue.
According to another embodiment of the invention the method further comprises: determining to which affinity group the revenue accrues based on the associated affinity group identifier.
According to another embodiment of the invention the identifier identifies the affinity group and the affinity group member to whom the transaction means belongs.
According to another embodiment of the invention a batch of revenue is transferred comprising revenue generated in respect of a plurality of affinity group transaction means.
According to another embodiment of the invention the plurality of affinity group transaction means all belong to the same affinity group.
According to another embodiment of the invention the plurality of affinity group transaction means do not belong to the same affinity group.
According to one embodiment of the invention there is provided a method for distributing revenue generated from transaction means, the method comprising: transferring a predetermined amount in accordance with each application for an affinity group transaction means from an affinity group transaction means issuer to an affinity group scheme provider; transferring a percentage of the predetermined amount from the affinity group scheme provider to the affinity group.
According to one embodiment of the invention there is provided a computer system for creating an affinity group image for application to an affinity group transaction means, the computer system comprising: a user interface for displaying at least one image; an internet communications link coupling the user interface to an image processor said link being operable to transfer instructions to manipulate an image selected from the at least one image between the user interface and the image processor; and means for causing the image processor to apply the received manipulation instructions to the selected image to produce an affinity group image; and for saving in storage means the affinity group image for selection by a member of the affinity group.
In particular, embodiments of the present invention seek to provide an automated process for setting up an affinity group scheme, including for example, automating the generation of marketing materials for the affinity group; using online techniques, such as email, to drive down the cost of soliciting the members once the scheme is in place; using digital card printing techniques to ensure that, while each affinity card group will have their own card stock, these do not have to be printed in advance and stored at high cost as they are printed only when required; and reducing the practical barriers and cost of creating an affinity group website through using WYSIWYG tools to design the site.
BRIEF DESCRIPTION OF THE DRAWINGSFor a better understanding of the present invention and as to how the same may be carried into effect reference will now be made, by way of example only, to the accompanying drawings, in which:
FIG. 1 illustrates a process of the present invention for applying for an affinity group scheme;
FIG. 2 illustrates a process of the present invention for creating an affinity group card image;
FIG. 3 illustrates a process of the present invention for creating and manipulating an image;
FIG. 4 illustrates a process of the present invention for creating an affinity group website;
FIG. 5 illustrates a process of the present invention for creating affinity group marketing material;
FIG. 6 illustrates a process of the present invention for applying for an affinity group financial card;
FIG. 7 illustrates another process of the present invention for applying for an affinity group financial card;
FIG. 8 illustrates a computing device for carrying out the processes of the present invention;
FIG. 9 illustrates connection of several computing devices of the present invention; and
FIG. 10 illustrates a process of the present invention for apportioning payments accrued using an affinity group card.
DETAILED DESCRIPTIONAdditional advantages and novel features of the invention will be set forth in part in the description which follows, and in part will become apparent to those skilled in the art upon examination of the following and accompanying drawings or may be learned by practice of the invention.
FIG. 1 illustrates a process of the present invention by which anaffinity group administrator10 can apply to set up an affinity group scheme.
As illustrated inFIG. 1, anaffinity group administrator10 enters the scheme providers website at step S100. In one embodiment, the scheme provider website provides information about the affinity group scheme and how it works. Theaffinity group administrator10 then applies to set up an affinity group scheme at step S102. In order to apply for an affinity group scheme theaffinity group administrator10 may be requested to answer several predetermined questions about the affinity group. Based on the affinity group administrator's answers, the affinity group is vetted by the scheme provider and/or the card issuer at step S104 to determine if they are suitable for the affinity group scheme. In some instances it may not be necessary for the scheme provider and/or the card issuer to vet the affinity group.
If successful, theaffinity group administrator10 is then directed, either through a link which they need to activate, or automatically, to enter the scheme providers cardimage creation facility12 at step S106, the scheme providers affinity groupwebsite creation facility14 at step S206, or the scheme providers affinity group marketingmaterial creation facility16 at step S306. In a preferred embodiment, theaffinity group administrator10 enters each of thesecreation facilities12,14,16 in order to create at least one affinity group card image, an affinity group website and affinity group marketing material. However, theaffinity group administrator10 is not required to enter all of thesefacilities12,14,16. For example, the affinity group scheme would still function with the creation of at least one affinity group card image and an affinity group website, or at least one affinity group card image and affinity group marketing material, or at least one affinity group card image alone.
Furthermore, theaffinity group administrator10 can enter thesefacilities12,14,16 in any order, for example theaffinity group administrator10 may opt to enter the affinity group cardimage creation facility12 first, followed by the affinity groupwebsite creation facility14 and then the affinity group marketingmaterial creation facility16. Alternatively, theaffinity group administrator10 may opt to enter the affinity groupwebsite creation facility14 first, followed by the affinity group marketingmaterial creation facility16 and then the affinity group cardimage creation facility12. In addition, theaffinity group administrator10 can exit the process at any stage and return to finish the process at a later time or date.
If unsuccessful at step S104, the reason for the affinity group's rejection is sent to theaffinity group administrator10 and theaffinity group administrator10 is prohibited from continuing with the process.
FIG. 2 illustrate a process of creating an affinity group card image. Theaffinity group administrator10 enters the cardimage creation facility12 at step S106, in order to design at least one affinity group card image. The card image can be made up from one or several components, each of which has its position defined relative to an origin, and can be manipulated based on a set of predetermined rules, such as, rules allowing the image or its components to be resized, rotated, flipped, mirrored and moved relative to other components and/or an origin. Once designed, the affinity group card image can be applied to affinity group financial cards which are associated with the affinity group.
FIG. 3 illustrates in further detail a process of creating an affinity group card image using the cardimage creation facility12. The cardimage creation facility12 allows theaffinity group administrator10 to create a card image through a browser interface that is divided into two software portions, the front end software and the back end software. Theaffinity group administrator10 enters the front end software of the cardimage creation facility12, at step S106. The front end software may be operated by a website server or other front end server and operates entirely within an Internet browser. In most cases the front end software, which is a Graphical User Interface (GUI), is not required to be download, because it accepts the limitations of the browser.
Theaffinity group administrator10 can opt to select and upload an image from theirhard drive18 at step S108 to theimage compilation server20. Uploaded images can include those affinity group members might naturally associate with the affinity group, such as castles owned by the National Trust, and/or affinity group logos. The uploaded affinity group images can only be accessed by the affinity group who uploaded them and cannot be accessed and/or used by any other affinity group. Alternatively, an image may be selected from scheme provider stock images stored in theimage storage device22.
Back end software, running on theimage compilation server20, enters the uploaded image into a storage device and generates a web-friendly graphical representation of the image at step S110 to send to the front end software. The web-friendly graphical representation is a less computationally demanding representation of the image.
Theaffinity group administrator10 performs image manipulations at step S112, such as resizing, rotating, positioning, flipping, scaling, brightness controls, red-eye reduction, altering opacity levels, and placing the image as desired. Text can also be added to the image, such as the name of the affinity group. Furthermore, theaffinity group administrator10 can change the colour of the image, such that the image uses colours associated with the affinity group.
Next, theaffinity group administrator10 can select another image to overlay on top of the first image at step S114. The overlay image may, for example, also have been uploaded from the affinity group administratorhard drive18 or may be selected from the stock images stored in thestorage device22. The back end software transmits a web-friendly graphical representation of the overlay image at step S116 to theaffinity group administrator10, for use in creating a combination of the original manipulated image with the overlay image at step S118.
The number of images combined in a card image is not limited to one or two, many more layers may be used if desired.
Following completion of the affinity group card image, theaffinity group administrator10 approves the card image at step S120 and the front end software transmits a string of affinity group administrator manipulation data to theimage compilation server20 at step S122. This string encapsulates the affinity group administrator's10 image selections and manipulations.
On receiving this string the back end software accesses the original copies of the images from the image storage device and performs the exact operations that theaffinity group administrator10 has chosen in the front end software for the affinity group card image. In this way, the back end software emulates the manipulations at the affinity group administrator end according to the information transferred in the text string. At this point the back end software outputs the resulting card image at step S124.
In a preferred embodiment, the string of affinity group administrator manipulation data is sent after the manipulation is completed, and takes the form of a text string for each component of the image. For example, the text string makeimage.aspx for a graphics component might read:
id+=030,x=182,y=32.3,flip=yes,rotate=270,scale=190.6,
where id is an image identifier; x and y define the position of a component relative to a predetermined origin; and flip, rotate, and scale define manipulations of types generally well known in the art. Those of skill in the art will appreciate that a range of image manipulations can be defined in this way. A resulting image may be represented by one or a number of graphical components. It is thus possible for a plurality of text strings, or an extended text string, to define an image made of a plurality of separate graphical components. The graphical components used, for example, are generated and manipulated with a minimum of computing resources; and the card images constructed as a result can be recreated on theimage compilation server20 using the relevant (and generally much larger) image files.
Returning toFIG. 2, following creation of the affinity group card image, the card image is output at step S124 and stored in the cardimage storage device24 at step S126. In one embodiment, a card image identifier may be created at step S128 and associated with the card image at step S130 in thestorage device24.
The card image identifier can be used to identify each affinity group card image. In addition, the card image identifier may comprise data in order to identify which affinity group the card image belongs to.
Following creation of the card image, theaffinity group administrator10 can either elect to exit theimage creation facility12, or can elect to create a further affinity group card image at step S132, such that several different affinity group card images are stored in thestorage device24.
In one embodiment, the scheme provider and/or card issuer can review all affinity group card images at step S134 to determine whether the card image is acceptable. If the card image is not acceptable, then the reason for the card image's rejection is sent to theaffinity group administrator10 and theaffinity group administrator10 is invited to redesign the card image.
In one embodiment, the card image displayed on a financial card may be restricted to a selected pre-defined area, such as a “window” on the financial card (or other transaction cards), leaving the rest of the card free to contain functional features of the card, such as a bank logo, a payment card hologram type indicator (such as, for example, “Visa” or “MasterCard” logos).
Although theimage creation facility12 is discussed in detail above with reference toFIG. 3, the present invention is not limited to the use of the image creation facility ofFIG. 3. For example, any known image creation facility could be used, such that theaffinity group administrator10 can manipulate images in order to create an affinity group card image.
FIG. 4 illustrates a process of creating an affinity group website. Theaffinity group administrator10 is prompted to enter thewebsite creation facility14 at step S206.
Theaffinity group administrator10 is then directed by thewebsite creation facility14 to input specific affinity group data at step S208 which can be used by thewebsite creation facility14 to automatically generate an affinity group website. The predefined data may be data such as the affinity group name; the affinity group mission statement etc.
Theaffinity group administrator10 can also elect, either before or after the affinity group data has been inputted at step S208, to incorporate images in the affinity group website. If theaffinity group administrator10 decides to incorporate images in the affinity group website, they elect to enter theimage creation facility12 at step S210. Theimage creation facility12 illustrated inFIG. 4 is the same as theimage creation facility12 illustrated inFIG. 3.
Theaffinity group administrator10 can then select one or more images from theirhard drive18 or the stock images from theimage storage device22 for manipulation prior to use in the affinity group website. In addition, if theaffinity group administrator10 has already designed at least one affinity group card image and/or affinity group marketing material, then theaffinity group administrator10 can access the affinity group images previously uploaded and stored in theimage compilation server20. Theimage creation facility12 outputs the final selected and manipulated images at step S212.
Following selection and manipulation of at least one image, the website creation facility generates the affinity group website at step S214 using a template website stored in the templatewebsite storage device26, the selected and manipulated image(s) and the inputted data. For example, the template website may be a pre-designed website comprising blank spaces which are to be filled by specific predetermined data/images such as the affinity group name, the affinity group mission statement, the affinity group logo and the affinity group image. Upon generation, the inputted data and images are inserted into the appropriate blank areas of the template website to create an affinity group web site.
Alternatively, if theaffinity group administrator10 elects not to incorporate images in the affinity group website at step S224, then the website creation facility generates the affinity group website at step S214 using a template website stored in the templatewebsite storage device26 and the data inputted at step S208.
The affinity group website is then stored at step S216 in an affinity group website storage device28. Although the affinity group website storage device28 is illustrated as a separate storage device to the templatewebsite storage device26, thestorage devices26 and28 may be the same storage device.
In one embodiment, an affinity group website identifier is created at step S218 and associated with the generated affinity group website in the storage device28 at step S220. This identifier is used to identify the affinity group website. The affinity group website identifier may also be used to identify the affinity group which the affinity group website belongs to.
In another embodiment, the scheme provider and/or card issuer can check the contents and appearance of the affinity group website at step S222 in order to determine whether the website is of a sufficient standard. If the website is not acceptable, then the reason for the website's rejection is sent to theaffinity group administrator10 and theaffinity group administrator10 is invited to redesign the website.
In a further embodiment, theaffinity group administrator10 is able to view and edit the generated affinity group website in order to approve the final website or alter the information displayed as required. Furthermore, the template website may be configurable by theaffinity group administrator10, such that theaffinity group administrator10 may be able to adjust certain features of the template website.
Although only one template website is describe, there may be several different template websites stored in the templatewebsite storage device26. Theaffinity group administrator10 can then select one of the template websites and this template website is retrieved from the templatewebsite storage device26 for application of the input website data and images.
Once generated the affinity group website can be used by the affinity group in order to advertise the affinity group card to its members. The affinity group website can also be used to enable a member of the affinity group to apply for an affinity group card.
Alternatively, the data which is input by the affinity group can be used by the scheme provider to automatically generate an affinity group scheme web page which can be incorporated into an affinity groups existing website. In another embodiment, the affinity group scheme web page could be displayed on the scheme providers website.
The affinity group website may also contain specific text inserted by the card issuer, such as the terms and conditions of the financial transaction card. If theaffinity group administrator10 desires to change these, then any changes can be reviewed by the card issuer and the scheme provider prior to implementation of the changes. In addition, some portions of the template website may not be customizable by the affinity group and may only be changeable by either the scheme provider, card issuer or both.
FIG. 5 illustrates a process for creating affinity group marketing material. Anaffinity group administrator10 is directed at step S306 to enter the scheme providers marketingmaterial creation facility16.
Theaffinity group administrator10 is then directed by the marketingmaterial creation facility16 to input specific affinity group data at step S308. The requested data may be the same or different data to that requested by the website creation facility14. In an alternative embodiment, the marketingmaterial creation facility16 may use the same data as that inputted to thewebsite creation facility14 and vice versa therefore theaffinity group administrator10 is not request to input this data twice. However, theaffinity group administrator10 may be presented with an option to insert further or different data, if required, at step S308.
Theaffinity group administrator10 can also elect at step S310, either before or after the affinity group data has been inputted, to incorporate images in the affinity group marketing material. If theaffinity group administrator10 decides to incorporate images in the affinity group marketing material, they must enter theimage creation facility12. Theimage creation facility12 illustrated inFIG. 5 is the same as theimage creation facility12 illustrated inFIG. 3.
Theaffinity group administrator10 can access the affinity group images previously uploaded and stored in theimage compilation server20.
Theaffinity group administrator10 can then select one or more images from theirhard drive18 or the stock images from theimage storage device22 for manipulation prior to use in the affinity group marketing material. In addition, if theaffinity group administrator10 has already designed at least one affinity group card image and/or affinity group website, then theaffinity group administrator10 can access the affinity group images previously uploaded and stored in theimage compilation server20. Theimage creation facility12 outputs the final selected and manipulated images at step S312.
Following selection and manipulation of at least one image, the marketingmaterial creation facility16 generates the affinity group marketing material at step S314 using template marketing material stored in the template marketingmaterial storage device30, the selected and manipulated image(s) and the inputted data. For example, the template marketing material may be pre-designed marketing material comprising blank spaces which are to be filled by specific predetermined data/images such as the affinity group name, the affinity group mission statement, the affinity group logo and the affinity group image. Upon generation, the inputted data and images are inserted into the appropriate blank areas of the template marketing material to create the affinity group marketing material.
Alternatively, if theaffinity group administrator10 elects not to incorporate images in the affinity group marketing material at step S324, then the marketing material creation facility generates the affinity group marketing material at step S314 using template marketing material stored in the template marketingmaterial storage device30 and the data inputted at step S308.
The affinity group marketing material is then stored at step S316 in an affinity group marketing material storage device32, which may be the same or a different storage device to that used to store the template marketing material.
Affinity group images which have been previously uploaded and manipulated can also be used in the affinity group marketing material and it may not be necessary for theaffinity group administrator10 to enter theimage creation facility12. In one embodiment, theaffinity group administrator10 merely needs to indicate that the same image(s) used in the affinity group website are to be used in the affinity group marketing material.
Alternatively, if the affinity group marketing material is designed prior to the affinity group website, then theaffinity group administrator10 merely needs to indicate that the same data/images used in the affinity group website are to be used in the affinity group marketing material.
In one embodiment, an affinity group marketing material identifier can be created at step S318 and associated with each generated affinity group marketing material in the memory32 at step S320. The marketing material identifier can be used to identify the affinity group marketing material. In addition, the marketing material identifier can also be used to identify which affinity group the affinity group marketing material belongs to.
In another embodiment, the scheme provider and/or card issuer can check the contents and appearance of the generated affinity group marketing material at step S322 in order to determine whether all marketing material is of sufficient standard. If the marketing material is not acceptable, then the reason for the marketing materials rejection is sent to theaffinity group administrator10 and theaffinity group administrator10 is invited to redesign the marketing material.
The generated affinity group marketing material can then be distributed to members of the affinity group, such as via email, in order to encourage members of the affinity group to apply for an affinity group card. In one embodiment the affinity group email contains a link directly to the affinity group web site.
In one embodiment, theaffinity group administrator10 is able to view and edit the generated affinity group marketing material in order to approve the final marketing material or alter the information displayed as required. Furthermore, the template marketing material may be configurable by theaffinity group administrator10, such as theaffinity group administrator10 may be able to move certain features of the template marketing material.
The automatically generated marketing material may include a PDF displaying the affinity group name, logo and a selection of affinity group card images from which a member of the affinity group can select.
If an affinity group member decides to apply for an affinity group financial card, then they can apply for the affinity group card online, offline or over the internet. The affinity group member may decide to apply for the affinity group financial card in response to the affinity group marketing material. In another embodiment, an affinity group member may go directly to the affinity group website in order to apply for the card, without having received the affinity group marketing material. In another embodiment, an affinity group member may go to the scheme providers web site which then redirects the member to the appropriate affinity group website or the appropriate affinity group web page of the scheme providers website.
FIG. 6 illustrates a process of the present invention by which an affinity group member32 can apply for an affinity group financial card. At step S400, anaffinity group member34 enters the affinity group website or web page. Theaffinity group member34 then applies for the affinity group card at step S402. Following application, theaffinity group member34 is directed to enter the cardimage selection facility36 at step S404. The cardimage selection facility36 displays all the pre-designed affinity group card images at step S406, designed by theaffinity group administrator10 for the relevant affinity group to which themember34 belongs. The pre-designed affinity group card images are stored instorage device24. Theaffinity group member34 selects one of the pre-designed affinity group card images for their financial card at step S408.
In one embodiment, an unique identifier is created at step S410 and is associated with the affinity group member at step S412. The unique identifier may then be associated with the selected card image and both are stored in thestorage device38 at step S414.
In another embodiment, the unique identifier comprises an affinity group member identifier and a selected card image identifier, and is stored in thestorage device38 instead of the selected card image, thereby reducing the amount of storage required in thestorage device38.
The card issuer must approve the application at step S416. For example, an affinity group member who has a bad credit rating may not be approved and therefore would not be issued with an affinity group financial card. Once the affinity group members application has been approved at step S416, the unique identifier is sent to theprint server40 at step S418.
If the unique identifier comprises the affinity group member identifier and the selected card image identifier, then upon receipt of the unique identifier, theprint server40 sends a request for the selected affinity group card image to thestorage device24 at step S420 based on the selected card image identifier. Thestorage device24 then sends the affinity group card image, which relates to the card image identifier, to theprint server40 at step S422.
Furthermore, theprint server40 sends a request for member data to thecard issuer42 at step S424 based on the affinity group member identifier. Thecard issuer42 sends the member's data to theprint server40 at step S426. Consequently, the financial data corresponding to the affinity group member identifier is obtained, via a secure connection to thecard issuer42 and at no time does the scheme provider server have any financial information.
The print sever40 then sends the member data and the affinity group card image to theprinter44 at step S428. Theprinter44 prints the financial card having the selected affinity group card image onto blank card stock, encodes the card's magnetic strip with the members financial data and embosses the card to create a finished affinity group financial card at step S430. Finally, the printed personalised financial card is sent to the member at step S432.
Alternatively, if the unique identifier comprises only the member data, and is associated with the selected card image, then following approval of the member by the card issuer at step S416, the card image and the unique identifier are sent to theprint server40 at step S416. Consequently, theprint server40 does not need to request the affinity group card image from thestorage device24 and the process moves directly from step S418 to step S424.
The member identifier may be a unique non-sequential identifier, which matches with a set of financial records, from thecard issuer42. Thus, in a “mail merge” type operation, the member's selected affinity group card image can be matched up with the member's financial and personal records, so that the correct image is placed on the affinity group card.
FIG. 7 illustrates an alternative process by which an affinity group member can apply for an affinity group financial card. At step S500, anaffinity group member34 enters the affinity group website or web page. Theaffinity group member34 is then directed to enter the cardimage selection facility36 at step S502. The cardimage selection facility36 displays all the pre-designed affinity group card images at step S504, designed by theaffinity group administrator10 for the relevant affinity group to which themember34 belongs. The pre-designed affinity group card images are stored instorage device24. Theaffinity group member34 selects one of the pre-designed affinity group card images for their financial card at step S506.
In one embodiment, an unique identifier is created at step S508 and is associated with the affinity group member at step S510. The unique identifier may then be associated with the selected card image and both are stored in thestorage device36 at step S512.
In a preferred embodiment, the unique identifier comprises an affinity group member identifier and a selected card image identifier, and is stored in thestorage device38, instead of the card image thereby reducing the amount of storage required in thestorage device38.
Theaffinity group member34 then applies for the affinity group card at step S514. Following application, the card issuer must approve the application at step S516. For example an affinity group member who has a bad credit rating may not be approved and therefore would not be issued with an affinity group financial card. Once theaffinity group member34 has been approved at step S516, the unique identifier is sent to theprint server40 at step S518.
If the unique identifier comprises the affinity group member identifier and the selected card image identifier, then upon receipt of the unique identifier, theprint server40 sends a request for the selected affinity group card image to thestorage device24 at step S520 based on the selected card image identifier. Thestorage device24 sends the requested affinity group card image to theprint server40 at step S522.
Furthermore, theprint server40 sends a request for member data to thecard issuer42 at step S524 based on the affinity group member identifier. Thecard issuer42 sends the member's data to theprint server40 at step S526. The financial data corresponding to the affinity group member identifier is obtained, via a secure connection to thecard issuer42 and at no time does the scheme provider server have any financial information.
The print sever40 then sends the member data and the affinity group card image to theprinter44 at step S528. Theprinter44 prints the financial card having the selected affinity group card image onto blank card stock, encodes the card's magnetic strip with the members financial data and embosses the card to create a finished affinity group financial card at step S530. Finally, the printed personalised financial card is sent to the member at step S532.
Alternatively, if the unique identifier comprises only the member data, and is associated with the selected card image, rather than a selected card image identifier at step S512, then following approval of the member by the card issuer at step S516, the card image and the unique identifier are sent to theprint server40 at step S518. Consequently, theprint server38 does not need to request the affinity group card image from thestorage device18 and the process moves directly from step S518 to step S524.
In a further embodiment, the unique identifier comprises an affinity group member identifier, a selected card image identifier and an affinity group identifier so that it is known which affinity group the member belongs to.
In a preferred embodiment, the affinity group member applies for a financial card by completing an application form online, offline or over the internet. However, other methods of completing the application form are possible. For example, the member may be required to print off the application form and send it to the card issuer following completion, or may be sent a paper application form directly upon request.
In addition, although the process ofFIGS. 6 and 7 refer to theaffinity group member34 entering the affinity group website, it may be possible for theaffinity group member34 to apply for an affinity group card through different means, such as via a paper application form.
In a further alternative embodiment, the member can upload their own image for application to the affinity group card. For example, the member may wish to display a picture of their child on their affinity group card, but may also wish it to have the affinity group logo and/or name displayed on the card so that it is still an affinity group card. The member can manipulate their own picture, using theimage creation facility12 illustrated inFIG. 3.
Theprinter44 uses digital card printing technology in order to print each card separately, each card is printed with the selected affinity group card image and the members data at the same time. Therefore, only one printing step is required. It is not necessary for affinity group cards to be pre-printed with the affinity group image and stored in high security establishments, prior to application of the affinity group members data.
Each affinity group card may be printed separately on demand, upon approval of each application form. Alternatively, a plurality of cards may be sent in a batch to theprint server40 for printing. Each card may have a different or the same affinity group image and may originate from the same or different affinity groups.
FIG. 8 illustrates anexemplary computing device1000 such as a scheme provider server, which is used to perform the above mentioned processes.
Thecomputing device1000 comprises acommunication interface100, acentral processing unit200,storage devices300,400 and500, an input/output interface600, ascheme provider engine800 andcalculation device900 operatively coupled by aconnection network700, illustrated inFIG. 8. Theconnection network700 may be an electrical bus, an optical network, switch fabric or any other suitable interconnection system.
Thescheme provider server1000 is connected over anetwork2000 to at least one an affinity group administratorspersonal computer5000 and/or an affinity group members personal computer6000, as illustrated inFIG. 9. Thenetwork2000 may be for example the internet.
Thecentral processing unit200 controls thescheme provider server1000 and may be a conventional microprocessor.
Thestorage device300 is a temporary storage device and comprises an input websitedata storage device310 and an input marketing materialdata storage device320. Thestorage device400 comprises a templatewebsite storage device410 and a template marketingmaterial storage device420. Thestorage device500 comprises an affinity groupwebsite storage device510, an affinity group marketingmaterial storage device520, an affinity group cardimage storage device530, and an identificationdata storage device540. Although thestorage devices300 to500 are illustrated as separate storage devices, one storage device may be used to store all the data.
Thetemporary storage device300 maybe, for example one or more conventional random access memory (RAM) devices, Flash memory devices, and/or electrically erasable programmable read only memory (EEPROM) devices. Furthermore, although thestorage device300 are described as temporary storage devices, thestorage device300 could be a permanent storage device.
Thecommunications interface100 provides bidirectional data communication coupling for thescheme provider server1000. Thecommunication interface100 can be functionally coupled to thenetwork2000. In one embodiment, thecommunications interface100 provides one or more input/output ports for receiving electrical, radio frequency, or optical signals and converts signals received on the port(s) to a format suitable for transmission on theconnection network700. Thecommunications interface100 can include a radio frequency modem and other logic associated with sending and receiving wireless or wireline communications. For example thecommunications interface100 can provide an EtherNet interface, Bluetooth and/or wireless capability for thecomputing device1000.
Operation of thescheme provider server1000 will now be described with reference to the process illustrated inFIGS. 1 and 2. When theaffinity group administrator10 enters the scheme provider website at step S100 and applies for an affinity group scheme, the affinity group administrators computer is able to communicate with the scheme provider sever1000 via thenetwork2000.
Theaffinity group administrator10 elects to enter the cardimage creation facility12. At this point thescheme provider engine800 hands operation over to theimage compilation server4000. Theimage compilation server4000 carries out the same operations as theimage compilation server20 described above with reference toFIG. 3. Following creation of at least one card image, theimage compilation server4000 hands operation back to thescheme provider engine800. Thescheme provider engine800 instructs theCPU200 to store the at least one card image output by theimage compilation server4000 in the affinity group card image storage device530 (affinity group card image storage device24). Thescheme provider engine800 also instructs theCPU200 to generate a card image identifier for each card image, associate that card image identifier with the card image in the affinity group cardimage storage device530 and store the card image identifier in the identificationdata storage device540.
Operation of thescheme provider server1000 is further described with reference to the process illustrated inFIGS. 1 and 4. When theaffinity group administrator10 enters the scheme provider website at step S100 and applies for an affinity group scheme at step S102, the affinity group administrators computer is able to communicate with the scheme provider sever1000 via thenetwork2000.
Theaffinity group administrator10 then elects to enter thewebsite creation facility14. Thescheme provider engine800 generates a prompt, via thefront end server3000, for theaffinity group administrator10 to enter predetermined data such as the affinity group name and affinity group mission statement etc. Thescheme provider engine800 receives the requested data which is input by theaffinity group administrator10 and instructs theCPU200 to store this data in the input websitedata storage device310.
If theaffinity group administrator10 has elected to enter theimage creation software12, thescheme provider engine800 hands operation over to theimage compilation server4000. Theimage compilation server4000 carries out the same operations as theimage compilation server20 described above with reference toFIG. 3. Following creation of at least one image, theimage compilation server4000 hands operation back to thescheme provider engine800.
Next thescheme provider engine800 instructs theCPU200 to generate an affinity group website. The CPU obtains a template affinity group website from the templatewebsite storage device410 and retrieves the input website data from the inputwebsite storage device310. TheCPU200 then generates the affinity group website in accordance with the instructions of thescheme provider engine800, by inserting the input website data and any images into the appropriate areas of the template website, and saves the affinity group website in the affinity group website storage device510.
Thescheme provider engine800 also instructs theCPU200 to generate a website identifier for the affinity group website, associate that website identifier with the affinity group website in the affinity groupwebsite storage device510 and store the website identifier in the identificationdata storage device540.
Operation of thescheme provider server1000 is further described with reference to the process illustrated inFIGS. 1 and 5. When theaffinity group administrator10 enters the scheme provider website at step S100 and applies for an affinity group scheme at step S102, the affinity group administrators computer is able to communicate with the scheme provider sever1000 via thenetwork2000.
Theaffinity group administrator10 then elects to enter the marketingmaterial creation facility16. Thescheme provider engine800 generates a prompt, via thefront end server3000, for theaffinity group administrator10 to enter predetermined data such as the affinity group name and affinity group mission statement etc. Thescheme provider engine800 receives the requested data which is input by theaffinity group administrator10 and instructs theCPU200 to store this data in the input marketing materialdata storage device320.
If theaffinity group administrator10 elects to enter theimage creation software12, thescheme provider engine800 hands operation over to the image compilation server6000. The image compilation server6000 carries out the same operations as theimage compilation server20 described above with reference toFIG. 3. Following creation of at least one image, the image compilation server6000 hands operation back to thescheme provider engine800.
Next thescheme provider engine800 instructs theCPU200 to generate affinity group marketing material. TheCPU200 obtains template affinity group marketing material from the template marketingmaterial storage device420 and retrieves the input marketing material data from the input marketingmaterial storage device320. TheCPU200 then generates the affinity group marketing material in accordance with the instructions of thescheme provider engine800, by inserting the input marketing material data and any images into the appropriate areas of the template marketing material, and saves the affinity group marketing material in the affinity group marketingmaterial storage device520.
The scheme provider engine also instructs theCPU200 to generate a marketing material identifier for the affinity group marketing material, associate that marketing material identifier with the affinity group marketing material in the affinity group marketingmaterial storage device520 and store the marketing material identifier in the identificationdata storage device540.
In alternative embodiments hardwired circuitry may be used in place of or in combination with software instructions to implement aspects of the present invention. Thus, embodiments of the present invention are not limited to any specific combination of hardware circuitry and software.
As illustrated inFIG. 9, thescheme provider server1000 is also connected to thecard issuer server7000 and theprinter server8000 via thenetwork2000. When a card, or cards, are to be printed, an unique identifier is sent to theprint server8000. Theprinter server8000 is illustrated as separate server to thescheme provider server1000 inFIG. 9. However, theprinter server8000 may form part of thescheme provider server1000. Theprinter server8000 is illustrated as separate server to thescheme provider server1000 as the printer severer8000 may be required to be located at a secure location, for example at the card issuers premises such that the cards are printer under high security conditions.
Following printing each affinity group card is sent to the affinity group member and activated. The member can then use the card for example to purchase goods.
FIG. 10 illustrates the process of distributing financial payments as a result of the affinity group scheme. Thecard issuer9100 makes anactivation payment9600 to thescheme provider9200. Anactivation payment9600 is a payment made in respect of eachaffinity group member9400 who has successfully applied for an affinity group card. In one embodiment, theactivation payment9600 is triggered by activation of the affinity group card by the affinity group member, for example the affinity group member may be required to telephone a specific telephone number following receipt of their affinity group card, in order to activate the card. Theactivation payment9600 is in respect of each affinity group member and is a one-off payment.
In addition, thecard issuer9100 makes an accruedspending payment9700 to thescheme provider9200. An accruedspending payment9700 is a payment made in respect of any spending accrued using the affinity group card by theaffinity group member9400. Thecard issuer9100 receivesusage data9500 from retailers, which results directly from spending accrued by theaffinity group member9400 using the affinity group card. Theusage data9500 is used by thecard issuer9100 to compile statements which are sent to theaffinity group member9400 detailing, where, when and how much theaffinity group member9400 has spent using their affinity group card. In addition, theusage data9500 is used by thecard issuer9100 in order to determine the total amount of spending accrued on eachaffinity group member9400. A percentage of the total spending accrued by eachaffinity group member9400 is then transferred as an accruedspending payment9700 to thescheme provider9200.
The accruedspending payment9700, may be calculated and transferred to thescheme provider9200 monthly, quarterly or yearly, for example. The accruedspending payments9700 are made regularly until the affinity group member permanently stop using their affinity group card.
Thescheme provider9200 receives anactivation payment9600 and an accruedspending payment9700 from thecard issuer9100. Thescheme provider9200 then uses thecalculation device900 illustrated inFIG. 8, to calculate a percentage of the activation payment(s)9600 and the accrued spending payment(s)9700. Finally, thescheme provider9200 transfers the calculated percentage of the activation payment(s)9800 and the calculated percentage of the accrued spending payment(s)9900 to theaffinity group9300 to which theaffinity group member9400 belongs.
In a preferred embodiment, theactivation payment9600 and the accruedspending payment9700 are associated with aunique identifier9610 prior to being transferred from thecard issuer9100 to thescheme provider9200. Theunique identifier9610 provides thescheme provider9200 with data such as theaffinity group member9400 from which the payment results and theaffinity group9300 which theaffinity group member9400 belongs. The unique identifier may be the same unique identifier as that created at step S410 or step S508 inFIGS. 6 and 7 respectively.
Upon receipt of anactivation payment9600 or an accruedspending payment9700, thescheme provider9200 uses theunique identifier9610 which is associated with theactivation payment9600 or the accruedspending payment9700, to determine whichaffinity group9300 theaffinity group member9400 belongs and then transfers thepercentage activation payment9800 or the percentage accruedspending payment9900 to thataffinity group9300.
In one embodiment, theactivation payment9600 and the accruedspending payment9700 may be sent in batches, for example, a batched payment may relate to at least oneactivation payment9600 and at least one accruedspending payment9700; and/or a batched payment may relate to several affinity group members of the same affinity group and/or different affinity groups. Thescheme provider9200 can then use theunique identifier9610 in order to determine whichaffinity group member9400 the payment accrued from, and consequently, thescheme provider9200 is able to determine thepercentage activation payment9800 and/or the percentage accruedspending payment9900 which should be transferred to eachaffinity group9300.
The method and apparatus of the present invention enables an affinity group scheme to be offered to a wide range of affinity groups, as the card issuer is not required to spend large amounts of money and time offering an affinity group scheme to multiple individual affinity groups and then helping each affinity group design an affinity group card, an affinity group website and affinity group marketing material.
Therefore, the card issuer is able to appeal to a much larger range of affinity groups and the affinity group scheme is not limited to only large affinity groups enabling the affinity group scheme to be applied to previously inaccessible affinity groups. The card issuer does not need to negotiate with multiple affinity groups, a “one size fits all” partnership can be entered into with the scheme provider and many different affinity groups can then join the service without need for the card issuer to adjust it's offering in anyway.
Furthermore, small affinity groups very often contain people who have stronger ties to the affinity group than are found for larger groups (i.e. the affinity is stronger). This can translate to higher response rates and greater card usage.
Moreover, online sign-up for affinity groups means that a wide array of potential tools can be delivered to all participants. This diversity allows the affinity group to tailor it's marketing campaign to the strengths of the organization. This also means that large affinity groups that have a profile that does not fit the highly prescriptive requirements of conventional affinity group schemes can develop a campaign that plays to their strengths.
The present application discusses the use of affinity group financial cards. However, any financial account access means or transaction card means may be utilised by the affinity group scheme, such as debit cards, credit cards, store cards, gift voucher cards and telephone cards. In addition, affinity group cheque books could also be created using the affinity group scheme of the present application.
The affinity group scheme of the present invention combines technical features which together enable the system to run faster, reduce unnecessary transactions, and facilitate connectivity which would otherwise not be feasible, albeit ultimately for the purpose of an affinity group scheme.
Those skilled in the art will appreciate that while the foregoing has described what is considered to be the best mode and, where appropriate, other modes of performing the invention, the invention should not be limited to the specific configurations and methods disclosed in this description of the preferred embodiment. Those skilled in the art will recognise that the invention has a broad range of applications in many different types of affinity groups and financial account access means, and that the embodiments may take a wide range of modifications without departing from the inventive concept as defined in the appended claims.